Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more
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I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more
Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused sligh... See more
Company details
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company
- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
4.8
Excellent
937 reviews
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Excellent bike shop
Excellent bike shop. Long and the team helped me find the right bike and accessories. The guys are super friendly and clearly know their stuff when it comes to bikes. Would highly recommend!
August 1, 2025
Unprompted review
Reply from Balfe's Bikes - Waterloo
We're happy to hear that you had such a positive experience! We appreciate your recommendation and are glad we could help you find the perfect bike and accessories. Thanks for your feedback! Kind regards, Balfes Bikes
Taking my bike into Balfes Bikes…
Taking my bike into Balfes Bikes Waterloo, with a creek, and coming back out without it
August 11, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate your feedback and it's great to hear that annoying. creak has been found and eradicated . Glad the team were able to assist. Have a great weekend! Kind regards, Balfes Bikes
Bought a bike a week ago very happy…
Bought a bike a week ago very happy with the service staff were very helpful and knowledgeable would recommend this shop to other people thanks for your help
August 10, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate you taking the time to leave us a review. We're happy to hear that you were very satisfied with our team's service and expertise. Thanks for recommending us! Kind regards, Balfes Bikes
Reply from Balfe's Bikes - Waterloo
We appreciate your positive feedback and we're glad you were satisfied with the easy click and collect service, good price, and easy purchase. Kind regards, Balfes Bikes
Staff are always amazing and…
Staff are always amazing and knowledgeable
I always come here for my bike needs/ questions!
August 11, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that our staff's knowledge and service meet your expectations. Thank you for trusting us with your bike needs and questions! Kind regards, Balfes Bikes
The staff in the shop were very…
The staff in the shop were very helpfull a very good service with a smile would highly recomend
August 4, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that our staff were helpful and provided excellent service with a smile. We appreciate your recommendation and positive feedback! Kind regards, Balfes Bikes
Had an issue with my Brompton
Had an issue with my Brompton. Popped into the shop and the team stopped the job they were on and fixed it straight away. Offered to pay but they refused. Friendly. Helpful. “Great value!!!” Cyclists need to support these shops or we won’t have any left.
August 4, 2025
Unprompted review
Reply from Balfe's Bikes - Waterloo
We're happy to hear that our team could assist you with your Brompton issue so quickly and efficiently. We appreciate your support and are glad you enjoyed your experience in our shop. Thank you for the positive feedback! Kind regards, Balfes Bikes
Old-fashioned service worth going out of your way to find
Service that was comprehensive, patient, cheerful and knowledgeable, the type I spend my entire life looking for
July 22, 2025
Reply from Balfe's Bikes - Waterloo
We are happy to hear that you received such comprehensive and cheerful service. It means a lot to us that our team's knowledge and patience made your experience so positive. Thank you for your feedback! Kind regards, Balfes Bikes
Helpful staffHad to change cycling computer for a…
Had to change cycling computer for a different model , this was done very professionally with no drama by very helpful staff , will use Balfe’s Cycles again
July 23, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that the cycling computer exchange was handled professionally and efficiently by our helpful team. We appreciate your positive feedback and look forward to assisting you again! Kind regards, Balfes Bikes
Great customer service and product…
Great customer service and product knowledge and enthusiasm.
July 20, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate your kind words regarding our customer service, product knowledge, and enthusiasm. We're so happy you had a great experience! Kind regards, Balfes Bikes
Perfect experience at Waterloo Store
I went into the Waterloo store this morning and both Long & Giles were super helpful
They answered all my questions, even the idiotic ones, and I’ve walked out feeling much more confident about my biking adventures
Thanks team for the great service I’m glad I stopped in
July 24, 2025
Unprompted review
Reply from Balfe's Bikes - Waterloo
We're so glad to hear that you had a positive experience in our store! We appreciate you highlighting the team's helpfulness and their ability to answer all your questions. We hope you enjoy your biking adventures! Kind regards, Balfes Bikes
Service with a smile and knowledge.
Great Customer Service and good product knowledge enabled us to make the right purchase at the best price. Thank you Balfe’s Bikes.
July 15, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate your kind words! We are happy to hear that our customer service and product knowledge helped you make the right purchase at the best price. Kind regards, Balfes Bikes
Great support from sales staff
I got great support from sales staff while I chose my new bike. Once I’m decided to buy Its at that very moment that I’m amenable to technical or sales product knowledge and Max was great at explaining the different models above and below my budget. He highlighted all the features and supported me with options and accessories. Good job.
July 7, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that our sales team provided excellent support as you chose your new bike. We appreciate your positive feedback regarding the assistance you received in understanding the different models and options. Thanks for sharing your experience! Kind regards, Balfes Bikes
Buying a bike that fits you.
Good constructive advice and guidance and very friendly service. I can ride my new bike for hours without getting the shoulder ache I was getting from my old bike. I thought my old bike frame might be too big for me now, but hadn't thought about the arm posture differece between straight and dropped handlebars. Now I know! Balfe's understand these things.
June 19, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate you sharing your experience! We're happy to hear our advice and guidance helped improve your riding comfort. It's great to know you're enjoying your new bike. Thanks for your positive feedback! Kind regards, Balfes Bikes
Great customer service
The staff at Balfe's couldn't have been more friendly and helpful. I was shopping for a new cycle helmet and received some excellent advice and a great price in the sale.
June 20, 2025
All the staff was polite and helpful.
June 6, 2025
I've bought stuff online but was in…
I've bought stuff online but was in London and didn't realise there was a shop at The Cut, Waterloo. Popped in and came out sifh 2 pairs of cycling shoes and a tool bag. All on sale and an unbeatable price. The guy in the shop was super helpful.
June 4, 2025
New Trek road bike for commuting
New Trek road bike for commuting. Great help and service in collection and setting up bike.
June 6, 2025
Too busy for proper service.
Balfe’s has previously been good with me. This time I booked my bike in for a full service on Wednesday so dropped it off first thing and explained all the issues that I’d like them to look at. By Saturday they hadn’t even looked at the bike, so after I made a fuss they said they wouldn’t do a full service but would fix one/two of the issues. £145 later and I picked it up with most of the issues still there. Thanks, but I won’t be coming back.
June 16, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate you bringing this to our attention. We're sorry your service didn't meet expectations. It's not the experience we want for any of our customers. We'll review what happened to improve our service. Please get in touch to help understand further. Thanks for your feedback and sorry again for this shortcoming on our end.
Regards,
Balfe's Waterloo Team
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