AniForte UK  Reviews 

2,455
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 304 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of the products, noting their effectiveness in improving pets' health and overall well-being, often highlighting natural ingredients. Many appreciate the excellent service, including rapid delivery and helpful support, especially for pets with allergies or those on specific diets. People find the ordering process easy and reliable. However, some customers also noted occasional delivery issues, such as lost parcels or significant delays. A few people mentioned their pets disliked certain products or found them challenging to administer. Concerns were also raised regarding new packaging not being airtight and some products arriving with a short shelf life.

What people talk about most

Product

Clients share positive opinions on product quality, often highlighting the high quality, natural ingredients,... See more

Quality

Reviewers mention positive feedback about quality, with many consistently praising the high quality of the... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with many customers consistently praising the quick... See more

Service

People report positive experiences with service, often highlighting its efficiency and the quality of... See more

Order

Users describe positive interactions with order, highlighting the ease of the online ordering system and the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My dog has been on Antiforte for years . I feel that it supplements her raw,food diet safely . Her coat is thick and shiny, she has no infections, skin , dental people's etc and I am happy her diet... See more

Rated 5 out of 5 stars

We were looking for a supplement for our 9kg mixed breed terrier who has pancreatitis and is fed a 50:50 diet of cold pressed kibble along with home cooked white fish, rice and vegetables. We nee... See more

Rated 5 out of 5 stars

AniForte have a great range of products to support our dogs’ health. We’ve been using Green Mussel Powder for many years and have recently set up a second subscription for Canine Complete as we are ho... See more

Company replied

Rated 5 out of 5 stars

I have been using AniForte for nearly two years now, Their products are great and I have always found them a very good company, They also offer good customer service such as advise on their products t... See more



Company details

  1. Animal Feed Store

Written by the company

Our mission is to make every pet happy and healthy by enabling them to enjoy life as nature intended. We put nature back into every pet's diet through our range of 100% natural pet food, supplements and care products.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 2 weeks

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4.6

All reviews

(2,455)

299 reviews in the last 12 months

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Rated 2 out of 5 stars

Intense seaweed and mint dental powder

The AniForte® Dental Powder for Dogs and Cats is far too strong for cats and caused my cat to have hypothyroid issues with the intense seaweed and weakness from the mint. Better to cook in bulk some bone broths with chicken and bone, salmon with some squash and a bit of fish oil, minced liver and finely chopped parsley added at the end, freeze it in ice cube trays and serve at room temperature for the cat's meals.

November 13, 2025
Unprompted review
AniForte UK  logo

Reply from AniForte UK

Hi Serena,

Thank you for taking the time to share your detailed feedback.

We’re sorry to hear about your experience and your concerns regarding the product. The AniForte® Dental Powder is carefully formulated and widely used, but we understand that individual sensitivities can occur, especially in cats, who can be more selective and sensitive than dogs.

Regarding your point on thyroid-related effects: ingredients such as seaweed naturally contain iodine, which is why we always recommend following the feeding guidelines and, if there are any pre-existing conditions or uncertainties, consulting with a veterinarian before use.

We appreciate you sharing your alternative approach as well – it’s clear you care a lot about your cat’s wellbeing.

If you’re open to it, please feel free to reach out to us directly so we can better understand your case and support you further.

Your AniForte Team

Rated 5 out of 5 stars

Fairly long term customer, 10/10 from me!

I've been using a range of AniForte products for a good year or two now and can't fault any of them. I started out using the algae oil initially as it was the best alternative I could find when I switched my dogs to a raw diet as they're all fussy with oily fish. I have also used BARF Complete for around this same length of time too to ensure they were getting absolutely everything they needed. Since then I've tried all sorts (and still regularly rotate everything in their diets too ranging from Brewers Yeast, salmon oil capsules & feed oil for their coats (as mine are all shown and need their coats in tip top condition!) and have also recently tried their coconut shampoo/conditioner/coat spray too. Everything gets a 10/10 from me and my girls!

January 19, 2026
Rated 5 out of 5 stars

clear and concise product descriptions…

clear and concise product descriptions with recommended amounts to be used (and in my case a small scoop, sized for the recommended amount, was included). Product was in an easy to use container. Product arrived well packaged and on time and at a competitive price point.

January 15, 2026
Rated 5 out of 5 stars

Thumbs up for quality products

I choose to purchase ingredients which provide my dog with a fully rounded cooked meal. As my dog is on single protein diet, great to get all in one place including algae oil. Products are high in quality with good information provided. I have also purchased recently the semi moist duck, these have proved to be a good introduction to her diet.

January 10, 2026
Rated 3 out of 5 stars

Haven’t seen much difference yet but…

Haven’t seen much difference yet but it’s only been a few weeks. Not keen on the packaging as there’s no seal and the lid just lifts off too easily when you lift the tub.

January 11, 2026
AniForte UK  logo

Reply from AniForte UK

Hi Sue,

Thank you for your honest feedback!

It’s completely understandable that you haven’t seen a big difference yet – many of our products can take a bit longer to show their full effect, so we hope you’ll continue to see improvements over time.

We also really appreciate your note on the packaging. Your feedback is very valuable, and we’ll make sure to pass this on to our product team for review and improvement.

If you have any questions or need support along the way, please feel free to reach out to us anytime.

Your AniForte Team

Rated 5 out of 5 stars

Very good customer service

Very good customer service. The products got damaged in the post. After sending an email the products were replaced free of charge and arrived a couple of days after the email was sent.

January 9, 2026

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