Sharaf DG Reviews 937

I bought a treadmill over a month ago and it has been faulty since the purchase. Customer service is abhorrent! No one responds and there’s no communication! What a terrible company! Will never buy anything from them again!

My recent experience with Sharaf DG has been extremely disappointing and frustrating. I purchased a Microsoft Keyboard for Surface Pro 11 based on the product description available on their website. Unfortunately, the product explanation was so vague and misleading that it now feels like a deliberate trap to extract money from customers rather than to inform them properly.

Only after opening the package did I realize that the keyboard is not compatible with Surface Pro 11. This critical information was either missing or unclear on the product page. For a company of Sharaf DG’s size and reputation, this level of ambiguity is unacceptable.

What made the situation worse was the horrible product return experience. Despite the misleading information, Sharaf DG refused to handle the return reasonably, leaving the customer to bear the consequences of their poor product listing. There was no sense of accountability, customer care, or willingness to resolve the issue fairly.

Based on this experience, I strongly advise against buying any products online from Sharaf DG. Misleading descriptions, lack of transparency, and an unfriendly return process make the entire experience stressful and untrustworthy. This was my worst online retail experience in recent years.

Today, I visited Ibn Battuta Mall and met a salesman, Mr. Mujahid Husain. He explained all the models very clearly and answered every question patiently. Please visit and experience the helpful service.

don't buy any products like mobiles, laptop any electronic items from Sharaf Dg, sellers are worst and high cost and service not good, all of sudden they are not delivering the items internally they have issues with sellers and troubling customers, customer service also not good especially C.S.Representative, supervisor are too bad service, all false promises, suggesting don't buy any products from Sharaf DG.

Updating review after multiple attempt to contact customer service, and they wasted my time for last 7 days, and in the end no outcome really too bad service, and if you need more info i will disclose customer service names to whom i contact and i recorded 2 videos, will disclose the same in right place, might be in consumer c...t

Really don't know how no one in the Management team read all the negative comments and not doing anything. this is bad for business in the long run and you are losing money and new clients. we suppose to receive a TV which we bought online and they promised to deliver yesterday but till the last hour they informed us that they cannot make it. at least inform clients before so clients will not waste time waiting all day for nothing and taking day off sometimes. Very Bad experience will never shop again with Sharaf DG I'm sorry.

I bought ASUS lap top on oct 12 2025.in mall of Emirates. I gave it my cousin as a gift.he is in srilanka.so now he cannot use it due to some hardware failure.cooling fan automatically running while shut down .automatically shut down without any command.i cannot bring back to uae now.
I neee solution for that.i called many times.but no genuine respond.am really fed up.beacouse i trusted shar dj.now am helpless. My invoice nu 600 50 20 34 .
I never ever recommend to any one.its worse.

I ordered a tv online and when it came to my house it was cracked and damaged. Now it has been almost 1 week and still no action and no update for the replacement or return. Now they are blaming me as the consumer that I broke the tv and that the refund is not approved.

I bought a Dyson Vaccum cleaner almost on week ago. A piesce was missing in the box when I opended. Until today no conclusion !!! Everyday I call and ask to resolve the issue. Every day I get the same answer, can I put your call on hold for two minutes !! Then again like everyday ... I will send a pickup und when we checked the item we will send a replacement. About 10 times I asked for refund and not replacement !!! It seems like they don´t want to refund even when an order is incomplete.

Am your regular and old customer but this time you guys have given me anxiety and panic attack with your awfull service , ordered bompani washingmachine for AED1625 waited 4 or 5 days once the machine came the delivery guys 2 of them told us we will not plug in we will only leave it on floor on which i said how come so they said we are only drivers the installation is done by others and kept missbehaving on which i told them enough and they took back the machine??? i called customer service and since then now 3 days i am only calling after coming from work and they keep saying ur matter is under review ??? who will wash the cloths till then sir ??
very bad cuatomer service from starting till end ?? let it be anshika , kazim or osama today i told them i need full refund on which osama again says team will call u and u have to give a good reason for the refund ??? why all is not mention in discription of trouble ticket since i called anshika??? please if there is any management who can help us with this issue ASAP now 4 days again they are not reverting nor calling we have to be b3hind them new name in the book mr shakti from customer service still only promis and again new lady telling new story line

Extremely Disappointing Experience with Sharaf DG – TV Issue

Since October 10, my TV case has been delayed without any real action. Customer service keeps sending the same copy-paste reply, asking me to do tasks that are not my responsibility, like investigating building security.

Even after providing them with the building management email, they continue repeating the same message with zero progress.

Over two months, no solution, no professionalism, and no accountability.

They have an army of sales people that attack you to sell you in their showrooms and after you buy, Good Luck with Customer support, useless!!! You are On your Own!!! The worst in after sales service in UAE

The Poorest customer experience ever !
Staff unprofessional and unreliable. Fake promises. No Follow-up despite a formal complaint escalation. Customer service simply useless: they only have "Sorry for the inconvenience" for answer. No compensation solution offered.
After going to the store to complain physically, the duty manager mentioned a potential gift card as a goodwill gesture (which was never honoured) in case a complementary 2-year extension warranty on my TV was not possible... I got Nothing! Just Extreme Frustration and anger for being disrespected and disregarded that way!
I Completely lost trust in that brand. Will never ever shop at SharafDG again and will make sure my entourage boycott as well.

EDIT - POST RESPONSE FROM SHARAF DG (Today on Trustpilot):

I have been in touch with Support@Sharaf DG since Sept. 2025... (Received 13 generic emails from Mr Raghuvir Singh). Pretending to care is NOT a solution. Repeating Sorry is very easy but it is NOT a Solution! And Sorry is NOT a compensation!

An apology, by itself, does not constitute compensation for a customer’s negative experience. You guys Absolutely Need To Form Yourself At What Customer Care Services Should Be. For now there are Simply None-Existent !!! And it is Really Shameful for a Landmark Business!!!

I have had a completely different customer service experience with Emax this same year... And I know now which retailer I can trust!

Dear Residents, Please do not buy any items from Sharaf DG, or if you do, make sure you thoroughly inspect the product inside and out before signing any document. You may even use binoculars to check for any scratches or dents.
They have a habit of delivering damaged or broken items to customers, and if you complain, they put the blame on the customer. Sharaf DG provides very poor service, and their sale staff is not aware of what they are selling or the specifications of the products.
Please avoid purchasing anything from Sharaf DG.

Good a customer service helped me

Extremely disappointing experience with Sharaf DG.

My first online order W5515082 was cancelled after three days with no call, no email, and no explanation. I then placed a second order W5520662 which was also cancelled with zero communication. I contacted the call center several times, but the agents provided no support, no updates, and no clear answers.

I placed a third order W5525235, and now I’m being told that the item is out of stock in both stores and online — yet two weeks after my first order, the item is still showing as available on the website. This is completely misleading and wastes customers’ time.

Because of all these delays and cancellations, I also missed Black Friday offers to buy the item elsewhere at a better price. Their poor service has directly caused me to lose valuable deals.

To add to this, when I visited the Mirdif City Centre store, the prices for Yasmina AI Lite (AED 49) and Yasmina AI Mini (AED 149) were clearly displayed, yet the staff refused to honor them and offered no proper solution. The attitude was unhelpful and unprofessional.

This has been a consistently bad experience across online, in-store, and customer service.
❌ Misleading pricing
❌ Repeated cancellations
❌ No communication
❌ No support from call center
❌ Misinformation about stock
❌ Lost offers due to their delays

If this is not resolved properly, I will be filing a complaint with Consumer Rights.

— Heba Atwa

Shoutout to Sharaf DG BurJuman — the worst salesperson ever. I bought a new iPhone on Nov. 30, 2025, and the salesperson was rushing to open the box because he wanted to activate the phone. Without my knowledge, he added insurance that cost 998 AED. I was shocked when I saw the total. I kept telling him to remove it, but he kept saying he couldn’t remove it.

I purchased a Boss speaker from your Dubai Mall store, and it has been nothing short of a nightmare. From day one, the product has not functioned properly. Even after sending it for repair, the issues persist—the speaker now takes over 5 hours to charge and still does not work as expected.
For more than two months, I have faced continuous problems with this product, which clearly has a manufacturing defect. Despite repeated communication, repair attempts have failed, and I have not received the replacement or voucher I requested.
This level of service is unacceptable. It has been over two months without a resolution, and I am extremely dissatisfied. Under consumer protection and warranty guidelines, I am entitled to a replacement or a voucher immediately. I expect urgent action from your team to resolve this matter without further delay.

It is great that the team is addressing the complaints with responsibility.

Sharaf DJ Midriff City centre Branch sold me a brand new Samsung Fridge for a price much higher than the original market price , furthermore they did not deliver the product on time , customer service very poor . Avoid this store