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Review summary

Created with AI, based on recent reviews

Looking at 2,040 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting their durability and stylish designs. Many people appreciate the excellent customer service, highlighting its responsiveness and helpfulness in resolving any issues. The delivery service is also frequently commended for its speed and efficiency. However, some customers also noted occasional issues with their orders, such as receiving incorrect items or experiencing delays in delivery. A few other people also felt that the quality of certain pieces did not meet their expectations, with some items tarnishing or breaking sooner than anticipated.

What people talk about most

Product

Consumers find product quality to be positive. Many reviewers praise the high quality, durability, and... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the high quality and durability of the... See more

Customer service

Customers consistently note positive experiences with customer service, often highlighting responsiveness and... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers praise the fast and quick shipping,... See more

Order

People report ambiguous experiences with order. Many customers express dissatisfaction, citing issues like... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The customer service is great when you have an issues. The jewelry is a toss up, sometimes it tarnishes, I wish they would offer your money back instead of store credit. Other than that the pieces are... See more

Company replied

Rated 4 out of 5 stars

I ordered a ring for my boyfriend, but after some time it unfortunately started to discolor, even though this wasn’t supposed to happen according to the product information. I contacted CRAFTD and w... See more

Company replied

Rated 4 out of 5 stars

I liked the design, and the material of the jewelry. The quality of the clover style needs to made better. I dropped the bracelet and black cover came off. I have order other pieces, and have not h... See more

Rated 5 out of 5 stars

I have a decent collection of pieces from CRAFTD (5+). The quality of jewelry is up there and they only thing better is their customer service. Unlike other companies, when CRAFTD says they will help... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 1 out of 5 stars

Returned a hat that I paid £5.99…

Returned a hat that I paid £45 for and £5.99 delivery. After waiting 24 days for my refund they deducted £3 admin for processing a return. This should be illegal. Terrible customer service. Awful product.

April 1, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

We’re sorry to hear you’re unhappy with your experience.

So we can look into this for you and review the return, could you please share your order number with us? Once we have the details, we’ll be happy to take a closer look.

Craftd London

Rated 1 out of 5 stars

Waste of money – GREEN SKIN- AVOID!!!

Craftd London is selling items that are not fit for purpose. I have had two chains now that have lost their plating become rusted and caused skin irritation.

Under the Consumer Rights Act, I am entitled to a refund for faulty goods that have already been replaced once and failed again. However, support is hiding behind 'return windows' to avoid taking responsibility.

They are happy to take your money but won't stand behind their products when they inevitably fail. Avoid at all costs!!!

Buy if you want skin irritation and a green neck like the hulk 🍏

January 3, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We’re really sorry to hear about your experience, as this certainly isn’t the standard we aim to provide.

So that we can look into this for you and help resolve the issue as quickly as possible, could you please let us know your order number? Once we have that, we’ll be able to review the details and assist further.

Craftd London

Rated 1 out of 5 stars

Awful returns experience

Had to unfortunately send the item back, no issue with it at all but for another reason. Due to an issue with the returns process, it took in total 12 emails over 23 days before refund was made back into my account. God knows how long it would have been if I didn’t chase it up. Customer service isn’t great and no telephone number to call. Really disappointing to say the least. Order number UK915458. Just for some context, this order number was provided ten days ago (29/4/26) as requested by Craftd, still no contact!

April 23, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

We’re really sorry to hear about the delay and the frustration this caused, that’s not the experience we want for our customers.

So we can review what happened with your return and the communication, could you please share your order number with us? We’ll gladly look into this further for you.

Craftd London

Rated 5 out of 5 stars

Great quality jewelry I'm more then…

Great quality jewelry I'm more then happy with the purchases I made. Price is unbeatable and they look amazing very humble pieces I got two rings and two necklaces and I get compliments on them

April 23, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey David,

Thanks for taking the time to share this.

Really glad to hear you’re happy with the pieces and that they’re still getting compliment, that’s exactly what we aim for. Appreciate the support, it really means a lot.

Craftd London

Rated 5 out of 5 stars

Support is always super helpful!

Support is always super helpful!
They always get claims answered super fast.

April 21, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Isaac,

Thanks for taking the time to leave this.

Really glad to hear our support team has been helpful and quick to respond, that’s exactly what we aim for. We really appreciate the support.

Craftd London

Rated 5 out of 5 stars

Had an issues with a clasp broke

Had an issues with a clasp broke. Received a new item as replacement with no questions

April 21, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Ash,

Thanks so much for your review! We're really glad we could sort the clasp issue quickly and get a replacement out to you without any hassle.

Craftd London

Rated 3 out of 5 stars

Disappointed

Ordered April 10th, arrived April 21st. Took an extended amount of time to even leave its origin and when it finally arrived of course it was too small, I knew my ring size by letter but not by XS to L and the size guide was no help either, processed my refund and looking forward to getting my money back, save the hassle lads and stick to your local jewellers.

April 21, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Conor,

Thanks for your feedback. Sorry the sizing and delivery didn’t work out this time. Your refund has been processed. If you are ever unsure, feel free to reach out to our support team as we’re always happy to help.

Craftd London

Rated 1 out of 5 stars

Awful communication

Ordered a pair of earrings which arrived faulty. I reported this straight away and asked for a replacement—pretty standard request.

What followed was a cycle of empty promises. On two separate occasions I was told a replacement would be processed and I’d receive dispatch confirmation within 2 days. That never happened.

After chasing a third time, I was then told the item is out of stock. At no point was this mentioned earlier.

At this stage, I don’t care about the excuse—I just want the replacement I was promised, or a proper resolution. Being told one thing repeatedly and then something completely different later feels like I’m being fobbed off.

If this isn’t resolved quickly, I’ll have no option but to raise a chargeback.

UK897867

April 19, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Harry,

Sorry for the confusion and delay with your replacement.

As mentioned via email, this item is currently out of stock and we do not have a confirmed restock date at this time. We completely understand your frustration and appreciate your patience while we’ve been looking into this for you.

As suggested we can offer store credit so you’re able to choose an alternative item in the meantime, and we’ll be more than happy to help if you’d like suggestions or something similar.

Please let us know what you’d prefer and we’ll make sure this is sorted for you as quickly as possible.

Craftd London

Rated 4 out of 5 stars

Great quality

Great quality and fast shipping but the prices have increased drastically over the last year

January 25, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jesse,

Thanks for the feedback, glad you’re happy with the quality and shipping. We appreciate you noting the price changes as well and will take it on board.

Craftd London

Rated 5 out of 5 stars

Craftd have provided the Best Customer Experience

Craftd have provided the best customer experience I've ever received from a company.

I ordered one of there pendants with chain 6 years ago and have worn it everyday since. Last week the chain locking lever must have worn out causing the pendant to fall off, but luckily someone found and returned the pendant to me. I contacted Craftd the following day and they quickly responded and apologised for the issue, they asked if I would like a new chain sent out free of charge or a full refund. I asked for a new one to be sent and it's arrived today including a new pendant.

Couldn't be more happy with the experience that this company has delivered, the quality of their pendants are great and their customer service is spot on. Thank you Chloe for helping.

April 18, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Nathan,

Thanks a lot for this, really appreciate you sharing it.

Sorry the chain gave out after so long, but I’m really glad we could get you sorted quickly and that everything arrived safely. It means a lot hearing you’ve been wearing it every day for 6 years and still rate the quality.

Craftd London

Rated 5 out of 5 stars

Cool and cool

April 17, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for the feedback- really appreciate it. Let us know if we can help with anything.

Craftd London

Rated 1 out of 5 stars

It’s been 7 days still without my…

It’s been 7 days still without my parcel. Been in contact with customer service twice and literally copy and pasted response. Honestly lost for words with the customer service and the delivery time considering the good reviews about cratfd. Haven’t lived up to their expectations what so ever!!

April 10, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Sorry to hear about the delay and the frustration with the responses you’ve received, that’s not the experience we want you to have.

Could you please share your order details (order number and the email used), so I can look into this for you as quickly as possible?

Craftd London

Rated 5 out of 5 stars

Good quality product and good customer…

Good quality product and good customer service

April 17, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for the support.

Really glad to hear you’re happy with the quality and our customer service. We appreciate you taking the time to share this.

Craftd London

Rated 5 out of 5 stars

In love with crafted

Omg I am in love with crafted I have now purchased 5 items from them I’m so in love with my pieces wow there’re just beautiful

April 17, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Vina,

Thank you so much for the support.

We’re really happy to hear you’re loving your pieces, it means a lot.

Craftd London

Rated 5 out of 5 stars

Good quality

Good quality, smooth customer service as well!!

April 16, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Jacob,

Thanks for the support!

Really glad to hear you’re happy with the quality and had a great experience with our customer service team. We appreciate you taking the time to share this.

Craftd London

Rated 5 out of 5 stars

rearrly good quality and the…

rearrly good quality and the responsable really quite thank you

April 17, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Angela,

Thanks for the support!

Really glad to hear you’re happy with the quality and that our team was helpful. We appreciate you taking the time to leave this.

Craftd London

Rated 3 out of 5 stars

Had to return my item and went through…

Had to return my item and went through a hassle to get a replacement because products got out of stock which is understandable, however response time wasn’t the best and didn’t get any form of compensation for the delay or inconvenience.

March 18, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Kester,

Sorry to hear about the hassle with the return and replacement, and I appreciate you bearing with us while the stock issue was sorted.
If you’re open to it, please share your order details (order number and email used), and I’ll get this looked into properly for you.

Craftd London

Rated 5 out of 5 stars

Great service

The team at Craftd are quick to respond and super helpful. I was very happy with the service they provided. Highly recommend

April 15, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Karen,

Thanks for the support!

Really glad to hear you had a great experience with our team and that everything was handled quickly. We appreciate the recommendation.

Craftd London

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