Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more
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Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more
I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused sligh... See more
Company details
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company
- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
4.8
Excellent
935 reviews
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Thank you for taking care of my bike .
May 4, 2026
Ordered and collected within a few days…
Ordered and collected within a few days from local store.
April 24, 2026
I was seriously impressed with the…
I was seriously impressed with the service and help that I got from the team at Balfe's bikes when I dropped in this morning. My day visiting some Veterans looked in doubt as my Gears had stopped working. Nothing seemed too much trouble and despite their work load they kindly fitted a new gear cable for me and fixed the issue swiftly. This is definitely the go to place for Cylists in London. Stella service from very pleasant and highly skilled people.
Bravo Balfe's
May 5, 2026
Unprompted review
Great place to buy
Very friendly, helped to choose all components and the bike, and helped with details for the cycle to work scheme - they had everything needed from cleaning supplies to the bike, so it's great with cycle to work scheme.
April 28, 2026
The service provided by staff member 👊😎
April 27, 2026
Knowledgeable and professional
These guys are professional and knowledgeable about bikes. The advice is excellent and the workshop is in the shop, which means they fit stuff on th spot.
If you are looking for a very cheap bike, go online. If you want to buy the right bike, go to Balfes
April 23, 2026
Great service
Great service. Ordered some gloves on lunch time and they arrived at the Waterloo branch by 11 the next day. Swift service
April 23, 2026
Great guys
Great guys, really good advise and service. They know about bikes and tell you all about it
April 17, 2026
Brilliant service
The service I get from the guys in the Waterloo branch is brilliant. From when you enter the store to updating you for collection.
April 14, 2026
Agreed what needed doing
Agreed what needed doing, communication very good and fixed same day. Very happy.
April 14, 2026
Good customer service
The pedal cycle straps arrived promptly.
The product was as described and I was able to fit them easily.
April 10, 2026
Excellent customer experience
Excellent customer experience, well looked after from the moment I stepped through the door.
April 10, 2026
Quick repair and extra help with a smile
We accidently broke a part on our new Brompton P Line bike. We dropped it off Sunday and it was ready Monday morning! Not only did Alex repair the bike he also checked out the whole bike and put on two lights and the pump. Thank you so much Alex!
April 12, 2026
Unprompted review
Great service and after care
March 24, 2026
Straightforward good service.
April 1, 2026
Helpful and friendly staff 👍🏻
March 28, 2026
My experience was great
My experience was great - the stuff was friendly, helpful, and patient as I was taking my time until I decide. My purchases were amazing as well - best items bought in a while. Thank you!
March 28, 2026
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