I was seriously impressed with the service and help that I got from the team at Balfe's bikes when I dropped in this morning. My day visiting some Veterans looked in doubt as my Gears had stopped wor... See more
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I needed a damage assessment for my bike insurance. They were helpful and accommodating, four stars because it took a while, which I guess is due to them being in a busy location. And bike shops becom... See more
Very friendly, helped to choose all components and the bike, and helped with details for the cycle to work scheme - they had everything needed from cleaning supplies to the bike, so it's great with cy... See more
I purchased the Specialized SL8 Apex for the Palace To Palace charity ride from London Crystal Palace to Versailles. The bike did not disappoint! Balfe’s Bikes are truly professional and were amazin... See more
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Company details
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company

- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
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Competent and reliable
I needed a damage assessment for my bike insurance. They were helpful and accommodating, four stars because it took a while, which I guess is due to them being in a busy location. And bike shops becoming a dying breed in London.
The team at Waterloo were great
Quick Fix but Overpriced for a Simple Job
Hi,
I visited the Waterloo Balfe’s Bikes store because the handlebar on my Specialized e-bike was wobbling. I believed it needed a new star nut, which I explained to the mechanic after he initially wasn’t sure what the issue was.
He then replaced the star nut, which took around 10 minutes. However, I was charged £23 for this relatively quick and simple job, which I don’t feel is a fair price. There was also no clear pricing displayed for this type of repair.
I appreciate that the issue was resolved, but the cost felt quite high for the work involved—especially as I was assisting by holding the handlebar during the repair. I’d recommend more transparency around pricing for small jobs like this.
Thank you for taking care of my bike .
Ordered and collected within a few days…
Ordered and collected within a few days from local store.
I was seriously impressed with the…
I was seriously impressed with the service and help that I got from the team at Balfe's bikes when I dropped in this morning. My day visiting some Veterans looked in doubt as my Gears had stopped working. Nothing seemed too much trouble and despite their work load they kindly fitted a new gear cable for me and fixed the issue swiftly. This is definitely the go to place for Cylists in London. Stella service from very pleasant and highly skilled people.
Bravo Balfe's
Great place to buy
Very friendly, helped to choose all components and the bike, and helped with details for the cycle to work scheme - they had everything needed from cleaning supplies to the bike, so it's great with cycle to work scheme.
The service provided by staff member 👊😎
Knowledgeable and professional
These guys are professional and knowledgeable about bikes. The advice is excellent and the workshop is in the shop, which means they fit stuff on th spot.
If you are looking for a very cheap bike, go online. If you want to buy the right bike, go to Balfes
Great service
Great service. Ordered some gloves on lunch time and they arrived at the Waterloo branch by 11 the next day. Swift service
Great guys
Great guys, really good advise and service. They know about bikes and tell you all about it
Brilliant service
The service I get from the guys in the Waterloo branch is brilliant. From when you enter the store to updating you for collection.
Agreed what needed doing
Agreed what needed doing, communication very good and fixed same day. Very happy.
Good customer service
The pedal cycle straps arrived promptly.
The product was as described and I was able to fit them easily.
Excellent customer experience
Excellent customer experience, well looked after from the moment I stepped through the door.
Quick repair and extra help with a smile
We accidently broke a part on our new Brompton P Line bike. We dropped it off Sunday and it was ready Monday morning! Not only did Alex repair the bike he also checked out the whole bike and put on two lights and the pump. Thank you so much Alex!
Great service and after care
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