Animal Friends Insurance Reviews 

54,966
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 10,181 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that making insurance claims is completely straightforward, and payments for veterinary fees are processed very quickly without any unnecessary administrative delays. Many people also appreciate the incredibly helpful support team, the convenient online portal, and the smooth coordination directly with local veterinary practices. Though some customers experienced frustrating issues with claim payouts being reduced for older pets or denied for specific ongoing medical conditions. A few other people also noted difficulties reaching phone support when needed or unexpected large increases in their monthly insurance premiums after claiming.

What people talk about most

Claim

Reviewers highlight positive aspects of claim procedures, noting that they are generally straightforward and... See more

Service

Customers had positive experiences with service, noting fast reimbursement and helpful communication.... See more

Payment

Customers consistently note positive experiences with payment, highlighting fast payouts and seamless direct... See more

Customer service

Clients share positive opinions on customer_service, noting that advisors are generally pleasant,... See more

Response time

Users describe positive interactions with response_time, highlighting consistently prompt and efficient... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pet insurance gives peace of mind for your beloved pet costs, especially when getting older. You pay a premium for a pets age, but overall reasonably priced. We are very pleased with the customer se... See more

Company replied

Rated 5 out of 5 stars

Can't fault them. They paid for my dogs hydrotherapy treatment for the 10 week sessions without question to treat luxating patella. Hopefully this will strengthen his knees so surgery can be avoided.... See more

Company replied

Rated 5 out of 5 stars

We've been with Animal Friends for a few years with both of our elderly cats. Vet has put numerous claims in on my behalf via Pawtal. All paid within a couple of days of submission with no problems... See more

Company replied

Rated 5 out of 5 stars

Had a referral to an orthopaedic surgeon to fix a ruptured cruciate ligament for my pooch. X-ray confirmed it - procedure complete and doing well. Paid in full at the vet hospital, but they dealt w... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

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4.6

All reviews

(54,966)

9,923 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Clare,

Thank you for your positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Their premiums are competitive

Their premiums are competitive, and the claims process is easy, with quick payout.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon John,

Thank you for taking the time to leave a positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Making a claim was easy which ment less…

Making a claim was easy which ment less stress as my dog was able to have his operation.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Angela,

Thank you for your positive review.

I do hope your beloved dog is healing well.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Best insurance ever

Easiest straightforward claim procedure. Paid out within a couple of days. Takes the stress out of an already stressful situation with a poorly pet. Would highly recommend this insurance 👌 😊😊

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Margaret,

Thank you for your positive review.

I am pleased that we were able to support you at a difficult time.

I hope your beloved pet is okay.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Quick & easy

Quick & easy. Dealt with vets directly. So apart from excess I didn’t need to get involved

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Sherran

Thank you for your positive review.

It is great to see that we dealt directly with your vets so you could focus on your precious pet's recovery.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Ease of claim

Ease of claim and speed of agreeing and notifying of settlement.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your positive review.

It is great to see that your claim was processed swiftly.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 4 out of 5 stars

Prompt paying for claims.

Prompt paying for claims.
Increase in regular payments were quite large.
Feel that I will cancel insurance when my dog is older.

August 6, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Sheila,

Thank you for your review.

I am pleased that we settle your claims quickly.

If you would like to discuss your premium, please do contact the team who will be happy to help you. They are available Monday-Friday, 9am-5pm on 0344 557 0300.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Good prompt service

Always get a response within the day.
Great it gets sorted at the vets saves me doing the paperwork.
Really quick decisions. I've been with Animal Friends about 10 years now and always had good experiences.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Cheadle,

Thank you for your review.

It is great to see that you have had a positive experience with us!

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

As always

As always, excellent service from Animal Friends.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Cathy,

Thank you for your positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Very quick response to pay the vet…

Very quick response to pay the vet practise for my let’s treatment and my own outgoings for supplementary treatment. Very impressed.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Kevin,

Thank you for your positive review.

I am pleased that we can deal directly with your vets so you can focus on your pets recovery.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Amazing service

Amazing service

Amazing service from Animal Friends. When I needed support for my dog, they didn’t hesitate and promptly paid the vet’s fees. It was such a relief during a worrying time.

Thank you so much, Animal Friends, for your help and support. 🐾❤️

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your positive review.

I am so pleased that we were able to support you and your beloved dog when you needed us the most.

I do hope your dog is on the mend.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Very fast service

Very fast service. I had a claim acknowledged within 24 houes and paid within 72 hours. Amazing service

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Gary,

Thank you for your positive review.

I am so pleased that we were able to settle your claim swiftly!

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 1 out of 5 stars

Battling for a payment

My vet and I had to battle for the insurance payment that I was entitled to. So in addition to the anxiety of my pets treatment I had the additional anxiety, stress and upset of battling the unfair and inaccurate responses from Animal Friends. My pet is 11 years old and luckily has had no major issues over that time. So this was the one time i made a major claim and I was therefore hoping for a supportive and appropriate response. I feel very let down and I have lost all faith in Animal Friends. It is obvious that avoiding payments is the key company priority and agenda. Not being animal friends!

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Fran,

Thank you for your review.

I am sorry that you are unhappy.

I can confirm that all claims are assessed in line with the Terms & Conditions of your chosen policy.

Upon further review I can see that the claim was originally declined due to Dental Illness which is not something that is claimable on your cover.

You then called us and asked us to do a reassessment of the claim with further information provided by the treating vet.

With this additional information, we could see that some teeth were fractured, so we were able to finalise and accept this claim.

This was then taken further internally, and I can see that a decision was made, and you were emailed the outcome of this on the 07/08/2026.

If we can be of any further assistance, or if you would like to discuss this further, please do let us know, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Really good Company to get your pets…

Really good Company to get your pets insured with.
Made an ongoing claim for one of my dogs, all went smoothly.
Confident staff, very friendly, help put you at ease when its a stressful time.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Debra,

Thank you for your positive review.

I am so pleased that we were able to support you and your beloved dog.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Excellent service

Excellent service, problem free claim!

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Claim Processing

Decisions were made quickly and I was kept fully informed on position and progress

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Kevin,

Thank you for your positive review.

I am pleased that we kept you up to date with your claim.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 3 out of 5 stars

Very quick as assessing claims

Very quick as assessing claims, keep you up to date and pay out in a matter of days

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Miss D'Arby,

Thank you for your review.

It is great to see that we were able to finalise your claim quickly and keep you up to date.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 1 out of 5 stars

Do not use!

Do not use!! I have rang until I am blue in the face to try get the £50 Amazon card advertised with this policy. They don’t tell you that you have to wait another 2 weeks extra after the 3 months before it’s sent. I’ve been told different things everytime I have rang. No one rings back when they say they will. Now they are saying they have sent it when it hasn’t. They won’t just give you your code over the phone. You can’t speak to the department who deals with these perks. It’s just a joke. I give up! And you won’t be able to cancel your policy afterwards either when you don’t get it! It’s just false advertising to get you to sign up with them from what I am gathering.

August 13, 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Kayleigh,

Thank you for your review.

I am sorry that you are unhappy.

I can confirm that you can contact us via email on info@animalfriends.co.uk or via live chat on our website if we are experiencing high call volumes. Our team are here Monday-Friday, 9am-5pm.

In our Terms & Conditions for the online promotions such as the Amazon gift card the 3 month + 14 day timeframe is stated.

As no specific details have been left in your review, I am unable to investigate this further at this time and see what information you have been provided.

If you would like to discuss this further, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Always very quick to respond regarding…

Always very quick to respond regarding ongoing claims and reimburse quickly.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Mrs Paul-Thomas,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Brilliant company

Brilliant company. They have paid out with no quibble on 2 insurance claims for my dog. Hassel free and affordable.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Bee,

Thank you for your positive review.

I am pleased that we were able to support your beloved dog!

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

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