The Perfume Shop - Bradford Broadway 327 Reviews 

103
TrustScore 5 out of 5

4.8

Unit 27, Charles Street Mall, The Broadway Centre, BD1 1US BRADFORD, GB


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See what reviewers are saying

Rated 5 out of 5 stars

Came in wanting a summer fragrance. Satty was fantastic, patient and really knowledgeable! Always a pleasure being able to speak to someone who is as passionate about frags as I am. Shout out to t... See more

Company replied

Rated 5 out of 5 stars

I went in trying to buy a gift for my boyfriends birthday but I was completely unsure where to even start, a lovely woman called Donna came over to help me, showing me various perfumes and letting me... See more

Company replied

Rated 5 out of 5 stars

I spoke to Donna before coming down, and she explained the process for gift wrapping after purchase along with some recommendations. I went down to the Broadway shop and the team were ace. Donna, Evie... See more

Company replied

Rated 3 out of 5 stars

The in-store service is excellent, but the online ordering process could be improved. The website seems somewhat complicated and could benefit from a redesign. Many items are advertised with free gi... See more

Company replied


Company details

  1. Perfume Store
  2. Beauty Product Supplier
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Store
  5. Flavours, Fragrances and Aroma Supplier
  6. Hair Product Store

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info

  • Unit 27, Charles Street Mall, The Broadway Centre, BD1 1US, BRADFORD, United Kingdom

4.8

Excellent

TrustScore 5 out of 5

103 reviews

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4.8

All reviews

(103)

36,121 reviews in the last 12 months

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Rated 5 out of 5 stars

Great experience

Amazing with discounts and you have the most friendly and helpful staff at the Broadway branch in Bradford,especially Sati she makes you feel like she has all the time for you. She's amazing.

October 26, 2025
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thanks for your feedback. We appreciate your kind words.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Dealt with Tia at Broadway Bradford…

Dealt with Tia at Broadway Bradford today she was very helpful in helping me choose a perfume for my friend whos birthday it is today. Will definitely come back thank you

November 13, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thanks for your feedback. We appreciate your kind words.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Danielle was a very helpful person

Danielle was a very helpful person

November 10, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thank you for your feedback we appreciate you!

Sharain - The Perfume Shop

Rated 5 out of 5 stars

Exceptional Service and Expertise from Tia (Broadway Bradford)

Outstanding service from Tia at The Broadway in Bradford. She demonstrated excellent product knowledge, professionalism, and a genuine passion for helping us find the perfect scents.

November 9, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thank you for your feedback we appreciate you!

Sharain - The Perfume Shop

Rated 5 out of 5 stars

I had an amazing experience with Satty…

I had an amazing experience with Satty at the Bradford Broadway branch who went above and beyond to accommodate my needs. Absolutely smashing customer service will definitely be visiting this branch again! Also got a a free gift on my birthday due to the perfume shop 10th anniversary so excited to try!

November 5, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thank you for your kind feedback.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Satty gave the best customer service!

Satty gave the best customer service!! We were a bit clueless about what to get our son's girlfriend but Satty gave great guidance, found us a great deal, and the scent is lovely and went down very well!! She even gift wrapped the perfume for us! Satty made it clear that giving top customer service is her top priority and we really appreciate it!! We'll definitely be back next time we're looking for a scent. Thanks Satty!

November 1, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thank you for your kind feedback.

Kind regards,
Sharain - The Perfume Shop

Rated 3 out of 5 stars

The in-store service is excellent

The in-store service is excellent, but the online ordering process could be improved. The website seems somewhat complicated and could benefit from a redesign. Many items are advertised with free gifts, but it is difficult to view them, or they are unavailable, which isn't great.

In the store, samples are not readily available unless a purchase is made or one is a member of the club.

July 29, 2025
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

AA,

We appreciate your feedback. We're happy to hear you enjoy our in-store service. We'll review the online ordering process and website design. We'll also address the availability of advertised gifts and samples. Thank you for bringing this to our attention.

The Perfume Shop

Rated 5 out of 5 stars

Olivia was really helpful

Olivia was really helpful, and pleasant :) 10/10

October 5, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thanks for your feedback! It's great to hear you have had a 5* experience.

Have a lovely weekend!
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Olivia was great with her service

Olivia was great with her service! Made sure I could smell everything I wanted :)

October 5, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thanks for your feedback! It's great to hear you have had a 5* experience.

Have a lovely weekend!
Sharain - The Perfume Shop

Rated 5 out of 5 stars

Always helpful

Always helpful, friendly staff in store, quick delivery and some great offers on perfumes and sftershaves

September 26, 2025
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thank you so much for your feedback. We appreciate you and thank you for choosing us to shop with.

Kind regards,
Sharain - The Perfume Shop

Rated 5 out of 5 stars

OUTSTANDING EXPERIENCE

Great experience within store today Olivia was very helpful with choosing the perfect scent much appreciated keep up the hard work.

September 27, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thanks for your review! it's great to hear of your 5* experience, thank you.

The Perfume Shop

Rated 5 out of 5 stars

I was served by Olivia & she made the…

I was served by Olivia & she made the whole process so easygoing. She was very welcoming and gave some really good advice on what perfumes to go for. She really made the experience! :)

September 26, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

I am so happy to hear you have had a positive experience and thank you so much for shopping with us.

The Perfume Shop.

Rated 5 out of 5 stars

I came here today to look for a new aftershave

I came here today to look for a new, earthy (tree) scent but I didn’t know where to look after getting the same aftershave for years. I was given a warm welcome by Satty and was helped by Tia. They were very patient with me finding an aftershave I really liked. Tia gave me some samples to walk away with too! Thank you Satty and Tia for the amazing service!

September 24, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thanks for your 5* review! We appreciate you.

The Perfume Shop

Rated 5 out of 5 stars

Tia went above and beyond!

Was served by Tia and Satty who were absolutely lovely! They both went above and beyond to help find the right perfume! Definitely both knowledgeable and were so kind. Slay xo

September 24, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thanks for your 5* review! We appreciate you.

The Perfume Shop

Rated 5 out of 5 stars

Tia at broadway bradford helped me…

Tia at broadway bradford helped me massively i didnt know what i wanted and she was happy to help me, walked away happy with the perfect gift for my friend

September 11, 2025
Unprompted review
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thanks for your review! We appreciate you.

The Perfume Shop

Rated 5 out of 5 stars

Satty was very helpful

Satty was very helpful, patient and reasonable in the transaction.
I ended up spending 3x the intended amount/purchase due to the pleasant and positive experience.
Thank you for the products, advice and excellent experience.

September 4, 2025
The Perfume Shop - Bradford Broadway 327 logo

Reply from The Perfume Shop - Bradford Broadway 327

Hi,

Thanks for your review. I am so pleased to hear you are happy with our services and thank you so much for shopping with us.

The Perfume Shop.

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