I was treated with politeness very helpful, but not pushy , I was made aware of the Perfume that I was looking for Shallimar an older perfume that I used to wear and Loved, to my delight you... See more
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Location
Switch locationUnit 44, The Merry Hill Centre, Brierley Hill, West Midlands, DY5 1SP MERRY HILL, GB
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See what reviewers are saying
Visited The Perfume Shop at Merry Hill this evening with my wife. We were served by Georgia and Steph who were really patient, professional and knowledgeable about all products we were lo... See more
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Joanne was incredibly helpful from the moment I walked in. She was enthusiastic and knowledgeable about the products- which was just what I needed- and she also gave me space, time and support when... See more
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Although the assistant was unable to obtain the perfume I wanted to purchase she went out of her way to help me order it on line as she was unable to do it on the shop ordering system. Perfume shop to... See more
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Company details
- Perfume Store
- also in
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 44, The Merry Hill Centre, Brierley Hill, West Midlands, DY5 1SP, MERRY HILL, United Kingdom
4.8
Excellent
114 reviews
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I was treated with politeness very…
I was treated with politeness very helpful,
but not pushy , I was made aware of the
Perfume that I was looking for Shallimar
an older perfume that I used to wear and
Loved, to my delight you still kept in stock
You also had twenty percent off at the time
And that enabled my husband a senior citizen to buy it for my wedding anniversary.
October 1, 2026
Reply from The Perfume Shop - Merry Hill 261
Hello Patricia,
Thank you for leaving us an amazing 5⭐ rating! Your feedback is very much appreciated, and we are thrilled that you have had a great shopping experience with us. We look forward to serving you again soon.
Many Thanks,
Logan
The Perfume Shop Customer Services
You had got good offers on,had a good…
You had got good offers on,had a good delivery service
October 2, 2026
Reply from The Perfume Shop - Merry Hill 261
Hello Karen,
Thank you for leaving us an amazing 5⭐ rating! Your feedback is very much appreciated, and we are thrilled that you have had a great shopping experience with us. We look forward to serving you again soon.
Many Thanks,
Logan
The Perfume Shop Customer Services
My Review of The Perfume Shop
My Review of The Perfume Shop and Its Customer Service in the shop
As someone who has spent a considerable amount of money at The Perfume Shop over the past year, I was disappointed with the customer service I received.
I found some of the staff to be quite rude and unwelcoming, which made my shopping experience less enjoyable. I believe that good customer service is just as important as the products being sold, and customers should feel welcomed and valued when they spend their money in-store.
On my recent visit, I purchased a large advent calendar for £99. The box was quite bulky, and as I still had other shopping to do in the shopping centre, carrying it around was difficult. I was disappointed that I wasn't offered a bag or a wrapping service, I had to ask if I could have a bag and was just handed one and they could not even be bothered to open it or help me get it in the bag or even asked whether I needed any assistance.
Having spent so much money with The Perfume Shop over the last year, I used to enjoy going there finding new perfumes and buying all my family perfumes for Christmas and birthday I expected a more welcoming, helpful and professional experience. Unfortunately, I felt that the customer service let the shop down to the point I would not want to return
I understand that every store has its own policies, but politeness, helpfulness and making customers feel appreciated should always be a priority.
This is my honest opinion based on my own experience. I hope The Perfume Shop takes this feedback on board, as better customer service would make a real difference to the shopping experience.i also feel like after reading some of the reviews on here the perfume shop only reply,s to the positive reviews not the negative reviews
October 12, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello Gail,
Thank you for taking the time to leave your review. I am truly sorry to hear about your experience and disappointed to learn that you felt let down by the level of customer service you received in store.
I completely understand your frustrations. As a loyal customer who has supported us over the past year and made a number of significant purchases, you should feel welcomed, valued and appreciated whenever you visit one of our stores. I am sorry to hear that some interactions left you feeling that this was not the case.
I am also sorry to hear about your recent experience when purchasing the Advent Calendar. I appreciate how inconvenient it must have been to carry such a large item around while continuing your shopping, and I understand your disappointment at having to request a bag and not feeling that further assistance was offered. We always want our customers to feel supported throughout their shopping experience, and I am sorry that we fell short of your expectations on this occasion.
Thank you for taking the time to provide such detailed feedback. Comments like yours are incredibly important, as they help us identify areas where we can improve both our service and the overall customer experience. Please be assured that your feedback will be shared with the relevant teams for review.
If you would like to discuss your concerns further, please reach out to our Customer Services team via the Contact Us section of our website. They will be happy to review your experience in more detail and work towards a timely and satisfactory resolution for you.
Once again, please accept my sincere apologies for the disappointment caused.
Kind regards,
Logan
The Perfume Shop Customer Services
I would like to express my sincere…
I would like to express my sincere appreciation for Joanne, who is an absolute pleasure to deal with. She is a genuinely lovely lady who consistently provides outstanding customer service. Her friendly manner, professionalism, and willingness to help make every visit a wonderful experience.
Joanne always goes above and beyond to help me find the best perfume gifts at fantastic prices, ensuring I get the best deals while making the right choices. This is my third visit to her, and I am delighted to say that the standard of service remains exceptional every single time.
Her warm personality, dedication, and genuine care for her customers truly set her apart. She is a wonderful asset to the perfume shop, and I sincerely hope her excellent service and commitment are recognised and appreciated.
Thank you, Joanne, for making every visit such a pleasant experience. I look forward to visiting again and highly recommend her to anyone looking for excellent service and the perfect perfume gifts!
October 5, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello Abhinay,
Thank you for taking the time to leave such a wonderful review.
I am delighted to hear about your continued positive experiences and the exceptional service you have received. It is fantastic to know that every visit has been met with the same high standard of care, professionalism and friendly service.
I am especially pleased to hear how helpful Joanne has been in assisting you with finding the perfect perfume gifts at great prices. Going above and beyond to help customers make the right choice is exactly the kind of experience we strive to provide, and it is wonderful to hear that her dedication, knowledge and genuine care have made such a lasting impression.
Thank you for your kind words and for recognising Joanne's efforts. Feedback like this is incredibly rewarding for our colleagues, and I will ensure your comments are shared with both Joanne and the relevant management team. I am sure she will be delighted to know how much her assistance is appreciated.
Thank you again for your continued support and recommendation. We look forward to welcoming you back for many more enjoyable visits in the future.
Kind regards,
Logan
The Perfume Shop Customer Services
Cathy was absolutely brilliant and so…
Cathy was absolutely brilliant and so kind and knowledgeable, helped me find the perfect perfume. She is great at what she does. Thank you! This is for perfume shop lower.
October 2, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hi Fayzah,
Thank you for your 5⭐ rating! We really appreciate your feedback and are so pleased to know you had a great experience shopping with us. We look forward to serving you in the near future.
Kind Regards,
Logan
The Perfume Shop Customer Services
Excellent service
Visited The Perfume Shop at Merry Hill this evening with my wife.
We were served by Georgia and Steph who were really patient, professional and knowledgeable about all products we were looking at.
When we entered the store we were greeted very warmly and Georgia and Steph were really polite and friendly the whole time we were there.
They helped us buy the right scents for us and nothing was any trouble.
Please say a big thank you from us and if you have any recognition reward scheme, please make sure they are.
Thank you,
Adam and Carol
September 23, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello Adam and Carol,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Logan
The Perfume Shop Customer Services
The staff that served me was amazing
The staff that served me was amazing! Very knowledgable and attentive. Shame I didn’t catch her name. Well done!!
August 28, 2026
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for leaving us a wonderful 5⭐ review! It’s great to know that you were happy with your experience, and we really appreciate you taking the time to share your feedback with us.
We look forward to assisting you again in the future.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Amazing shopping experience with Mel…
Amazing shopping experience with Mel and Julie. It’s my birthday and they ensured I felt special 🤍✨
September 1, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for leaving us a wonderful 5⭐ review! It’s great to know that you were happy with your experience, and we really appreciate you taking the time to share your feedback with us.
We look forward to assisting you again in the future.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Excellent service
Excellent service —arrived in a very short time well packaged and the price was good
August 22, 2026
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Joe Anne was the one who helped and…
Joe Anne was the one who helped and served us. She is the best and so nice. Amazing service 10/10. We are so happy and will be coming back.
Thank you lovely lady
August 23, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Staff very polite
Staff very polite, helped provide advice and guidance on products with the best offers.
July 21, 2026
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Great experience
Joanne was incredibly helpful from the moment I walked in. She was enthusiastic and knowledgeable about the products- which was just what I needed- and she also gave me space, time and support when deciding. I not only came away with some lovely gifts but also with knowledge I picked up from Joanne on my visit. All staff were pleasant and polite and offered great customer service.
What a lovely experience.
July 29, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
Abbey was very helpful & made my…
Abbey was very helpful & made my experience at the perfume shop a great success.
July 22, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Struan
The Perfume Shop Customer Services
The help shown by the sales assistant…
The help shown by the sales assistant in your Merry Hill store
June 25, 2026
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Brilliant staff and so helpfull…
Brilliant staff and so helpfull ...moira was so helpfull and knew about all the different brand types...its my go to place for scents
July 5, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
the staff are so approachable and very…
the staff are so approachable and very helpful in knowing what fragrance is would like just by describing the aroma i love. the deals are fantastic i love coming to thus shop in merry hill
July 5, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Wonderful
Served by Abby at 261 Merry Hill. Wonderful service, nothing too much trouble (even smelling a million aftershaves before deciding!)
July 1, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Went to the merry hill store
Went to the merry hill store. Was served by Abby who has very good people skills and was super friendly.
July 1, 2026
Unprompted review
Reply from The Perfume Shop - Merry Hill 261
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
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