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Review summary

Created with AI, based on recent reviews

Looking at 2,040 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting their durability and stylish designs. Many people appreciate the excellent customer service, highlighting its responsiveness and helpfulness in resolving any issues. The delivery service is also frequently commended for its speed and efficiency. However, some customers also noted occasional issues with their orders, such as receiving incorrect items or experiencing delays in delivery. A few other people also felt that the quality of certain pieces did not meet their expectations, with some items tarnishing or breaking sooner than anticipated.

What people talk about most

Product

Consumers find product quality to be positive. Many reviewers praise the high quality, durability, and... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the high quality and durability of the... See more

Customer service

Customers consistently note positive experiences with customer service, often highlighting responsiveness and... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers praise the fast and quick shipping,... See more

Order

People report ambiguous experiences with order. Many customers express dissatisfaction, citing issues like... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The customer service is great when you have an issues. The jewelry is a toss up, sometimes it tarnishes, I wish they would offer your money back instead of store credit. Other than that the pieces are... See more

Company replied

Rated 4 out of 5 stars

I ordered a ring for my boyfriend, but after some time it unfortunately started to discolor, even though this wasn’t supposed to happen according to the product information. I contacted CRAFTD and w... See more

Company replied

Rated 4 out of 5 stars

I liked the design, and the material of the jewelry. The quality of the clover style needs to made better. I dropped the bracelet and black cover came off. I have order other pieces, and have not h... See more

Rated 5 out of 5 stars

I have a decent collection of pieces from CRAFTD (5+). The quality of jewelry is up there and they only thing better is their customer service. Unlike other companies, when CRAFTD says they will help... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

CRAFTD rock

I have been a CRAFTD customer for years now their stuff is so cool I don't shop anywhere else
True to their word I never have to take my jewellery off because it's wearable 24/7
Also their customer service is second to none absolutely amazing and super friendly
CRAFTD are the bee's knees

April 3, 2026
Unprompted review
Rated 1 out of 5 stars

CRAFTD London just taught me how not to...

CRAFTD London just taught me how not to run a business.

Received my order → initiated return the SAME day.
Their website was broken, so I emailed. David from support replied late, gave instructions, I followed everything and shipped it back unused.

Courier got delayed due to regional issues.

They received it late and said:
“Outside 14 days, no refund.”

So basically:
Their broken system + their slow support + shipping delays = YOUR loss.

David just kept copy-pasting policy like context doesn’t exist.

Offered store credit instead.

Yeah… no thanks.

April 3, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Piyush,

We’re sorry to hear about your experience.

We’ve looked into this and can confirm your refund has now been processed. We understand your frustration around the return timing and communication, and we appreciate you bringing this to our attention.

If you need anything further, please feel free to reach out and we’ll be happy to help.

Craftd London

Rated 5 out of 5 stars

The magnificent onyx cross with gold vhain

My 14 year old grandsons eyes lit up when he opened the parcel containing the onyx cross and chain. He absolutely adores it and wears it everywhere. It goes well with any outfit. All of his friends want one too. His brother wants one too, so I have ordered one for him. The workmanship, design and artistry are outstanding and the materials give it an amazing zing. It's beautiful.

March 27, 2026
Unprompted review
Rated 5 out of 5 stars

I love CRAFTD jewelry

I love CRAFTD jewelry. I had an issue with a bracelet and the rep give me the choice of a new one or a compensation. So, I got a VIP service and I’m very happy.

March 30, 2026
Unprompted review
Rated 5 out of 5 stars

I only get my chains and jewelry from…

I only get my chains and jewelry from CRAFTD and have been for years. Really appreciate their unique design, options, and customer service. They truly replace your chain if it is accidentally broken. That warranty is crucial! Thanks guys!

March 24, 2026
Unprompted review
Rated 5 out of 5 stars

First time order

First time order. The quality is great. I had one ring fade a bit at the tips of the crown. But they responded and handle it swiftly. Will continue to purchase here. Overall great 👍🏽

April 2, 2026
Unprompted review
Rated 5 out of 5 stars

Crafted were brilliant

Crafted were brilliant. Ordered a gift for my husband, the brackets arrived and were really great quality, just too big. Customer service helped to keep me informed when the size was back, assist with the return and ensure we ended up with what we needed. Will purchase from here again.

December 15, 2025
Unprompted review
Rated 5 out of 5 stars

Customer satisfaction garuateed!

Have bought necklace and ring and fit perfect. Company has always replaced damaged jewelry and has reached out when having issues. Loved the pendant compass rose and was replace the last time it was lost do to necklace links breaking.

March 31, 2026
Unprompted review
Rated 5 out of 5 stars

Defective

I’m very satisfied with the support! When something didn’t work or got damaged, it was immediately refunded. The customer service was friendly, fast, and reliable. I really appreciate how much they care about customer satisfaction. Highly recommend!

Order number: #129209

April 1, 2026
Unprompted review
Rated 1 out of 5 stars

Dealing with your company was painful

Dealing with your company was painful. An order placed in December and exchanged and returned and I was still waiting for a refund three months later. I settled with a credit because I was sick of arguing back-and-forth with your Customer Service team. I will never order from your company again. Also, the sizing sucks. It’s either too small or too big. You don’t have anything in between.

January 23, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Karen,

We’re sorry to hear about your experience and the delays you faced. This isn’t the level of service we aim to provide.

We can see this has now been sorted, but if you’d like us to review anything further, please share your order number and we’ll be happy to look into it.

Craftd London

Rated 5 out of 5 stars

Craftd review

For me, it is all about longevity and durability and I have had two Connell chains for a while now, one in gold and one in solver and I finally caved and bought a pendant. I use them at the beach, the gym, and even whilst playing soccer. I think they're the perfect brand for outgoing individuals like myself who need high-quality jewelry that does not break the bank.

March 30, 2026
Unprompted review
Rated 2 out of 5 stars

False Claims. Stay away!!

I purchased this item because of the good reviews I read earlier and the “Claim of lifetime warranty”. I thought, I don’t really know the brand but even if I received a defective item, the warranty claim will help fix that. Unfortunately I have to say no, it doesn’t. This brand sends lots of advertisements, emails, everywhere. I received the gold 2mm bracelet, which broke after wearing for a short while, so I reached out to the brand about how the bracelet broke. I never received a reply until this day. Guys just for your peace of mind, please stay away from this brand because lots of claims they make are just false.

March 29, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We’re sorry to hear about your bracelet and the delay in our response. This isn’t the experience we want for our customers.

Please contact our support team with your order number and a photo of the defect so we can review your case and resolve it under our warranty.

Thank you for your feedback.

Craftd London

Rated 5 out of 5 stars

The company is trustworthy!

The company is trustworthy. Their products are exactly as described and good quality! Have already purchased various pieces. Also I have to mention that the customer service is super! 💪

March 29, 2026
Unprompted review
Rated 3 out of 5 stars

Try Elsewhere

Update to Crafd's Response:
As you can see below, they repsonsed within 24 hours to a negative review. They know that this platform is not a space for dialogue so they have no intent of correcting the issue. They want to provide the appearance of supportive customer service. Meanwhile, they still have not responded to my request in their direct email nor support portal online. Please save yourself and DO NOT order from them. My verified order# 1005851

Overall decent pieces. Ordered one bracelet that had two options. I received the option that I DID NOT order. I've been trying to get this resolved with customer service. Three different people keep giving me three different answers. They only communicate via email. You'd be lucky to get a response at all. One rep tried to convince me that I received the correct order despite my sending the pictures against my order number. Another rep confirmed it was incorrect, only offered a replacement or store credit. They emailed me that offer at 9:00am and responded 9:06am ... to send the store credit since this was a gift. Also, with their slow, inconsistent responses, I didn't trust them at all. It's been 6 days and NO resolve. I will never order from them again simply because of the customer service.

March 22, 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

We’re very sorry to hear about the issues you experienced with your order and the inconsistent responses from our team. This is not the experience we want our customers to have.

We understand how frustrating this must have been, especially as it was a gift. Please rest assured that we are reviewing your case and are committed to finding a resolution. If you could confirm your order number, we’ll ensure the correct replacement or appropriate solution is provided as quickly as possible.

Thank you for your feedback, and we appreciate your patience.

Craftd London

Rated 5 out of 5 stars

Great product

I have purchased 7 bracelets from Craftdlondon. I get lots of compliments on the ones I wear. I wear 4 of them all the time. Never removing them. They look as good as the day I bought them about a year ago. My wife loves hers.
I will continue to purchase from this company as their product is great.

March 28, 2026
Unprompted review

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