Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more
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Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more
I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused sligh... See more
Company details
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company

- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
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Great range of products
Great range of products, good prices, and super easy in-store returns. Thanks Balfes
The team at Waterloo identified the…
The team at Waterloo identified the problem I was having and sourced a new motor from the manufacturer under warranty. Great service.
Balfes bikes is literally the best bike…
Balfes bikes is literally the best bike shop/franchise in London, since Brixton cycles closed down I struggled to find a shop were the main core value was customer satisfaction. They have expert Machnics and are good value.
Feels more like a family then a generic bike shop
Nice staff, pressured process
On the day of picking up my bike i couldn't fault the guy dealing with me, very attentive, but the process leading up to this felt very pushy in terms of purchasing the bike. i don't think they mean it to come across this way as i think the issue might be more of a storage problem and the need to free up space, but as a customer this isn't my problem to solve and being chased for payments or pick up is off putting.
Amazing support in consulting the best…
Amazing support in consulting the best bike for you and social ridings on Saturdays!
5* Service from start to finish
5* Service from start to finish. Cormac was fantastic he could not to enough for you. My daughter is a very happy girl with her new bike. We will definitely be coming back 10/10
Everyone at Balfe's Waterloo is…
Everyone at Balfe's Waterloo is incredibly helpful, knowledgeable and friendly. Nothing is too much trouble.
Balfes have been amazing throughout my…
Balfes have been amazing throughout my selection and then purchase of a gravel bike on cycle to work scheme. I’ve really appreciated their friendly guidance throughout
Great as always
This was my second bike purchase from Balfe's in 12months. Despite finding the one I was after cheaper elsewhere, I called in to see if they could get close on price, due to previous experience (which they did).
On the phone and in person, everyone was easy going and helpful.
Should probably stop buying bikes now, but Balfe's are my default for servicing and kit.
Big thanks to Peter at Balfe’s bikes in…
Big thanks to Peter at Balfe’s bikes in Waterloo. Saved me from a rather unpleasant ride home.
Great service
Thanks guys
Seamless Brompton Cycle2Work Purchase
I recently bought a Brompton using the Cycle2Work scheme through Balfe's Bikes, and the entire experience was incredibly smooth and straightforward.
The sales team provided excellent advice from start to finish. A special thanks to James, who went above and beyond by letting me know a new version of the bike was about to be released and asking if I preferred to wait for it. His transparency was fantastic, and the team made the voucher process completely clear and stress-free.
I received regular order status updates throughout the wait, and the delivery service was seamless. It has been an absolute joy dealing with such a professional and pleasant company from initial enquiry right through to delivery. Highly recommended!
Competent and reliable
I needed a damage assessment for my bike insurance. They were helpful and accommodating, four stars because it took a while, which I guess is due to them being in a busy location. And bike shops becoming a dying breed in London.
The team at Waterloo were great
Quick Fix but Overpriced for a Simple Job
Hi,
I visited the Waterloo Balfe’s Bikes store because the handlebar on my Specialized e-bike was wobbling. I believed it needed a new star nut, which I explained to the mechanic after he initially wasn’t sure what the issue was.
He then replaced the star nut, which took around 10 minutes. However, I was charged £23 for this relatively quick and simple job, which I don’t feel is a fair price. There was also no clear pricing displayed for this type of repair.
I appreciate that the issue was resolved, but the cost felt quite high for the work involved—especially as I was assisting by holding the handlebar during the repair. I’d recommend more transparency around pricing for small jobs like this.
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