AniForte UK  Reviews 

2,455
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 301 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and natural ingredients of the products, often observing significant improvements in their pets' health and overall well-being, especially for those with specific needs. Many highlight fast, efficient, and well-packaged delivery, coupled with excellent customer service from helpful and knowledgeable staff. However, some customers noted occasional delivery delays or lost orders, requiring follow-up. A few also mentioned that their pets found certain products unpalatable or difficult to dose, and concerns arose regarding the airtightness and seal quality of new packaging.

What people talk about most

Product

People report positive experiences with products, highlighting their high quality, natural ingredients, and... See more

Quality

Customers consistently report high satisfaction with product quality, often highlighting the commitment to... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many customers consistently praising the quick... See more

Service

Users describe positive interactions with service, frequently highlighting its efficiency, speed, and... See more

Order

Customers consistently note positive experiences with order, highlighting the ease of the ordering process... See more

Reviews shaping this summary

Rated 5 out of 5 stars

AniForte have a great range of products to support our dogs’ health. We’ve been using Green Mussel Powder for many years and have recently set up a second subscription for Canine Complete as we are ho... See more

Company replied

Rated 5 out of 5 stars

We were looking for a supplement for our 9kg mixed breed terrier who has pancreatitis and is fed a 50:50 diet of cold pressed kibble along with home cooked white fish, rice and vegetables. We nee... See more

Rated 5 out of 5 stars

My dog has been on Antiforte for years . I feel that it supplements her raw,food diet safely . Her coat is thick and shiny, she has no infections, skin , dental people's etc and I am happy her diet... See more

Rated 5 out of 5 stars

Quick response to order, delivery was a bit slow but I think this was down to Royal Mail. Have not used the product yet, did not realise our dog would need 5 tablets a day, difficult getting one insi... See more



Company details

  1. Animal Feed Store

Written by the company

Our mission is to make every pet happy and healthy by enabling them to enjoy life as nature intended. We put nature back into every pet's diet through our range of 100% natural pet food, supplements and care products.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(2,455)

299 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Your product is good, delivery terrible.

Your product is good, but your delivery service is terrible. Each time we've ordered, the delivery company have notified us that they are going to deliver yesterday! As a result of delays, we have run out of food a couple of times.

December 15, 2025
AniForte UK  logo

Reply from AniForte UK

Hi,

Thank you for your honest feedback – we really appreciate you taking the time to share your experience.

We’re very glad to hear that you’re happy with the product, but we’re truly sorry about the repeated delivery issues you’ve experienced. That’s definitely not the standard we aim to provide, and we understand how frustrating it must be – especially if it led to you running out of food.

We are continuously working with our delivery partners to improve reliability and communication. In the meantime, please feel free to reach out to us directly so we can look into your specific case and find a better solution for you going forward.

Thank you again for your feedback – it really helps us improve.

Rated 3 out of 5 stars

Not happy

Absolutely loved the rotary styler when I first used it, but haven't even had it 6 months and already it's faulty. Instead of curling it just chugs away not turning. Really not happy, it wasn't that cheap either, so expected it to last.

January 22, 2026
AniForte UK  logo

Reply from AniForte UK

Hi Karen,

Thank you for your feedback, and we’re really sorry to hear about your experience.

That’s certainly not the quality standard we aim for, especially after such a short time of use. We completely understand your frustration, particularly given your initial positive experience.

Please reach out to us directly with your order details so we can look into this for you and find a suitable solution as quickly as possible.

Your AniForte Team

Rated 3 out of 5 stars

Products are great delivery not so good.

Yes okay I believe the products. They’re great however the delivery service is quite shocking from multiple times we’ve had deliveries expected to come and DHL 99% of the time the order is delayed because of them so yes the price is great but in order to get it here, you have to make sure you’ve got enough stock otherwise I have to go to the shops that we did as you’d be ordered that you were expecting to arrive within the next day.

November 24, 2025
AniForte UK  logo

Reply from AniForte UK

Hi Michael,

Thank you for your honest feedback – we really appreciate you taking the time to share your experience.

We’re very glad to hear that you’re happy with the products, but we’re truly sorry to hear about the repeated delivery issues. We completely understand how frustrating it must be, especially when you’re relying on your order arriving on time.

We are actively working with our delivery partners to improve reliability and avoid these kinds of delays. In the meantime, we would recommend allowing a small buffer when reordering to prevent running out.

Please also feel free to reach out to us directly – we’d be happy to look into your specific case and see how we can improve your experience going forward.

Your AniForte Team

Rated 5 out of 5 stars

I cringe at the term 'experience'…

I cringe at the term 'experience' however the product as I think was on time.Have bought same product a couple of times.Being a supplement cant tell if it has produced a good result,but the dog,s condition (luxating patella stage 1)has not deteriorated over the last 3 years so that is why I will continue to use it

December 19, 2025
Rated 5 out of 5 stars

Quality all over!

I have been using AniForte for few years now and their products are always top quality and delivered quickly. I buy mainly raw diet supplements and my dog never turned his nose on it. The customer service is excellent too, they respond to your queries (it was subscription related) on the day and are very helpful.

November 3, 2025
Rated 3 out of 5 stars

I like the products very much although…

I like the products very much although they are quite expensive for me, however I dislike that the reward points are not clear, when I place my order I don’t know how to claim them. Also in my very first purchase I was offered 10% discount and that did not happen either despite me sending an email to ask again for it. So this puts me off buying from them

November 24, 2025
AniForte UK  logo

Reply from AniForte UK

Hello Julie,
Thank you for taking the time to share your feedback.
I've checked our email records and unfortunately haven't been able to locate a message from you. Regarding the newsletter discount code, it's sent automatically once you subscribe – please check your inbox (and spam folder just in case) for the welcome email containing your code.
As for your loyalty points, there's no need to claim them separately. They're automatically credited to your account when you place an order using your registered email address. I can confirm that your current balance is 1,148 points, which reflects all three orders you've made with us.
If you're still having trouble accessing your newsletter code or have any other questions, please don't hesitate to email me directly at hello@aniforte.co.uk – I'm happy to help.
Warm regards,
Antje from AniForte

Rated 3 out of 5 stars

Can't log in on the website

Keep getting a no captcha message so can't log in, buy anything, adjust my subscription or even use the contact form to tell the company. I've tried without VPN, accepting cookies different browsers etc. Shame because the products are good.

November 17, 2025
AniForte UK  logo

Reply from AniForte UK

Hello Kate, Thanks for your review! We're currently having some trouble with our website, but to order you won't need to log in at all. As long as you use the email address connected to your account, your points will automatically be added to your balance. If you need to adjust your subscription, please email me directly at hello@aniforte.co.uk. Warm regards,
Antje from AniForte

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look