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Rated 1 out of 5 stars

Really disappointed in this product. I bought the tanning water and all the reviews on Facebook were positive. I used it for 3 days in a row & it turned my face orange & patchy. Wouldn't recommend. I'... See more

Company replied

Rated 5 out of 5 stars

This is the first time I’ve used the turbo tanning mousse & I wish I’d found it sooner! Lovely bronze colour after 3 hours. I have psoriasis on my elbows and knees and also dry hands just before t... See more

Rated 5 out of 5 stars

Can’t go without this product throughout the year it’s perfect the original is the best one the darker one shows a bit too much pigmentation for my olive tone skin thanks utan! And for the added freeb... See more

Rated 5 out of 5 stars

Exceptional customer service - so helpful in sorting out a faulty pump on a tanning mousse. The product I originally ordered was no longer in stock but I still got a replacement product which was as c... See more

Company details

  1. Beauty Product Supplier
  2. Tanning Salon

Information provided by various external sources

With multiple beauty awards and world’s firsts to our name, we specialise in tan with a focus on health and wellbeing. Loved for our high-performance formulations with superior ingredients, such as our signature organic DHA. We are committed to bringing you the most innovative tanning products in the world.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

88 reviews

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Replied to 100% of negative reviews

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Rated 1 out of 5 stars

Really disappointed in this product

Really disappointed in this product. I bought the tanning water and all the reviews on Facebook were positive. I used it for 3 days in a row & it turned my face orange & patchy. Wouldn't recommend. I've used other facial tanning products with much better results.

May 9, 2026
Unprompted review
utan logo

Reply from utan

Hi Eileen,

We haven’t been able to locate your order, so we’ve requested this as we’re sorry to hear this & would love to help. Once we know formula/shade, we’re confident we can help you achieve an even natural result.

Our face tans are best applied using 1 to 3 sprays over moisturiser or makeup from an arm’s length away, misting quickly & evenly. The tan should still develop well over serums or oils, provided the water isn’t over-applied too close to skin.

A great tip for an ultra-even finish is lightly blending with a kabuki brush straight after application into well moisturised skin.

We hope to hear from you so we can help.

Thanks, utan

Rated 5 out of 5 stars

Unreal

Don't even know where to start with this tan. I've been using it for years now. I've tried every tan under the sun, Molly Mae, Bondi Sands, St Tropez, the list could go on. None last and look as good as U Tan have. The colour is beautiful and goes on like a dream. The colour is a dark but natural tan. I do use a sunbed every now and again and i love the natural olive tan colour, this gives that look as if you've been in the sun. It has a reddy undertone which i prefer but doesnt make you orange. The smell is like cherry bakewell tarts and smells unreal when putting it on. I tried the Molly Mae Filter last week just as i was running out of U Tan and i will never again, it was awful! The only thing i would say is the bottle is kind of small and you dont get alot for your money, but one layer of this tan is enough! I also suffer from sensitive skin, eczema and psoriasis and it doesn't effect these. Thanks U Tan.

March 2, 2026
Unprompted review
Rated 5 out of 5 stars

Can’t go without this product…

Can’t go without this product throughout the year it’s perfect the original is the best one the darker one shows a bit too much pigmentation for my olive tone skin thanks utan! And for the added freebie!

March 2, 2026
Unprompted review
Rated 5 out of 5 stars

5 STARS

Great product and great customer service- highly recommend buying utan!

March 6, 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended I bought this…

Highly recommended I bought this product because I seen so many people use this and combat breakouts and wow! I've been to doctors I've had creams pills you be it my skin always flares back up and being in my mid 30s and never having skin issues this wad a massive confidence destroyer for me but after finding this product I'm actually just amazed it's been not even a week and I can already see results

October 29, 2025
Unprompted review
Rated 5 out of 5 stars

Exceptional customer service

Exceptional customer service - so helpful in sorting out a faulty pump on a tanning mousse. The product I originally ordered was no longer in stock but I still got a replacement product which was as close to the original as possible. I have to say the tanning water is great. I have sensitive skin which reacts very easily and have had zero issues or flare ups from using it - love it and have recommended to friends and family.

October 30, 2025
Unprompted review
Rated 5 out of 5 stars

Fab tan.

Fab tan., bit of a leaky bottle but customer services soon sorted and rectified the matter!!! Thank you
Basically love the cherry mousse and face mist, my bottle leaked… sorted and replaced - fab service

October 14, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service from Utan

I recently had an issue with my order where a couple of items went missing in transit. I contacted utan customer care, and Adia from the team responded quickly, kindly, and professionally. She guided me through what information and photos to send, handled the issue right away, and arranged for the missing items to be resent without any hassle.

It’s rare to experience such friendly and efficient customer service these days, and I’m really impressed with how they handled everything. Thank you, Adia, for turning what could have been a frustrating experience into a positive one. I’ll definitely continue shopping with Utan!

August 14, 2025
Unprompted review
Rated 5 out of 5 stars

Adia with UTAN IS THE BEST

Adia with UTAN IS THE BEST! UTAN gives me the Dark Tan (natural look) just like being on the beach! No irritation/itchy skin just a Gorgeous DARK Tan!! I have been using UTAN for over a year. I previously used another product that broke me out in a horrible itchy rash, found UTAN & I AM SO GRATEFUL FOR UTAN! TRULY AMAZING PRODUCTS! NO ISSUES WITH ITCHY SKIN! MY ONLY REQUEST IS TO PLEASE BRING BACK SKIN IDOL!! I LOVE UTAN!! I do have sensitive skin and UTAN is truly a quality product. Skin Idol gives the tan look without makeup, takes very little and just a beautiful tan glow! PLEASE BRING BACK SKIN IDOL!

July 20, 2025
Unprompted review
Rated 5 out of 5 stars

Finally a quality DHA free tanner

After years of searching for a DHA free tanner I'm over the moon. The Utan Total Glow DHA free tanner is fabulous.
Not as dark as a DHA tanner but when you’re completely allergic to DHA it’s a god send. Have patience it takes 4-5 days daily use to really establish but it’s so worth it. Subtly bronzed, no awful itching and feeling ill.
Just ordered two more bottles to keep me going through Summer.
Thank you Utan this product is so important to those who suffer DHA allergy.

June 20, 2025
Unprompted review
Rated 5 out of 5 stars

I had a great experience with utan

I had a great experience with utan! One of the products I bought from a store was faulty. I dm’d utan to ask them if this was supposed to be like that and after I sent them a quick video of the product they were more than happy to send me a new product. It came within days of originally messaging. They were so quick to respond and polite and really helpful!

May 13, 2025
Unprompted review
Rated 5 out of 5 stars

I've only had utan x Jamie Genevieve…

I've only had utan x Jamie Genevieve CBD Tanning Water 50% Darker for a week and so far I have noticed a change in my skin for the better. My skin was starting to look dull and tired with some angry, red acne but this product has given my face a natural, healthy looking tan and glow and has also calmed down and almost fully cleared up my acne. It is easy to use, doesn't stain clothing and doesn't go patchy. It leaves my face with an even tone all over and I don't think I will need to use foundation for everyday use anymore. The price seems a little expensive for a 100ml product but you only use a small amount and I think the bottle will last a while. I will definitely buy again and recommend to friends.

March 15, 2025
Unprompted review
Rated 1 out of 5 stars

I had my skin under control for a year…

I had my skin under control for a year after using bioderma, used this once and three days later a large breakout of spots, really unhappy with product
I have been contacted by Utan customer service and they have sent me out an alternative product to try. I feel the need to mention how good their customer service is, they genuinely are trying to help. I will update again regarding the actual product.

April 8, 2025
Unprompted review
utan logo

Reply from utan

Hi Sarah,

We’re really sorry to hear this. If you could reach out to us at hello@utan.co.uk with your order number and details of the product, we’d love to help resolve this for you.

All of our products are dermatologist approved for sensitive skin, but we understand that some people may have a unique sensitivity to ingredients like fragrance/oils (or DHA the active self-tan ingredient) —similar to how food allergies work.

If that’s the case, we’d be happy to chat about swapping the product for something more suitable.

Thanks,
utan

Rated 5 out of 5 stars

My Most trusted Tanning Brand and the best customer service

I've been using utan tanning spray since October last year and a lot of wonderful things happened. Day by day I noticed lovely improvements on my face. My pimples are drying, and my face is having a natural looking glass skin effects with a glow that's noticeable by many. I received a lot of compliments from my family, co workers and friends after consistently using the tanning spray.

November 15, 2024
Unprompted review
Rated 5 out of 5 stars

Using for years, best tan you can buy

Using for years and whenever i have had a rare delivery issue Adia has gone over and above. The face tan mist I couldn't live without now. I mist over my skincare at night and buff in with a brush you sadly no longer sell. Other than that 10/10!

April 4, 2025
Unprompted review
Rated 1 out of 5 stars

Very patchy and smells bad

The Instagram video got me! The beautiful glowing lassy (that now seems to have gone down the facial alteration road sadly) convinced me! A spray that could actually make me look healthy and glowy might maybe make my darker patches blend in? I might look healthy instead of blotchy? No. First time I tried it I think it seemed OK on face, was very patchy on neck so I had to facial scrub my neck several days in a row to get the weird patchy orange off. A few weeks later tried it again, slightly less patchy on neck but got spots on face and neck.
Then I thought well try it on legs then, how bad can it be? But it seems impossible to get it even. I have really orangey tan chunks and other bits don't look sprayed at all. Also that night I couldn't figure out what the weird feet smell was after I had clean bedding, I was clean...ah, it's this stuff. Has to go in the bin.

April 3, 2025
Unprompted review
utan logo

Reply from utan

Hi Shajey,

We’re really sorry to hear this and appreciate you reaching out. We’ve contacted via a request information so we can discuss your experience further. Or please reach out to us at hello@utan.co.uk

We’re confident that with a quick chat about how you’re applying or layering the product, we can help you get a great result.

We currently only sell facial mists—these are designed to be transparent with no guide colour, so we don’t recommend using them on other areas of the body.

Thanks,
utan

Rated 1 out of 5 stars

Stopped working after a few uses.

Stopped working after a few uses.

This product seems great in the beginning, however, stopped working on my skin after only a few uses. It is disappointing that the FB page purposely deletes any negative reviews, meaning that there is not an accurate representation of the product. In the future I will not be repurchasing this item.

February 21, 2025
Unprompted review
utan logo

Reply from utan

Hi Cait,

We’re really sorry to hear this and appreciate you bringing it to our attention.

It’s very rare for a formula to stop working after a few uses, we’d love to understand more — could you please clarify whether the issue is with the tan result or the pump mechanism?

If you’re happy to do a short video, we can look into this properly and find the best solution for you.

Regarding your comment on ads — we don’t delete negative feedback. However, our ads run as multiple variations (called mirror ad sets), and visibility can change based on budget, reach, or stock availability. We aim to respond to all comments, unless they contain profanity or derogatory remarks, which are filtered in line with our brand policy to protect individuals (and influencers who may feature in the content).

Please email your order and or product info to hello@utan.co.uk — we’d be more than happy to offer a swap or replace.

Update: We’d still love to help, but we haven’t received any order details or been able to find you via request information. Please do get in touch as we’re confident we can sort this for you.

Thanks,
utan


Update: Hi Cait, we would like to speak to you about this but have not heard any order details or an email to our customer service to investigate and resolve. Thank you, utan

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