Sharaf DG Reviews 937

This was one of the most frustrating retail experiences I have had. I visited the BurJuman branch within the official exchange period and clearly requested an exchange. Instead of assisting properly, the transaction was processed as a refund without clear communication or proper explanation.

I also sent an email and received no response, which shows a lack of accountability and poor customer support. Customers should not have to chase basic information after following store policy correctly.

I expected a higher level of professionalism, transparency, and service. This experience has seriously affected my trust in the store.

My item arrived faulty and I returned it to the supplier for exchange 13 days ago. I have not yet received confirmation that it has been received or an update on when the replacement will be sent, despite following up regularly. I would appreciate clearer communication regarding the status of the exchange.

Saqib giving good customer service

A really frustrating experience with Sharaf DG. Last Thursday feb 19th I received a call conforming that the goods I bought would be delivered and installed toda morning Saturday Feb 21st. I
No one contacted me. I repeatedly called the sales person who kindly assisted me
He sent me 4 contact numbers all which were a failure. Eventually at 2 pm I cancelled the orders and will look elsewhere. Sharaf dg have a new scam. They now first deliver and ask for the client to accept the goods promising that tje installer will follow. You are now at their mercy. Beware one received you can no longer cancel your order and therefore committed to their whim.
Will never buy from Sharaf DG again.

If there is zero star I will give it to Sharaf DG in UAE , especially thier online marketplace. They sold the Dyson Iwrap Coanda but sent me the oldest version of Dyson Iwrap I.d for a price 800 dirhams above the current market price. I paid 2300 instead of 1500. Contacted them by email twice and once by phone and once by WhatsApp to schedule a reverse shipping of the wrong item and for several days now no action from their side. Sitting at home with greasy hair for days it is emergency as I have no dryer or styler and can not go buy another Dyson for extra couple of thousands. Return in the store is not allowed which is so unfair and inconvenient

I purchased a laptop from Al Zaha Br. When I switched it on, it became very hot within a few minutes and the battery drained quickly. It also appears to be refurbished because one of the screws is missing.

I contacted the team, but I did not receive a positive response. This has been a waste of both time and money. I am still waiting for the repair, and it has been several weeks.

Sharaf DG is selling "Open Box" or "Refurbished" devices under the guise of being brand new.

My first S24 Ultra failed within a month.

The "New Replacement" they gave me was delivered without a box and was already activated in 2024 (22 months before my purchase).

They use fake vendor reports to claim pre-activation is "normal"—it is NOT. It’s commercial deception to clear old, used stock.

Their incompetent service caused the total loss of my personal data.

I have been struggling for 120 days with zero resolution.
AVOID Sharaf DG if you want a genuine product and your data safe. They do not respect UAE Consumer Laws.

Disappointed with the lack of accountability at Sharaf DG. I bought a high-end Samsung Bespoke AI Fridge for 10k AED, and it arrived incomplete. A critical sensor for the water dispenser was missing from the box.
I approached Sharaf DG for support, but they have completely washed their hands of the situation, claiming I should have reported it within 7 days. This is a technical sensor, not a cosmetic scratch or a missing shelf; it is impossible to detect until the unit is fully installed and connected to a water line.
> As a retailer, Sharaf DG should advocate for their customers when a product is sold with missing parts. Instead, they are hiding behind fine print to avoid fixing a clear issue with a premium purchase. Beware of buying expensive appliances here—if anything is missing inside the machine, they will not help you.

Extremely frustrating experience with Sharaf DG online delivery. Fully paid order blocked just because the contact number was outside the country. Support team is helpless and trapped by a nonsense system!. This was just a perfume, not gold or a cheque book, yet delivery was delayed despite clear address and urgent request (its gift for someone flying to Egypt). What should be simple turned into a headache.

Will definitely avoid ordering online again.

I had an excellent experience at Sharaf DG electronics. Mr. Mujahid was very professional, polite, and helped me choose the right product.

The salesman slyly added in an extended warranty I never even asked for charging me 800 extra.
Not once did I insinuate that I wanted it and neither did he mention he's adding it.
Is this some sort of scam employees now run on customers so they can make their commissions or what?

Now I have to take time out of my day to go back to the store and "talk about" the situation with the promoter?

Never have I imagined such ridiculous dealings from such a big company. Either the salesman is discretely ripping off customers or he is so incompetent he doesn't have BASIC communication skills.

Visited IBN Batuta mall today and had an absolutely fantastic experience thanks to Mr. Mujahid Husain. I was just browsing around looking for some good deals, and Mr. Mujahid approached me very politely and professionally. He listened to what I was looking for, understood my budy, and within minutes suggested the absolute best offer available without any pressure or pushing unnecessary things. Please visit and find best deal.

I purchased a Samsung Front Load Washer (Order: W5611870-A) which was delivered with a major physical dent. Despite this being a clear Dead on Arrival (DOA) case, the experience has been a nightmare:

Unacceptable Timelines: Their support team is quoting a "10-15 working day" period for "supplier verification" just to pick up a brand-new, damaged machine.

Poor Management: They refuse to provide a collection date, repeatedly claiming "the team is not working" because it is Sunday, yet they were happy to take my payment 24/7.

Scripted Responses: I have spent days on chat being told they are "adding a note" or "expediting" with no actual action. They even tried to push me to a general call center to avoid escalating to a manager.

Marketplace Failure: As the platform provider for TEQ SOUQ ELECTRONICS, Sharaf DG is failing to protect the consumer from defective deliveries.

It has been several days without a working machine and no clear path to a refund. I am now officially escalating this to the Dubai Department of Economy and Tourism (Consumer Rights).

Advice to others: Stick to Amazon or Noon. Sharaf DG does not have the logistics or the customer service to handle marketplace issues effectively.

First of all I m really disappointed today in the year 2024 02/01 I buy the iPhone 15 pro max and when I buy from Mall of emirates sharaf DG the seller he mentioned me clearly that do the insurance for your phone I did he also told me pay extra 600 so if you want to exchange this phone with in 2 years you just need to add 100 aed more but today when I went there to exchange my phone with the bills . The lady she told me it’s only when your phone is fully damaged . I know this clearly that I did insurance as well as for the exchange I pay extra 600.Otherwise why I will pay extra 600 for nothing .This means when you are selling phone you are just lying to your customer this is really disappointed ☹️ Never buy anything from again Sharaf DG

Dont try to buy anything from sharaf dg first they not taking seriously there customers . Always delay orders to deliver and after tha customer service they are not giving proper service and they dont know how to deal with customer. I hate them service and customer service support 😡😡😡😡

Super bad experience especially when trading a device after less than 2 months buying from them. They trade the price more than 85% less!!!!!
Even though the device was fully new ans barely used. Huwaei are the worst

Very poor after-sales service and refusal to honor UAE consumer law.

I purchased a Samsung washing machine from Sharaf DG (Mirdif City Centre) on 21 January 2026. From the first use, the machine had extreme noise and dangerous vibration. I reported the issue immediately and requested a return and refund.

Despite clear defects and UAE consumer protection laws, Sharaf DG kept delaying, wasting time, and wrongly pushing me to the manufacturer instead of taking responsibility as the seller.

Moreover, when I failed to get any responses, I went to the store in Murdif City Center and it was the worst Customer Care I have ever seen. The branch manager rudely threatened me with the security and call the Mall Management team who were very helpful to me.

I don't know how such people practice the business in Dubai, in which the Customer comes first in all the government authorities with very polite and humble people.
With these amount of complaints, where is the Management, where is the Customer Protection team,

Completely unacceptable customer service, no accountability, and no respect for consumer rights. I do not recommend Sharaf DG, especially for large appliances where after-sales support actually matters.

I don’t advise any one to buy any electronic products from Sharaf Dg we bought a washing machine from first year it get damage and needs service ,they are not responding for the service calls even they schedule fake timings for repair ,take long time one week at least to get your washing machine back .the worst dealer I have ever dealt with with ,I advise all people to consider other dealers seriously for this bad service we faced from Sharaf dg

It was truly an amazing experience! Meeting Mr. Mujahid Husain at Ibn Battuta Mall was great—he patiently cleared up all my doubts and guided me in purchasing the products.

We called Sharaf DG 1/3/26 for Haier washing machine water leak repair. I did called Sharaf DG customer care 8 times, Haier team 4 times just to get a technician scheduling. I am getting response that technician team sent WhatsApp messages , calls ,emails we are not answering or not reachable [We do get missed call notification if we missed a call using SMS, we did not get to any of the number]. We only got call once which we missed and returned immediately no response.

I am trying to check why we need to purchase warranty if Sharaf DG can't have a proper hold on the repair team. This is really unacceptable. I don't recommend anyone buying warranty from Sharaf DG while purchasing items.