Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more
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Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more
I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused sligh... See more
Company details
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company

- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
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Excellent hands on bike workshop
I attended a brilliant bike workshop yesterday with 6 of my friends. Max and Joe spent two hours showing us how to safety-check, clean and maintain our bikes and fix punctures. We each had the opportunity to change an inner tube on our own bikes and never felt like any question was too stupid. Joe and Max gave up their Saturday evening to run this session and made the 2 hours super relaxed and welcoming. They provided snacks from Gail’s and free goodies from Muc-Off. All of us left feeling we had learnt a lot and far more confident looking after our bikes.
This is a perfect class for beginners and couldn’t recommend the staff at Waterloo more!
Great Customer Support
Great experience with very insightful advice while I was deciding which bike to purchase. They set everything up for me, so when I picked it up, it was ready to go and thoroughly explained.
Would recommend
Dropped my bike off for a service.
Full transparency on the work they were doing, completed really quickly.
Would recommend.
Great service on all channels
Great service via email, phone and in store. Friendly staff, responsive and keen to explain and support. They made it a very smooth journey to get my new bike!
A really trusty and helpful team
A really trusty and helpful team, it has local bike shop vibes. Super useful to have round the corner to my office.
Excellent service
Excellent and immediate service on day of problem arising. Sorted the repair the same day
Such a great shop
Such a great shop, helpful staff with honest opinions and good advice. Wouldn’t shop anywhere else. Jason & Max are a credit to the company. 👍🏻
Great customer service at Balfe’s Bikes…
Great customer service at Balfe’s Bikes Waterloo. Highly recommend this store to all the cyclists!
Experience
4.5 / 5, as nothing's perfect..
A bittersweet note..
Straight forward service..
The person who brought the bike, don't know his name;
Made an initial comment in a way, I won't say what, that I could tell straight away his mindset & motivation was different & more genuine..
Also the description of the methods for booking services were a complete contrast to my previous experience with Balfe Angel Islington, where in short, bar a couple of individuals' good service, was a P.R disaster in general..
This bike is an upgrade & back-up I wanted, to my Contessa EQ..
İt's beautifully elegant & reminiscing 70's & 80's Italian supercars, with the curved top tube etc, unlike the unstylish male designs, & I'm male..
İt's excellent, agile, smooth & doesn't struggle against road bikes, & in no way inferior to my previous big brand bikes'..
Awesome Bike...
The standard 29" wheels make sense, unless you do over-excessive manoeuvring..
Amazing!
Super friendly staff and excellent products. Recently bought a new bike and Max at the Waterloo shop was incredibly helpful in getting me sorted. Couldn't be happier, thanks very much!
Max was very helpful throughout the…
Max was very helpful throughout the process, helping me select the perfect bike
Good solid advice
Good solid advice, no pressure from the team. Helpful from initial discussion through to collection at my convenience a few days later
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