77 Diamonds - London Reviews 

Very professional and supportive

Superb service, staff were really friendly and helpful. Made the whole process really enjoyable. Very happy with my wedding band! Thank you!!

Easy, clear, effective. Thanks

Fast and clear service. Dates were the expected with no delays. Very flexible.

Great customer service, kept me up to date. Beautiful product. Wife is very happy with her birthday present. Thank you 77 Diamonds.

I had a really positive experience purchasing my solitaire diamond earrings from 77 Diamonds. Before ordering, I visited their showroom to get a better sense of the different sizes and styles in person, which was incredibly helpful. The staff were welcoming, knowledgeable, and gave me plenty of time to browse without any pressure.

After considering my options, I decided to place my order online—and the process was seamless. The website was easy to navigate, and I felt confident in my choice thanks to my earlier visit. My earrings arrived promptly and were beautifully packaged, exactly as described, and absolutely stunning in person.

I really appreciated being able to combine the in-store experience with the convenience of online ordering. Overall, a smooth, professional service from start to finish. I wouldn’t hesitate to recommend 77 Diamonds to anyone looking for high-quality diamond jewellery. A pleasant surprise was the valuation which was nearly 50% more than I paid.

I ordered a bespoke sapphire and diamond ring from 77diamonds.com, and I was really impressed with the service. The team was responsive and professional, and Sophie, in particular, was fantastic—she kept me informed and worked closely with the designers. I’m really happy with the outcome and would definitely recommend them

I have found the automatic communication from 77D rather scarce, I would have expected not only to get a mail when placing the order, but equally get a mail when the order would be delivered. The delivery date wascommunicated to me, I waited, 2 days after the announced date I contacted the 77D and got informed there indeed was an issue with my order, whatever it might have been. I waited for another 2 weeks and had to enquire about the order again instead of automatically being informed on the delay and new expected delivery date. Then there was an issue whereby the order was sent from UK to Germany, I was onformed by DHL on the delivery date which again failed to be fulfilled. Only upon my own enquiry I was informed by DHL that the order returned to the UK for whatever reason this might have been. It had to be shipped again. The whole experience was rather unpleasant and it involved me actively reaching out to the support where I found great help with Fannie Ethey who helped me to stay informed. Thank you Fanny, your service was great, overall automatic information of the customers however, I unfortunately found rather disappointing. I hope this is scarce and I just had some bad luck. The ring is beautiful though.

Despite the fact that 77 Diamonds sent the wrong ring size—which was their mistake—my fiancée absolutely loves the engagement ring. The stone is beautiful, and the customer service was excellent.

As a brand new customer I was a little nervous as this was a major purchase. I didn’t need to worry though as Tarek Alawiye who was my contact was so patient and helpful. When my diamond arrived earlier than I expected I was delighted and the diamond was amazing. I would definitely recommend this company and will use them again. I am very happy with this company and this purchase.

Well what can I say on a tight schedule and tarek managed to source the ring and diamond I wanted and got it too me with in 7 days ready for my trip

Amazing service and appreciate the efforts made

Thank you again tarek and 77 diamonds

The experience with 77 Diamonds, both the customer service team and the website made what is quite a daunting purchase, extremely straight-forward and simple. Toni in the London office was super quick to respond and offered helpful suggestions to help find the ring. The final product arrived 6 weeks after the order and the quality looks great, very happy with my experience and would recommend reaching out to Toni. Thanks!

Beautiful products, very quick processing on 77diamonds part. 5/5 highly recommended.

Wonderful experience with Lesia.
She made what could have been a stressful last-minute decision feel completely effortless. When we decided to exchange rings at our civil ceremony, time was tight, but she personally ensured everything was completed within a week. Her attention to detail and thoughtful guidance on sizing, weight and width were incredibly helpful. The showroom is beautiful and made the whole experience feel even more special. We are truly grateful for her care and absolutely love our wedding bands.

Amazing product, blew me away when I saw it in person. The website customization process was very easy to navigate. Updates via email on the progress of the build were very regular and I enjoyed being kept in the loop. The build was completed ahead of the projected time which was a lovely bonus. Would 100% recommend 77 Diamonds for anyone looking to make this very important purchase.

Hi. I live abroad and reached out to Racha for advice and assistance in a purchase. Racha was kind, patient and efficient and I would highly recommend her. I have as yet not received my item so will review again on the finished product at a later stage.

I am very happy with this purchase- both service and quality of purchased earrings are excellent.

I had a great experience with 77 Diamonds from start to finish. The ordering process was clear and the team was very responsive and helpful.

I travelled from Kuwait to Dubai to collect the ring and everything was perfectly organised. The ring was exactly as described, beautifully crafted, and the GIA certification gave additional confidence in the purchase.

Overall a very professional service and a great experience. I would definitely recommend 77 Diamonds to anyone looking for a high-quality engagement ring.

Very professional and helpful