Lovely quality tartan fit and flare dress. Customer service responded quickly when I got in touch to ask about the pre-order status. They were also helpful in advance of ordering when I was unsure of... See more
Company replied
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Review summary
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The dresses are beautiful, the quality is exzellent and the shipping is fast. I love this brand so much and know, when I order a new dress, that the quality is always the same like last one and... See more
Company replied
I ordered the KENNEDY ROLL COLLAR PENCIL DRESS size 8 in Bordeaux for my big birthday to Florence . I was thrilled with the quality , fit and beautiful colour of the dress and felt a million dolla... See more
Company replied
I cannot thank Jo enough for all the help and support I received to ensure I received the dress in time. The dress is beautifully cut, the material is great quality and feels fabulous to wear. I hig... See more
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Company details
Written by the company
The Pretty Dress Company designs & makes beautiful timeless heritage designs, since 2008. Creating high quality, elegant dresses & clothing for the contemporary woman. Inspired by silhouettes and glamour of the Golden Era. The Pretty Dress Company strives to produce garments that our customers can treasure and feel amazing whilst wearing.
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4.6
Excellent
3K reviews
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This company invites their customers to review, whether positive or negative
Replied to 55% of negative reviews
Typically replies within 1 week
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It took 3 weeks for them to ship the…
It took 3 weeks for them to ship the dress out. When it finally gets to the US from China they deliver it to a whole different City which is 45 minutes away. Because I added time after looking at the reviews I asked them to send me another one while they're trying to retrieve the one that was shipped incorrectly. They denied that request and told me I would have to wait till the dress returns to their warehouse before they can resend it. I can only reorder it and pay for it again or requested a refund.
September 16, 2025
Unprompted review
Reply from The Pretty Dress Company
Dear Lisa,
We are unable to verify your order from us, all our dresses are designed, made in the UK and shipped from the UK. We do not have a warehouse in China, nor do we produce our dresses in China.
We think you may have mistaken our company for another brand that produces in China, please email us at customerservice@theprettydresscompany.com for us to assist you with your query.
Kind regards,
The Pretty Dress Company
(Designed and made in the UK)
Reply from The Pretty Dress Company
Dear Anna,
Thank you so much for your lovely 5* review! We're truly honoured to be your favourite brand — your support means the world to us. We can't wait to bring you more styles you'll love!
Kindest Regards
The Pretty Dress Company
Waiting six weeks and still has not…
Waiting six weeks and still has not arrived despite the 7-12 day shipping promise on the website.
September 14, 2025
Unprompted review
Reply from The Pretty Dress Company
Dear Lauri,
I have located an order, 128700 for the Riviera Swing Dress in Pale Pink. Is this the correct order as it shows on Royal Mail that this was delivered 26th August, six days after the order was placed.
If this is not the order you are referring to, please send an email to us at customerservice@theprettydresscompany.com so that it can be looked into further.
Kindest Regards
The Pretty Dress Company
A lovely quality dress
A lovely quality, well made dress, which was, sadly, too short for me, and the style didn't quite suit. Arrived well packaged. Communications good and delivery and returns procedures were efficient and easy. Will use this company again.
August 26, 2025
Reply from The Pretty Dress Company
Dear Terry,
Thank you for your thoughtful review. We're so pleased to hear you were happy with the quality of the dress, our packaging, and the overall service — even if the style and length weren’t quite right this time.
We truly appreciate your kind words and are glad to know you found the delivery and returns process smooth. We look forward to welcoming you back and hope your next purchase will be a perfect match!
Kindest Regards
The Pretty Dress Company
Reply from The Pretty Dress Company
Dear Debbie,
Thank you for your feedback. We're sorry to hear that the sizing didn’t meet your expectations. We understand how important fit is, and while our sizing is based on a tailored silhouette, we always recommend referring to our detailed size guide or reaching out to our customer care team for personalised advice.
We appreciate you bringing this to our attention and hope we’ll have the opportunity to assist you with a better fit in the future.
Kindest Regards
The Pretty Dress Company
Good Value Beautiful Dresses
I ordered 2 different dresses in different sizes for a friends wedding in the hope one would fit. Both dresses were lovely and good quality. I kept one and returned the other.
You do have to pay the return postage yourself and the refund took about 10 days after the parcel was delivered.
In spite of this I will definitely order again in future and recommend the Pretty Dress Co.
August 22, 2025
Reply from The Pretty Dress Company
Dear Lorraine,
Thank you for taking the time to share your experience with us. We're so pleased to hear that you found both dresses to be beautiful and of great quality, and that one was perfect for your friend’s wedding!
We appreciate your feedback regarding the returns process — we aim to be as clear as possible about return postage and timeframes, but we're always looking for ways to improve. It’s wonderful to know this hasn’t deterred you from ordering again, and we're grateful for your recommendation.
We look forward to helping you find the perfect dress again in the future!
Kindest Regards
The Pretty Dress Company
First time I have used this company
First time I have used this company. I am impressed by the quality of the garment I purchased and the service I received. Particularly the chance to have the dress shortened to my size ( as only 5 feet tall)
I would and have recommended this Company and would use them again .
August 26, 2025
Reply from The Pretty Dress Company
Dear Mrs Pellew,
Thank you for your lovely review 5* and for choosing The Pretty Dress Company for the first time! We're so pleased to hear that you were impressed with both the quality of your dress and the service you received — especially the free skirt shortening.
We hope you enjoy wearing your new dress!
Kindest Regards
The Pretty Dress Company
Would recommend them over and over again
I absolutely love this company and the dresses they make. They are amazing quality with fair pricing and they just make you looks like a princess. They flatter your body in all the right places
August 26, 2025
Reply from The Pretty Dress Company
Dear Natali,
Thank you so much for your kind words and recommendation in this 5* review! We're delighted to hear how much you love our dresses and that they make you feel confident and beautiful. Creating flattering, high-quality pieces at fair prices is exactly what we strive for, so it’s incredibly rewarding to hear this feedback.
We truly appreciate your support and look forward to helping you feel like royalty again soon!
Kindest Regards
The Pretty Dress Company
Beautiful dresses like a queen
The dresses are beautiful, the quality is exzellent and the shipping is fast.
I love this brand so much and know, when I order a new dress, that the quality is always the same like last one and it fits perfect!
Thank you very much „The Pretty Dress Company“ for this feeling like a queen!
August 26, 2025
Reply from The Pretty Dress Company
Dear Mori,
Thank you so much for your wonderful 5* review! We're truly honoured by your kind words and thrilled to hear that you’ve had such consistently positive experiences with our dresses — from the quality and fit to the fast shipping.
It means the world to us to know that our dresses make you feel confident and elegant — just as every customer deserves to feel. We’re so grateful for your continued support and look forward to helping you feel like a queen again with your next order!
Kindest Regards
The Pretty Dress Company
Reply from The Pretty Dress Company
Dear Lisa,
Thank you so much for your 5* review! We're delighted to hear you loved the dress — especially the colour, design, and fabric. It means a lot to us that you took the time to share your thoughts.
We hope you enjoy wearing your new dress!
Kindest Regards
The Pretty Dress Company
Josephine Midi Dress
I'm very happy with my purchase! I ordered the Josephine Midi Dress and received it quickly with clear tracking information throughout. The dress looks exactly like the photos on the website — beautiful and true to size. I don’t regret this purchase at all. I highly recommend this store and will definitely order more items!
July 23, 2025
Sizing way too small
July 22, 2025
Pretty dress company
Good company fast and safe delivery of goods great customer service and care all round great experience its my second time of using this company happy with my purchase 😀
June 23, 2025
Reply from The Pretty Dress Company
Dear Diane,
Thank you so much for your kind words and for taking the time to leave us a 5-star review! We're delighted to hear that you've had a great experience with us—twice! 😊
It’s wonderful to know that our fast, safe delivery and customer care stood out to you. We truly value your continued support and we hope you enjoy wearing your new dress!
Kindest Regards
The Pretty Dress Company
Well made great quality
2nd dress from this company usual size ten fitted perfect..great quality exactly as in the pictures bought the black hourglass fit and flare and the pink myla
July 16, 2025
Unprompted review
Reply from The Pretty Dress Company
Dear Catherine,
Thank you so much for your lovely 5* review! We're thrilled to hear that both dresses fit perfectly and lived up to your expectations.
It’s great to know the quality and fit hit the mark for you and we hope you enjoy wearing your new dresses.
Kindest Regards
The Pretty Dress Company
Size up small
Ordered 3 dresses, which arrived today. They look well made & are lined & great colours. Unfortunately the sizing is too small for me - I am a standard M&S size 10, but these size 10 dresses were definitely too small (tight on the upper arms and could not do up the zips). I’ll try the size 12, but advise sizing up.
July 10, 2025
Unprompted review
Reply from The Pretty Dress Company
Dear PM,
Thank you for taking the time to leave us this 4* review. We're really pleased to hear you loved the colours and quality of the dresses!
We're sorry to hear the sizing didn't quite work out this time. We know how frustrating that can be, and we really appreciate your helpful note about sizing up – it's valuable feedback for us and other customers too.
We hope the size 12s are a better fit, but if you need any help with an exchange or have any questions, our customer service team is always here to help.
Kindest Regards
The Pretty Dress Company
The dress was indeed very pretty but…
The dress was indeed very pretty but too large for me. I returned it two weeks ago and never heard back and also did not receive a refund … glad I did not order more than one dress to try and will not order again.
Update: I received the refund now. So for the dress I will rate it 5 stars.
June 19, 2025
Unprompted review
Reply from The Pretty Dress Company
Dear Alica,
I can see that your order was received back in to our warehouse on 1st July, this would have taken around a week to arrive to us as you are sending the parcel from Germany to the UK.
I am pleased to say that the refund is being processed today.
Kindest Regards
The Pretty Dress Company
Not good for plus sizes, pay to return
The dress looked fantastic on the website.
Sadly, they don't seem to know how to scale up their patterns to bigger sizes.
I ordered a size 18 and the dress was almost a completely different dress to the one pictured on the website in terms of cut.
They just increased all measurements of the pattern without making adjustments for real bigger bodies.
This meant the folds of the skirt in the back ended up in a really awkward low place, sticking out in a way that made me look like a pantomime dame or like I was wearing a padded bum underskirt of the Victorian age.
The bust was also bad, with the darts being both way too low and way too far apart, making me look like a square. It looks like they expect bigger women to have their boobs on bottom outside of their ribcage.
Very disappointing for something that is £140 and supposedly of superior quality.
Sadly this is all too common with online brands who offer bigger sizes. You can't just scale up the pattern, people don't put weight on in all directions like a ball.
If you don't know how to do plus sizes correctly, don't offer them.
The fabric is weighty which makes it feel high quality, but when you actually try the dress on, you realise you can only wear the dresses in winter as the fabric is not breathable at all, and you would get very hot very quickly in warmer weather due you the thickness.
On top of this, they do not offer free returns, you have to pay your own postage.
And because the dress is weighty and arrives in a big cardboard box, the return cost me £8.
Just overall not a great experience.
I don't doubt they are trying to deliver a high quality experience, but the attention to detail is just not there.
I would not order again and I could not in good faith recommend this website to anyone who isn't a slim person looking for a dress for a winter occasion, and is prepared to fork out for a return.
This is 2025, there are plenty of other suppliers who are competent at sizing and offer free returns.
July 3, 2025
Unprompted review
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