I ordered a solitaire ring with a 2-carat diamond, and the service was both fast and extremely efficient. The ring needed to be resized and polished, which was done very quickly, and despite a ver... See more

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Cecilia was fantastic throughout the whole process of buying our engagement ring and earrings. She gave great advice and really helped us choose the right pieces. The jewelry arrived on time, and when... See more
Company replied
Great price great jewelleries. Order processed quickly. However the service could be improved better that the appointment is sometimes too limited in time wise, as we wanted to see more samples but... See more
We’ve purchased our wedding and engagement rings from 77D and we’re very happy. We were well looked after by Tarek and Steffi throughout - excellent customer service.
Company details
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 442035401477
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 60% of negative reviews
Typically replies within 1 week
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Initially confused with the web page…
Initially confused with the web page and how to find what I need, but with support from your customer service via whatsup I got the right set of hearings. The delivery time was as promised, which was very important for me as well.
Highly Professional and Helpful Service
Tarek Alawiye provided exceptional customer service throughout the entire process. His communication was clear, professional, and his advice was extremely helpful in guiding my decision. The experience was smooth from start to finish, and I would not hesitate to place another order in the future. Highly recommended.
The purchase process went smoothly and…
The purchase process went smoothly and I received all the help I needed from the customer service team (Natacha especially)
Great experience
Great service especially the repCecilia Rotar who was amazing
I knew the exact engagement ring I was looking for but I was unsure about the diamond.
She took time to find the perfect diamond and fit for me and guided me through.
Thanks for all your help
Great service & communication
Great service & communication from Cecelia Rotar. Extremely happy overall.
Cecilia Roberts was so helpful in…
Cecilia Roberts was so helpful in helping me find the right size engagement ring.
I had a fantastic experience with 77…
I had a fantastic experience with 77 Diamonds. From start to finish, the service was excellent. Hollie was always quick to respond to any questions and kept me updated throughout the process, which made everything stress-free.
The engagement ring is absolutely stunning and exceeded my expectations. Most importantly, my now fiancée loves it! The quality, craftsmanship, and attention to detail are outstanding.
I would highly recommend Hollie and 77 Diamonds to anyone looking for an engagement ring and exceptional customer service.
Dreadful Experience and Customer Service
Dreadful experience after researching multiple places. Inaccurate online booking system that says ‘Book an Appointment’ yet it is actually a ‘Request for an Appointment’. Very limited follow-up contact with communication going between very entitled, condescending staff who were rude in their approach. Worth looking at alternatives for a smoother process from start to finish.

Reply from 77 Diamonds - London
Very smooth and satisfying process with…
Very smooth and satisfying process with very kind staff. Would definitely come again!
Engagement ring - Tarek
From what I thought was going to be a difficult process finding an engagement ring, Tarek made the whole thing really easy from start to finish, even with a slight change from myself in the order it was no hassle. According to my now fiance, the ring is perfect. Would definitely recommend Tarek and 77 diamonds. Thanks again
Great experience
I personally thank Natasha very much…
I personally thank Natasha very much for her positive and prompt responsiveness.. I thought I couldn't make it on time but thanks to Natasha's alternative I will be able to propose on the planned day.
The ring is beautiful
Very very fragile
The service is perfect, but the bracelet is so fragile that it broke after only two weeks.
Excellent custome service
Natacha delivered excellent customer service. She kept me up to date at each stage of the process and arranged delivery on the most suitable date for me. My ring is beautiful and I am delighted. Thank you.
i can not recommend this place enough!!!
i can not recommend this place enough, From start to finish the team was so kind and helpful. Tarek Alawiye was the person who delt with my purchase and he went above and beyond to help me with my engagement ring.
The service offered by 77 Diamonds was…
The service offered by 77 Diamonds was outstanding . I bought an engagement ring and the quality matched the service. I would recommend then to anyone
Excellent service felt confidence and…
Excellent service felt confidence and trusting of the company and the product arrived as expected and in a timely manner
Really impressive experience with 77…
Really impressive experience with 77 Diamonds. I knew what I wanted and Tarek made the whole process smooth and straightforward, being responsive and helpful throughout.
The result is a ring my fiancée absolutely loves, and I couldn’t be happier with it either. The service hasn’t stopped there. They have been really responsive since the engagement in sorting an appointment to get the ring resized. Would not hesitate to recommend.
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