Where The Wild Is Reviews 65

TrustScore 5 out of 5

4.9

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Rated 5 out of 5 stars

Suzel and Emma clearly listened to our hopes and expectations for a winter holiday in the north of Scandinavia and put together a plan that delivered above and beyond. Original flight plans were dis... See more

Rated 5 out of 5 stars

All went to plan and everything was in place plus all trips transfers ferries were timed to perfection. Where The Wild Is were absolutely brilliant in communication and looked after every detail. Woul... See more

Company replied

Rated 5 out of 5 stars

Fantastic experience from beginning to end. Emma was so helpful and gave a really personal service and built the perfect trip. Everything went to plan. We loved the hotel. The staff were all so fr... See more

Company replied

Rated 5 out of 5 stars

Emma Durkin was quite simply the most helpful tour operator I have ever dealt with. From our very first telephone call of enquiry, right through she has been exceptional. Always giving ideas, sugge... See more

Company replied

Company details

  1. Tour Operator

Written by the company

Where The Wild Is, is a UK tour operator offering incredible year-round, travel experiences in Finland, Sweden, Norway, Lapland, Faroe Islands, Iceland and Scotland. We are a small, privately owned, Bristol-based company with a dedicated team of passionate holiday designers. Together we have over 40+ years experience of working in the travel industry focusing on the destinations we offer in Northern Europe. Specialising in destinations where it is possible to experience incredible natural wonders and great wilderness areas, we are experts in taking people to witness Mother Nature’s most greatest light show: the northern lights, and stand proud in our efforts to balance tourism with environmental protection.


Contact info

4.9

Excellent

TrustScore 5 out of 5

65 reviews

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Rated 5 out of 5 stars

Great personal service and advice

Suzel and Emma clearly listened to our hopes and expectations for a winter holiday in the north of Scandinavia and put together a plan that delivered above and beyond.
Original flight plans were disrupted when the airline cancelled one leg of the journey but Suzel quickly found a series of alternatives and discussed the merits of each one. Some advice given out of usual office hours which was very reassuring. Our hotel and all activities while we were there provided first rate personal service. Whale watching, dog sledding, reindeer sled with local Sami guide, snow shoeing through the woods and a tour of the ice hotel made for a wonderful and very memorable trip. Huge thanks to the team at Where the Wild Is. Your guidance and recommendations were spot on.

January 12, 2026
Rated 5 out of 5 stars

All went to plan and everything was in…

All went to plan and everything was in place plus all trips transfers ferries were timed to perfection. Where The Wild Is were absolutely brilliant in communication and looked after every detail. Would definitely recommend to family and friends we will definitely be booking another trip with them.

January 5, 2026
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Reply from Where The Wild Is

Many thanks for your wonderful review Mike - such kind words. We are delighted that you had such a fantastic time in Arctic Norway. Kindest regards, Suzel and the team at Where The Wild Is

Rated 5 out of 5 stars

Fantastic service

Fantastic service, wouldn’t hesitate to recommend! Honest, kind and well organised, even down to the detailed driving itinerary to make sure we didn’t miss a thing!

August 4, 2025
Rated 5 out of 5 stars

Most amazing solo trip in Faroe Islands


Had the best solo trip in stunning Faroe Islands. Emma and her team made sure every single detail was perfectly curated and took care of everything so that I could enjoy every minute of this vacation without worrying about anything. Exceptional local guides that truly love their land and shared with me their passion - so much I’ve learned about the culture and history of the Faroe during my trip. Emma makes sustainable travel possible and more than that - the best way and only way of traveling. Collaborating with local guides and local businesses which value the local communities makes possible a way of traveling that not only creates the most authentic experience for travellers but also respects the local environment and supports the local community. Thank you for the most incredible experience and for your important work! I recommend Where the Wild is to anyone who wants a real experience that will truly change your perspective about authentic traveling. I can’t wait to book my next trip!

July 23, 2025
Unprompted review
Rated 5 out of 5 stars

Trip of a lifetime!

What can I say... This was by far one of the best trips we have ever been on. We flew to Helsinki for a night and then spent 5 nights in the wonderful Finnish Lapland. The weather, the food, the accommodation, the activities, there is nothing to fault.

Emma and her team are brilliant at organising an itinerary suited to exactly what you want.
Emma was so patient and professional with any changes our end and completely exceeded our expectations. She was also always on hand for any potential mishaps throughout the holiday.
Where the Wild is, is a great way to book a trip which involves various activities and accommodation.
Everything is thought of, all travel arrangements, transfers to activities and airports, your own personalised walking tours, food recommendations. I mean EVERYTHING!
Emma - Me and Matt cannot thank you enough!

March 19, 2025
Rated 5 out of 5 stars

Best travel company we have used

We just returned from a week's holiday in Norway and had the most wonderful time. Emma had thought of everything and all of the activities were so well considered for our family (we have a 7 & 10 year old). We enjoyed a snow shoe hike & ice fishing, husky and reindeer sledding & a fijord cruise, as well as a northern lights hunt. The app was really handy so that we had our daily itinerary (including taxi pickup times and tickets for our activities) all in one place and was very responsive over what's app for any last minute changes we wanted to make. Emma really helped make everything so stress free and was full of helpful advice from what to pack to advice on which restaurants we should pre book due to our Sunday arrival time and most places being closed. We wouldn't hesitate to book another holiday with Where the Wild Is.

February 16, 2025
Unprompted review
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Reply from Where The Wild Is

Thank you for such wonderful feedback. We are thrilled to bits that your family had such a wonderful time and that everything ran smoothly for you. It's incredibly important to us that we ensure that our customers have itineraries planned to perfection and every last detail is considered. We would be delighted to help arrange any future adventures for you. Kindest regards, Emma and the team at Where The Wild Is

Rated 5 out of 5 stars

Fantastic!

Fantastic customer service and the opportunity to customize the trip to our preferences was second to none. Communication was great throughout and the app was a huge benefit to help us keep track of our itinerary. The welcome package was a nice unexpected surprise as well. Will definitely book with them again.

January 13, 2025
Unprompted review
Rated 5 out of 5 stars

A well thought through trip - excellent planning

Emma is so knowledgeable about all things connected to Finland. I have previously used another company before finding Emma and my experience was not good. When you go to Finland you need a well thought through plan. When I first contacted Emma I knew given her knowledge and approach she was the right person for the job. I was blown away by the holiday and level of care and attention that went into the planning. I can 100% without hesitation recommend Emma and Where the Wild is.

January 2, 2025
Unprompted review
Rated 5 out of 5 stars

Emma Durkin

From the moment we spoke with Emma she was incredibly kind and helpful and gave us so much information regarding the trip prior to booking. The holiday was our honeymoon, ever bits of the holiday was planned to perfection. One tour was cancelled due to the weather Emma got us booked onto another trip within the space of an hour to which we were very grateful for. The app we used was also very helpful giving you a full itinerary of the whole trip times/ tickets and useful information of the day ahead.
Customer service is at the heart of the company, I highly recommend anyone to book with Where The Wild Is.
Thank you for Emma - you really did put together a trip we will never forget!

December 11, 2024
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Reply from Where The Wild Is

Thank you for such a lovely review Jenny, and for trusting Where The Wild Is with the very special task of booking your honeymoon! I'm so pleased you fell in love with Svalbard and it will be an experience that you will not forget. Your kind words are highly appreciated. Happy New Year to you both! Kindest regards, Emma at Where The Wild Is

Rated 5 out of 5 stars

Suzel and Where the Wild Is put…

Suzel and Where the Wild Is put together a fantastic itinerary. Top notch.

The hotels, and daily adventures were perfect. The dinners were well beyond our expectation for such remote locations.

I’d highly recommend this company for any vacation adventure!

December 19, 2024
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Reply from Where The Wild Is

Thank you very much for your review. I was delighted to hear that you had a fabulous time at the top of the world! We are ever so pleased that your expectations were exceeded. It was a shame that your flights returning home were changed but we hope very much that you have very happy memories from yoru time away. Best wishes and we hope you have a wonderful 2025. Suzel and the team at Where The Wild Is.

Rated 5 out of 5 stars

West Sweden Family Adventure

We've just returned from the most brilliant holiday spent in West Sweden arranged by Emma. Gothenburg was fantastic; full of culture, beautiful to walk around and with numerous excellent restaurants. After the city we spent 4 nights on the islands - what an experience! We hiked, kayaked, swam - a lot, and ate the most amazing shellfish. We lucked out with the weather and enjoyed a week of long, bright, sunny days. The archipelago is very scenic, non touristy, and has masses to do if you like spending time outside.
Emma was wonderful from start to finish, she has experience of the area and was brilliant at tailoring suggestions for our family of 4 (two teens). Our itinerary was perfect, we had great accommodation, and the logistics were very well organised (loved the Vamoos app!) . I wouldn't hesitate to recommend Where The Wild Is and this little part of Sweden for an interesting and exciting family holiday.

August 5, 2024
Unprompted review
Rated 5 out of 5 stars

Absolutely fantastic their customer…

Absolutely fantastic their customer service is second to none and they created a fabulous holiday for us based on listening to our hopes for our time in Norway. The Vamoos app is a brilliant way of keeping all the necessary information in one place. I couldn’t recommend them more highly. Would love to use again!

August 28, 2024
Rated 5 out of 5 stars

2024 trip to the Faroe Islands

Emma put a lot of thought into our itinerary and it was extremely well orgainised. The guides we had were excellent - friendly and informative. We learnt so much about all aspects of the Faroes - history, geology, economy, biology, infrastructure, farming, fishing. And great food!

July 19, 2024
Rated 5 out of 5 stars

Faroese Adventure!

Our adventure to the Faroes, to celebrate our 70th birthdays, had to be postponed for a year (surgery), but Emma smoothly rearranged the itinerary, deposit and all, to June/July 2024……And what an adventure we have just had! Hiking with personal guides, delicious packed lunches, superb meals in residents' homes, and luxurious accommodation in hotels and guest houses meant that we were interacting with local people every day. We explored most of the islands in a hired car, with a two-day stay on Suduroy by ferry from Torshavn. Among so many wonderful destinations, the Vestmanna boat trip was exhilarating, the guided day on Kalsoy strenuous but glorious, and and the hiking on Mykines with our lovely guide, Oda, was a spectacular end to our holiday, with thousands of puffins everywhere! Emma was available at all times and responded to queries immediately and efficiently, we couldn't have asked for more personal service.
This was supposed to be the holiday of a lifetime - and it succeeded 100% - but the taste for adventure has whetted our appetite….the Northern Lights are beckoning….and we wouldn't dream of heading that far north with anyone but Emma's passionate team at Where the Wild Is!

June 27, 2024
Unprompted review
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Reply from Where The Wild Is

Hilary - from the moment we spoke all those months ago, when you called to find out more about the Faroes, to speaking upon your return from the archipelago - every conversation has been so joyful and full of enthusiasm. It was an absolute delight to plan your trip for your special birthdays, and I am so pleased you saw the sunshine and millions of puffins! You met some of our beloved friends in the north - I know they enjoyed your company very much. I hope the memories will stay with you forever. Thank you for such a wonderful review of your experience. Kindest regards, Emma and the team at Where The Wild Is.

Rated 5 out of 5 stars

Lone traveller to the Faroe Islands

My very first time to the Faroe Islands (between 8-16/5) and so far it was the best solo travelling experience in my life. Emma was extremely and wholeheartedly helpful, and went down to details in planning for my trip whilst accommodating my needs. The spots she recommended were scenically mind-blowing! The trip to Mykines by a local guide (Oda Anderson) recommended by her was also excellent!

All in all, just professional and made my journey a memorable one!

May 16, 2024
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Reply from Where The Wild Is

Hello Alex - thank you ever so much for this wonderful review! So thrilled to read that this was the best solo travel experience of your life so far! This is wonderful. The Faroe Islands certainly are awe-inspiring and I am delighted that you joined Oda on Mykines and found the places I recommended to be so magnificent. I hope the memories last with you forever. Kindest regards, Emma at Where The Wild Is

Rated 5 out of 5 stars

Seeing the Northern Lights with my father

Me and my father wanted to see the Northern Lights in Norway but had little idea of where to go or, what to do. Emma was an incredible source of knowledge and was able to provide us with several options, none of which we would have easily been able to come by had we done this ourselves. We ended up staying at the tranquil Aurora Cabins situated at the foot of the Lygen Alps and we did manage to see the Northern Lights!

Emma also included a detailed itinerary and a clear, easy-to-manage list of relevant travel documents/vouchers through the Vamoos app which was very useful and made it effortless for us to explore Tromso and the surrounding areas. When we had a flight delay, Emma was available to help us plan alternative ways to reach Oslo. She even suggested we try and get the money back for the flights, which prompted us to try and, we successfully did!

All in all, our trip to Tromso and the Lyngen Alps was a huge success and will live long in our memories, this was all thanks to the deeply researched options presented by the team at Where The Wild Is. Thank you team, we'll be back :-)

April 3, 2024
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Reply from Where The Wild Is

What a fantastic review! Thank you for the feedback. The Lyngen Alps will always hold a slice of my heart and I am glad you managed to enjoy an untouched part of Northern Norway. It was rotten that your departure flight was delayed, but I am pleased you claimed the money back and were successful in doing so (and made it to the concert in Oslo in the nick of time). I am pleased you found the travel app useful. I looking forward to helping you plan your next adventure! Kindest regards, Emma at Where The Wild Is

Rated 5 out of 5 stars

Such a great holiday

Such a great holiday. Surpassed all of my expectations! Really smooth booking process and Emma really listened to what we wanted. The holiday was amazing and really thought out well. We also got some really sweet touches such as a personalised app and tour books. 100% recommend the company from start to finish!

February 21, 2024
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Reply from Where The Wild Is

What a wonderful review - thank you ever so much Claire. We appreciate you taking the time to write your thoughts. I am so pleased that you saw some dazzling displays of the northern lights. Thank you for choosing to book your trip to the top of the world with us! Kindest regards, Emma & the team at Where The Wild Is

Rated 5 out of 5 stars

A perfect holiday to the far north

We had a great holiday in Norway, our first trip there. Emma was brilliant from the start, with a great knowledge of the area and expert recommendations on where we should stay and what we might see and visit. She listened carefully to our ideas on what we wanted to do and tailored the perfect trip.

All of Emma's suggestions for our itinerary turned out to be first rate and we could not have had a better trip.
Emma continued to advise even as we were travelling, and provided a level of support that I have not experienced with a travel agency before.

This is a small agency which prides itself on personal service and I could not recommend it highly enough.

December 10, 2023
Unprompted review
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Reply from Where The Wild Is

Thank you so much for your kind words Patrick. I'm thrilled you had a fantastic time and felt the trip was perfect. Seeing Orcas in the wild is certainly a privilege, and I hope this memory will last forever. Your feedback is greatly appreciated - I'm still keen to hear about your dining experiences in both Oslo and Tromso. Kindest regards, Emma & the team at Where The Wild Is

Rated 5 out of 5 stars

Fantastic holiday superbly organised by…

Fantastic holiday superbly organised by Emma. The use of the Vamoos app is a great idea with all your holiday information on one handy app which was continually updated by Emma whilst we were away ensuring we had all the latest information regarding organised tours. Iceland was a bucket list destination and Emma ensured it did not disappoint. Highly recommend using Where The Wild Is

February 2, 2024
Unprompted review
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Reply from Where The Wild Is

Thank you for your wonderful review Tom - we are delighted that you had such a wonderful time in the land of fire and ice! So pleased that you like using our travel app too. Kindest regards, Emma & the team at Where The Wild Is

Rated 5 out of 5 stars

We had a fantastic trip to Norway in…

We had a fantastic trip to Norway in January, arranged by Suzel. Suzel provided great customer service from my first call with her, to when I had a question for her during the trip. Everything was arranged perfectly, and the accommodation and activities recommended were fab ! Hoping to book another trip soon!

January 17, 2024
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Reply from Where The Wild Is

Thrilled to bits that you had such a fabulous time Joanna! Thank you for taking the time to leave a lovely review. It was a pleasure arranging your trip to Norway. Best wishes, Suzel and the team at Where The Wild Is

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