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Review summary

Created with AI, based on recent reviews

Looking at 2,040 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting their durability and stylish designs. Many people appreciate the excellent customer service, highlighting its responsiveness and helpfulness in resolving any issues. The delivery service is also frequently commended for its speed and efficiency. However, some customers also noted occasional issues with their orders, such as receiving incorrect items or experiencing delays in delivery. A few other people also felt that the quality of certain pieces did not meet their expectations, with some items tarnishing or breaking sooner than anticipated.

What people talk about most

Product

Consumers find product quality to be positive. Many reviewers praise the high quality, durability, and... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the high quality and durability of the... See more

Customer service

Customers consistently note positive experiences with customer service, often highlighting responsiveness and... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers praise the fast and quick shipping,... See more

Order

People report ambiguous experiences with order. Many customers express dissatisfaction, citing issues like... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The customer service is great when you have an issues. The jewelry is a toss up, sometimes it tarnishes, I wish they would offer your money back instead of store credit. Other than that the pieces are... See more

Company replied

Rated 4 out of 5 stars

I ordered a ring for my boyfriend, but after some time it unfortunately started to discolor, even though this wasn’t supposed to happen according to the product information. I contacted CRAFTD and w... See more

Company replied

Rated 4 out of 5 stars

I liked the design, and the material of the jewelry. The quality of the clover style needs to made better. I dropped the bracelet and black cover came off. I have order other pieces, and have not h... See more

Rated 5 out of 5 stars

I have a decent collection of pieces from CRAFTD (5+). The quality of jewelry is up there and they only thing better is their customer service. Unlike other companies, when CRAFTD says they will help... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Great service

The team at Craftd are quick to respond and super helpful. I was very happy with the service they provided. Highly recommend

April 15, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Karen,

Thanks for the support!

Really glad to hear you had a great experience with our team and that everything was handled quickly. We appreciate the recommendation.

Craftd London

Rated 1 out of 5 stars

Misleading Shipping Practices - Charged for Express, Received Budget Post

Extremely disappointed. I ordered a gift set (Order #UK918235) and paid a $50 CAD premium for DHL Express. However, CRAFTD shipped it via a cheap postal consolidator (Jersey Post) which handed it off to Canada Post. This is a total breach of contract. I have emailed support multiple times with tracking proof and have been completely ghosted. Do not pay for express shipping here; it is a scam. I am now forced to file a chargeback with my bank.

April 7, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Olon,

Sorry about this, I can see why you’re frustrated, and this isn’t the experience we aim to give.

I can confirm this has already been flagged and the express shipping charge has been refunded, as I can see you’ve been speaking with one of our agents about this. We’re also reviewing what happened here to make sure it doesn’t happen again.

Craftd London

Rated 5 out of 5 stars

I ordered some gold rings and chains a…

I ordered some gold rings and chains a while ago and I have to say, they are by far the best quality you can get for this price. Even though i wear the jewelry on a daily basis including while showering and washing my hands the gold plated color is still remaining and doesn’t seem to fade at all. I’ve seen pretty worse with much more expensive pieces. Very impressed and highly recommended!!!

March 24, 2025
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks so much for taking the time to share this.

We’re really glad to hear you’re happy with the quality and that your pieces are holding up so well with daily wear - that’s exactly what we aim for. It means a lot to hear your feedback and support.

Craftd London

Rated 1 out of 5 stars

Horrendous customer service

Horrendous customer service, just ignore your emails and messages on their platform.

Avoid at all costs

EDIT - Received an AI generated response which offers absolutely no help. Completely useless company

April 14, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We’re sorry to hear about your experience, this certainly isn’t the level of service we aim to provide. We’d really like the opportunity to look into this and help resolve the issue for you. Could you please share your order number or a few more details so we can investigate further and assist?

Craftd London

Rated 4 out of 5 stars

The clover bracelet that I purchased…

The clover bracelet that I purchased broke, which is why I deduct a star, but customer service dealt with it straight away by offering me a replacement or store credit. The responses were fairly quick by email and a resolution was reached.

April 14, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Kayleigh,

Sorry to hear about the issue with your bracelet, but we’re really glad our team could get this sorted quickly and offer a suitable resolution. We appreciate your patience while we got everything resolved.

Craftd London

Rated 5 out of 5 stars

Such great customer service

Such great customer service, Chloe was wonderful! The products are amazing also, would highly recommend

April 13, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks so much for the support!

Really glad to hear you had a great experience with our team and love the products too. We appreciate the recommendation.

Craftd London

Rated 1 out of 5 stars

I had purchased a bracelet which did…

I had purchased a bracelet which did not fit. I sent it back and they have not refunded me.
They have my money and the bracelet. They dont reply to my emails. Terrible customer service. Terrible company. Be very cautious ⚠️

March 27, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Jamie,

We’re sorry to hear about your experience and for the delay in your refund. This is not the standard we aim for.

We’d like to look into this urgently for you. Please can you share your order number and return tracking details so we can investigate and ensure this is resolved as quickly as possible.

Craftd London

Rated 5 out of 5 stars

The customer service is very fast and…

The customer service is very fast and reliable they are quick and fast with replacement’s 10/10 recommend

April 12, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

Thanks for the support!

Really glad to hear you found the service fast and reliable, and that everything was sorted quickly for you. We appreciate the recommendation.

Craftd London

Rated 5 out of 5 stars

I purchased a chain for my son

I purchased a chain for my son; he loves it and wears it all the time. I had to reach out to customer service, and they responded quickly and resolved my issue. I will order more from them, especially knowing that if anything arises, it will be resolved.

April 11, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for taking the time to share this.

Really glad to hear your son loves the chain and that our team was able to help you quickly when needed.

Craftd London

Rated 5 out of 5 stars

I recently experienced and issue with a…

I recently experienced and issue with a product breaking, I contacted customer service and asked them to honor their lifetime warranty. They were FAST to respond and tell me that they could!!

April 13, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Jemma,

Thanks for taking the time to share this.

Sorry to hear about the issue with the product, but we’re really glad our team was able to respond quickly and get your lifetime warranty sorted.

Craftd London

Rated 5 out of 5 stars

My man looks so fine and elegant when…

My man looks so fine and elegant when he wears the products. craftd gives my man a different touch every time he puts it on.

April 11, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Melisa,

Thanks for taking the time to share this.

Really glad to hear the pieces are making such a strong impression, that’s exactly what we aim for!

Craftd London

Rated 4 out of 5 stars

I ordered a ring for my boyfriend

I ordered a ring for my boyfriend, but after some time it unfortunately started to discolor, even though this wasn’t supposed to happen according to the product information. I contacted CRAFTD and was helped very kindly and quickly. They provided me with store credit to reorder the ring, which I really appreciated.

However, the store credit didn’t match the original price of the ring, so I still had to pay extra. I found that disappointing, especially since the issue wasn’t my fault. Other than that, the service was helpful and professional.

April 8, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Shirre,

Thanks for taking the time to share your experience.

We’re really glad to hear our team was able to help quickly and provide a solution you appreciated. That said, we’re sorry for the frustration regarding the store credit and the extra cost, this isn’t the experience we want for our customers.

We appreciate your feedback and will make sure it’s shared with the team.

Craftd London

Rated 4 out of 5 stars

Quick and easy to deal with

Quick and easy to deal with, stick by there policies

April 10, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Finbar,

Thanks for the support!

Glad to hear everything was quick and easy to deal with. We appreciate you taking the time to share this.

Craftd London

Rated 1 out of 5 stars

Pretty poor really

Pretty poor really. Ordered a necklace and a bracelet, bracelet was a little too small so had to contact them to organise a return. Had to pay for this myself which isn't too uncommon but a bit annoying. Refund took 20 days to be processed, in between messages asking where the return was I was just getting AI replies back each time. Finally got the refund and they have taken off the postage cost off my original order, £4 less than I paid for the bracelet. Won't be using again. In days where returns elsewhere are normally free and refunds processed smoothly, not worth the risk of buying anything and not liking it!

April 10, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Alex,

Sorry to hear about your experience. I understand why the delay and the return process would be frustrating.
Just to clarify, our policy doesn’t include refunds for the original shipping cost, which is why that amount wasn’t returned. That said, I’ve flagged your feedback regarding the refund timing and communication so the team can review this.

Craftd London

Rated 5 out of 5 stars

Lovely people

Lovely people. My necklace broke and I asked for a replacement due to claims of lifetime warranty. They agreed to send me a new one with no issue, very happy. I can’t wait to receive it.

April 10, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Kamile,

Thanks for taking the time to share this.

Sorry to hear about the necklace, but we’re really glad our team was able to sort a replacement for you quickly under the lifetime warranty. We appreciate your patience and are happy to have this resolved for you.

Craftd London

Rated 1 out of 5 stars

Order #898926 (necklace refund) & Order…

Order #898926 (necklace refund) & Order #903752 (bracelet replacement) – Extremely poor customer service experience

My original order (#898926) was never marked as delivered, which meant I couldn’t even start a return on my own. After multiple attempts to contact support, I finally received a return link from an agent. The link clearly stated I had until 12th March to return the item.

In the meantime, I placed a second order (#903752) for a bracelet to replace the necklace (which was a gift for my fiancé), but unfortunately the bracelet was too small.

On 11th March, I returned both items together in the same package — the necklace (order #898926) for a refund and the bracelet (order #903752) for a replacement — including the correct return slip for the necklace as instructed.

A week later, I received the replacement bracelet but no update at all regarding the necklace refund. From there, things only got worse. I spent 3 weeks chasing support, opening multiple cases, and repeatedly providing the same information (return receipts, order numbers, item details).

Eventually, I was told I wasn’t eligible for a refund because the necklace was returned “late” — despite the return link clearly stating a deadline of 12th March. No alternative solution was offered, just a flat refusal.

After even more back-and-forth and additional cases, I was finally offered store credit, which I accepted immediately. However, this is still unresolved — I am currently waiting for the store credit to be issued. Instead of progressing the case, I was asked yet again for order details I had already provided multiple times.

Throughout this process, I repeatedly received incorrect or irrelevant responses (for example, being told my order wasn’t delivered or that my replacement was already completed), which clearly shows that agents are not reviewing previous messages. Since each case is handled by a different person, there’s no continuity, making it nearly impossible to resolve anything.

This has been the worst customer service experience I’ve ever had — disorganised, repetitive, and incredibly frustrating.

Update - once again they reply without reading my message! THE ITEMS WERE DELIVERED TOGETHER! I added the return slip for order 898926 inside the package as requested and it keeps being ignored! I am suing you for all this trouble, bunch of incompetents!

New update: I have provided a picture of the return receipt at least 4 times and last one was 5 days ago. Today I have been asked for it AGAIN! WTH? Completely useless people or most likely robots.

After one month and half they finally confirm that the necklace was returned together with bracelet. They then confirm the necklace will be refunded but days after they REFUND THE BRACELET INSTEAD OF THE NECKLACE!! How convenient when necklace was 30£ more! SCAMMERS! FRAUDSTERS!

March 11, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

I’m really sorry for the experience here. I can see how frustrating and confusing this must have been.

I can confirm this has already been escalated and a refund has been processed. We appreciate your patience while this was being resolved, and we’re sorry again for the inconvenience caused.

Craftd London

Rated 1 out of 5 stars

Order Placed 1st April - Paid for 1–2 Day Delivery – No Dispatch or Update After 4 Follow-Ups Emails

Order placed on 1 April 2026 with paid FedEx Express (1–2 day delivery), still no dispatch or tracking after multiple follow-ups.

I placed order #1011054 on 1 April and specifically paid extra for FedEx Express delivery (1–2 working days). I was then informed by your team that the order had been prioritised and would be dispatched shortly.

As of today, I have still not received any confirmation of dispatch or tracking details.
I have now sent four follow-up emails since placing the order and have not received a single response beyond the initial message on 2 April. This level of communication is extremely poor, especially for a paid express service.

This is not simply a delay, it is a failure to deliver the service that was paid for and a complete lack of communication.

This order is time-sensitive and I require delivery before the 12th April, as a matter of urgency. At this stage, I expect immediate action and a clear update.

If this is not resolved promptly, I will proceed with further escalation through my payment provider and relevant consumer channels.
I would strongly advise others to reconsider paying for expedited shipping.

I expect the team to respond and resolve this immediately.

April 1, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

Sorry for the inconvenience and for any frustration this may have caused.

Due to ongoing disruptions in the region, we are currently unable to ship orders to your location. As a result, your order has been cancelled and a full refund has been processed.

We’re really sorry for the disruption and appreciate your understanding during this time.

Craftd London

Rated 4 out of 5 stars

Great customer service

My fiancé had a ring that one of the sections had fallen out so I emailed crafted about it and the responded pretty much straight away wanting to resolve it. They were extremely apologetic. They asked if I wanted them to re-send the ring or if I would prefer store credit; I opted for store credit which they said didn’t have an expiration date so I don’t have to stress about ordering something for my fiancé immediately

April 9, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Faith,

Thanks so much for taking the time to share this.
We’re really sorry to hear about the issue with the ring, but glad our team was able to respond quickly and get things sorted for you.

Craftd London

Rated 1 out of 5 stars

CRAFTD to NOT last!

Although they promise non tear products, the chain I gifted my husband broke while sleeping. He pretty much woke up to a broken chain.
Purchased at the end of Feb 2026, broken by beginning of April 2026 & I cannot even return/ exchange as the "window" is now closed.

April 8, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Anne and Luke,

I'm really sorry to hear this, especially as it was a gift, that’s really disappointing.

We’d love to get this sorted for you as quickly as possible. Please send your order number and a photo of the issue to hello@craftdlondon.com
and we’ll take a proper look and get this resolved for you.

Craftd London

Rated 5 out of 5 stars

Replaced item rapid!

Although my I’m broke unfortunately! They replaced it literally within 24 hours, Chloe from customer services was so quick to respond and easy to deal with, resolving my issue swiftly, thanks !

April 7, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Edward,

Thanks for taking the time to share this.

Sorry to hear about the issue with your item, but we’re really glad it was resolved so quickly and that the team was able to help you efficiently.

Craftd London

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