waffl. Reviews 54

TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Looking at 49 reviews, most reviewers were somewhat happy with their experience overall. Customers are generally pleased with the product quality, finding the towels to be effective, quick-drying, and durable even after numerous washes. Many appreciate their lightweight and compact nature, making them ideal for travel, gym, or outdoor activities. Reviewers also frequently mention satisfaction with the fast delivery and excellent customer service when issues are resolved. However, some people were dissatisfied with significant delays in receiving their orders, with some waiting weeks or even months without updates. There are also reports of unresponsive customer service, with some customers only getting a reply after posting negative feedback publicly. A few customers found the product to be thinner and less soft than expected, not meeting their personal preferences.

What people talk about most

Product

Reviewers mention positive feedback about the product, with many expressing satisfaction with the towels'... See more

Quality

Reviewers highlight positive aspects of quality, expressing satisfaction with the product itself and noting... See more

Order

Consumers find order experiences to be ambiguous, with many reporting significant delays and issues with... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service, with many praising fast shipping and... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration due... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Very poor experience so far. I Placed an order (#EU1670) on November 2nd, got it confirmed and paid for it - nothing since then. Wrote them twice regarding my order - you may have guessed - no rep... See more

Rated 3 out of 5 stars

Mixed Experience – Order Finally Received I initially had a very frustrating experience with Waffl. After placing my order, I didn’t receive anything for weeks. Customer service was unrespons... See more

Company replied

Rated 3 out of 5 stars

Not what I expected based on my memories of something similar from my childhood. First impressions - thin and not very soft so something akin to a heavy duty embossed kitchen towel. They are very abso... See more

Rated 2 out of 5 stars

Delivery times are certainly longer than the 4/5 business days advertised. I placed an order from Spain, and over a week later it’s still showing as preparing. Fingers crossed this turns out not... See more


Company details

Written by the company

super absorbent, super lightweight, 100% cotton, waffle weave towels


Contact info

3.3

Average

TrustScore 3.5 out of 5

54 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 29% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Highly recommend

Bought everyone in my family a Waffl towel now. They are absolute superp!

Fast drying and compact. Perfect for on the go or beach days

July 30, 2025
Unprompted review
Rated 5 out of 5 stars

Great service arrived quickly and love…

Great service arrived quickly and love the towels. I'm not a fan of super soft thick towels as I can never seem to be able to get dry properly but these are great and in gym kit bag hardly take up any room. Ordered one set and liked so much bought a 2nd set immediately.

August 22, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent

I swim, I’m weak, I find drying exhausting. I’ve tried microfibre towels - don’t work when the changing rooms are hot; regular towels - too heavy, take too long to dry; poncho style towel - too heavy and bulky.
Waffl have been great, they dry me, they are not heavy (even when wet), they aren’t bulky and they dry quickly. I now have 2 towels and one poncho. They are excellent, they don’t annoy my skin, they wash well and they are well made.

August 22, 2025
Unprompted review
Rated 5 out of 5 stars

This is the second time I have…

This is the second time I have purchased from this company. I love these towels, they are lightweight and absorb quickly and dry quickly. Would love more vibrant colours, the colours are a bit wishy washy. Customer service was very helpful.

August 22, 2025
Unprompted review
Rated 5 out of 5 stars

Still great several months later

I’ve purchased 2 standard towels in black for the bathroom / outdoors and one hand towel for use at the gym. They are robust and even after months of washing, are still soft and have not discoloured.

I do wish they were a little softer. It’s not unpleasant, but the texture being small raised squares is noticeable. But the real winner is how light and compact they are and how quickly they dry. It only needs a few hours. I’ll be taking one with me on an upcoming holiday and I would recommend them, but the cost is a factor that prevents me from switching out all my towels.

I didn’t have any issues with delivery. Everything arrived on time.

June 2, 2025
Unprompted review
Rated 1 out of 5 stars

Don’t buy, you will not receive your items

The website said 5 day’s delivery but I still haven’t received mine after 10+ days, I have contacted the company on email and Instagram dm, but they don’t reply.

August 5, 2025
Unprompted review
waffl. logo

Reply from waffl.

Hi Joey,

Thank you for your feedback and we're sorry that you were disappointed with your experience with us. Looking on our system I can see that we did respond to your queries and you were issued with a full refund, after your order was unfortunately lost in transit to you.

Your feedback is important and we'll look to improve in the future.

Thanks,
waffl Team

Rated 5 out of 5 stars

The perfect towel

Such a great find! Perfect for the outdoors or indoors too, quality feels amazing and service was easy and quick, I'll definitely be buying more.

March 28, 2025
Unprompted review
Rated 1 out of 5 stars

Huge Disappointment

I bought this towel hoping for a luxurious, soft experience based on all the hype, but it’s a huge disappointment. It's scratchy and uncomfortable against the skin, not at all what you'd expect from something marketed as high-end. Despite the hefty price tag, it feels cheap and doesn’t absorb water well either. Honestly, I regret the purchase and would not recommend this towel to anyone. Save your money and look for something better.

December 30, 2024
Unprompted review

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