Sharaf DG Reviews 937

TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Evaluating 156 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the products, frequently reporting issues with items being faulty, damaged, or not as described, including instances of receiving unsealed or refurbished goods sold as new. Customers also experienced very poor service, with staff often appearing uninformed about products and specifications. The delivery service was a major point of frustration, characterized by significant delays, missed deliveries, and a lack of proper coordination. Reviewers consistently found the customer service to be unhelpful, unresponsive, and difficult to reach, with many feeling ignored after a purchase. Though some customers reported positive interactions with specific staff members who were professional and helpful in guiding their purchases.

What people talk about most

Product

Consumers express significant dissatisfaction with product quality and accuracy. Many report receiving... See more

Customer service

People report negative experiences with customer service, citing issues such as unhelpful support, lack of... See more

Service

Reviewers mention negative feedback about service. Many customers express disappointment with poor... See more

Staff

Users describe negative interactions with staff. Many reviewers report that staff are unprofessional,... See more

Delivery service

Customers consistently note negative experiences with delivery service. Many report unprofessional and poorly... See more

Reviews shaping this summary

Rated 1 out of 5 stars

In shop experience in mirdif city centre is Ok. But with purchase of MacBook I purchased Microsoft word. The salesperson gave me a receipt to follow and activate on line. But when I tried to activate... See more

Company replied

Rated 1 out of 5 stars

Extremely frustrating experience with Sharaf DG online delivery. Fully paid order blocked just because the contact number was outside the country. Support team is helpless and trapped by a nonsense... See more

Company replied

Rated 1 out of 5 stars

Terrible experience! Avoid buying online from Sharaf DG at all costs! Order number W5037189-A — I ordered routers with same-day delivery, and after waiting over two days, nothing showed up. All I go... See more

Company replied

Rated 1 out of 5 stars

Absolutely terrible service from Sharaf DG! We bought a water dispenser for 2,000 AED, and while they delivered it quickly, it didn’t even work from day one. We plugged it in completely dead. We r... See more

Company replied


Company details

Information provided by various external sources

Shop online for Phones, Sunglasses, Laptops, Televisions, Perfumes & more at Sharaf DG. Get free* delivery across UAE - Dubai, Abu Dhabi & Sharjah. ✓100% Authentic Products ✓COD


Contact info

1.3

Bad

TrustScore 1.5 out of 5

937 reviews

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Replied to 100% of negative reviews

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Rated 1 out of 5 stars

The worst experience ever

They deserve big zero for their services and products. I bought an apple watch from them and it appeared to be a demo watch that is not supposed to be sold. Now I can't connect the watch to my I phone as it is already connected to a demo account. I tried tens of times calling the customer services, but always the same answer " we will request a call back from Dubai mall branch" they of course never call. I ended up raising a formal complaint to the authorities in Dubai. My advice is never buy anything from Sharaf DG, they never care about customer after sale.

August 27, 2025
Unprompted review
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Reply from Sharaf DG

We sincerely apologize for the inconvenience you’ve faced with your Apple Watch and the lack of follow-up from our team. Please share your order details, such as the invoice number or ticket number, at support@sharafdg.com
so that our team can investigate the issue and assist you promptly.

Rated 1 out of 5 stars

I purchased a Nintendo Switch 2 from…

I purchased a Nintendo Switch 2 from Sharaf DG on August 11, 2025. At first, I was happy with the fast delivery the next day, but just after two days of use, I faced serious problems. The battery drained very quickly, and while downloading a game, the device suddenly showed a black screen even though it was fully charged.

I immediately requested a return through the Sharaf DG website. After a few days, they collected the item for checking, and customer service later informed me that the device was “in good condition.” They even sent me a video, but in that video, it was clear the person struggled multiple times just to turn it on—which clearly proves the item is faulty.

When I raised this issue, I was told that I was not eligible for a return or exchange according to their policy, which made me even more frustrated. Instead, I was advised to just check the item again when it was returned. But it has been three weeks now, and I still haven’t received the product back.

This is by far the worst shopping experience I’ve had. The customer service was unhelpful, the process was very slow, and I felt completely ignored as a customer. I will never purchase anything from Sharaf DG again and do not recommend them to anyone looking for reliable electronics or service.

August 13, 2025
Unprompted review
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Reply from Sharaf DG

We sincerely regret the inconvenience you have faced with your Nintendo Switch 2 purchase and fully understand your frustration. Please be assured that your concern has been highlighted to the relevant team, and we are closely coordinating with the seller to resolve this matter.

Our team will provide you with the best possible resolution at the earliest, and we truly appreciate your patience while we work on this.

Rated 1 out of 5 stars

I try to return an item because…I try to return an item because information on their website is not matching the product

I try to return an item because information on their website is not matching the product. I initiated return and they told me they will contact me in 48h. Now its 5 days. When I try to reach them by their app's chat, mobile or email. I do not receive any return only incosistent questions or information.

August 30, 2025
Unprompted review
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Reply from Sharaf DG

Hi, We are sorry to hear about this, we are very much here for your help. Please forward your details at support@sharafdg.com for us to offer you a prompt assistance.

Rated 1 out of 5 stars

I am extremely disappointed with my…

I am extremely disappointed with my recent experience at Sharaf DG. I ordered a room cooler and not only was the delivery delayed without any prior intimation, but the customer service made the situation worse. Instead of resolving the issue, the representative I dealt with was clearly inexperienced, constantly speaking on my behalf without listening to what I was actually saying. This left me feeling dismissed rather than valued as a customer.

For a company of Sharaf DG’s scale and reputation, such service is unacceptable. Customers expect timely delivery, transparent communication, and respectful treatment none of which were delivered in this case.

I sincerely hope Sharaf DG takes this feedback seriously and trains its staff better, because at present, this experience has made me seriously reconsider future purchases.

September 1, 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Thank you for sharing your feedback with us. We truly regret the inconvenience you experienced regarding the delayed delivery and the customer service interaction. This is certainly not the standard of service we strive to provide.

As we can see, you have also reached out to us via support@sharafdg.com. Please be assured that your complaint has been registered and highlighted to the concerned team. Our support team is actively checking the matter, and we will ensure that the pending delivery is completed at the earliest possible time.

We sincerely regret the delay and the frustration caused, and we assure you that your concerns are being taken seriously to improve our service.

Rated 1 out of 5 stars

“Very disappointed with my purchase

“Very disappointed with my purchase. The new phone had overheating and battery issues from the start. Service was slow, and I had to use a repaired phone instead of the new one I paid for. Bad experience and I will not buy again.

July 14, 2025
Unprompted review
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Reply from Sharaf DG

We are sorry to hear about your experience, and we are here to help resolve it. Please share your details with us at support@sharafdg.com for assistance.

Rated 1 out of 5 stars

Very bad experiences i bought i items…

Very bad experiences i bought i items with one 1TB they give 512 without any resolving

August 31, 2025
Unprompted review
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Reply from Sharaf DG

Dear Customer, we are sorry to hear that you were delivered an incorrect product than the one you originally ordered. Kindly reach out to us on support@sharafdg.com with more details of your purchase, so that we may resolve this on priority.

Rated 1 out of 5 stars

The wors customer service ever i whent…

The wors customer service ever i whent to almushrif mall and bought 4 TVs and paid 12k they told me it will be delivered for you by tomorrow and its btween 10am to 7pm and no one called me i called the wors customer service that i ever dealed with and they told me its shud come today befour 7 and they shud call you no one called and the customer service if you dont want it you can bist the same brang that you bought it from and cancel it what a nice customer service i’ve dealed with big companys they give you the update from the morning at the time you will receive your things but not this company after 2 days they delivered its my first time that i deal with them and 100% the last time never ever again the wors customer service ever

August 30, 2025
Unprompted review
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Reply from Sharaf DG

We regret any inconvenience caused and are committed to resolving this issue. Please send more details to support@sharafdg.com for further assistance.

Rated 1 out of 5 stars

Horrible after sales services

Horrible after sales services, I had purchase a Rog Alley for my son a month ago, also have paid for additional warranty around AED 500.00.
Within a month, of of the joysticks broke, I went to the service center located in the Abu Dhabi mall.
The technician does not even have à knowledge of the device, finally said he will order a joystick from ASUS and it will take about a week and insisted me to keep the device with them, since my son came on vacation and need to play, I refused and bought back so he could play.
After 10 days, they called me to bring the device, I went in the morning and the technician had asked me to come back at 7:00.
I went as he advised, but surprised, he said the part was order is wrong and we have place one more order which will arrive within a week,
I didn’t have any words to tell him, silently took the unusable device and came home.
It’s been a 10 days and no one called me yet, nor they answer the call, visiting them is a big job for me as I need to travel a long distance.
My son has to travel by next week and I don’t know what to do.
Please, please, never ever buy any kind of electronics or gaming devices from them and make your children upset.
You won’t be able to see their faces if anything goes wrong.

August 21, 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Thank you for taking the time to share your feedback with us. We are truly sorry to hear about the difficulties you faced with your device repair process, and we completely understand the frustration caused, especially as your son is visiting for a limited time. Please accept our sincere apologies for the inconvenience this has caused you and your family.

To allow us to review this matter urgently and provide you with prompt assistance, we kindly request you to write to us at support@sharafdg.com with your invoice number and contact details. Once we receive the information, our team will prioritize your case and ensure you are updated on the status immediately.

We deeply regret the experience you had and appreciate your patience and understanding while we work to resolve this for you.

Rated 1 out of 5 stars

worst place ever dealt with

worst place ever dealt with
delayed delievery and everyday keep on saying tomorrow we will deliever and nothing with no obvious reason for the delay

August 11, 2025
Unprompted review
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Reply from Sharaf DG

Apologies for the inconvenience—please email us at support@sharafdg.com for a prompt response.

Rated 1 out of 5 stars

Customer service is rude

Customer service is rude. 1 star is too much for them.

August 17, 2025
Unprompted review
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Reply from Sharaf DG

Apologies for the inconvenience—please email us at support@sharafdg.com for a prompt response.

Rated 1 out of 5 stars

disappointing online experience

I had a disappointing online experience. Two days after placing my order, I was informed of unexpected hidden charges exceeding 700 AED for my area. When I attempted to change the delivery area, I was surprised to find that my order had been canceled without my action. The customer care agent insisted that I had clicked the cancel button, despite my repeated confirmation that I did not.

August 12, 2025
Unprompted review
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Reply from Sharaf DG

Hi, Please accept our sincere apology. We are very sorry to know about your experience with us. Please let us know more details at support@sharafdg.com and we assure you to get this resolved at the earliest.

Rated 1 out of 5 stars

If I can give a -100 stars I will!

If I can give a -100 stars I will!

I am extremely disappointed with the level of customer service I have received.

I submitted a cancellation request on August 5th, and was informed that it would be confirmed within 24–48 hours. However, it is now well past that timeframe and nothing has been done. I just spoke with a customer service representative who told me it still hasn’t been processed.

This delay is unacceptable and shows a clear lack of follow-through on your part. I expect immediate confirmation of my cancellation and a clear explanation for the delay.

August 5, 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Hi, We are sorry to hear about this, we are very much here for your help. Please forward your details at support@sharafdg.com for us to offer you a prompt assistance.

Rated 1 out of 5 stars

very poor customer service

very poor customer service, they took money for warrenty and never give the warranty for any products, so, I will not buy any further products from Sharap DG in my life. I was suppose to buy one 83" TV by AED 23,999/-, but I will not buy anymore from Sharap DG. I have contacted them via the WhatsApp number, but this is a BOT number, no human response. The service is not as standard as UAE service.

August 6, 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We sincerely apologize for the experience you’ve had.

We deeply regret that our service did not meet your expectations, especially regarding the warranty concern. This is certainly not the level of service we aim to provide, and your experience is being taken very seriously.

Please allow us the opportunity to look into this matter further and resolve it. If you could share your order details or contact number via email at support@sharafdg.com or WhatsApp us at +971 54 309 0859, our team will prioritize your case and work to address it promptly.

We truly value your business and hope to have a chance to restore your trust in Sharaf DG.

Rated 1 out of 5 stars

One of the most unprofessional and…

One of the most unprofessional and disorganized customer experiences I’ve ever had.

I visited Sharaf DG to purchase an air purifier and was assured by the in-store staff that it would be delivered the next day, with urgent delivery specifically requested on my behalf. That promise was the only reason I moved forward with the purchase.

The next day came, and the chaos began. The tracking link they provided was useless. I couldn’t track the order, and when I called customer service, they vaguely told me it would arrive between 5–10 PM. I followed up during that window and was told they had no idea where my order was. When I asked for the delivery driver’s number to get clarity, they refused to give it and claimed they had raised an urgent request instead.

That request? Never submitted. I was promised a call back within a few hours. No one called. I followed up again myself, only to find out no request had been logged at all. They gave me the same scripted promise of a call back in one hour. Nothing. It’s a complete mess, no ownership, no transparency, no accountability. The front-line staff are uninformed and clearly not empowered to solve anything. They waste your time and give you the runaround.

This experience made it absolutely clear: I can’t trust Sharaf DG, and I don’t intend to shop with them again.

If you value your time, peace of mind, and basic customer respect, look elsewhere.

August 2, 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We're truly sorry to hear about your recent experience with us and we sincerely regret the inconvenience caused.

This is not the level of service we aim to deliver, and we understand how frustrating it must have been to face delays, lack of updates, and unfulfilled commitments.

To help us look into this further and assist you in the best way possible, we kindly request you to reach out to us at support@sharafdg.com with your invoice, order reference number, or any ticket ID.

Your feedback is important, and we are committed to using it to improve our customer experience moving forward. We hope to have the opportunity to regain your trust.

Rated 1 out of 5 stars

I spoke to mr mayang and rahul in…

I spoke to mr mayang and rahul in customer service, it was a very disappointing experience with Sharaf dg, I would never ever prefer anyone to come to Sharaf dg but instead go to Emax and jumbo

July 30, 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Hi, Please accept our sincere apology. We are very sorry to know about your experience with us. Please let us know more details at support@sharafdg.com and we assure you to get this resolved at the earliest.

Rated 1 out of 5 stars

Disappointing Experience with Exchange…

Disappointing Experience with Exchange Deal
I had a very bad experience with Sharaf DG. I purchased a new TV through their exchange offer and handed over my old TV as part of the deal. They took my bank details over three months ago, promising a refund to my account. Till today, I have not received any payment.
Despite several follow-ups over email, their customer service keeps giving different excuses and is now trying to force me to accept a store voucher instead of the agreed refund. This voucher can only be used at their store, which was never part of the original agreement.
This is extremely unprofessional and feels misleading. I trusted Sharaf DG, but after this experience, I would not recommend their exchange offers to anyone. Please be careful before handing over your old items—they may not keep their word.

March 22, 2025
Unprompted review
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Reply from Sharaf DG

We’re truly sorry to hear about your experience and completely understand your frustration. Please accept our sincere apologies for the inconvenience and the delay you've faced.

After reviewing the case, it appears there was a miscommunication from our end due to an internal reference mismatch, which led to the confusion and initial inability to trace your trade-in request accurately. This unfortunately impacted the clarity and timeliness of our responses, and for that, we deeply regret the trouble it caused.

We understand how disappointing this must have been, especially after placing your trust in us. This is not the standard of service we aim to deliver, and your feedback has been escalated to ensure corrective measures are taken.

We would also like to inform you that your refund has been processed on 20/05/2025, and the relevant transaction document will be shared with you via email shortly.

Thank you for bringing this to our attention, and once again, we sincerely apologize for the experience.

Rated 1 out of 5 stars

Disappointed

Disappointed – Unsealed Laptop and Slow Response

Ordered a new laptop, but it arrived completely unsealed—both the delivery and product boxes. This wasn’t sold as open-box, and it’s not what I paid for.

I reported the issue right away with photos and videos, but the response has been slow and lacking urgency, despite explaining that I need the laptop for important upcoming work commitments.

This experience has caused unnecessary stress and disruption. If you’re relying on timely, professional service—especially for business use—I’d be cautious.

July 26, 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Thank you for bringing this to our attention, and please accept our sincere apologies for the inconvenience and frustration caused by receiving an unsealed laptop and the delay in our response.

We completely understand how important this device is for your upcoming work commitments, and we truly regret the stress and disruption this situation has caused.

Kindly note that we have received your complaint under ticket number 10125626, and our team is actively working on resolving the matter with urgency. The photos and videos you shared have been reviewed, and we are currently coordinating internally to ensure a proper resolution is provided as soon as possible.

We appreciate your patience and assure you that this is being treated with priority. You will receive an update shortly.

Rated 5 out of 5 stars

One a name guy umar saraf he is looting…

One a name guy umar saraf he is looting all of his customer money telling wrong price and making money there and telling about incorrect pomotions and taking extra money from that and after giving wrong information about accessories and took extra money from that after that telling he wil give 2 yrs wrannty on any product and after not recieving the money we will buy 16 pro and after he's making uss foolll that's one is not good

July 2, 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Our sincere apologies for the experience you encountered. Kindly share your details at support@sharafdg.com, and we will ensure this matter is resolved swiftly.

Rated 1 out of 5 stars

Worst customer service

Worst customer service, I bought accessories from Dubai hills mall sharaf dg last week and there is no delivery til now, when I call customer service they say we sent email and team will call you. No one called in last 4 days ..... yesterday someone called and dessapered with no information. I am still clueless about my delivery which supposed to be last Monday.
i recommend not to buy online from sharaf as it's difficult to trace the delivery

July 19, 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

Hi, Please accept our sincere apology. We are very sorry to know about your experience with us. Please let us know more details at support@sharafdg.com and we assure you to get this resolved at the earliest.

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