I ordered a solitaire ring with a 2-carat diamond, and the service was both fast and extremely efficient. The ring needed to be resized and polished, which was done very quickly, and despite a ver... See more

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Cecilia was fantastic throughout the whole process of buying our engagement ring and earrings. She gave great advice and really helped us choose the right pieces. The jewelry arrived on time, and when... See more
Company replied
We’ve purchased our wedding and engagement rings from 77D and we’re very happy. We were well looked after by Tarek and Steffi throughout - excellent customer service.
Having bought a ring which I wasn’t happy about upon receipt (not the companies fault at all - totally mine and the selections I made) speaking to Dina and Raul Berciu put my mind at rest. Obviously r... See more
Company replied
Company details
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 442035401477
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 72% of negative reviews
Typically replies within 1 week
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I have received a fantastic service and…
I have received a fantastic service and especially from Holly whose advice on the ring to get was gratefully received. I unfortunately had to return my first choice of ring as it did not fit my awkward fingers properly and Holly was very accommodating and helped me with the returns process and kept me informed every step of the way from the return to receiving a replacement. If you need advice I would be sure to ask for Holly
Can only recommend
Very attentive, supportive and friendly customer service! They made sure the order would arrive in time after I placed the order somewhat late. Would order here anytime again, can only recommend!
Great company to buy a diamond from
Easy to purchase, great prices and excellent communication (from Clare) throughout the purchase process. Arrived much quicker than initially stated, and packaged really nicely.
Good quality products with competitive pricing !
The product quality and customer services are great. The pricing is also competitive. I was going to give a 5 star, but the website has put me off a bit (need to improve the web flow and filtering, poor usability).
My interest and ultimate purchase was…
My interest and ultimate purchase was handled most professionally. The goods were presented very nicely. High quality all round.
Outstanding Service
Outstanding Ring and outstanding support from Clare!
Everything worked perfectly!
Excellent service
I ordered a diamond ring and was given a delivery date for a month later. However, I’m delighted to say that when I requested delivery on time for Valentine’s Day, two weeks earlier, Natacha from 77 Diamonds did everything she could to bring it forward. My concerns about the delivery being with Royal Mail were baseless. It came safely the next day. Very good service.
Great service from Fannie
Great service from Fannie and the diamonds were delivered very quickly in time for my wife's birthday. I can highly recommend 77 Diamonds.
Service was personal and professional
Service was personal and professional. They were able to show me first through email and telephone conversations and then in person (Hannover Square) the items that I was considering. They understood my requirements and price point and appropriately guided me. Needless to say my wife was extremely happy. I will definitely use 77 diamonds again for other jewellery in the future
Thank you Scott!
After a bumpy ride with not hearing back from the sales support for a few days, I was contacted by Scott Wagstaff - who made the entire process extremely reassuring. Not only did Scott apologise for the lack of original response, he worked to ensure I received my ring 4 weeks sooner than the anticipated date! Scott kept me updated throughout the entire process, and my experience with 77 diamonds was a much more positive one as soon I was introduced to them. Thanks again for all of your support Scott - you made my special day possible! 🙏
Cecilia Rotar gave excellent service…
Cecilia Rotar gave excellent service from order to receipt.
Great customer service and a quick turn…
Great customer service and a quick turn around on my wedding rings. They look like great quality too.
Very happy
Alex was extremely helpful and I am delighted with my new ring. Excellent service and product.
Very happy!
A positive experience from beginning to end .... Cecilia Rotar was extremely helpful and kept me updated throughout. The ring itself is beautiful!
I loved the ring
I loved the fact that I could track the progress on the website of my order. It gave projected dates for delivery and it arrived earlier than expected which was an added bonus. However during the process I had different questions and not being able to pop into their branch I contacted Tarek Alawiye on WhatsApp who helped me with all my queries. This was the first time I used 77 Diamonds and it was a great overall service from ordering to delivery. The quality of the ring that I bought is second to none. I just hope now she says Yes!
Great experiences
Each time we have been to 77 Diamonds, the staff have been incredibly helpful!
Very responsive and helpful staff
Very responsive and helpful staff. Ring arrived as ordered.
I couldn’t be happier...
I couldn’t be happier with my experience. From start to finish, the service was outstanding and I felt genuinely cared for throughout the process. The engagement ring is absolutely stunning—beautiful craftsmanship and even better than I imagined. Everything was handled professionally, patiently, and with great attention to detail. Highly recommend to anyone looking for something truly special.
First of all i would like to send my…
First of all i would like to send my compliments to Alexis because he explained all the details i couldn.t find on the internet and he was absolutely incredible on customer service , it looked like we knew each other for long time , he was friendly , clear in explanations and warm . I didn.t feel like he force me to buy something and i had to study many days the products i need and he had alot of patience with me and also we worked out the most suitable way to get into the posession of the products .
Secondly i would like to say that i am impressed of the quality of products that 77 diamonds offers. Impressive . 10 out of 10. Thank you with gratitude!
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