Animal Friends Insurance Reviews 

54,975
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 10,188 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the claims process is exceptionally fast and straightforward, especially when veterinary practices submit paperwork directly through the online portal. People also deeply appreciate the supportive customer service and quick payout times during stressful veterinary emergencies. However, some reviewers were not happy with claim payouts, mentioning unexpected deductions, disputes over covered conditions, or difficulties receiving the full expected amounts. A few other people also felt that phone support lacked empathy, noting long reply delays and inconsistent information when trying to reach representatives for help.

What people talk about most

Claim

Reviewers highlight positive aspects of claim procedures, noting that they are generally straightforward and... See more

Service

Customers had positive experiences with service, noting fast reimbursement and helpful communication.... See more

Payment

Customers consistently note positive experiences with payment, highlighting fast payouts and seamless direct... See more

Customer service

Clients share positive opinions on customer_service, noting that advisors are generally pleasant,... See more

Response time

Users describe positive interactions with response_time, highlighting consistently prompt and efficient... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pet insurance gives peace of mind for your beloved pet costs, especially when getting older. You pay a premium for a pets age, but overall reasonably priced. We are very pleased with the customer se... See more

Company replied

Rated 5 out of 5 stars

Can't fault them. They paid for my dogs hydrotherapy treatment for the 10 week sessions without question to treat luxating patella. Hopefully this will strengthen his knees so surgery can be avoided.... See more

Company replied

Rated 5 out of 5 stars

We've been with Animal Friends for a few years with both of our elderly cats. Vet has put numerous claims in on my behalf via Pawtal. All paid within a couple of days of submission with no problems... See more

Company replied

Rated 5 out of 5 stars

Had a referral to an orthopaedic surgeon to fix a ruptured cruciate ligament for my pooch. X-ray confirmed it - procedure complete and doing well. Paid in full at the vet hospital, but they dealt w... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

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4.6

All reviews

(54,975)

9,923 reviews in the last 12 months

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Rated 5 out of 5 stars

No quibble insurance cover for my poorly dog

My 1yr old labrador became ill with a nasty bacterial infection in his digestive system. The vets contacted animal friends on day one to gain pre authorisation for treatment, which they gave and subsequently paid out with no quibbling. This made a very stressful time easier for me so I could concentrate on helping my dog get better and his recovery.

July 31, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Neil,

We are sorry to hear that your dog has been unwell.

Thank you for taking the time to leave a review, we really appreciate this.

If we can be of any further assistance, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 2 out of 5 stars

I started off paying £25 .93 pr month (…

I started off paying £25 .93 pr month ( cheaper initially) then it DID NOT gradually creep up but jumped up to £80.54 per month. I went to the Ombudsman who investigated the unreasonable MONTHLY increase, the outcome was they can charge what they want but i had an insulting £150 credit from Animal Friends. My ongoing approach should I ever have another dog.Get insurance for 2 years , if there are no issues put your monthly money in your bank account ,name it Dog Insurance and do a standing order so if you need it it's there. Dog Insurance companies are not interested in looking after your dog only your money. Very dissapointed with their price increases and yes my dog is now 7 years old and they say the increase is his age, I hope he lives a few more years but I may need a bank loan...Ridiculous & unreasonable price increases. Shop around..Or put your money monthly aside and do WITH OUT Insurance..

August 13, 2026
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Reply from Animal Friends Insurance

Hi Helen,

We are sorry to hear that you are unhappy with your renewal premium.

Our Underwriters take a number of factors into consideration when annually reviewing our premiums, which include, but are not limited to: a pet’s age and breed, any health conditions associated with the breed, where the pet is living and vet fees in that area, as well as any claims history.

If you would like to discuss your premium with our team, they are available on 0344 557 0300 between 09:00-17:00, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

Rated 3 out of 5 stars

Really unimpressed by the excess and…

Really unimpressed by the excess and the requirement for the vets practice ((GBP25) to respond to the insurance company. Maybe I should have read their i’s n C’s….

Avoid.

June 18, 2026
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Reply from Animal Friends Insurance

Good Morning Mr Mackay,

We are sorry to hear this.

To confirm, your excess is deducted per condition, per policy year.

Details of your excess and how this is deducted can be found within your policy documents, which are sent at point of purchase and at every renewal after.

We are unable to provide cover for the admin fee, as this is not veterinary treatment, and it is down to your vet as to if they charge this or not.

If you would like to discuss this further, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

I recently made a claim via my vet

I recently made a claim via my vet, I received promptly a notification from Animal vets and within two weeks my claim was dealt with,
I'm very satisfied with Animal Vets and would thoroughly recommended them

August 13, 2026
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Reply from Animal Friends Insurance

Hi Jacqueline,

We are so pleased to hear this, thank you for your review and recommendation.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Speedy service

Our claim was dealt with extremely quickly & the payment made back to us within the week.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Karen,

We are so pleased to hear that we have been able to help, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Increased survey cost over estimate

One of our dogs recently went for surgery that turned out to be far more extensive than expected. Animals Friends covered the cost up to our max with no qualms.

August 13, 2026
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Reply from Animal Friends Insurance

Hi Vaughan,

We are sorry to hear that your dog has needed surgery.

Thank you for taking the time to leave a review, we are pleased to hear that we have been able to help.

If we can be of any further assistance, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Great service

Great service

April 2, 2026
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Reply from Animal Friends Insurance

Hi Leigh,

We are so pleased to hear that you are happy with your service provided, thank you for your review.

All the best,

Becky - Animal Friends Insurance

Rated 1 out of 5 stars

Been with them all my dogs life but…

Been with them all my dogs life but every year and sometime twice a year they increase the price hugely and just Blaming the under righters. Would not recommend to customers. It’s all about money not your beloved pet

August 15, 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Tony,

We are sorry to hear that you are unhappy with your policy renewal.

A number of factors are taken into consideration when annually reviewing our premiums, which include, but are not limited to: a pet’s age and breed, any health conditions associated with the breed, where the pet is living and vet fees in that area, as well as any claims history.

If you would like to discuss your premium further, please do not hesitate to contact the team on 0344 557 0300 between 9am-5pm, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Speedy and efficient

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Jen,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Quick and seamless!

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 4 out of 5 stars

Quick payment

Quick payment

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

We are pleased to hear this, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Animal Friends are the best

Animal Friends are the best. We have a little Shih- Tzu Poodle. She has encountered so many health problems in her short life. Every time anything happens Animal Friends pay out for her. She has just had her second operation- they paid within a few days. Thank you so much.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Denise,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 4 out of 5 stars

Prompt response to postal claim

Prompt response to postal claim, although I was required to resubmit a document which had been included in the original claim, because the documents had not been checked carefully. Once I resubmitted the document payment was prompt and as expected.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Many thanks for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Quick payments

Fast response and payments put into bank reallly quick and no hassle

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Lisa,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Fantastic service

They paid my claim directly to the vet without any delay or fuss, made a stressful time alot easier to deal with.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Debbie,

We are so pleased to hear this, thank you for taking the time to leave a review.

Best wishes,
Becky - Animal Friends Insurance

Rated 5 out of 5 stars

no quibble fast reimbursement

no quibble fast reimbursement for vet fees when submitted by the vet through VetPawtal. A really good service, and when I needed to contact by phone, that was good too.

August 6, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Gwen,

We are so pleased to hear that you are happy with the service provided, thank you for taking the time to leave a review.

Best wishes,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

We have had a few claims over Baileys 9…

We have had a few claims over Baileys 9 years and so far we have no complaints. We always get Acorn vets to claim and the claims have always been sorted within a couple of days. We would highly recommend animal Friends pet insurance

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Christine,

We are so pleased to hear that we have been able to help, thank you for your review and recommendation.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

My claim was made directly by the vet…

My claim was made directly by the vet via the hub and was handled by Animal Friends promptly.

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Angela,

We are so pleased to hear that we have been able to help, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Excellent

Excellent, great service the same as always.
Thank you

August 13, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Pauline,

We are so pleased to hear that you are happy with the service provided.

Thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

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