Animal Friends Insurance Reviews 

54,959
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 10,181 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that making insurance claims is completely straightforward, and payments for veterinary fees are processed very quickly without any unnecessary administrative delays. Many people also appreciate the incredibly helpful support team, the convenient online portal, and the smooth coordination directly with local veterinary practices. Though some customers experienced frustrating issues with claim payouts being reduced for older pets or denied for specific ongoing medical conditions. A few other people also noted difficulties reaching phone support when needed or unexpected large increases in their monthly insurance premiums after claiming.

What people talk about most

Claim

Reviewers highlight positive aspects of claim procedures, noting that they are generally straightforward and... See more

Service

Customers had positive experiences with service, noting fast reimbursement and helpful communication.... See more

Payment

Customers consistently note positive experiences with payment, highlighting fast payouts and seamless direct... See more

Customer service

Clients share positive opinions on customer_service, noting that advisors are generally pleasant,... See more

Response time

Users describe positive interactions with response_time, highlighting consistently prompt and efficient... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pet insurance gives peace of mind for your beloved pet costs, especially when getting older. You pay a premium for a pets age, but overall reasonably priced. We are very pleased with the customer se... See more

Company replied

Rated 5 out of 5 stars

Can't fault them. They paid for my dogs hydrotherapy treatment for the 10 week sessions without question to treat luxating patella. Hopefully this will strengthen his knees so surgery can be avoided.... See more

Company replied

Rated 5 out of 5 stars

We've been with Animal Friends for a few years with both of our elderly cats. Vet has put numerous claims in on my behalf via Pawtal. All paid within a couple of days of submission with no problems... See more

Company replied

Rated 5 out of 5 stars

Had a referral to an orthopaedic surgeon to fix a ruptured cruciate ligament for my pooch. X-ray confirmed it - procedure complete and doing well. Paid in full at the vet hospital, but they dealt w... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

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4.6

All reviews

(54,959)

9,845 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Elaine,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Always very proactive in paying claims…

Always very proactive in paying claims and very straight forward to deal with

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi David,

Thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Had a referral to an orthopaedic…

Had a referral to an orthopaedic surgeon to fix a ruptured cruciate ligament for my pooch. X-ray confirmed it - procedure complete and doing well. Paid in full at the vet hospital, but they dealt with Animal Friends direct and claim paid to me within a few days.
Did what they needed to do when we needed it - highly recommend *****

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

We are so pleased to hear this, thank you for your review and recommendation.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Animal friends so quick and efficient

It was so easy applying for a claim
All I did was handle policy no over to vet and everything was done for me and so quickly
2 claims sorted and back in my bank in approximately 5/6 weeks
So efficient
Thank you so much
Both claims sorted in 6 weeks
August 26

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Glenda,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Very easy to deal with

Very easy to deal with. No qualms. Fast payment of claims. A service I can rely on. Would highly recommend.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Stephen,

Many thanks for your review and recommendation.

Take care,

Becky - Animal Friends Insurance

Rated 1 out of 5 stars

Terrible service 🤬😡

All I keep getting each day is emails leave a review and you really don’t want me to because I have nothing nice to say. I have put numerous of complaints in about different things which I am not happy with. My insurance is due to renew next month and it’s got up about an extra £40 a month £133 a month for my dog who is 15 which does have health problems and regular visits to the vets. If my dog was younger I would have changed insurances to a different company because I’m quite positive I won’t use animal friends again when I get another pet. I rang up yesterday to see if I could change my amount for each illness she gets on the life time policy has she’s getting older and needing more visits to the vets. It was the same insurance but just a higher amount which I can go up to and they told me I can’t use the conditions she has now going on to the higher amount. That was the whole point of me doing it so I didn’t go over and had to try and fork out medical bills which I haven’t got the money for. They said it can only be used for new conditions so I’ve never heard so much bull in all my life and they are a terrible insurance company and I’m not happy for what they are putting me and my dog through

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hello Ben,

We are sorry to hear that you feel this way.

To confirm, claims are assessed in line with the Terms and Conditions of the policy you held when your pet’s condition was first noted.

If you choose to upgrade your policy, the upgraded Terms and Conditions would apply to any new conditions first noted after the upgrade takes effect. Any conditions noted before the upgrade would continue to be assessed under the Terms and Conditions that applied at that time.

If you would like to discuss this further, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Fantastic service and care through out…

Fantastic service and care through out the process. Just want you need during a difficult and stressful time.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Excellent service.

Excellent service.
But dreading the increase following this claim as last time it jumped up A LOT.
But claiming wise superb, would highly recommend.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Dawn,

Thank you for your positive review.

I am pleased that you have had excellent service from the team.

We will send you the renewal documents 4 weeks in advance. If you have any queries about the premium, please contact the team on 0344 557 0300 who will be happy to help you. The team are available Monday-Friday, 9am-5pm.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Would highly recommend Animal Friends

Best pet insurance company always very helpful staff and no issue with any claims I have had to make I would highly recommend animal friends, they are the best ⭐⭐⭐⭐⭐

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Carrie,

Thank you for your review.

It is great to see that you have had a positive experience with us!

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Have always been happy with this…

Have always been happy with this company which we started 10 years ago, like that claims are made direct from the vet to animal friends and don't have to fill any forms in.The renewal prices are fair and you don't fill that you are being ripped off. Like that you get emails with updates and offers

August 6, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Lucille,

Thank you for your review.

It is so lovely to see how happy you are with us here at Animal Friends Insurance and what a positive experience you have had.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

what's not to like

Easy to use and all done through the vets excellent what's not to like

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Steve,

Thank you for your positive review.

Great to see that we can deal directly with your vets!

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Clare,

Thank you for your positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Their premiums are competitive

Their premiums are competitive, and the claims process is easy, with quick payout.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon John,

Thank you for taking the time to leave a positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Making a claim was easy which ment less…

Making a claim was easy which ment less stress as my dog was able to have his operation.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Angela,

Thank you for your positive review.

I do hope your beloved dog is healing well.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Best insurance ever

Easiest straightforward claim procedure. Paid out within a couple of days. Takes the stress out of an already stressful situation with a poorly pet. Would highly recommend this insurance 👌 😊😊

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Margaret,

Thank you for your positive review.

I am pleased that we were able to support you at a difficult time.

I hope your beloved pet is okay.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Quick & easy

Quick & easy. Dealt with vets directly. So apart from excess I didn’t need to get involved

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Sherran

Thank you for your positive review.

It is great to see that we dealt directly with your vets so you could focus on your precious pet's recovery.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Ease of claim

Ease of claim and speed of agreeing and notifying of settlement.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your positive review.

It is great to see that your claim was processed swiftly.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

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