Banner for 77 Diamonds - London

77 Diamonds - London Reviews 

214
TrustScore 5 out of 5

4.9

3 Hanover Square, W1S 1HD London, GB


While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

I ordered a solitaire ring with a 2-carat diamond, and the service was both fast and extremely efficient. The ring needed to be resized and polished, which was done very quickly, and despite a ver... See more

Rated 5 out of 5 stars

Cecilia was fantastic throughout the whole process of buying our engagement ring and earrings. She gave great advice and really helped us choose the right pieces. The jewelry arrived on time, and when... See more

Company replied

Rated 4 out of 5 stars

Great price great jewelleries. Order processed quickly. However the service could be improved better that the appointment is sometimes too limited in time wise, as we wanted to see more samples but... See more

Rated 5 out of 5 stars

We’ve purchased our wedding and engagement rings from 77D and we’re very happy. We were well looked after by Tarek and Steffi throughout - excellent customer service.


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info

  • 3 Hanover Square, W1S 1HD, London, United Kingdom

  • 442035401477

4.9

Excellent

TrustScore 5 out of 5

214 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 60% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(214)

1,556 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Initially confused with the web page…

Initially confused with the web page and how to find what I need, but with support from your customer service via whatsup I got the right set of hearings. The delivery time was as promised, which was very important for me as well.

June 7, 2026
Rated 5 out of 5 stars

Highly Professional and Helpful Service

Tarek Alawiye provided exceptional customer service throughout the entire process. His communication was clear, professional, and his advice was extremely helpful in guiding my decision. The experience was smooth from start to finish, and I would not hesitate to place another order in the future. Highly recommended.

June 11, 2026
Unprompted review
Rated 5 out of 5 stars

Great experience

Great service especially the repCecilia Rotar who was amazing
I knew the exact engagement ring I was looking for but I was unsure about the diamond.
She took time to find the perfect diamond and fit for me and guided me through.
Thanks for all your help

June 11, 2026
Unprompted review
Rated 5 out of 5 stars

I had a fantastic experience with 77…

I had a fantastic experience with 77 Diamonds. From start to finish, the service was excellent. Hollie was always quick to respond to any questions and kept me updated throughout the process, which made everything stress-free.

The engagement ring is absolutely stunning and exceeded my expectations. Most importantly, my now fiancée loves it! The quality, craftsmanship, and attention to detail are outstanding.

I would highly recommend Hollie and 77 Diamonds to anyone looking for an engagement ring and exceptional customer service.

June 1, 2026
Unprompted review
Rated 1 out of 5 stars

Dreadful Experience and Customer Service

Dreadful experience after researching multiple places. Inaccurate online booking system that says ‘Book an Appointment’ yet it is actually a ‘Request for an Appointment’. Very limited follow-up contact with communication going between very entitled, condescending staff who were rude in their approach. Worth looking at alternatives for a smoother process from start to finish.

June 9, 2026
Unprompted review
77 Diamonds - London logo

Reply from 77 Diamonds - London

Dear Jack,

Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet your expectations.

While our online booking form is designed to request an appointment, all appointments are subject to confirmation by a member of our team. This is outlined in the confirmation email sent following each enquiry. We appreciate, however, that the process may not have been as clear as it should have been and we value your feedback on this point.

We also take comments regarding customer service very seriously and would like the opportunity to better understand your experience. A member of our management team will be in touch with you shortly to discuss your concerns directly.

Thank you again for your feedback.

Kind regards,
Team 77D

Rated 5 out of 5 stars

Engagement ring - Tarek

From what I thought was going to be a difficult process finding an engagement ring, Tarek made the whole thing really easy from start to finish, even with a slight change from myself in the order it was no hassle. According to my now fiance, the ring is perfect. Would definitely recommend Tarek and 77 diamonds. Thanks again

June 4, 2026
Unprompted review
Rated 5 out of 5 stars

I personally thank Natasha very much…

I personally thank Natasha very much for her positive and prompt responsiveness.. I thought I couldn't make it on time but thanks to Natasha's alternative I will be able to propose on the planned day.
The ring is beautiful

June 1, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent custome service

Natacha delivered excellent customer service. She kept me up to date at each stage of the process and arranged delivery on the most suitable date for me. My ring is beautiful and I am delighted. Thank you.

May 29, 2026
Unprompted review
Rated 5 out of 5 stars

Really impressive experience with 77…

Really impressive experience with 77 Diamonds. I knew what I wanted and Tarek made the whole process smooth and straightforward, being responsive and helpful throughout.

The result is a ring my fiancée absolutely loves, and I couldn’t be happier with it either. The service hasn’t stopped there. They have been really responsive since the engagement in sorting an appointment to get the ring resized. Would not hesitate to recommend.

February 26, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look