Attentive and informative salespeople who were not overbearing. Nicki was especially attentive and showed curtesy introducing us to the general sales manager and the used car sales manager. During the... See more
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Location
Switch locationBoldon Business Park, BMW, West Boldon, NE36 0BQ Sunderland, Tyne and Wear, GB
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Sales Exec Maria Wharton couldn't do more to help find me a suitable vehicle and guide me through the whole purchasing process. It had been 15 years since I last bought a vehicle, a lot had changed an... See more
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We were very impressed with the service provided to us by John, an exceptional man. He did not hassle me, gave me plenty of time and was very professional throughout the process. A true old school... See more
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Great experience as Vertu Sunderland. Paul was great and got everything sorted fast and efficiently. Highly recommend and will be back again.
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Company details
About Vertu Motors - BMW Sunderland
Written by the company
Vertu Motors is one of the UK’s largest and most trusted automotive retailers, with dealerships nationwide.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Specialising in premium vehicles, we’re proud to have a prestigious manufacturer portfolio, offering a choice of new vehicles from some of the world’s leading automotive brands. We also offer an extensive range of used cars and vans for sale from all manufacturers.
With so many quality vehicles on offer, we’re sure you’ll find the perfect make and model for your needs, whether you choose to browse in person at your local dealership or online.
We also provide a full range of aftersales services, and our manufacturer accredited technicians will happily take care of any MOT, service, repair and spare parts work to the very highest standard. You can trust that when your vehicle is left at a Vertu Motors workshop it is in expert hands.
It’s our goal to deliver an outstanding customer motoring experience through honesty and trust, and our friendly team will be delighted to help you on your motoring journey. If you are looking for a new or used car or van, or an aftersales service, contact us today to see how we can help. You can visit us at your local dealership, browse online or call us on 0330 096 7061.
Contact info
Boldon Business Park, BMW, West Boldon, NE36 0BQ, Sunderland, Tyne and Wear, United Kingdom
- 0344 659 9408
4.4
Excellent
106 reviews
Replied to 95% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Very happy with car and the service I…
Very happy with car and the service I got from ashley armstrong .well done would definitely use the branch again
Thank you
May 14, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Hi Richard,
Thank you so much for taking the time to leave this fantastic 5‑star review. We’re delighted to hear that you’re very happy with both your car and the service you received at Vertu BMW Sunderland.
It’s great to know that Ashley looked after you so well — your kind words will mean a lot to him. We’re also really pleased to hear that you’d choose to use the branch again, that’s the highest compliment we can receive.
Thank you again for choosing Vertu Motors, and we hope you enjoy every mile in your new car.
Kind regards,
Liza.
Great experience as Vertu Sunderland
Great experience as Vertu Sunderland. Paul was great and got everything sorted fast and efficiently. Highly recommend and will be back again.
May 9, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Good afternoon Linzi,
Thank you for your review. It’s great to hear you had such a positive experience and that Paul was able to get everything sorted quickly and efficiently. We really appreciate your recommendation and look forward to welcoming you back again.
Kind regards,
Dean
Fabulous staff
Fabulous staff, wonderful cars. Every effort made to make my car buying journey as good as possible
May 12, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Good afternoon Claire,
Thank you for your review. It’s great to hear you found the team so welcoming and that every effort was made to make your car‑buying journey as smooth and enjoyable as possible. We’re delighted you had such a positive experience.
Kind regards,
Dean
The team at Vertu were friendly
The team at Vertu were friendly, understanding and professional at all times. I have no hesitation in recommending them. Ashley in particular was a star!!
April 28, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Thank you for taking the time to share your feedback.
We’re delighted to hear that you found the team at Vertu friendly, understanding, and professional throughout your experience. Your recommendation means a great deal to us, and it’s especially wonderful to hear your kind words about Ashley — they’ll be absolutely delighted to know they made such a positive impression.
Thank you again for choosing Vertu, and we look forward to welcoming you back in the future.
Kind regards,
Keith
Attentive and informative salespeople…
Attentive and informative salespeople who were not overbearing. Nicki was especially attentive and showed curtesy introducing us to the general sales manager and the used car sales manager. During the test drive I was nervous driving an electric car for the first time but Nicki made me feel comfortable. I would recommend BMW vertu West Boldon for anyone looking for a new or used car.
May 1, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Thank you for your wonderful feedback. We’re delighted to hear that our sales team were attentive and informative without being overbearing, and especially pleased that Nicki helped you feel comfortable during your first electric test drive. Your recommendation of Vertu BMW West Boldon means a great deal to us.
Many thanks,
Chloe
We started off just browsing
We started off just browsing, and John a member of the crew showed us a few cars,we ended up with our new car. The whole team were very polite never felt like a customer, but as a family member.
Thank you very much.
April 16, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Good morning Rose,
Thank you for your review. It’s lovely to hear that what started as a browse turned into finding your new car, and that John and the team made you feel so welcome throughout. Treating customers like family is exactly the experience we aim to provide.
Kind regards,
Dean
Very happy customer
Very happy customer. Travelled from Scotland in the train and got picked up at the station from Vertu Motors (BMW Sunderland). Fantastic customer service.
April 25, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Thank you for your feedback. We’re delighted to hear that you’re a very happy customer and that the team at Vertu Motors BMW Sunderland provided fantastic service, including collecting you from the station. It’s great to know your journey from Scotland was made so smooth and welcoming, and your kind comments are very much appreciated.
Kind regards,
Matthew
Great customer service
Great customer service. Very friendly and explained everything fully. So easy to order new car as most of it done online
April 24, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Thank you for your review. It’s great to hear you received such friendly, clear customer service and that ordering your new car online was so easy.
Many thanks,
Chloe
We were very impressed with the service…
We were very impressed with the service provided to us by John, an exceptional man. He did not hassle me, gave me plenty of time and was very professional throughout the process.
A true old school gentleman whom other slik and pushy young sales people could learn a lot from .
John makes customers feel at ease. I can't praise him enough. Thank you John, l know where I will be coming and which sales representative l will deal with again.
Forget the rest John is Hyundai Vertus best.
April 24, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Thank you for your wonderful feedback. We’re delighted to hear how well John looked after you and that his professional, patient approach made you feel at ease. Your praise means a great deal.
Many thanks,
Chloe
Professional Service
Sales Exec Maria Wharton couldn't do more to help find me a suitable vehicle and guide me through the whole purchasing process. It had been 15 years since I last bought a vehicle, a lot had changed and I found it daunting. Without her kindness and professionalism it wouldn't have been such a smooth transaction.
April 24, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Thank you for your kind and thoughtful feedback. We’re delighted to hear that Maria Wharton went above and beyond to help you find a suitable vehicle and guide you through the purchasing process. It’s completely understandable that buying a car after many years can feel daunting, and it’s wonderful to know that Maria’s kindness and professionalism made the experience smooth and reassuring for you. Your comments will be gladly shared with her.
Kind regards,
Matthew
Disappointing Service Centre
Vertu BMW Sunderland certainly have some positives in their favour; having purchased a car here and also had need to use the parts department the service was impeccable.
All falls apart upon use of the service centre however.
I’m extremely disappointed with the service I’ve received from Vertu BMW Sunderland.
My car was initially booked in for a brake fault and remained with the centre for a week. While progress at that stage was slow, there was at least some sense that the issue was being worked on. However, upon collecting the vehicle, it became immediately clear that the original fault had not been resolved.
I returned the car on March 25th, and it has remained there ever since. For nearly a week, the vehicle sat completely unmoved, and the recommended work appeared to be based purely on the absence of fault codes rather than any meaningful mechanical troubleshooting. This lack of proactive diagnosis is concerning for a main dealer service centre.
Following a conversation with the service manager, I was assured the vehicle would be prioritised. Unfortunately, this commitment was not honoured. While BMW have since authorised replacement parts, the overall handling by the service centre has been consistently slow and lacking urgency. As it stands, the car is still awaiting a brake servo replacement, with no clear resolution timeline.
To make matters worse, no courtesy car has been made available despite the extended period my vehicle has been off the road. This has had a direct impact on my ability to work and has resulted in personal financial loss due to reliance on taxis and rental vehicles.
Overall, the experience has been frustrating, poorly managed, and far below the standard I would expect. Communication, efficiency, and customer support have all been lacking throughout this process.
As I type this my car has been with Vertu BMW Sunderland for almost 4 weeks this time around, and it has remained unmoved in their compound for the past 11 of those days.
Anyone requiring service or repair of their BMW, do yourself a favour and take it somewhere else, it’s simply not worth the stress using Vertu BMW Sunderland.
April 21, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Good morning. Thank you for taking your time to leave this review. I am sorry to hear that your experience has left you feeling this way. We have forwarded your details onto the relevant management team who will investigate your concerns in more depth. Kind regards, Kerry
The Vertu staff listened to what I wanted from a car.
The Vertu staff from entering the garage to leaving with my new car were very professional, polite and friendly. The sale guy listened to what I wanted and needed from the car and didn’t to push into a model with a load of fancy extra that weren’t important to me, he really listened.
April 3, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Hi there,
Thank you for taking the time to leave such a thoughtful review. We're delighted to hear that the Vertu team made your experience so positive from the moment you arrived to the moment you drove away in your new car.
It’s wonderful to know you found the staff professional, polite, and friendly, and that your sales executive truly listened to what you wanted. Making sure customers get the right car without being pushed into unnecessary extras is exactly the kind of service we aim to provide.
If you need anything at all in the future, we’re always here to help.
Kind regards,
Keith
5 stars purely on how the staff worked…
5 stars purely on how the staff worked with me to get my new mini countryman. Both Kathryn and Josh are amazing people who went out of there way to get me my car as early as possible. Both work together great and made my appointments there feel more like a fun day out rather then a transaction. They looked after me from beginning to end and kept in touch via email. Excellent service and a gorgeous new car.
March 24, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Thank you for sharing such a lovely review. We’re delighted to hear that Kathryn and Josh made the experience so enjoyable and supported you throughout the entire process. It’s fantastic that their teamwork, communication, and dedication helped you receive your MINI Countryman as early as possible and made each visit feel fun and welcoming.
We hope you’re loving your gorgeous new car, and we’re always here if you need anything.
Kind regards,
Matthew
Great service – highly recommend Vertu Sunderland
Fantastic service from Nicki at Vertu Sunderland. From the first enquiry through to collecting the car, everything was handled smoothly and professionally. Nicki was friendly, knowledgeable and kept me well informed throughout, making the whole process feel easy and stress-free. There was no pressure at any stage and everything was explained clearly. The car was ready exactly as promised and the handover went perfectly. Really pleased with the experience and would definitely recommend.
March 21, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Thank you for taking the time to leave such positive feedback. I’m delighted to hear that your experience with Nicki at Vertu Sunderland was smooth and professional from your first enquiry through to collection. It’s great to know she kept you well informed throughout and made the whole process feel easy and stress‑free, with everything clearly explained and no pressure at any stage.
I’m also pleased to hear that your car was ready exactly as promised and that the handover went perfectly. Your recommendation means a great deal to the team.
Kind regards,
Matthew
Car not for sale
Been there twice considering I live about a mile away and on both occasions they’ve been hopeless. Went in to look at buying a new car and was told the one in the showroom wasn’t for sale. Told I’d wait about a year to get one. Last time I went in, the car I went to look at apparently wasn’t at the dealership but was later told by another sales person that it was in the back. Bought something else from a different dealership. I think I’ll try the BMW dealership at Silverlink. Hopefully they want to sell cars.
March 19, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Hello Mr Young. We are sorry to hear of your disappointment. Our Manufacturers do sometimes offer us new “display” vehicles which are not available for sale, in order to give potential buyers the opportunity to view a physical car that may have a protracted lead time. I am sorry if this did not meet your expectation or that we could not progress your enquiry further. If you have had conflicting information previously when making an enquiry (we have a record matching you name from 2022?) this is not acceptable and is not our normal standard. If you wish to discuss this or any other matter please feel free to contact me directly. We wish you well in your search for the ideal car. Jeff Aynsley. Head of Business.
Jeff Aynsley
Head Of Business
Great service from really good staff
Great service from really good staff, can’t fault anyone great bunch
March 2, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Hi Michael
Thank you for your lovely feedback. We're really pleased to hear you received great service from such a fantastic team. It’s wonderful to know you couldn’t fault anyone — they’ll be delighted to hear your kind words.
Kind regards
Dawn
We had a great experience we were…
We had a great experience we were looked after so well Paul Martin & Tom made everything run smoothly couldn’t recommend this garage enough made the full experience memorable picking are new mini
March 13, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Hi Louisa,
Thank you for your wonderful 5-star review. We’re delighted to hear that you had such a great experience at BMW Sunderland. It’s fantastic to know that Paul, Martin, and Tom looked after you so well and ensured everything ran smoothly.
We’re thrilled that picking up your new MINI was a memorable moment — the team will be so pleased to hear your kind words.
Thank you again for your recommendation, and we hope you enjoy every mile in your new car.
Kind regards,
Liza
Reply from Vertu Motors - BMW Sunderland
Thank you for your feedback. We're pleased to hear you received great service and found our team helpful. We appreciate you taking the time to share your experience.
Kind regards,
Matthew
Very friendly and helpful and no…
Very friendly and helpful and no pressure to buy
March 4, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Thank you for taking the time to leave your feedback. I’m really pleased to hear that you found the experience friendly, helpful, and completely pressure‑free. We always aim to make customers feel comfortable and supported, so it’s great to know this came across during your visit.
Kind regards,
Matthew
I walked into the sales room without an…
I walked into the sales room without an appointment, I was allocated Josh and made to feel very welcome. I had already seen quite a few cars at other salesrooms, and was a bit overwhelmed and disillusioned. I knew what I wanted in my new car but salespeople kept trying to redirect me to what they had available. Josh asked me what I wanted, then worked through stuff I did not want or need. We whittled it down until we had MY car. I absolutely recommend Vertu Sunderland and specifically Josh.
February 14, 2026
Unprompted review
Reply from Vertu Motors - BMW Sunderland
Hi Christine,
Thank you for leaving such a wonderful 5‑star review. We're delighted to hear that you felt welcomed from the moment you walked into the showroom, especially as you hadn’t booked an appointment. It’s great to know that Josh took the time to listen to exactly what you wanted — and equally what you didn’t — helping you narrow everything down until you found the car that was truly right for you.
We’re so pleased that this experience restored your confidence after feeling overwhelmed elsewhere. Your recommendation means a great deal to both Josh and the team at Vertu BMW Sunderland.
Thank you again for your lovely feedback, and we hope you enjoy every moment in your new car.
Kind regards,
Liza
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