Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more
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Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more
I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused sligh... See more
Company details
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company

- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
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My go-to one-stop-shop bike shop
My go-to one-stop-shop bike shop. This time, they were very helpful discussing and proposing options for my new bike - and which I'm now very pleased with.
Always very helpful and accommodating
Always very helpful and accommodating. Thanks!
Good Quality, tad slow
Had a standard service booked in, and they did as requested, bike rides great now. Took a while for them to get the right parts in, so the whole service took 3 weeks, so bear in mind.
Very friendly, professional and ultimately wants the cockney to be happy
Very friendly, knowledgeable and helpful. Tested the bike around local area and very happy with purchase. But the hard same but genuinely wants the customer to go home happy.
Easy quick communicative service but…
Easy quick communicative service but new tyre makes noise against hub cap as thicker than previous and with my weight doesn't turn as freely hopefully will wear down a bit
Knowledgeable and helpful staff.
Bike Service
My bike service was carried out in a timely fashion. Though I got the bike to the store slightly late the overall experience of getting the bike serviced was done quickly.
I’d never used the bike shop before i…
I’d never used the bike shop before i found it on my way home.
I booked to have a rack fitted to my Brompton
I asked them to look at a couple of other things.
Not only did they do a great job fitting rack but the fixed my other little jobs for no charge.
A week later I had a problem with the gears which they fixed in minutes for no charge.
I can highly recommend this shop.
I’m not an expert or professional bike rider I’m just a bloke that rides a little.
The kick stand I ordered arrived…
The kick stand I ordered arrived (in-store) before they said it would and they let me know. Good service.
Best bike shop in London
Best bike shop in London. Staff friendly, helpful and knowledgeable. Pragmatism and expertise in spades.
Great staff
I had a great experience with Balfe’s Bikes. Staff knew their stuff and were happy to spend time helping me out. They were responsive to follow up emails and made an effort to make sure my bike purchase was the right one for me. Am looking forward to joining one of their bike shop rides in the next few weeks.
Super helpful and great range of bikes
Balfes couldn't be more helpful and were super flexible when I changed my mind on the model before I collected the bike.
I had a great experience with Alex at…
I had a great experience with Alex at Balfe’s Waterloo. He repaired my bike quickly and professionally, and the quality of his work was excellent. Alex was extremely polite, friendly, and happy to explain what needed fixing, which I really appreciated.
It’s clear he takes pride in his work and cares about providing great service. My bike now rides perfectly thanks to him. I would definitely recommend Balfe’s Waterloo and especially Alex to anyone needing a reliable and knowledgeable bike mechanic.
Thank you again for the excellent service!
Service is excellent
Service is excellent. I came to collect my order and ask for an advised about e-bikes. Giles happily accommodated my request. He shared information on what to look for in an e-bike, power, battery and the placement of this in a bike. Showed some e-bikes that are currently in store. As I am on a shorter side, most of the e-bikes are big for me but Giles assured me that they can help with the adjustment to ensure the bike will fit me. I'm grateful that Giles did not hesitate to accommodate my request even if I am not buying yet. That is what customer service is about.
Warm welcome
Always a warm welcome when arriving at the shop in Waterloo . My bycycle running perfect after some minor alterations . Great store great staff no doubt my custom will always Balfe's first choice
Collection of online purchase
Collection of online purchase, completed successfully.
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