Unitel Direct Ltd Reviews 3,409

TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 214 reviews, reviewers had a great experience with this company. Many customers consistently praise the staff for their helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. Reviewers frequently highlight the exceptional customer service, appreciating the personalized and understanding approach from agents who are knowledgeable and polite. The service provided is often described as excellent, with many consumers noting the efficiency and ease of their overall experience, including regular check-ups and prompt problem resolution. However, some people were dissatisfied with the website and payment processes, reporting that the websites built did not deliver new business as promised and were basic in design. A few other people also felt that the service did not work as expected, with some mentioning that verbal contracts led to unfulfilled promises and issues with billing.

What people talk about most

Staff

Consumers find staff to be positive, with many reviewers describing them as friendly, polite, and helpful,... See more

Service

Customers had ambiguous experiences with service, with many reporting significant dissatisfaction and stress.... See more

Customer service

Users describe ambiguous interactions with customer service, with many reporting aggressive, misleading, and... See more

Website

Reviewers mention negative feedback about the website, with many expressing dissatisfaction with the quality... See more

Payment

Reviewers highlight negative aspects of payment, with many consumers reporting unexpected charges and unclear... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Michelle, has been fab, cannot fault her commitment. Calls and checks on a regular basis. If you are not happy she will sort it. Back ground staff are a little absent. SEO could do with contacting... See more

Rated 5 out of 5 stars

Melissa in customer care is excellent at her work in liaising with myself and my business. However sadly still after 3 -5 months of been with Unitel Direct the website they have set up for m... See more

Rated 5 out of 5 stars

HI, just giving a review for my very supportive customer service provider Melissa, she is very polite, listens to my question and concerns, also has very good knowledge. I have no issues with giving... See more

Rated 5 out of 5 stars

I contacted Unitel today and was greeted by Jason on Customer Services who was most polite and professional. Having explained my enquiry to him, he handled it very well and was most informative and... See more


Company details

  1. Online Marketing Agency
  2. Telecommunications Service Provider

Written by the company

Unitel Direct are one of the UK's leading and fastest growing Web and utilities suppliers in the UK. We have over 400 staff working for Unitel and our group of companies. We operate one of the most successful switching sites for fuel and telecoms in the UK. Over 5,000 customers use Unitel and our group of companies every month. Our pricing for our utilities are some of the cheapest in the UK


Contact info

4.0

Great

TrustScore 4 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 77% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Mark

Thanks to Malissa helping me sort out my website and social media platforms.

October 28, 2025
Unprompted review
Rated 1 out of 5 stars

Scammers don’t use this compny

No you haven’t none of you team member came back to me a whole year and how can you said that to me that google on page 1 you said you are taking companies on the top of google how many companies you are dealing with so all of those companies you put on page 1 even google will confuse that how come only one compny taking all of the companies on page 1 so you got 100 companies did you take all of them on page 1 so where is the other 99 companies number
And also for the recovery of you debit how can you ask for another year of contract when you ain’t do the shits I told Jason and Satvir cancel my contract and give me my refund and they said we won’t give you refund but your contract is cancelled so after a year you guys are doing this don’t worry got all of proof and see you in court

October 25, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Qasim,

I can see you have previously left a comment on the platform so I will copy my reply below

From looking at your account I can see your generic domain name was ranking on Page 1 of Google within 2 weeks of you coming onboard which is fantastic! You were not ignored and you spoken to multiple members of different departments.

That's a very bold and untrue statement you've signed off your review with. Frankly, it's defamatory. Of course, we ask for customer feedback, good or bad, this helps us improve and build on our product and the service we aim to provide but to say we pay for our reviews is simply not true.

I can see you are currently liaising with our debt recovery department regarding the account so I will leave your account in their hands.

Kind Regards
Unitel Direct

Rated 1 out of 5 stars

Crooks, beware of outrageous terms, take your money for nothing!!

Let me tell you about Unitel Direct Ltd. They are masters at taking your money by locking you into contracts with outrageous terms.

They claim you can’t cancel your contract more than 30-45 days before your renewal date. Meaning if your contract is due to expire in May, you cannot send formal notice of writing in January saying cancel it in May or don’t renew it.

This is the first company I have seen that not only has a minimum notice period but also a maximum notice period. The notice has to be within the 30-45 day window (at least 30 days before but not more than 45 days before). Classic entrapment.

Furthermore, another outrageous term on their website; If you catch them out charging you for nothing you have to give them an opportunity to put it right. Basically saying No you can’t just cancel and we’re sorry we stole your money and gave you nothing in return. We will make sure we do something now.

Then the final nail in the coffin, if you appear even once in a 12 month period our service is delivered. But they charge you every month.

Absolute crooks, they create rubbish 1 page landing sites my 10 year old could do. Then charge you £600 a year for nothing.

October 21, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Khizer,

Thank you for getting back to our further information request allowing me to locate your account!

I'm truly sorry to see you've felt the need to place these comments.

Our 30 - 45 day cancellation policy is to allow us to secure the domain for another year, ensuring a smooth transition for the renewal.

We guarantee a first page listing for your generic domain name on Bing & Yahoo, with a full submission to Google. You are also submitted on up to 600 online platforms to make sure we are maximising your businesses online exposure.

From looking at your account, I can see you are in conversation with our debt department and are working out the terms with them so I will leave your account in their hands.

Kind Regards
Unitel Direct

Rated 5 out of 5 stars

Jason R Basak

Jason R Basak was speaking with me today and his professional manner and his confident knowledge of the company enabled us to arrive quickly at a resolution of the considerable problems I have endured since notifying Unitel Direct of the closure of my company many months ago! He is the most helpful person of the many with whom I have attempted to reach closure and I strongly recommend his approach and the experience of dealing with him. It has gone some way towards redeeming the negativity I have previously associated with his company. 17-20-2025.

October 17, 2025
Unprompted review
Rated 1 out of 5 stars

Appalling experience

Appalling experience
These people are genuine scammers. They trick you into paying for advertising of your company on Google which never happens. They advertise you on search engines that no one uses. Trying to end the contract with them is a never ending process. They don’t let you cancel in advance even if it was already paid for in advance or they claim money for things you haven’t signed up for. Will take them to court to end this.
I wish there was a 0 star option. Their 5 stars reviews are totally fake

October 15, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Ionela,

Thank you for getting back to our further information request allowing me to locate your account!

I'm sorry to see you’ve felt the need to place this review.

I can see that you spoken to a member of the team who advised that the complaint would be dealt with once the information you requested was sent to you.

Following on from this, I can see a member of the team has tried to contact you today but did not receive an answer.

I will make sure a member of the team attempts to reach out again this week, alternatively please contact our customer service number.

Warm Regards,
Unitel Direct

Rated 1 out of 5 stars

Scammers-Stay away from them!!!

Scammers-Stay away from them!!!
Got 2 “ packages” from them a year ago. Paid everything upfront thinking they would promote our business on Google page 1 like they said. Never happened. After few months tried to cancel everything so that we can get rid of them even if the packages were paid for a full year. They didn’t accept it. A couple of weeks ago called them to cancel the renewal, asked for the date of renewal for each service they provided and they us gave 2 dates. We cancelled the renewals to find out in September that there was another service ongoing which they failed to tell us about and now they are claiming £2400 to get our website back from them. Raised a complaint weeks ago and hasn’t been resolved or answered to. We will report them to ALL relevant authorities. This supposedly company should not trade in the UK as they are not complying with any regulations. If you experience similar issues report them. They need to be stopped.

October 15, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Mobile Pro,

Thank you for getting back to our further information request allowing me to locate your account!

I'm sorry to see you’ve felt the need to place this review.

I can see that you spoken to a member of the team who advised that the complaint would be dealt with once the information you requested was sent to you.

Following on from this, I can see a member of the team has tried to contact you today but did not receive an answer.

I will make sure a member of the team attempts to reach out again this week, alternatively please contact our customer service number.

Warm Regards,
Unitel Direct

Rated 1 out of 5 stars

Horrendous company to deal with!

Horrendous company to deal with!
Took thousands off me and ran.
Also tried to take our money for renewal, even though we informed them 5-6 times that we weren't renewing after the awful experience.
Stole thousands from us.

October 15, 2025
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Brendan,

I'm truly sorry to see you've felt the need to place these comments.

Please respond to our request for further information, allowing us to locate an account and contact you to discuss your concerns in further detail.

Many thanks
Unitel.

---------------------------
UPDATE

Dear Brendan,

Although you did not get back to us on our request for further information, I have managed to locate your account.

I can see you are currently liaising with our debt recovery department regarding the account so I will leave your account in their hands.

Please contact the us should you want to discuss the account further.

Many Thanks
Unitel Direct

Rated 1 out of 5 stars

After experiencing such appalling…

After experiencing such appalling business practices it is a relief not to be wasting money for a useless service any more. Please don't waste any money with them as their rubbish landing page and listings on Yahoo and Bing won't get you any customers. See all the other 1 star reviews that say the same thing. Be warned they will ignore you unless you give notice to quit on the right day of the year. Total waste of money. They want you to leave a good review before you realise how bad they are.

November 14, 2024
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Dear Mr Preager,

I'm truly sorry to see you've felt the need to place these comments.

Please respond to our request for further information, allowing us to locate an account and contact you to discuss your concerns in further detail.

Many thanks
Unitel.

---------------------------------
UPDATE

Dear Paul,

Thank you for getting back to our further information request allowing me to locate your account!

I'm sorry you have felt the need to place this review.

Upon looking into your account I can see that your account closed on the 16/01/2025 as per the contract end terms.

To say that we "ignore you" unless you give notice on the right day is far from the truth. Without going in to too much detail to the public domain, I can see multiple times on your account where you have emailed throughout the year and an agent has contacted you straight away, proving your point untrue.

Again, I am sorry you felt the need to place this review after leaving us in January. Nevertheless, we wish you the very best for the future.

Kindest Regards
Unitel Direct.

Rated 5 out of 5 stars

JASON VERY HELPFUL.

JASON VERY HELPFUL.
The service works better for some websites/businesses than on others though. But they do their best

September 26, 2025
Unprompted review
Rated 1 out of 5 stars

Unitel direct are a scam company

Unitel direct are a scam company, do not trust these reviews. The 'super friendly' staff make you leave a 5 star review. Then you get the terrible products and service. You complain, the 'super friendly' staff are not interested. Then you get the threats from the super unfriendly boss, then they hound you hoping you'll be compliant. If you're not the threats come in thick and fast. Seriously, do yourself a favour, Do not trust Unitel!!!

Now they claim not to know who I am. Surprising as they spent 18 months hounding me. I guess they have done it so often they lose track of who they threaten!

October 18, 2024
Unprompted review
Unitel Direct Ltd logo

Reply from Unitel Direct Ltd

Mike,
We've sent you a request to help us locate your account.
Please can you give us some more information so that we can look into your account.
Regards
Unitel

===========
UPDATE
===========

We have thousands of customers Mike... So if you could provide your company name, that would be extremely helpful in determining if your review is fake or not.

We don't threaten anyone and your comments are manifestly unfounded.

Unitel

Rated 1 out of 5 stars

Beat Them in Court – Don’t Let Unitel Direct Bully You

If I could give 0 stars, I would.

Unitel Direct cold-called me several times, claiming they were previously “118 Directories.” Their sales pitch promised me page 1 of Google in 6 weeks by creating a landing page that would redirect to my website. I was quoted £89 + VAT per month, with “guaranteed page 1 Google results.” During the call, the salesperson repeatedly mentioned Google and even showed me supposed Google results.

However, once I agreed verbally, they sent me a welcome pack which only mentioned Yahoo and Bing page 1 results and merely a submission to Google—nothing like what was promised on the phone. I realised I’d been misled and cancelled within 24 hours. I never signed the contract or set up the direct debit.

Despite this, Unitel continued setting things up without my consent. After looking into their reviews properly, I realised many of the positive ones appear to be fake, while genuine reviews are overwhelmingly 1 star. I even found posts from ex-employees admitting they were trained to mislead customers into thinking they’d get page 1 Google results when in reality it’s just Yahoo and Bing.

When I submitted a GDPR request, they delayed sending it and then provided edited call recordings—removing all mentions of “Google” from the sales pitch. In my opinion, this is a clear attempt to cover their tracks.

Unitel then tried to bully me into paying for their misleading services, sending court proceedings and even using aggressive payment enforcement calls. They even tried to have the case moved away from Middlesbrough, but I stood firm and insisted it stayed there. That was vital because Middlesbrough court knows this company very well and is aware of their reputation for rogue trading. I attended, defended myself, and won. In fact, they were ordered to pay me £411 in expenses.

If this happens to you, do not give in. Make sure you attend court in Middlesbrough if possible. Do not be intimidated if they try to move it elsewhere—stand your ground. The courts there are familiar with their tactics and you will get your expenses back.

This company thrives on deception, fake reviews, and bullying small business owners. I have reported them to Trading Standards, Watchdog, and the GDPR authorities for data manipulation.

Unitel Direct—a scam in my opinion, and business bullies. Don’t fall for it.

September 14, 2025
Unprompted review
Rated 1 out of 5 stars

Why would you use this company

I can't recommend this company, there T&C are far to biased against you, for instance you will NOT get a cooling off period and you only have a 15 Day window to cancel.
There are plenty of companies out there that offer the same service, that have fairer T&C why would you use unitel.

September 4, 2025
Unprompted review

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