77 Diamonds - London Reviews 

I had a great experience working with Alexis when choosing the diamond for my partner. He was extremely helpful, professional and patient throughout the whole process.

Alexis took the time to answer my questions and explain the different diamond options clearly, without ever making me feel pressured to make a decision.

He was also very responsive and always happy to help whenever I had further questions. Even when my partner forgot to confirm the second appointment, he still tried his best to assist my partner to try on the rings to make the final decision before I placed the order. I really appreciated his honest advice and professional approach.

I would definitely recommend Alexis to anyone looking for a diamond specialist. Excellent service from start to finish!

Cecilia was fantastic throughout the whole process of buying our engagement ring and earrings. She gave great advice and really helped us choose the right pieces. The jewelry arrived on time, and when we needed the ring resized, it was handled quickly and without hassle. Great service from start to finish — highly recommend her!

Tarek Alawiye was amazing and so supportive in finding us an almost like for like replacement for an engagement ring that was stolen!

Having bought a ring which I wasn’t happy about upon receipt (not the companies fault at all - totally mine and the selections I made) speaking to Dina and Raul Berciu put my mind at rest. Obviously rings aren’t cheap and I didn’t know what the options were but Dina and Raul were fantastic in truth. Clear information given and very quick turnaround in terms of finding something more suitable that fitted my request. I felt listened to and the customer was at the forefront of the discussions and I was guided by their input. Because it’s an engagement ring I only want to be doing this once - and they made the process really simple. So I can’t thank them enough and look forward to receiving the new ring in due course. Thankyou again.

The customer service from Tarek was absolutely exceptional. We needed a ring on very short timescales to meet a big milestone. Due to personal reasons we left it very late to make the purchase. Tarek managed to find us the ring we wanted, get it re-sized and sent out to us in under 4 days. Highly recommend.

Very very helpful. Natacha made sure my delivery of the ring was adjusted after my order to my apartment. Well done!

This is now our 5th ring purchase from 77Diamonds London and again we are very impressed with the quality of craftsmanship, materials and stones used in all of the rings. The wedding band ring width of 2mm may appear too small for some, but when worn with an engagement and eternity ring, works very well especially on smaller sized fingers. The customer service has always been excellent and I would like to mention Cecilia Rotar for her support and updating me to ensure that my order was fast tracked to ensure my wife received the ring before her birthday. Highly recommended, forget the high street brands and buy with confidence through 77Diamonds.

I recently purchased a custom engagement ring from 77 Diamonds, and I couldn't be happier with the ring itself and the overall experience.
From the moment I placed my order until it was delivered, everything was handled professionally and efficiently. The craftsmanship is outstanding, and the ring exceeded my expectations. The diamond and the final result are exactly as specified, and the quality of the work is truly exceptional.

I would especially like to thank Cecilia, my sales consultant, who made this experience truly outstanding. She kept me informed in real time throughout every stage of the order, always responding promptly and professionally. Cecilia provided invaluable assistance not only during the ordering process but also while discussing every important detail, helping me choose the right ring size and the perfect diamond based on my specific requirements. Her knowledge, patience, attention to detail, and dedication to customer satisfaction were absolutely exceptional. She is a true credit to 77 Diamonds, and I would like to express my sincere gratitude for all her support.

The only disappointing part of the entire experience was the delivery handled by DHL. Although the shipment was fully insured and required a signature upon delivery, I was never contacted by the courier, no signature was requested, and the package was simply left in the goods reception area at my workplace, placed on top of some boxes in the warehouse without informing either me or the staff responsible for receiving deliveries. The only notification I received was an email confirming delivery, and there wasn't even a photo showing where the package had been left. Considering the value of the item and the shipping conditions, this was far below the level of service I expected from DHL.

That being said, this issue in no way reflects on 77 Diamonds. Their service, communication, craftsmanship, and customer care were exemplary. I highly recommend 77 Diamonds to anyone looking for a high-quality, bespoke piece of jewellery, and I would especially recommend working with Cecilia, who made the entire experience seamless and enjoyable from start to finish.

Raul Berciu was really helpful and respectful with questions. Thank you 77 Diamonds for having him there 🫡

I am currently planning a proposal to my girlfriend and approached 77 Diamonds with highly specific requirements for a natural round brilliant diamond—down to the exact crown/pavilion angles and table percentages. As a first-time buyer, I was anxious about purchasing a stone sight unseen and really wanted to inspect it under magnification before committing to a setting. 

Cecilia Rotar was absolutely phenomenal in helping me navigate this. They were incredibly patient with my questions regarding clarity characteristics and 360-degree videos. Furthermore, when the online system quoted a delivery date of late August/early September—which would have severely rushed my early September proposal plans—Cecilia immediately stepped in. 

They guided me through purchasing just the loose stone online, manually intercepted the order to change it to a London showroom collection, and expedited the shipping so the diamond would arrive by August 14th! They then seamlessly booked a back-to-back appointment for me to collect the stone and look at solitaire settings in person on the same day. 

Cecilia provided outstanding, flexible, and stress-free customer support. I highly recommend asking for them if you want a truly personalized experience!

Ohh where do I start? From the initial 15 minutes conversation in order to book the appointment with Cecilia. Shes been absolutely outstanding and extremely kind, guiding me through the process and advising on different aspects of choosing a ring.
To finally meet Auris in the shop who was also extremely supportive.
My girlfriend really loved the ring.
Thanks 77 diamonds and the whole team

We came back to 77 Diamonds for an eternity ring following a very positive experience when purchasing our engagement and wedding rings eleven years ago. It was important to us that we kept the link going and couldn't contemplate going anywhere else to create our 10 year anniversary eternity ring. We have not been disappointed. We have been able to work with the team to create a bespoke sapphire and diamond ring which complements the others. We have been to the London showroom twice; initially to choose the sapphire and then again to finalise the design with Alex. Then latterly enjoyed detailed communication with Joanna to finalise the design and place the order. We then waited a reasonable period for the ring to be completed and dispatched. We could not be more happy - the ring is exactly what we wanted and just beautiful! Thankyou 77 Diamonds for once again offering a first class service where nothing was too much trouble. Now all I need is another excuse for another purchase- does a 15 year anniversary count in 5 years ?! We'll be back ! A &N

Quick service with great advise
Kept updated with progress throughout

Great communication throughout the whole process.
Regular updates received from the initial order right through to the actual delivery.

From my very first enquiry until placing my order, Raul Berciu has been absolutely outstanding. Purchasing an engagement ring is a once-in-a-lifetime experience and, naturally, I had countless questions. Raul took the time to answer every single one with incredible patience, professionalism, and genuine care.

He never made me feel rushed and offered honest recommendations that were clearly focused on helping me choose the best ring rather than simply making a sale. His expertise in diamonds and ring settings gave me complete confidence throughout the process. Thanks to his guidance, I ended up selecting a beautiful diamond and a setting that will perfectly accommodate a future wedding band—something I hadn’t even considered before speaking with him.

Communication was always prompt, friendly, and informative, making what initially felt like a daunting purchase an enjoyable experience. Raul truly went above and beyond, and because of him I felt completely comfortable ordering such an important piece from abroad.

He is a real credit to 77 Diamonds, and I cannot recommend him highly enough. Thank you, Raul, for helping make one of the most important purchases of my life so special.

Perfect ring, delivered on time, with attentive customer service.

⭐⭐⭐⭐⭐

Had a fantastic experience with 77 Diamonds from start to finish. Buying an engagement ring online was a bit nerve-racking, but the team was incredibly helpful, patient, and always quick to answer my questions.

The ring arrived exactly as expected, beautifully made, and the diamond looks even better in person. Great communication, secure delivery, and excellent value for money.

Couldn’t be happier with my purchase and would definitely recommend 77 Diamonds to anyone looking for an engagement ring!

Natacha Thank you for your excellent communication with me regarding my lovely ring.
Arrived today in a beautifully boxed and on time.
Thank you again

Great price great jewelleries. Order processed quickly. However the service could be improved better that the appointment is sometimes too limited in time wise, as we wanted to see more samples but have to book another day appointment.

Overall good experience, good quality jewellery. Wife’s happy.

As a first time husband, with tight deadlines and a honeymoon on the line, I’ve gotten all the help I needed from 77Diamonds, especially from Natasha from the customer care team.