Went into the Waterloo shop initially, Alex was extremely helpful. He advised me of the correct size and answered my questions. A few days later I decided to buy online as it was most convenient i... See more
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I’ve had experiences with most of the different Balfe’s Bikes and the folks at Waterloo stand tall amongst the rest. I used a cycle to work vouchers in part to upgrade my gravel bike and the... See more
Really helpful and knowledgeable staff. Great flexibility on the Cycle2Work scheme so I could get the right bike and not be limited by an absolute cutoff at £2k
I recently bought a Specialized Allez E5 from Balfe’s. Overall the experience was very positive and the staff was friendly. There was a sort of delay on the day of bike collection which caused sligh... See more
Company details
About Balfe's Bikes - Waterloo
Written by the company
The Bike Sales and Servicing Specialists.
Founded in 2008, Balfe’s Bikes has 12 bike shops in London and the South East. We stock the world’s best bike brands including Trek, Specialized, Brompton, Whyte, Giant, BMC, Frog and more, plus all the acccessories you would expect.
We are proud to maintain high standards of service in our shops, our workshops and online. View our website for the latest product releases, deals and more to find everything you need to enjoy cycling.
About Balfe's Bikes
Written by the company
- Free Click & Collect
- To our 12 stores across London and the South East
- Free delivery
- Free delivery on all bikes over £500 - Free delivery non-bike orders over £30 (*excluding bulky or restricted items free delivery over £100)
- 0% finance
- Available to help spread the cost via Klarna. Terms & Conditions apply.
- Cycle to Work available
- Vouchers accepted to save 25-39%
- Online service booking
- For our professional workshops
- Balfe’s personal bike delivery
- No unpacking required. Bike built and ready to ride straight away, for local customers
Contact info
69-71 The Cut, Waterloo, SE1 8LL, London, United Kingdom
- 020 4529 7777
4.8
Excellent
937 reviews
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The service was five stars
November 2, 2025
Friendly and efficient service for…
Friendly and efficient service for addressing a broken rear hanger
October 31, 2025
Bought a bike there using the cycle…
Bought a bike there using the cycle scheme. I thought it was going to be a real pain to get sorted, but everyone at Balfe's was super helpful and friendly. 10/10 would recommend to anyone.
October 30, 2025
Excellent customer service as usual
Excellent customer service as usual.
Thanks to the guys at Waterloo
October 25, 2025
Such an easy interaction with gentle
Such an easy interaction with gentle, nice staff, job done, messaged me when it was, good price, easy collection. Just a breezy experience all round.
October 28, 2025
Brake replacement / adjustment
I took my bike in for a repair on my brakes, as they were noisy and spongy. After a couple of hours, I got a call back from the bike technician explaining the issues and the options to fix it. I was kept informed throughout the process, when the parts arrived in etc, and got my bike back in a week's time. Bike rides great and the brakes feel better than before!
Added bonus, the great music that they had in store!
October 17, 2025
Super helpful :)
Popped into the shop on The Cut to get my tyres pumped & seat adjusted on a second-hand bike. I didn't catch his name, but super quick & helpful service :) thank you!
November 1, 2025
Unprompted review
click & collect
I used the click & collect service to order some lights. My order was ready for me when I arrived. All very painless and saved me the delivery charge.
October 22, 2025
Good service but felt rushed at collection
They have always had a very good service and are keen to be helpful and give you the best advice for the requirements you have. The only reason it is not a 5 star review this time, is because when collecting my bike, the team in the shop on that time was in a hurry to dismiss me, and I had to ask for help with the bike fitting, to adjust the handle. It did not feel natural, I had to keep pushing for this service.
October 11, 2025
Excellent Service
Excellent Service
Excellent team at Balfe's. Super helpful with everything helping with every aspect of my order.
Friendly staff always willing to help.
Many thanks!
October 15, 2025
Could have communicated much better…
Could have communicated much better about when my bike would be available for pickup. Yet the work was done well, staff friendly and helpful. Would go back. Just communicate more proactively.
October 18, 2025
May use AI-assist with repliesRead more
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I had a great experience …
I had a great experience with this bike service! The team was professional, friendly, and really knew what they were doing. They quickly found the problem with my bike and fixed it perfectly. The gears and brakes now work smoothly, and the bike rides like new again. The prices are fair, and the communication was excellent throughout the process. I highly recommend this place to anyone who wants quality service and honest people.
October 16, 2025
Reply from Balfe's Bikes - Waterloo
We're happy to hear that you had a great experience! It's wonderful to know our Waterloo team provided professional and friendly service and quickly resolved your bike issues. We appreciate your recommendation and are glad your bike is riding like new again. Kind regards, Balfes Bikes
Quick, warm service
Took my bike the other day for help with a broken basket and received immediate, efficient and friendly help, sorting the issue in no time !
October 7, 2025
Unprompted review
Reply from Balfe's Bikes - Waterloo
We're happy to hear that you received immediate, efficient, and friendly help with your bike basket. Thank you for sharing your positive experience in our Waterloo store; we appreciate your feedback! Kind regards, Balfes Bikes
Reply from Balfe's Bikes - Waterloo
We appreciate your positive feedback! We're happy you were pleased with our polite, efficient, and quick service in our Waterloo store. Kind regards, Balfes Bikes.
Reply from Balfe's Bikes - Waterloo
We're happy to hear that our service and customer focus made your visit to our Waterloo store worthwhile. Thank you for your positive feedback! Kind regards, Balfes Bikes
Cable replacement
I had my front gear cable replaced. The job was completed quickly and they charged me the standard £20 for service and £6 for the cable.
October 2, 2025
Reply from Balfe's Bikes - Waterloo
We appreciate you taking the time to share your experience in our Waterloo store. We're happy to hear that the gear cable replacement was completed quickly and that you found the pricing acceptable. Kind regards, Balfes Bikes
Reply from Balfe's Bikes - Waterloo
We appreciate your positive feedback on our attentive and helpful service; we are glad you had a good experience in our Waterloo store. Thank you for your time. Kind regards, Balfes Bikes
Reply from Balfe's Bikes - Waterloo
We are so glad that our Waterloo store could be helpful and friendly. Thank you for your kind words; we appreciate it. Kind regards, Balfes Bikes
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