Very poor experience so far. I Placed an order (#EU1670) on November 2nd, got it confirmed and paid for it - nothing since then. Wrote them twice regarding my order - you may have guessed - no rep... See more
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Company details
Written by the company
super absorbent, super lightweight, 100% cotton, waffle weave towels
Contact info
United Kingdom
- hello@wafflstore.com
- wafflstore.com
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
Replied to 29% of negative reviews
Typically replies within 2 weeks
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This seems like a scam, don't buy
Same experience as others I have seen here. I placed my order EU1915 on the 2nd of June. On their website it says up to 5 business days for shipment. We’re now the 18th of June and still no shipping confirmation and no tracking number. I can handle a delay, but say something at least, but no information nowhere. I contacted customer service 3 times already with no reply. I’m convinced this is starting to become a scam and I will take it up with my bank. Avoid at all costs.
Order #12117
order #12117
Order #12117
Poor customer service. The towels were sent over real quick, and upon arrival, they weren’t perfect for my usage at the workout. Raised a request for return and followed up 5 times so far to get the details on the return process. It’s been many weeks since the first email sent over and there is absolutely no response to any of the emails so far.
Avoid at all costs
I placed my order EU1916 on the 3rd of June. On their website it says up to 5 business days for shipment. We’re now the 15th of June and still no shipping confirmation and no tracking number. I contacted customer service 3 times already with no reply. I’m convinced this is starting to become a scam and I will take it up with my bank. Avoid at all costs.
Placed my order on the 3rd of April…
Placed my order on the 3rd of April with "Next Day Delivery". Order number #12110.
I havent recieved my order nearly 2 months later and the carrier hasnt even recieved the parcel yet.
Tried emailing customer service 3 seperate times with no response. Unfortunately going to have to take it up with my bank or ombudsman since i cant actually speak with anyone.
Twffl
Not what I expected based on my memories of something similar from my childhood. First impressions - thin and not very soft so something akin to a heavy duty embossed kitchen towel. They are very absorptive but unlike a fluffy hotel towel or even microfibre towel these then remain unpleasantly wet to the touch.
No customer service
I ordered two bath towels on January 8th and still not received them January 21st. I have emailed Waffl twice and not even received a reply. I’ve also tried messaging on Instagram. Also nothing. Avoid this company. They are priced like a luxury good but can’t even provide basic customer service.
Pretty impressed
Placed my order on Wednesday and received Friday afternoon so no problems with delivery. First impressions were that the towel looked and felt paper thin, I had reservations that it would be as good as claimed. It seems to dry the body quite quickly compared to my standard bath towel. I put it on the radiator to dry, made a coffee and went back half an hour later and it was bone dry, I was actually shocked at how quickly it dried. Not the cheapest towel at £34 but it does what it’s supposed to do. Would be ideal for travelling with due to its light weight and its quick drying capability. I’ll buy a few more if the price drops and get rid of my old heavy terry towling towels. I would highly recommend them.
Delivery hadn’t arrived, yet
Delivery hadn’t arrived. Waited a few days longer as it was over the new year period. Nothing… contacted customer service thru instagram- issue located and problem solved - recover my items 24hrs later! Great communication once contacted.
Order not delivered
I ordered 2 mini towels on 4th December with delivery in 2 to 3 days. I received an email confirming the order and the payment was taken.
Since then I have heard nothing. I have tried contacting customer service but heard nothing back. There doesn't appear to be a phone number to contact.
After reading a couple of these reviews, I am beginning to think that this company is a bit 'off'.
They have fancy adverts everywhere but can't seem to deliver.
I wouldn't recommend this company. In the meantime I will have to try and get a refund.
Disappointing as these towels were for a Christmas present.

Reply from waffl.
Waiting for 3 months already on a 1320…
Waiting for 3 months already on a 1320 eur order! Send emails, but no reaction at all.
I wait this week if things change, if not I’ll take different route.
Love these towels!
Love these towels! Already bought several. Really absorbant and dries super fast. Great customer service- thanks.
Great Service
Great product and really fast shipping. Will be shopping with them again!
Parcel never got delivered
Parcel never got delivered. After reading these reviews I'm just going for refund. Avoid shower of sh##.
5 days to admit the parcel was lost. Got a refund from my bank.

Reply from waffl.
Mixed Experience - Bad customer service but good quality
Mixed Experience – Order Finally Received
I initially had a very frustrating experience with Waffl. After placing my order, I didn’t receive anything for weeks. Customer service was unresponsive for nearly three weeks, which honestly gave me the impression that something was wrong. It was only after posting negative reviews and reaching out publicly on Instagram and Trustpilot that I finally got a response and was told the order would be resent.
The package eventually arrived after more than a month, so while I did receive my order in the end, the process was stressful and poorly handled.
That said, I want to be fair: now that I’ve received the product, the quality of the towels seems great so far, and I’m happy with them.
Overall, I’d say I’m very mixed about the experience — disappointed with the customer service and delays, but satisfied with the product itself. I hope Waffl improves their communication and support, because the product quality deserves better service.

Reply from waffl.
Very poor experience at the start. With a twist at he end.
Very poor experience so far.
I Placed an order (#EU1670) on November 2nd, got it confirmed and paid for it - nothing since then. Wrote them twice regarding my order - you may have guessed - no reply at all.
If someone at waffl is reading this - it is outrageous that you seem to reply here (sometimes) whilst ignoring emails.
Edit 2025/11/27:
Yesterday I received my package with a discount after a rather pleasant interaction with their support. This actually worked. :)
Nice towels after some initial delays
After almost a month waiting and my initial review here, waffl customer support reached out and handle the situation very good and quick. Guess they were having some distribution issues in Europe. But after that the representative was very responsive.
Very disappointing experience.
Very disappointing experience.
Customer service initially replied saying I would receive a partial refund because my order never arrived, and that the package would be shipped the following Monday (3 days later). But nothing ever came. I only received €14 refunded, and no parcel has ever been delivered.
Since then, customer service has completely stopped responding to my messages.
I do not recommend this website at all — if there’s any problem, there is no real customer support to help you.
Delivery times are certainly longer…
Delivery times are certainly longer than the 4/5 business days advertised. I placed an order from Spain, and over a week later it’s still showing as preparing.
Fingers crossed this turns out not to be a scam
Edit: I’m adding one star to my review because, after posting it here, the support team contacted me to apologise and offered some discounts.
I chose to request a full refund and cancel the order, and after a few days the money was returned to my bank account.
I’m not removing this review, as they asked me to, but I am updating it. They did not respond to any of my emails when I contacted their support directly; they only reached out after I posted the 1-star review.
Stil waiting for my towel to arrive
Stil waiting for my towel to arrive , did send multiple emails but no response . I’m afraid it’s a scam
Cathelijne
Ordernmbr Eu1656
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