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Review summary

Created with AI, based on recent reviews

Looking at 2,040 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting their durability and stylish designs. Many people appreciate the excellent customer service, highlighting its responsiveness and helpfulness in resolving any issues. The delivery service is also frequently commended for its speed and efficiency. However, some customers also noted occasional issues with their orders, such as receiving incorrect items or experiencing delays in delivery. A few other people also felt that the quality of certain pieces did not meet their expectations, with some items tarnishing or breaking sooner than anticipated.

What people talk about most

Product

Consumers find product quality to be positive. Many reviewers praise the high quality, durability, and... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the high quality and durability of the... See more

Customer service

Customers consistently note positive experiences with customer service, often highlighting responsiveness and... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers praise the fast and quick shipping,... See more

Order

People report ambiguous experiences with order. Many customers express dissatisfaction, citing issues like... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The customer service is great when you have an issues. The jewelry is a toss up, sometimes it tarnishes, I wish they would offer your money back instead of store credit. Other than that the pieces are... See more

Company replied

Rated 4 out of 5 stars

I ordered a ring for my boyfriend, but after some time it unfortunately started to discolor, even though this wasn’t supposed to happen according to the product information. I contacted CRAFTD and w... See more

Company replied

Rated 4 out of 5 stars

I liked the design, and the material of the jewelry. The quality of the clover style needs to made better. I dropped the bracelet and black cover came off. I have order other pieces, and have not h... See more

Rated 5 out of 5 stars

I have a decent collection of pieces from CRAFTD (5+). The quality of jewelry is up there and they only thing better is their customer service. Unlike other companies, when CRAFTD says they will help... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Great products

Great products, support was fair and nice.

April 8, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Thezoo,

Thanks for taking the time to leave a review- really appreciate it.

Great to hear you’re happy with the products and support. If you ever need anything, we’re here to help.

Craftd London

Rated 1 out of 5 stars

DECEPTIVE BUSINESS PRACTICES & HORRIBLE CUSTOMER SERVICE

I am extremely disappointed with CRAFTD London.

I paid a $50.00 premium for DHL Express (2-4 Days) to ensure my jewelry arrived for a an event I'm attending.

Instead, the company shipped my order via Royal Mail, a standard postal service that has a two week delivery aim.

Not only did this downgrade because the package sat idle through the UK Bank Holiday (which DHL would have avoided), but it also ensures I will not have my order in time for my event.

To make matters worse, I have emailed support multiple times with zero response.

When I tried to ask for help on Instagram, the moderator DELETED my public comments rather than addressing the $50 overcharge.

Charging for a premium service and shipping via a budget carrier is deceptive.

I am now forced to file a dispute with American Express to get my shipping fees back.

BUYER BEWARE

April 8, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

We’re sorry to hear about your experience and for the frustration caused with your delivery.

We’d like to look into your shipping method and order details to understand exactly what happened here and resolve it for you as quickly as possible.

Please share your order number so we can investigate and assist further.

Craftd London

Rated 4 out of 5 stars

The piece I got was very nice sadly I…

The piece I got was very nice sadly I lost it because the clasp kept coming undone.

November 16, 2025
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Luc,

Sorry to hear this.

We’ve reached out to you via email to help further. If you need anything else, just let us know.

Craftd London

Rated 5 out of 5 stars

Craftd is a very thrustworthy brand

Craftd is a thrustworthy brand. I have ordered few of their items and they are all high quality. They have been my partner favorite accessory brand and my preferred way of gifting him for a year now. Besides, the customer support is always helpful and ready to sort your issues. I highly recommend.

April 7, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Grace,

Really appreciate you taking the time to leave this.

Great to hear you’re happy with the quality and that we’ve become your go-to for gifting, that means a lot.

Thanks again for the recommendation!

Craftd London

Rated 5 out of 5 stars

Cant recommend enough

Fantastic jewellery, superb quality, packaged beautifully, reasonably priced with speedy delivery.
I have purchased more then one piece from crafted & will 100% use them again.

March 27, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Jackie,

Thanks for the great review, really appreciate it. We're glad you’re happy with the quality, packaging, and delivery. Even better to hear you’ve come back more than once.

Craftd London

Rated 5 out of 5 stars

Don’t take it off!

This chain was my first chain and to this date my only chain. I almost never take it off, the last time I took it off was probably 5 months ago. I wear it in the shower, when I sleep, and when I sweat. The nice thing about the plated stainless steel is it still looks brand new. The other nice thing is my neck has never been green while wearing it.

April 8, 2025
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Logan,

Appreciate you taking the time to leave this.

It's great to hear the chain’s held up so well with daily wear and still looks brand new. Even better that it’s become your go-to piece.

Craftd London

Rated 4 out of 5 stars

Frequent Customer Review

The customer service is great when you have an issues. The jewelry is a toss up, sometimes it tarnishes, I wish they would offer your money back instead of store credit. Other than that the pieces are truly one of a kind and beautiful

April 6, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Jilleanne,

Really glad to hear you’ve had a good experience with our team and that you like the pieces. If something is ever outside the returns window but there’s a fault, our warranty is there to support you. In those cases, we can either arrange a replacement or offer store credit so you’re still able to get something you’re happy with.

We appreciate your feedback.

Craftd London

Rated 1 out of 5 stars

Scammers

I bought 2 items ($211) for a gift and then after I placed the order they said it was sold out… so I paid and still have yet to get my items.

March 26, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Kenzie,

We’re sorry for the inconvenience and frustration caused.
As the item is out of stock, we can confirm your order will be refunded. Thank you for your patience and understanding, and we apologise for any disappointment caused.

Craftd London

Rated 1 out of 5 stars

Terrible customer experience ordered…

Terrible customer experience ordered two tennis bracelets, first one ordered incorrectly my own fault accepted that, got a response to send it back and send out another one which was appreciated, completely forgot to send it back so emailed 2 weeks later and they refused to accept it back……. fair enough, so I ordered another bracelet a size smaller turned up the same size explained this to customer service and was told to send it back at my expense and they would just review it.
Would not recommend on that basis as they messed up and wanted it to be rectified my end accepted the first time was my fault.
Customer service is also a shambles

December 23, 2025
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We’re sorry to hear about your experience and for the frustration caused across both orders.

This isn’t the level of service we aim to provide, and we understand how disappointing this situation has been. We’d really like to look into what happened here and review this for you properly.

Please share your order number and we’ll be happy to investigate and help further.

Craftd London

Rated 5 out of 5 stars

CRAFTD rock

I have been a CRAFTD customer for years now their stuff is so cool I don't shop anywhere else
True to their word I never have to take my jewellery off because it's wearable 24/7
Also their customer service is second to none absolutely amazing and super friendly
CRAFTD are the bee's knees

April 3, 2026
Unprompted review
Rated 1 out of 5 stars

CRAFTD London just taught me how not to...

CRAFTD London just taught me how not to run a business.

Received my order → initiated return the SAME day.
Their website was broken, so I emailed. David from support replied late, gave instructions, I followed everything and shipped it back unused.

Courier got delayed due to regional issues.

They received it late and said:
“Outside 14 days, no refund.”

So basically:
Their broken system + their slow support + shipping delays = YOUR loss.

David just kept copy-pasting policy like context doesn’t exist.

Offered store credit instead.

Yeah… no thanks.

April 3, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Piyush,

We’re sorry to hear about your experience.

We’ve looked into this and can confirm your refund has now been processed. We understand your frustration around the return timing and communication, and we appreciate you bringing this to our attention.

If you need anything further, please feel free to reach out and we’ll be happy to help.

Craftd London

Rated 5 out of 5 stars

The magnificent onyx cross with gold vhain

My 14 year old grandsons eyes lit up when he opened the parcel containing the onyx cross and chain. He absolutely adores it and wears it everywhere. It goes well with any outfit. All of his friends want one too. His brother wants one too, so I have ordered one for him. The workmanship, design and artistry are outstanding and the materials give it an amazing zing. It's beautiful.

March 27, 2026
Unprompted review
Rated 5 out of 5 stars

I love CRAFTD jewelry

I love CRAFTD jewelry. I had an issue with a bracelet and the rep give me the choice of a new one or a compensation. So, I got a VIP service and I’m very happy.

March 30, 2026
Unprompted review
Rated 5 out of 5 stars

I only get my chains and jewelry from…

I only get my chains and jewelry from CRAFTD and have been for years. Really appreciate their unique design, options, and customer service. They truly replace your chain if it is accidentally broken. That warranty is crucial! Thanks guys!

March 24, 2026
Unprompted review
Rated 5 out of 5 stars

First time order

First time order. The quality is great. I had one ring fade a bit at the tips of the crown. But they responded and handle it swiftly. Will continue to purchase here. Overall great 👍🏽

April 2, 2026
Unprompted review
Rated 5 out of 5 stars

Crafted were brilliant

Crafted were brilliant. Ordered a gift for my husband, the brackets arrived and were really great quality, just too big. Customer service helped to keep me informed when the size was back, assist with the return and ensure we ended up with what we needed. Will purchase from here again.

December 15, 2025
Unprompted review
Rated 5 out of 5 stars

Customer satisfaction garuateed!

Have bought necklace and ring and fit perfect. Company has always replaced damaged jewelry and has reached out when having issues. Loved the pendant compass rose and was replace the last time it was lost do to necklace links breaking.

March 31, 2026
Unprompted review

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