Balfe's Bikes - Waterloo Reviews 

935
TrustScore 5 out of 5

4.8

69-71 The Cut, Waterloo, SE1 8LL London, GB


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Rated 5 out of 5 stars

Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more

Rated 5 out of 5 stars

Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k

Rated 5 out of 5 stars

I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more

Rated 5 out of 5 stars

I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused sligh... See more


Company details

  1. Bicycle Store
  2. Activewear Store
  3. Bicycle Repair Shop
  4. Bike Accessories Store
  5. Road Cycling

About Balfe's Bikes - Waterloo

Written by the company

The Bike Sales and Servicing Specialists.


Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.


We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.


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About Balfe's Bikes

Written by the company

Free Click & Collect
To our 12 stores across London and the South East
Free delivery
Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
0% finance
Available to help spread the cost via Klarna. Terms & Conditions apply.
Cycle to Work available
Vouchers accepted to save 25-39%
Online service booking
For our professional workshops
Balfe’s personal bike delivery
No unpacking required. Bike built and ready to ride straight away, for local customers

Contact info

  • 69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom

  • 020 4529 7777

4.8

Excellent

TrustScore 5 out of 5

935 reviews

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4.8

All reviews

(935)

4,711 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent hands on bike workshop

I attended a brilliant bike workshop yesterday with 6 of my friends. Max and Joe spent two hours showing us how to safety-check, clean and maintain our bikes and fix punctures. We each had the opportunity to change an inner tube on our own bikes and never felt like any question was too stupid. Joe and Max gave up their Saturday evening to run this session and made the 2 hours super relaxed and welcoming. They provided snacks from Gail’s and free goodies from Muc-Off. All of us left feeling we had learnt a lot and far more confident looking after our bikes.

This is a perfect class for beginners and couldn’t recommend the staff at Waterloo more!

February 28, 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Support

Great experience with very insightful advice while I was deciding which bike to purchase. They set everything up for me, so when I picked it up, it was ready to go and thoroughly explained.

February 20, 2026
Rated 5 out of 5 stars

Would recommend

Dropped my bike off for a service.
Full transparency on the work they were doing, completed really quickly.
Would recommend.

February 5, 2026
Rated 5 out of 5 stars

Such a great shop

Such a great shop, helpful staff with honest opinions and good advice. Wouldn’t shop anywhere else. Jason & Max are a credit to the company. 👍🏻

January 21, 2026
Rated 4 out of 5 stars

Experience

4.5 / 5, as nothing's perfect..
A bittersweet note..

Straight forward service..
The person who brought the bike, don't know his name;
Made an initial comment in a way, I won't say what, that I could tell straight away his mindset & motivation was different & more genuine..

Also the description of the methods for booking services were a complete contrast to my previous experience with Balfe Angel Islington, where in short, bar a couple of individuals' good service, was a P.R disaster in general..

This bike is an upgrade & back-up I wanted, to my Contessa EQ..

İt's beautifully elegant & reminiscing 70's & 80's Italian supercars, with the curved top tube etc, unlike the unstylish male designs, & I'm male..

İt's excellent, agile, smooth & doesn't struggle against road bikes, & in no way inferior to my previous big brand bikes'..
Awesome Bike...

The standard 29" wheels make sense, unless you do over-excessive manoeuvring..

January 14, 2026
Rated 5 out of 5 stars

Amazing!

Super friendly staff and excellent products. Recently bought a new bike and Max at the Waterloo shop was incredibly helpful in getting me sorted. Couldn't be happier, thanks very much!

January 10, 2026
Rated 5 out of 5 stars

Good solid advice

Good solid advice, no pressure from the team. Helpful from initial discussion through to collection at my convenience a few days later

January 12, 2026

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