American Golf Reviews 

179,897
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 20,863 reviews, reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the staff for being exceptionally helpful, friendly, and knowledgeable during personalized equipment fittings. Shoppers also highlight the wide selection of quality products available alongside very reasonable and competitive prices. Buyers often emphasize that online purchases arrive well packaged, making the overall ordering process smooth and pleasant. However, some customers also noted issues with communication delays and extremely poor response times when attempting to contact support. A few people experienced frustrating customer service encounters, unhelpful staff attitudes, and unexpected stock availability problems during store visits.

What people talk about most

Staff

People report positive experiences with staff, highlighting their welcoming attitude and helpfulness during... See more

Product

Reviewers mention positive feedback about product quality, highlighting great ranges at competitive prices.... See more

Service

Users describe positive interactions with service, highlighting knowledgeable and helpful staff who provide... See more

Price

Clients share positive opinions on price, highlighting very competitive offers and reasonably priced items... See more

Customer service

Reviewers highlight positive aspects of customer service, noting that staff are consistently helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was looking to up grade my irons which was overseen by Richard Hampton. The outcome was there was very little difference. His advice as always makes is totally unbiased, staying with the same make I... See more

Company replied

Rated 5 out of 5 stars

My wife and I as beginner golfers had a fitting for golf clubs and Tom could not have been more helpful, he explained all about the different types for club heads, shafts, and grips. we tried a number... See more

Company replied

Rated 5 out of 5 stars

Store at Great Western Road, Glasgow always well stocked with a range of priced items within golf equipment/clothing categories. Staff not intrusive but more than helpful if required.

Company replied

Rated 5 out of 5 stars

Very knowledgeable staff, Andrew was brilliant and spent the time assisting with my son to find the correct driver. We were never pressured into buying or over paying for the club. He worked around ou... See more

Company replied



Company details

  1. Golf shop
  2. Golf Club
  3. Sporting Goods Store

Written by the company

Europe's largest golf retailer. We have 85 stores in the UK and Republic of Ireland, and we're still growing! Either visit one of our stores, or order online in the knowledge that you will receive the very best service and after sales care We stock a full range of golf equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more. Both in-store and online, we have our expert teams on hand to help with any golfing query you may have. Most of our store managers are keen golfers just like you. We aim to offer unbeatable value and an extensive range along with exclusive deals. We hope to be your first stop for all your golfing equipment needs.

Free Custom Fitting In-store

Written by the company

Visit one of our American Golf stores to receive a free Custom Fitting
Every player is different and their swing characteristics are unique. By using our personal golf club fitting service and state-of-the-art technology, we can improve your game to lower scores and allow you to develop as a golfer. Custom Fitting is just one of a range of complementary expert and personal services we offer in-store. So whether you'd like to 'Try Any Club' from our extensive range, Ask our PGA's for advice or have a 'Custom Fitting' we have the right solution to help you improve your game and with 88 stores across the UK there's sure to be one near you.
Trade-in
Transform your game and trade-in your old clubs for the latest equipment on the market. Simply bring your current clubs to any American Golf store for a valuation.

85 Stores Nationwide

Order online and collect in-store for free

Order online and collect in-store for free
Choose our 'deliver to store' option and collect your parcel at your nearest American Golf store for free! Whilst you are there why not book in for a free custom fitting?

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

180K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(179,897)

19,734 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good stock of balls at ok price

Good stock of balls at ok price

August 7, 2026
American Golf logo

Reply from American Golf

Good Afternoon,

Thank you for taking the time to leave us a 5-star review.

We're pleased to hear you were happy with the selection of golf balls available and found the prices reasonable.

Thank you for your feedback, and we look forward to welcoming you back to American Golf again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Very friendly and helpful

Very friendly and helpful. As a new player to golf I visited the Shoreham branch and was needing a new grip and the gentleman at the front desk was very helpful at explaining what is needed. As soon as I went into the store I was approached and asked if I needed assistance which was impressive.

August 8, 2026
American Golf logo

Reply from American Golf

Hi,
  
Thanks for the wonderful review. 

We are pleased to know that you're happy with all of our staff in our Brighton Store. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars

New club fitting

Booked a fitting for a new club. Really smooth experience, great advice on what works best and even picked up an unused ex demo club which suited me perfectly.
Really friendly and knowledgable staff

August 4, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for taking the time to leave us a 5-star review.

We're pleased to hear you had a smooth experience with your fitting and that the team were able to provide helpful advice to find the right club for you. 

It's also great to hear you found a suitable ex-demo club.

Thank you for your feedback, and we look forward to welcoming you back to American Golf again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Knowledgable and helpful staff…

Knowledgable and helpful staff discussed suitable products and provided excellent service. From a good range of options, the particular Laser Rangefinder I purchased was available at a very competitive offer price.

August 9, 2026
American Golf logo

Reply from American Golf

Good Afternoon,

Thank you for taking the time to leave us a 5-star review.

We're pleased to hear you were happy with the range of products available and found our staff helpful.

Thank you for your feedback, and we look forward to welcoming you back to American Golf again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Excellent service from Levi at the…

Excellent service from Levi at the Wakefield store.
Really helpful and informative

August 9, 2026
Unprompted review
American Golf logo

Reply from American Golf

Hello, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service and will share your positive experience with all our colleagues, especially Levi. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 1 out of 5 stars

Stop using everi as twice now my parcel…

Stop using everi as twice now my parcel has said ... will be with you between times and as that time arrives sorry we can't deliver will deliver the next day .... and that doesn't happen as it's two days later with promises of a delivery 😡

August 9, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for taking the time to share your feedback.

We're sorry to hear about the repeated delays with your deliveries and the frustration caused by the delivery timeframes provided by Evri not being met. 

We understand how disappointing this must be, particularly after being given multiple expected delivery dates.

Your concerns are currently being looked into, and a member of our customer service team will contact you shortly to discuss this further.

We apologise for the inconvenience caused and appreciate your patience.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

The staff looked after me and they were…

The staff looked after me and they were most welcoming,

August 9, 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly value your feedback and are delighted to hear that our team made you feel so welcome.

Thanks again,
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service. 
  
Many thanks, 
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly value your feedback and are delighted to hear about your positive experience with our staff.

Thanks again for sharing.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

I can't remember the guys name but he…

I can't remember the guys name but he was very helpful with helping me with a golf push trolley. This was the freedom store.

August 4, 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service. 
  
Many thanks, 
AG Service Team

Rated 5 out of 5 stars

Helpful friendly and knowledgeable staff

Helpful friendly and knowledgeable staff

August 9, 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

Rated 5 out of 5 stars

Ask for Claudette

Ask for Claudette, she was so helpful and what a lovely lady. Lots of choice good prices. Picked up a single club left handed club for grandchildren. Great not have to buy a set for a beginner.

August 9, 2026
Unprompted review
American Golf logo

Reply from American Golf

Hello,

Thank you very much for your wonderful feedback.

We truly value our customer service and will be sure to pass on your kind words to Claudette and the entire team. 

We appreciate you choosing American Golf.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Perfect

Nice, straightforward no-nonsense transaction. The ordering process was seamless, with the individual customisation of options plainly laid out. My club was well-packaged, arrived promptly and exactly as specced, in perfect condition.

August 9, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you so much for your fantastic 5* review.

We're delighted to hear that your ordering experience was seamless and that your club arrived exactly as expected. 

Kind regards, 
AG Service Team

Rated 1 out of 5 stars

Still awaiting my bag I’ve purchased

Still awaiting my bag I’ve purchased, no communication or anything.
Quite disappointed

August 9, 2026
American Golf logo

Reply from American Golf

Good Afternoon,

Thank you for taking the time to share your feedback.

We're sorry to hear that your delivery was delayed and that you did not receive any communication regarding the delay. 

We understand how disappointing this would have been.

We can confirm that your order has now been delivered. 

We apologise for the delay and any inconvenience caused by the courier.

Kind regards,
AG Service Team

Rated 2 out of 5 stars

Slow delivery

Ordered a week ago and have not received my purchase yet.

August 9, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for taking the time to share your feedback.

We're sorry to hear that you have not yet received your order. 

We understand how disappointing this must be, particularly after waiting a week.

A member of our customer service team will be in contact with you shortly to look into this further and provide an update on your order.

We apologise for the delay and inconvenience caused.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Store at Great Western Road

Store at Great Western Road, Glasgow always well stocked with a range of priced items within golf equipment/clothing categories. Staff not intrusive but more than helpful if required.

August 8, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your 5-star review.

We're happy you enjoyed your visit to our Clydebank store. 

It's great our team was helpful, and you found a good selection of golf gear and clothes.

We appreciate your feedback and hope to see you at American Golf again soon.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

All items are clearly displayed to…

All items are clearly displayed to view, feel and get a ‘hands on’

August 9, 2026
American Golf logo

Reply from American Golf

Good Afternoon,

Thank you for taking the time to leave us a 5-star review.

We're pleased to hear you appreciated being able to view and handle the products in store before making your purchase.

Thank you for your feedback, and we look forward to welcoming you back to American Golf again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

I didn't know what to expect

I didn't know what to expect - I'm new to golf & never been in a specialist golf store. The staff were friendly & very helpful so I'll probably visit again in the future 👍🏻

August 9, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for taking the time to leave us a 5-star review.

We're pleased to hear you found our staff friendly and helpful, particularly as this was your first visit to a specialist golf store. 

We hope to welcome you back to American Golf again in the future.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

First Class experience

First Class experience

August 9, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you so much for your fantastic 5* review.

We truly appreciate your kind words and look forward to assisting you again soon.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Personal service

Personal service

August 9, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you so much for your fantastic 5* review.

We truly appreciate your support and look forward to assisting you again soon.

Kind regards, 
AG Service Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look