VITL Reviews 1,548

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting improvements in energy, focus, and overall well-being. Many appreciate the personalized approach to vitamins, with thorough questionnaires and tailored prescriptions that avoid unnecessary fillers. The convenience of daily packets and well-designed packaging also contributes to a positive user experience, making consistency easy. The customer service is frequently highlighted as excellent, with reviewers commending the quick, friendly, and helpful responses to inquiries, subscription changes, and issues. Some people were dissatisfied with the DNA test, finding the results unhelpful and the company's response dismissive. A few other people also felt that the recommended vitamin dosages were too low or that their specific dietary needs weren't fully addressed by the initial questionnaire.

What people talk about most

Product

Reviewers mention positive feedback about product. Customers consistently praise the high quality and... See more

Quality

Consumers find quality to be positive, with many praising the high-quality, personalized vitamins that make a... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the team for being helpful,... See more

User experience

Customers had positive experiences with the user experience. Many reviewers praise the ease of use, with... See more

Subscription

Users describe positive interactions with subscription services. Many customers appreciate the ease and... See more

Service

Clients share positive opinions on service, frequently describing it as amazing, great, and five-star. Many... See more

Based on these reviews

Rated 5 out of 5 stars

I've been using Vitl for a few years now and I'm really impressed. The vitamins feel high quality, the packaging is clean and easy to use, and the daily packets make it simple to stay consistent. I'... See more

Company replied

Rated 5 out of 5 stars

I have been doing the vitl trial and have been very happy. I really like the fact I'm taking the vitamin ingredients rather than additional bulkers and fillers. I have also noticed my Whoop stats ha... See more

Company replied

Rated 5 out of 5 stars

My experience with Vitl has been excellent so far! I've had to pause my vitamin plan for quite some time due to some blood test results and Lika has been fantastic at helping me through the process. S... See more

Company replied

Rated 5 out of 5 stars

I’ve been a customer for over a year now and can honestly say I really notice the difference when I’m taking these vitamins regularly. On the odd occasion I forget, usually when I’m on holiday... See more


Company details

  1. Health Consultant

Information provided by various external sources

Our products are developed by Vitl's team of leading experts using the highest quality, sustainably sourced ingredients to help you stay healthy and feel great. We believe in keeping things simple, so we’ve created a single solution that covers all the essentials. Our supplements come in convenient, tearable daily strips so you can always take them with you on the go. Thoughtfully designed to fit effortlessly and conveniently with your busy day, and accompanied by our helpful app and inspiring online content, we’re on a mission to help you live life better.


Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
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1-star

Replied to 75% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

I’ve been using Vitl for the past 3…

I’ve been using Vitl for the past 3 years and it’s honestly made such a difference to how I keep on top of my vitamins. The daily packs make it so easy, especially when I’m travelling for work , no more messing around trying to plan what to take or forgetting doses.

I really like that I can clearly see which days I’ve taken my vitamins and which ones I’ve missed. It completely takes the guesswork out of it and keeps me consistent.

I recently had a query and emailed their team , they replied really quickly and had everything sorted within 3 days. Couldn’t ask for better service.

I’d definitely recommend giving them a try.

April 21, 2026
Unprompted review
Rated 5 out of 5 stars

Great company - good quality.

Been using Vitl for sometime now and can honestly say the level of service is exceedingly good. If there’s an issue I can leave a message and they will get back to me within 24 hours or sooner and resolve it. The vitamins are good quality and reasonably priced. A company I trust and will continue using.

April 17, 2026
Unprompted review
Rated 5 out of 5 stars

Improvements to my skin, hair, sleep and mood.

Well packaged, well presented, clear instructions and information, speedy delivery, vibrant, personalised, inviting packaging and vitamins. Hair’s stronger, skin’s better, motivation has slightly improved and my sleep has improved too. It’s affordable and great value. Winner, winner chicken dinner!! Thank you as I have no regrets. Fully recommend- you can even purchase a trial, starter pack too!!

April 16, 2026
Unprompted review
Rated 5 out of 5 stars

Really recommend

The vitamins are curated to my needs and I especially felt a difference in my energy and performance at work.

I used to spend £30 for each type of vitamin which amounted to a lot over time for 7+ different vitamins. Here I get all I’m a mix for £30 instead.

The customer service from Lika and Fin has been really great and they are responsive and solutions oriented.

April 4, 2026
Unprompted review
VITL logo

Reply from VITL

Thank you so much for taking the time to share this, Helena 💛

We’re always here if you need anything at all, and we truly appreciate you taking the time to share your experience with us.

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Arrived quickly

Arrived quickly . Got through letterbox so no collection of you’re not home . Nicely packaged individually with days of the week on. Also a little card to put up that reminds you to take your vitamins .

March 20, 2026
Unprompted review
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Reply from VITL

Hi Kerry,

Thank you so much for sharing this 😊

I’m really glad to hear everything reached you smoothly and that the packaging and little touches have been helpful in your routine. It’s great to know it’s making things that bit easier day to day.

Best regards,
Lika 🌟

Rated 4 out of 5 stars

The customer service has been …

The customer service has been outstanding. The delivery can sometimes take weeks to another country. Which I guess is not Vitl’s issue. Could I make a suggestion at least when the orders are going outside the UK, perhaps they should provide an option for a three month supply. My customer service rep. Lika has gone above and beyond.

March 11, 2026
Unprompted review
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Reply from VITL

Hi Tony,

Thank you so much for your kind words - it really means a lot 💛

I’m so glad I could help, and I truly appreciate your suggestion as well. We’ll definitely take this on board, especially for our international customers.

Thanks again for your support 😊

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Very motivational and informative

Very motivational and informative, makes easy to follow a health path

March 10, 2026
Unprompted review
VITL logo

Reply from VITL

Hi Thelma,

Thank you so much for your kind feedback 💛 It means a lot to us that you’re enjoying your experience 😊

Best regards,
Lika 🌟

Rated 2 out of 5 stars

Smell, taste, cost.. struggling to find a positive

I ordered the trial of these prior to going on holiday and forgot all about them.
When I returned home, I noticed the delivery and tried to start using the tablets the next day. It took multiple swallow attempts to get them down, I literally gagged at the rotten egg smell and when finally down, they rifted on me all day; the vile taste and smell constantly repeating. After day 3 of this repeated torture, I binned the leftovers and tried to banish the experience from my brain. Unfortunately for me, I forgot to cancel the subscription in time and have now been charged £39.95. I’m so upset with myself that I’ve basically threw £40 down the drain for something that’s never going to be used.. so if you do sign up and have the same experience, don’t make my mistake and forget to cancel.

** Edited and gave an extra star for the customer service team, as I did end up reaching out/ returning them and receiving a refund.

February 26, 2026
Unprompted review
VITL logo

Reply from VITL

Hi Beth,

Thank you for taking the time to share your feedback, and I’m really sorry to hear about your experience.

Our supplements are formulated using the purest, most natural ingredients, and we avoid using fillers, artificial sweeteners, or aromatic substances to mask taste or smell. Because of this, some ingredients can naturally have a stronger scent, but we completely understand that this can be unpleasant for some people.

Regarding the recent order that was processed, we’d be more than happy to help with a return and refund. Unfortunately, we haven’t been able to locate your account using the details from this review, so please feel free to reach out to us directly at hello@vitl.com with the email address used for your order and we’ll gladly assist further.

Thanks again for your feedback, and we hope we can help resolve this for you.

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Great products/great team

Great products, really helpful team when you reach out with a question

March 4, 2026
Unprompted review
VITL logo

Reply from VITL

Hi Karen,

Thank you so much for your kind words! We're really glad to hear you're enjoying the products and that our team has been helpful when you've reached out. If you ever have any questions in the future, we're always here to help.

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Awesome Excellent

Awesome Excellent

March 1, 2026
Unprompted review
VITL logo

Reply from VITL

Hi Kudirat,

Thank you so much for the great feedback! We're so glad you're enjoying your experience with us. We really appreciate your support! 😊

Best regards,
Lika 🌟

Rated 5 out of 5 stars

I absolutely love VITL products!

I absolutely love VITL products!
The ingredients are simple and clean.
I currently have a subscription to the daily biotic supplement and have been taking it for the past few months. My symptoms have eased, and my immune system feels stronger. Gut health is important!
The customer service is also fantastic. I had a question about my subscription, and my query was answered and resolved within the same day.
Overall, they are a great company with great products, and I wish I could give them more than 5 stars.
Thank you VITL for all your hard work :)

February 26, 2026
Unprompted review
VITL logo

Reply from VITL

Hi Sophie,

Thank you so much for such a thoughtful review! It also means a lot to know you had a positive experience.

We truly appreciate your kind words and support. Thank you for being part of the Vitl community! 😊

Best regards,
Lika 🌟

Rated 5 out of 5 stars

The vitamins are tailored to my needs…

The vitamins are tailored to my needs and are really nicely packaged with a day to day blister pack with the day in to make sure u dint miss any. Really pleased with the whole process and I’m starting to feel benefits already.

February 21, 2026
Unprompted review
VITL logo

Reply from VITL

Hey Stacey,

Thank you so much for sharing your experience! We're really glad to hear you're enjoying the personalised vitamins and the day-to-day blister packs - they're designed exactly to make things simple and help you stay consistent. It's great to know you're already starting to feel the benefits, too. We truly appreciate your support! 😊

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Excellent hydrating vitamin

An outstanding product. Letter box packaging. Double the health benefits of regular vitamins during to being water soluble. Deliciously tasty. I would highly recommend them to everyone.

February 10, 2026
Unprompted review
VITL logo

Reply from VITL

Hi Janet!

Thank you so much for the wonderful feedback! It's great to know you're seeing the benefits and finding them tasty too. We truly appreciate your recommendation and support!

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Detailed vitamins that are personalised…

Detailed vitamins that are personalised to you.
So far so good and really satisfying packaging. Strips for each day, easy to go on holiday and only take the days you need away etc

February 8, 2026
Unprompted review
VITL logo

Reply from VITL

Hi Caitlin,

Thank you for your lovely feedback! We're so glad to hear you're enjoying the packaging and the convenience of the daily strips.

We really appreciate you sharing your experience! 😊

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Excellent quality vitamins that really…

Excellent quality vitamins that really have made such a difference. No nasties, love how they are personalised to my needs and that they are delivered every month without having to worry about running out. Customer service is absolutely fantastic, wouldn’t hesitate to recommend! Brilliant company ☺️

February 13, 2026
Unprompted review
VITL logo

Reply from VITL

Hey AC!

Thank you so much for the lovely review! We’re so pleased to hear that the vitamins have made a real difference for you.

Your kind words about our customer service truly mean a lot to the team. Thanks again for your support and recommendation! 😊

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Super company highly recommend

Super company, the most brilliant customer service. Very high quality personalised product. Beautiful packaging and great communication. Easy to manage orders to suit your needs. Highly recommend

February 6, 2026
Unprompted review
VITL logo

Reply from VITL

Hi Lisa,

Thank you so much for your kind words! We're delighted to hear that you've had such a positive experience with both our product and customer service. It means a lot to our team to know that our personalised approach, packaging, and communication made a difference. We truly appreciate your support and recommendation!

Best regards,
Lika 🌟

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