I ordered a solitaire ring with a 2-carat diamond, and the service was both fast and extremely efficient. The ring needed to be resized and polished, which was done very quickly, and despite a ver... See more
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Cecilia was fantastic throughout the whole process of buying our engagement ring and earrings. She gave great advice and really helped us choose the right pieces. The jewelry arrived on time, and when... See more
Company replied
We’ve purchased our wedding and engagement rings from 77D and we’re very happy. We were well looked after by Tarek and Steffi throughout - excellent customer service.
Having bought a ring which I wasn’t happy about upon receipt (not the companies fault at all - totally mine and the selections I made) speaking to Dina and Raul Berciu put my mind at rest. Obviously r... See more
Company replied
Company details
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 442035401477
4.9
Excellent
214 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 71% of negative reviews
Typically replies within 1 week
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The team were extremely helpful in…
The team were extremely helpful in picking out what I needed. They were very attentive and the delivery came very quickly given I live in the UAE
December 23, 2025
Unprompted review
Wonderful Customer service
Ordered online but sadly my order was a little for the date I needed it. Spoke with Floriana who was extremely helpful we worked out a solution with different beautiful diamond. Thanks go out to Floriana 1st class customer service, will definitely become a repeat customer.
December 9, 2025
Unprompted review
Beautiful ring and great service all…
Beautiful ring and great service all round.
December 19, 2025
Unprompted review
Great service
Really good personalised and efficient service. Stuck to deadlines, helpful and worked with me to find the right option
December 10, 2025
Stefana was incredibly communicative…
Stefana was incredibly communicative and the ring came exactly as described and on time!
December 8, 2025
Unprompted review
Excellent in every way…
Bijoux in customer service was always helpful. Replying to me even out of hours. Ordering a ring online was quite nerve wracking but when I received it this immediately disappeared. It is stunning and a work of art.
I would highly recommend and would also be a returning customer.
December 16, 2025
Unprompted review
Would like to thank everyone at 77…
Would like to thank everyone at 77 Diamonds in London for helping me find the perfect engagement ring for my fiance, Absolutely fantastic support and service throughout the whole process, Would highly recommend.
December 8, 2025
Helpful and attentive support
Helpful and attentive support, would buy from again, made what could otherwise be a stressful experience (buying) stress free
October 23, 2025
Unprompted review
Fine expertise and profetionalism!
Fantastic service in helping me choose the right setting for the stone I had.
When I presented myself ahead of schedule to pick up the engagement ring, they went well beyond whay was required to accomodate my needs.
The ring looks amazing and my (now) fiancee can't look at it enough!
Very profetional and reliable!
December 15, 2025
Whole experience was amazing from very…
Whole experience was amazing from very first point of contact. Fiancé absolutely loves her ring.
Thank you 77 Diamonds and Toni!
December 14, 2025
Great customer service
Great customer service. Always on hand if I had a query and kept me up to date with the process the whole way through. Would definitely recommend.
December 15, 2025
Unprompted review
The experience was perfect from the 1st…
The experience was perfect from the 1st to the last appointment. We were tight on time and they exceeded expectations. MASSIVE THANK YOU FOR OUR GORGEOUS WEDDING BANDS!
December 13, 2025
Made a real effort to make sure I was…
Made a real effort to make sure I was happy and the jewellery was beautiful!
December 12, 2025
Unprompted review
Great Experience
Great Experience. Racha was a great help keeping me up to date with the ring being made, she was very knowledgable and guided me through the process. I had a fairly tight deadline for receiving the ring and they made sure it was possible to get it for when I needed it.
September 3, 2025
Unprompted review
77diamonds are the real deal
77diamonds are a truly professional company with a great personal touch. Special shout out to Floriana Fakih, whom supported the process since the beginning and helped me with the logistics. The item I received was a beautiful masterpiece, wrapped in the most amazing and luxurious way. A real 5 star company, delivering a 5 star experience.
December 11, 2025
Unprompted review
“I bought my fiancée’s ring here
“I bought my fiancée’s ring here, and we are both really happy with the result. The service was excellent all my questions were answered quickly and kindly. A truly great experience from start to finish. Highly recommended
December 4, 2025
Unprompted review
Personal attention to detail of helping…
Personal attention to detail of helping me find the right diamond,knowing what I wanted and helping me to make informed choice,understanding and bringing clarity to any questions I asked.Friendly smile and patient and really supported me in finfing exactly what I wanted.This experience was special for me as a returning customer.
December 7, 2025
From engagement to eternity - outstanding Service and a beautiful surprise!
I recently purchased an eternity ring from 77 Diamonds and, once again, they exceeded my expectations. The ring was due to be ready on 8th December, but I emailed Clare Caliwan (Customer Care Advisor) to ask if I could collect it earlier while in London on 4th December with my wife. Clare went above and beyond to make this happen—she expedited my order and arranged a convenient time for me to collect the ring from their London office.
The experience was truly memorable. Clare was personable, attentive, and worked hard to accommodate my short-notice request. This is the second time I’ve used 77 Diamonds, having purchased an engagement ring and wedding band from them 10 years ago. My wife now wears all three rings and couldn’t be happier.
Thank you, Clare and the team at 77 Diamonds, for your outstanding service and craftsmanship. Highly recommended!
December 5, 2025
Unprompted review
Tarek Alawiye
Not the first time I have used 77 diamonds, this time being my fourth.
Tarek Alawiye went above and beyond to ensure my wife will receive the beautiful eternity ring she yearns for.
They even had her size on record from our engagement, 10 years ago.
Exemplary service as always.
November 21, 2025
Unprompted review
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