Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more
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I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more
Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused sligh... See more
Company details
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company
- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
4.8
Excellent
937 reviews
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Reply from Balfe's Bikes - Waterloo
We are so glad that our Waterloo store could be helpful and friendly. Thank you for your kind words; we appreciate it. Kind regards, Balfes Bikes
Really helpful from searching bike and…
Really helpful from searching bike and after purchased. Nice bike, totally enough to me for the use of travel from home to uni.
September 24, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that you found our Waterloo store's assistance helpful during your bike search and after your purchase. We're glad the bike meets your travel needs. Thanks for your feedback! Kind regards, Balfes Bikes
I purchased the Specialized SL8 Apex…
I purchased the Specialized SL8 Apex for the Palace To Palace charity ride from London Crystal Palace to Versailles. The bike did not disappoint!
Balfe’s Bikes are truly professional and were amazingly helpful, having exactly configured and fitted out the bike. I would shop here definitely again when in the UK - Many Thanks Team!
September 10, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that the bike met your expectations for the charity ride! We appreciate your kind words regarding our Waterloo team's professionalism and helpfulness in configuring the bike. Thank you for your positive feedback; we look forward to assisting you again. Kind regards, Balfes Bikes
Exceptional staff
Staff were all excellent and patient in helping with my request, thorough in the checks offered, and very accommodating. Helped select an appropriate bike based on my requirements and suggested appropriate accessories as well.
September 23, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that our Waterloo staff provided excellent and patient assistance, offering thorough checks and helpful suggestions for your bike and accessories. Thanks for your positive feedback! Kind regards, Balfes Bikes
The team is always very helpful and…
The team is always very helpful and friendly. They go out of their way to get what you need.
September 19, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate you taking the time to share your positive experience. We are so happy to hear that our Waterloo team has been helpful and friendly! Kind regards, Balfes Bikes
Excellent service
Excellent advice on purchasing a cycle to work scheme bike - knowledgable on both the equipment and the scheme. Also happy to continue to process the transaction with good humour despite going past "closing time"
September 19, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that you found our Waterloo team's advice helpful for your cycle to work scheme bike purchase. We appreciate you mentioning our knowledge and good humor in processing your transaction. Thank you for your positive feedback! Kind regards, Balfes Bikes
Good support and information from…
Good support and information from people in the store.
September 17, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that our team provided helpful support and information during your visit. Thank you for your feedback! Kind regards, Balfes Bikes
My last experience with your waterloo…
My last experience with your waterloo branch was a great experience both reception and technicians especially the guy that called me up on a Sunday to tell me what was wrong with my bike in which when he told me the price! admittedly I threw a wobbly regarding the price and then he went though the procedure of explaining both the reason and the parts needed to get my bike back to its rightful condition so I then gave the go a head to service my bike in which performs even better when I first purchased it ;)
September 8, 2025
Reply from Balfe's Bikes - Waterloo
We're glad you enjoyed your experience at our Waterloo branch. It's great to hear that our team was able to thoroughly explain the repair process and get your bike performing like new. Thank you for your feedback. Kind regards, Balfes Bikes
Great customer service and I ended up…
Great customer service and I ended up with a great bike. Very happy customer.
September 10, 2025
Reply from Balfe's Bikes - Waterloo
We're so happy you received great customer service at our Waterloo store and a fantastic bike! It's always great to hear from a happy customer and sharing your experience. Kind regards, Balfes Bikes
Super fast
Super fast
Super friendly
Fix my tire even I arrived bit later then closing time 🫶🏻😇
September 11, 2025
Reply from Balfe's Bikes - Waterloo
We're so happy our Waterloo team could assist you with your tire repair, even though you arrived a bit late. We appreciate your kind words and are grateful for your feedback! Kind regards, Balfes Bikes
Every person who works here is so…
Every person who works here is so helpful, knowledgeable and nice. They gave me loads of good advice and help in choosing a bike and did a really speedy service.
September 11, 2025
Reply from Balfe's Bikes - Waterloo
We're glad you enjoyed your experience! It's great to hear that our Waterloo team was so helpful and provided you with speedy service. Thank you for your positive feedback! Kind regards, Balfes Bikes
Amazing and smooth experience
Amazing and smooth experience, the team was a star 💪🏻
September 10, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that you had such a smooth experience. Our Waterloo team appreciates your kind words and recognition of their efforts! Kind regards, Balfes Bikes
Reply from Balfe's Bikes - Waterloo
We're so glad our helpful and friendly staff at our Waterloo store made your experience a positive one. Thank you! Kind regards, Balfes Bikes
Outstanding Service Across Every Branch
Cannot recommend Balfe’s Bikes highly enough. The shop and workshop teams are consistently excellent—helpful, responsive, and quick. I’ve used several branches (Chiswick, Hackney, Waterloo, and Westbourne Grove), and every time the experience has been great. Whether it’s buying or servicing a bike, I don’t see myself going anywhere else.
September 5, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate you taking the time to share your positive experiences across multiple locations. We're happy to hear that all our teams have consistently provided helpful and quick service for both purchases and servicing. It's great to know you value our dedication! Kind regards, Balfes Bikes
Great value, friendly service
Excellent deal on some new bike tyres, very friendly service when collecting from Waterloo store.
September 4, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that you had a great experience with our bike tyres and friendly service at our Waterloo store. Thank you for your positive feedback! Kind regards, Balfes Bikes
Friendly staff
Friendly staff, informative, bike in perfect condition. Great experience.
September 3, 2025
Reply from Balfe's Bikes - Waterloo
We're glad you enjoyed your experience! It's wonderful to hear our Waterloo staff were friendly and informative, and the bike was in perfect condition. Kind regards, Balfes Bikes
Giles and the team are
Giles and the team are
Just fantastic. Honest advice , polite , knowledgeable, friendly. The best experience.
September 2, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate you sharing your wonderful experience! We're happy to hear that you found our Waterloo team to be so helpful, and we value your positive feedback very much. Kind regards, Balfes Bikes
A great local shop.
Knowledgeable, helpful, friendly service when reserving trying out and buying a new bike.
August 26, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that you found our Waterloo store's service knowledgeable, helpful, and friendly when reserving, trying, and buying your new bike! Thanks for your feedback.Kind regards, Balfes Bikes
Great personnel's behavior …
August 26, 2025
Reply from Balfe's Bikes - Waterloo
Thank you so much for your kind words! We're really glad to hear you had a positive experience with our team — great service and good people are what we aim for every day. If there's anything else we can help with down the road, don’t hesitate to reach out. We truly appreciate your support! Kind regards, Balfes Bikes
Highly knowledgeable and friendly staff…
Highly knowledgeable and friendly staff who make the purchasing process enjoyable.
Both Jason, Long, and the entire team provided excellent advice when purchasing my Trek Domane and accessories.
August 22, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that you found our team helpful and friendly! We appreciate you mentioning the excellent advice you received while purchasing your Trek Domane and accessories. Thanks for your positive feedback. Kind regards, Balfes Bikes
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