Velora London 

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Rated 1 out of 5 stars

Absolute scam! DO NOT BUY. Rubbish quality, very synthetic, no labels, colour and shape (ISA tm Cashmere turtleneck) not same as advertised. Email address on their website do not answer emails. AV... See more

Rated 1 out of 5 stars

Ordered shoes off their website looked excellent. They offered various colours I ordered Green my order eventually arrived but Brown rather than Green as I had ordered. Poor quality I returned the or... See more

Rated 1 out of 5 stars

Not a london company, and a total scam. Sent poor quality unusable junk, and surprise surprise the return address is in China making it pointless to send back for a refund given the postage cost. Whic... See more

Rated 2 out of 5 stars

The order took weeks to arrive and the product was poor quality. No labels and was made of cheap polyester material even though it was advertised as a cashmere jumper. Paid too much for a poor quality... See more

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Rated 1 out of 5 stars

This company is a total scam!

This company is a total scam. I've placed an order on 22Sep, cancelled it half an hour later but Velora refused to honour it, claiming that the parcel has already been shipped and instead offered 3-7% compensation. Their T&C's states a 15% "restocking fee" which is illegal under UK law. The company presents itself as a UK retailer with simple returns and money-back guarantees, but in reality operates like a dropshipper from China, refuses to honour cancellation rights, and imposes unlawful fees. Avoid at all cost.With the help of Chat GPT I've already reported the company to Advice Direct Scotland and they can take it further to the Trading Standards ( as you can't directly complain to the Trading Standards otherwise I would have done it, trust me) and to ASA ( Advertising Standard Agency ) . I have also raised the issue with my bank. Avoid at all costs. Total scam!

September 22, 2025
Unprompted review
Rated 1 out of 5 stars

Total scam

Total scam! Avoid at all costs. I lost £50 on a product that is worth maybe £5, and my experience confirms their deceptive practices. The company's name and supposed location are completely misleading, the quality of the product is incredibly poor, and their "100% stress-free return guarantee" is a complete joke. Pleas REPORT this company to all relevant authorities to protect others from being deceived.

September 23, 2025
Unprompted review
Rated 1 out of 5 stars

Not abiding Uk important standards of…

Not abiding Uk important standards of practice. So far items have arrived a few weeks later after order. They do not look like the photos online with poor quality materials. I have requested a refund. There response is to ask me for phots asking why I wish to return. I have once again explained this is not part of standards nor in their policy. I have explained I intend to report them to Trading Standards for an Investigation if I can obtain further evidence of not abiding by our important standards. I will be updating this review alongside my experience returning items.

Second response goes as follows...

Thank you for your message.

Please know that due to lighting and screen settings, the color of items shown on our website may appear slightly different in person. We understand how this can be disappointing and truly regret any inconvenience caused.

To help avoid the hassle and cost of returning the item, we’d like to offer a 20% refund should you choose to keep it. However, you are of course still entitled to return the item if you prefer.

Kindly let us know how you'd like to proceed, and we will assist you accordingly.

Have a great day

Now requesting to offer me 20%. I have been very clear I wish to have a refund and to start the process. Let's see what their response is.

Most reviewers were let down by their experience overall. Consumers express widespread dissatisfaction, reporting that the products received are not aligned with what was advertised. People mention concerns about the quality of items, which are often described as poor and made from cheap materials. Customers also report issues related to orders, such as receiving incorrect items or experiencing significant delays in delivery. Many reviewers express frustration with the company's contact methods, reporting difficulties in getting in touch with customer service. Consumers also highlight problems with refunds, noting that the process is complicated and unsatisfactory. Some reviewers believe the company is a scam.

July 25, 2025
Unprompted review
Rated 1 out of 5 stars

Absolute con..

Be aware this company trades under the name Smith & co and implies that it is a London Store. Absolute con... the description said breathable fabric and it was 100% polyester and looked like it had been made by someone with no sewing experience what so ever.. The clothing came from China and it isn't a London store and the products are a much poorer quality than the photos. Further more it says easy refund policy on the website but it's actually not.

May 17, 2025
Unprompted review
Rated 1 out of 5 stars

Aweful company

Aweful company.
Bought some joggers 6 weeks later still hadno delivery. Via email kept being told they have been shipped here is a tracking link. Not our problem if not delivered yet. I kept said they had not been shipped as there was no pick up scan ( I run a logistics department where I work so I know what should happen) 6 weeks later all of a sudden a pick up scan and then Evri deliver it 4 days later.
They are liars and not in the uk. Will never use again and would
Never recommend them.

March 2, 2025
Unprompted review
Rated 1 out of 5 stars

Gave one star only for the fact they…

Gave one star only for the fact they actually replied to my emails. Bought a White jumper (thinking from a London boutique) what arrived two weeks later from CHINA was an orange jumper it was soft but not the cashmere I thought I’d ordered! No labels no nothing so don’t know what it was just that it was poor quality 😢 complained but three weeks later they’re still ‘trying to resolve the matter’ do not believe them have instructed Credit Card Company to claw back my money it’ll take a few months - not bothered- it’s not about the money just send the right colour jumper!!!

March 25, 2025
Unprompted review
Rated 1 out of 5 stars

SCAM DO NOT BUY!!

SCAM DO NOT BUY!!! NOT IN LONDON. THEY ARE IN CHINA. UNABLE TO CONTACT SHIPPING COMPANY AS ALL WRITTEN IN CHINESE. NO RESPONSE TO EMAILS AND NO ITEM.

March 1, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered from this company

Ordered from this company
2 items instead of 1
Immediately notified them and got no response
Received items and used email provided to arrange return
Email bounce back failure delivery
Disgraceful

April 4, 2025
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THEM!!

DO NOT BUY FROM THEM!!! I purchased in feb and still haven't received it even though they said it was shipped. I contacted the delivery company and they said they have not received the parcel from velora. They are not based in London. They source from china and up price the items. If you image search the items they are selling, you can purchase the item directly from china for a fraction of the price velora are selling.

February 14, 2025
Unprompted review
Rated 1 out of 5 stars

Dont buy anything from this company

STAY CLEAR OF THIS COMPANY. This company is based in China NOT LONDON and the clothing is rubbish absolutely nothing like the items displayed on the website. I thought I was purchasing a lovely knitted cardigan but received a poorly made cheap printed sweat shirt. They make it extremely difficult to return goods as you have to pay transfer fees and they know it's hardly worth while.

March 25, 2025
Unprompted review
Rated 1 out of 5 stars

Purchasers beware!!!

This company is yet another one of those Chinese companies masquerading as being in the UK.
I believe there are also responsible for submitting/writing false reviews.
Currently have not received any goods and have extreme difficulty in getting any meaningful information from them.
Do not waste your money. Pay a little more and buy from a reputable supplier based in the UK.

March 6, 2025
Unprompted review
Rated 1 out of 5 stars

Complete scam. Avoid. Avoid. Avoid

On the 9th of November I made a purchase from this company under the false pretences and claims of a London based store closing down.
On 20th November I finally received two VERY cheaply made - poor quality dresses that looked nothing like the photograph I had bought them against.
I made a return request immediately.
On 29th November they illegally offered me a 20% refund. I refused - my order value was over 100£
On 1st December they offered me a 30% refund. Again, I refused I wanted all my money back!!
On 2nd December following thier exacting returns instructions I sent the dresses to China
On the 9th January the parcel finally cleared customs for delivery to their warehouse.
It was refused by them and is now being returned to me.
They are ignoring all my emails and I have STILL NOT received my refund despite having followed their EXACT return procedure.
I now have no option than to open a case of fraudulent activity with my bank to get my money back.
They are a COMPLETE scam company I am
reporting them to trading standards

January 29, 2025
Unprompted review
Rated 1 out of 5 stars

Scammers

I agree with all the comments from the other reveiwers. You may also need to know that I tried to claim from Visa as I had been missold this item. Unfortunate;y this was upheld as I have to return the item back to China at my cost to allow them the opportunity of refunding me. This will cost me around £30 so I wont do that but just learn a very hard lesson and only purchase from stores that I know

November 7, 2024
Unprompted review
Rated 1 out of 5 stars

Awful

Awful
Arrived late and absolute joke of a tracksuit tiny sized and awful cheap badly made quality- do not bother - comes from china took ages - comms are shocking

January 22, 2025
Unprompted review
Rated 1 out of 5 stars

What an absolute joke of a company

What an absolute joke of a company. The item I ordered (Adult Large) would have barely fitted an 8 year old. It was of poor quality and clearly not fit for purpose. Like many others on here, I was offered the opportunity of shipping it back to China at my own expense ("At the time of your order, the item was only available in our distribution centre in China, and therefore we ask that the goods are returned there") or I could receive a 20% refund if I kept the item. This was later increased to 30%. I am still waiting for the refund to be processed and I am certain that it will never be credited back to my credit card. My last 3 emails have now been returned as undeliverable and the website is now unreachable. Avoid this company at ALL costs

December 11, 2024
Unprompted review
Rated 1 out of 5 stars

Fake 100%

Fake 100%
After I requested a refund, see the reply below, warning: no real person involved:

'Hello Customer

Thank you for getting back to us!

We are still in the process of refunding your order. Unfortunately, there is currently a problem with our refund system. But rest assured, once the issue is resolved, your refund will be sent to you as soon as possible.

We appreciate your patience and understanding. If you have any further questions or need assistance, please feel free to contact us.

Kind regards,
Cindy Velora London.'

December 27, 2024
Unprompted review
Rated 1 out of 5 stars

Scam, do not buy

TLDR: SCAM, DO NOT BUY

Agree with all the other reviews saying this company is a scam. Ordered a ‘cashmere’ jumper. Took six weeks to arrive and when it did is very obviously not cashmere, and looks nothing like the picture - colour, cut, style etc. Has clearly come from China, no labels at all - brand or materials, washing instructions etc.
Now have to decide if I have the time and energy to try to get my money back (thankfully only £35).

December 15, 2024
Unprompted review
Rated 1 out of 5 stars

I would have given no stars if I could

I would have given no stars if I could. They are not in the London Convent Garden, as stated on their website. They are in China. I purchased four jumpers that I thought were cashmere as advertised. It came up on Facebook as they were closing down. I felt for them so thought I would do some Christmas shopping with them. Jumpers are all such poor quality, maybe a tiny cashmere blend, but not fully cashmere as advertised, and now they are saying I have to pay to send them back to China after completing a 6 stage thing... I will be reporting them to shop and my card company. I will also let trading standards know... Stay away....

December 10, 2024
Unprompted review

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