This is the first time I have bought a car without physically seeing it. I contacted Damon and he made the process so simple and detailed every stone chip on video so there were no shocks when it was... See more
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Walters Motor Group have been a Family Run Business Since 1977, and operate from 2 Norfolk locations: Loddon and Norwich. Celebrating 40 years of excellent service, and thousands of happy customers, we pride ourselves in stocking only the best used cars. As an AA affiliated dealer, we are part of the dealer promise scheme assuring peace of mind with every purchase. contact us today and find out what sets us apart from other motor dealers, and why our customers rate us so highly.
Contact info
Little Money road, NR14 6JD, Loddon, United Kingdom
- 01603 327111
- hello@waltersmotorgroup.co.uk
- waltersmotorgroup.co.uk
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Replied to 50% of negative reviews
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Fantastic Customer Service and Communications
Extremely pleasant and cooperative interaction with Damon at Walters Motor Group. I recently acquired a vehicle previously sold by them and Damon was very helpful providing information pertaining to the vehicle's history. Whilst I did not purchase the vehicle through them, this experience would give me every confidence purchasing through Walters Motor Group in the future. Thank you!
Good customer service
Very pleased with the service and car. My daughter, a new driver, bought a budget priced trade in. Despite it being a trade in, a new MOT was issued. We could only collect on a Saturday because of work commitments so it had to be a 2 week process from viewing to collection, but we were kept up to date with progress of parts being received and MOT completed. Excellent communication.
First class service and friendly personnel.
Damon is a great ambassador for Walters Motor Group. This was the first time I have used a motor dealership and Damon made the whole process an enjoyable experience. I was kept informed at every stage of the process from viewing the vehicle through to it's collection. The service was first class and I would be pleased to recommend Walters Motor Group.
John Hazelwood.
absolutely fantastic car buying experience
Damon was excellent in every way possible in the transaction of buying my BMW X5,to handing over the keys to my new BMW 520, I have just driven it 125 miles to my home and it was like driving a brand new car, not one that had done 99k. Would recommend Walters to anybody wishing to use a first class dealership.
Excellent service throughout
Excellent service throughout. Kept me informed while waiting to pick up. Excellent customer service from beginning to end.
Buying my car
The whole approach from when I first test drove a car through to picking it up was very professional. Although I waited a while before I was able to collect my car I was kept informed and updated on a number of occasions through emails and telephone calls. The member of staff I dealt with was always very polite, helpful and attentive. I felt listened to and my questions were always answered. Thank you for your wonderful personalised service.
Great Customer Experience at Walters…
Great Customer Experience at Walters Motor Group. Was looking for a car that will stand up to long business journeys. Walters have an easy to use website, with all of their stock listed, containing detailed professional photos of each vehicle. Informative and professional assistance given by Debbie, throughout my purchase journey with Walters. Competitive finance options available from Walters, as well as welcoming other lenders when purchasing. As part of the purchase process, the vehicles are MOT’d prior to purchase, as well as a service check and an even more thorough used car inspection. I chose the option to purchase the extended warranty 3 year warranty which includes breakdowns & recovery. Walters also provide post purchase assistance with vehicle issues if they occur.
I would thoroughly recommend Walters Motor Group when looking for a replacement or even your first vehicle. Would definitely use them again when the need arises.
Great experience from start to finish
Great experience from start to finish. We had been looking to find a car for our trips back to the UK and we knew it was going to be a little bit tricky as we live in Australia! But when we found this particular car the whole process was made very simple by speaking to Damon. I'm sure he thought we were time wasters at first! But we were able to transact this deal with the help also of my son who lives in the UK. We arrived back in the UK and was able to arrange the collection of the car with all the necessary checks done and a few jobs that were squeezed into Walters already busy schedule. They went above and beyond and Damon kept us in the loop even with phoning us in Australia! Thank you for your help with getting the car on time. It really was one thing less that we had to worry about after a long haul flight and a family bereavement to attend to.
I recently bought my son's first car…
I recently bought my son's first car from Walters Motors, and the entire experience was outstanding. From our initial phone conversation to the moment my son picked up the car, Debbie was incredibly helpful, informative, and professional throughout.
She made the process smooth and stress-free, and her attention to detail really stood out. What impressed me most was the thoughtful aftercare, a follow-up email to check everything was okay and to invite any further questions. That kind of service is rare and truly appreciated.
I would absolutely recommend Walters Motors, and especially Debbie, to anyone looking for a reliable and customer-focused motor company
Turned away after 50mile round trip
Had driven a 50 mile round trip to look at a van. Just to be told by a pompous salesman that I didn't make a reservation and he was too busy. He was standing around doing nothing when I pulled up. Lost out on a £10000 sale. Would certainly not go to again and definitely wouldn't recommend. You
damon helped me go through buying a bmw…
damon helped me go through buying a bmw , not pushy and explained everything well and was really prompt on replies and any questions i had. great customer service i reccomend it

Reply from Walters Motor Group
Please be mindful when purchasing a car from Walter’s Motor Group!
Myself and my wife who was 35 weeks pregnant at the time we purchased a Ford Kuga from Walter’s garage in April this year. Due to our family expanding we were looking for a bigger car that would last us years. How wrong were we! In total the car was in our possession for a total of 88 days before we were told the car needed a new engine! Ended up costing us over £2000 in the space of 3 months! Be careful people!

Reply from Walters Motor Group
Perfect blend of friendly and professional customer service.
I was very anxious about helping my son to buy his first car but I felt like we were in safe hands once we found Walters. I found their customer service to be a perfect blend of friendly and professional. My 17 year old loves his new car and I am relieved, that with the extended warranty, I can relax knowing any issues will be covered.
We were without a car as our Citreon…
We were without a car as our Citreon Berlingo that we had had for 16 years finally gave up. We looked on line at many garages and were impressed with a Citreon at Walters. We rang Damon and paid a holding fee on it, my husband then caught a bus from the city to Loddon. Not knowing how to get to Walters from where he had got off the bus he rang Damon who very kindly came out and met him in the car we were interested in. My husband was very pleased with the car and the service he received he paid a deposit with the balance to follow once we had had the money transferred to our bank account. We are in our late 70s and not good on the internet, Damon was very helpful telling us step by step what to do. Today we picked up the car we hope it treats us as well as Damon did purchasing this car.
Really good experience
Really good experience dealt with Debbie who was professional at all times answered my numerous questions and I drove away with a car I always wanted Landrover Discovery Landmark
Misleading, Dishonest, and Dangerous – Avoid at All Costs
Absolutely horrific experience buying a Mercedes E200 from Mr.Damon at WALTER MOTOR GROUP. I was lied to, misled, and sold a faulty vehicle that posed a serious safety risk to me and my family.
I drove 3 hours to view this car and specifically asked if I could take it home the same day — I was told no due to their "policy" and backlog and will do full checks on the vehicle to see it is safe to drive. I was properly brain washed, intimidated by his experience and influenced and forced to listen and agree to Mr. Damon. That delay wasted time and money. During the viewing, I pointed out a knocking noise in the engine and was told it's “normal” — it wasn’t.
After paying a deposit and signing paperwork, I later found out through an MOT check that the car was previously a TFL private hire vehicle — something that was NEVER disclosed and they drove the car 130 miles just to do test drive. This was intentionally hidden, despite being documented in the logbook I received after the purchase. When I raised this, I got a completely unprofessional and evasive response.
Post-sale issues? A blocked air filter, a failing alternator (cost me £600), and finally a blown head gasket — all within weeks. The car had clearly not been properly inspected, and it’s obvious the dealership just wanted to push this problem car out the door.
The level of dishonesty, negligence, and lack of care is shocking. This was not just a poor sale — it was dangerous. I’ve reported this to Trading Standards, and a case is being filed with the Financial Ombudsman. I’ll also be informing Santander, as this was a serious mis-sell.
This dealership put my safety, money, and livelihood at risk. Avoid them completely. This is not just bad business — it’s deceitful and disgraceful.
They have all the phone call recorded and every single thing can be proved in court.

Reply from Walters Motor Group
Ford mondeo
I have a beautiful Ford Mondeo in black, it was a great experience.
It worked so well with Damon it want so smoothly and I am so grateful to Damon for keeping me informed to where we are with the car.
Great car firm and service.
I am so happy with the experience.
Thank you Kevin Samson 👍
Avoid
Would give less then one star if I could. Bought a car, had so much trouble from the beginning with it, which I didn’t mind as much as they told me it would be a project car so was expected. I have now bought a car much newer for the same price with a lot less problems. They wrote my address and post code wrong, I called back and asked if they could give me the £24 to change my address to which they said no and I never even got an apology for, she was also rude on the phone. I also let this go, until today when I was told I owe a large amount of money from a certain place for something, which would have been A LOT less if this company got my address and post code right in the first place as I would have received the letters. I’m sure they will respond with a clever essay, but to not even get a sorry is disgusting.

Reply from Walters Motor Group
My son purchased a C220 CDI…
My son purchased a C220 CDI Mercedes-Benz from Walters. Absolute first class service and professionalism shown by Debbie- she truly is an asset to your company. Car is better than described. Thanks again,

Reply from Walters Motor Group
Mazda MX5
Great service and professional would definitely buy from these guys again...many thanks Mr Day.
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