VITL Reviews 1,548

TrustScore 5 out of 5

4.8

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting improvements in energy, focus, and overall well-being. Many appreciate the personalized approach to vitamins, with thorough questionnaires and tailored prescriptions that avoid unnecessary fillers. The convenience of daily packets and well-designed packaging also contributes to a positive user experience, making consistency easy. The customer service is frequently highlighted as excellent, with reviewers commending the quick, friendly, and helpful responses to inquiries, subscription changes, and issues. Some people were dissatisfied with the DNA test, finding the results unhelpful and the company's response dismissive. A few other people also felt that the recommended vitamin dosages were too low or that their specific dietary needs weren't fully addressed by the initial questionnaire.

What people talk about most

Product

Reviewers mention positive feedback about product. Customers consistently praise the high quality and... See more

Quality

Consumers find quality to be positive, with many praising the high-quality, personalized vitamins that make a... See more

Customer service

Users describe positive interactions with customer service. Many customers praise the team for being helpful,... See more

User experience

Customers had positive experiences with the user experience. Many reviewers praise the ease of use, with... See more

Subscription

Users describe positive interactions with subscription services. Many customers appreciate the ease and... See more

Service

Clients share positive opinions on service, frequently describing it as amazing, great, and five-star. Many... See more

Based on these reviews

Rated 5 out of 5 stars

I've been using Vitl for a few years now and I'm really impressed. The vitamins feel high quality, the packaging is clean and easy to use, and the daily packets make it simple to stay consistent. I'... See more

Company replied

Rated 5 out of 5 stars

I have been doing the vitl trial and have been very happy. I really like the fact I'm taking the vitamin ingredients rather than additional bulkers and fillers. I have also noticed my Whoop stats ha... See more

Company replied

Rated 5 out of 5 stars

My experience with Vitl has been excellent so far! I've had to pause my vitamin plan for quite some time due to some blood test results and Lika has been fantastic at helping me through the process. S... See more

Company replied

Rated 5 out of 5 stars

I’ve been a customer for over a year now and can honestly say I really notice the difference when I’m taking these vitamins regularly. On the odd occasion I forget, usually when I’m on holiday... See more


Company details

  1. Health Consultant

Information provided by various external sources

Our products are developed by Vitl's team of leading experts using the highest quality, sustainably sourced ingredients to help you stay healthy and feel great. We believe in keeping things simple, so we’ve created a single solution that covers all the essentials. Our supplements come in convenient, tearable daily strips so you can always take them with you on the go. Thoughtfully designed to fit effortlessly and conveniently with your busy day, and accompanied by our helpful app and inspiring online content, we’re on a mission to help you live life better.


Contact info

4.8

Excellent

TrustScore 5 out of 5

2K reviews

5-star
4-star
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1-star

Replied to 75% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

I’ve been a customer for over a year…

I’ve been a customer for over a year now and can honestly say I really notice the difference when I’m taking these vitamins regularly.

On the odd occasion I forget, usually when I’m on holiday, I can really feel it. I’m more stiff and sore and just don’t feel quite myself. Once I’m back into my routine, I feel much better again.

As a woman in my 50s, that consistency really matters to me, and these vitamins have become part of my everyday wellbeing. Reliable, good quality, and something I genuinely notice the benefits of.

February 2, 2026
Unprompted review
Rated 5 out of 5 stars

I found this through Vodafone rewards…

I found this through Vodafone rewards on a 70% off trial. Topping up vitamins is important for me and having to buy them separately can be annoying. The quiz was helpful, and gave me a personalised mix. They seem to be doing great but I'm bad at remembering to take them even though this kit makes it as easy as it could possibly be.
The thought that's gone into the design is impeccable! The box design, the individual packets with days of the week on them that can be torn off and taken with you.
Great business idea, great product and well thought out. Just not financially sustainable for me sadly.

January 27, 2026
Unprompted review
VITL logo

Reply from VITL

Hi Nessa,

Thank you so much for taking the time to share such thoughtful feedback, we really appreciate it. It’s great to hear what stood out for you, especially around the design and how the system fits into day-to-day life. We’ve also reached out to you directly to follow up and offer support. Thanks again for giving Vitl a try and for sharing your experience with us.

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Started to take these just a few weeks

Started to take these just a few weeks ago and oh my goodness I feel so much better! Really easy online form and speedy delivery.

January 20, 2026
Unprompted review
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Reply from VITL

Hi Alice,

We’re so glad to hear you’ve already noticed a positive difference, that’s lovely to read. It’s great to know the setup and delivery were smooth too. Thanks so much for taking the time to share your experience with us 😊

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Always makes me feel better

Changed my life and it always feels better that I’m not taking supplements that help towards my health, immune system and sleep.

January 14, 2026
Unprompted review
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Reply from VITL

Hi there,

We really appreciate you taking the time to leave this review. It’s wonderful to hear that you’ve noticed such a positive difference and that everything feels well-suited to what your body needs. Wishing you continued good health, and thank you again for sharing your experience.

Best regards,
Lika 🌟

Rated 5 out of 5 stars

I love vitl!

I love vitl!

January 9, 2026
Unprompted review
VITL logo

Reply from VITL

Hey Demet!

Thanks so much for the support, it really means a lot to our team. We’re glad you’re enjoying your experience with us and appreciate you taking the time to share this 💛

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Customer support is really lovely and…

Customer support is really lovely and the vitamins work really well! As someone with a chronic illness, these feel tailored to me to help me meet my health goals.

January 9, 2026
Unprompted review
VITL logo

Reply from VITL

Hey Brandi,

Thank you for taking the time to leave a review. We really appreciate it. It’s great to hear that the vitamins are supporting you in a way that feels right for you, and we’re glad our team could be there when you needed help. Wishing you continued progress on your health journey. 💛

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Vitl is a fantastic company

Vitl is a fantastic company, would recommend to a friend 10/10

December 22, 2025
Unprompted review
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Reply from VITL

10/10?! We’ll happily take that, Shelby! 😄💛

Thank you so much for the love and for recommending us, it truly means a lot 🙌

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Amazing customer service.

Amazing customer service.
The vitamins are great and noticeable difference within a few weeks.
Thanks so much

October 6, 2025
Unprompted review
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Reply from VITL

Hi Kaja,

This made our day, thank you 💛

So happy you felt the difference so quickly and that our team could help. Really appreciate you sharing this 🙌✨

Best regards,
Lika 🌟

Rated 5 out of 5 stars

I have always had such a poor immune…

I have always had such a poor immune system, getting poorly multiple times a year. I’ve now been taking VITL every day for a year and have hardly been in ill. Life changing !!!!!

December 22, 2025
Unprompted review
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Reply from VITL

Ahh we love hearing this, Katie! 💛

So glad it’s made such a difference for you, that’s huge. Here’s to fewer sick days and more living life fully 🙌✨

Best regards,
Lika 🌟

Rated 5 out of 5 stars

I had an issue where my delivery didn't…

I had an issue where my delivery didn't arrive. I've been ordering from Vitl for a few years now with no issues so I was quite surprised.

Contacted Vitl and it was resolved very quickly no questions asked. Very grateful to Lika!

December 11, 2025
Unprompted review
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Reply from VITL

Hi there,

Thank you so much for sharing this. I’m really sorry about the delivery issue, especially after you’ve had such a smooth experience with us over the years, but I’m so glad we were able to get it resolved quickly for you.

Your kind words truly mean a lot, and I really appreciate you taking the time to leave this review.

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Amazing service and range of health…

Amazing service and range of health goods that actuly help!

December 11, 2025
Unprompted review
VITL logo

Reply from VITL

Hi Katy,

Thank you so much for the kind words! We’re really glad to hear you’re enjoying both the service and the range, and that our products are genuinely helping. We truly appreciate your support 💛

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Simply great

This is not the first review I have left, and sure it won’t be the last, as I am happy to spread the word as to how great Vitl vitamins are to my general health and well-being.
All I can say is that since I have been taking Vitl vitamins (I think 4-5 years) I experience illness very rarely and put this down to my personalised vitamin prescription.
I review them regularly to make sure the prescription is up to date giving me the best benefit they can.
Simply put, I won’t be without them.

December 9, 2025
Unprompted review
VITL logo

Reply from VITL

Hi Tracey,

Thank you so much for your continued support and for leaving us another review. It truly means the world to us.

We’re incredibly grateful that Vitl has been part of your routine for so many years and that your personalised vitamins continue to support your health and wellbeing. Your loyalty and kind words really motivate our whole team.

Best wishes,
Lika 💛

Rated 5 out of 5 stars

Keeps me healthy

I've been sailing past all the colds and viruses around me since taking these! Plus getting spoilt with extra treats, in lovely packaging and quick deliveries, even a water bottle. Great service and it works.

December 4, 2025
Unprompted review
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Reply from VITL

Rosa, thank you for sharing this! It’s amazing to hear you’ve been staying healthy even with everything going around - that’s exactly what we hope for.

We really appreciate you taking the time to leave this review. If you ever need anything, we’re always here for you! 💛

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Really great company

Really great company - I have been taking my personalised vitamins for well over a year now, and they’ve really helped with my overall heath - particularly with tiredness and immunity. I couldn’t be without them now! The questionnaire also really easy, and customer service (Lika) is always really helpful and quick to respond.

December 4, 2025
Unprompted review
VITL logo

Reply from VITL

Hi Nicole,

Thank you so much for sharing your experience - it’s wonderful to hear how much your vitamins have supported your energy and overall well-being. We’re always here if you ever need anything.

Thanks again for taking the time to leave this lovely review! 💛

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Really helpful and quick customer…

Really helpful and quick customer service from Lika when I had an issue with a discount code which I thought had been applied but hadn’t - I sent an email and they arranged for me a refund and organised the discount code for me for the next few orders. Five star service! ☺️

November 19, 2025
Unprompted review
VITL logo

Reply from VITL

Hi Amy,

Thank you so much for sharing this! I’m really glad we could get everything sorted for you quickly.

We truly appreciate you taking the time to leave this feedback - it means a lot. If anything else ever comes up, we’re always happy to help. 😊

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Great experience, fantastic company

I have been ordering from Vitl for years now - I have a subscription for their female multivitamin, and I order their vitamin D supplements throughout the winter months. Their prices are very reasonable, especially with a subscription, and the nutritional values are great compared to shop bought supplements.

The customer service is also brilliant - the postman delivered my last order to our recycling bin without putting a note through the door, so it got taken away with the recycling on bin day. However, Lika from Vitl was very helpful and responsive, and arranged for a replacement to be sent out promptly. Great company, would recommend.

November 21, 2025
Unprompted review
VITL logo

Reply from VITL

Hi Laura,

Thank you so much for taking the time to share this - it truly means a lot. We’re really glad to hear that you’ve been enjoying your vitamins over the years.

We appreciate your continued trust and support more than you know. If you ever need anything at all, we’re always here to help. 💛

Best regards,
Lika 🌟

Rated 3 out of 5 stars

I really enjoyed my subscription whilst…

I really enjoyed my subscription whilst it lasted and noticed the benefits however due to manufacturing issues I had no choice but to cancel. I did email and ask when the vitamins would be available but my question wasn’t answered and I was told to buy the individual vitamins. I’m really sad as I wanted to carry on my Vitl journey.

November 1, 2025
Unprompted review
VITL logo

Reply from VITL

Hi Priya,

Thank you so much for taking the time to share this, and we are genuinely sorry to hear about your experience. We completely understand how frustrating it must have been to enjoy your subscription, see great results, and then feel unable to continue your usual routine.

Unfortunately, we do sometimes face supply chain constraints beyond our control. When this happens, we make sure to amend your personalised pack with a combination that’s still fully tailored to you, based on the answers you gave in your health quiz and communicated to you ahead of receiving your next pack.

If you’re open to it, we’d really love to take another look together and see if there’s anything we can do to support you moving forward.

Best regards,
Lika 🌟

Rated 5 out of 5 stars

I've been using Vitl for a few years…

I've been using Vitl for a few years now and I'm really impressed. The vitamins feel high quality, the packaging is clean and easy to use, and the daily packets make it simple to stay consistent. I've genuinely noticed improvements in my energy and focus, and it's reassuring knowing everything is tailored to what I actually need.

Customer service has also been great-quick responses and really helpful when I had questions about my subscription. Overall, Vitl has been a brilliant upgrade to my health routine. Highly recommend.

November 17, 2025
Unprompted review
VITL logo

Reply from VITL

Hi Devin,

We’re really happy to know that your experience with Vitl has been a good one over the years and that your routine feels easier and more supported with us around.

And we really appreciate the kind words about the team, too. We’re always here if you ever want to tweak anything or have questions along the way. 💛

Best regards,
Lika 🌟

Rated 5 out of 5 stars

Easy to have on repeat order

Easy to have on repeat order.
Good to know I am getting what I need.

November 16, 2025
Unprompted review
VITL logo

Reply from VITL

Hi Clare,

We are really glad to hear the subscription has been easy for you and that you feel confident you’re getting exactly what your body needs.

Feel free to let us know if you have questions or concerns!

Best wishes,
Lika 🌟

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