Berry Croydon BMW Reviews 

I came to the showroom with no appointment and asked to view an X3. The whole experience was great. There was a real desire to provide excellent service without pressure but in a knowledgeable and efficient manner. My queries were answered honestly and helpfully in a genuine discussion. The car was as advertised in beautiful condition and a test drive arranged immediately. The purchasing my car in part exchange was smooth and fair. Everything about the experience gave me confidence to proceed. It was stress free!

I was sold a new car for my day to day driving. When I called Berry's to ask them to look at the brakes, as they squealed badly, they said this was a feature of the car. Later they said that I had bought a track car and it was not meant for every day driving. I had clearly explained my needs (shopping and gym) to the salesman who recommended the car I bought. They offered to buy it back for 60% of what I bought it for 8 months earlier and less than the trade in value I was offered elsewhere. The manager laughed and suggested I sue them but then wouldn't give me his name. He suggested I should have looked at on line forums and I would have seen that it was a track car. Basically I am meant to trust random strangers on the internet more than him or their salespeople. Well that's actually true. I wouldn't trust any of them.

Extremely Disappointed with BMW Berry Croydon

My experience with BMW Berry Croydon has been nothing short of appalling. I purchased a BMW X5 from this dealership under the BMW Approved Used program, where it was advertised and described as being in “exceptional mechanical and cosmetic condition.” However, within 24 hours of purchase, I discovered major defects, including drivetrain issues, gearbox problems, suspension faults, and a faulty hybrid battery.

These issues were later confirmed by a BMW-authorised service centre, which stated that the defects were pre-existing. Despite my immediate communication with BMW Berry Croydon, they have consistently refused to authorise the necessary repairs under the BMW Approved Used Warranty.

Even more concerning, the vehicle had allegedly passed an MOT inspection prior to sale. Considering the severity of the defects identified shortly after purchase, it is highly questionable how this MOT could have been valid. This raises serious doubts about the dealership’s practices and adherence to proper safety and quality standards.

Throughout this process, I have been treated with complete indifference by BMW Berry Croydon’s management team. Despite numerous documented complaints and communications over several months, they have consistently avoided resolving the issue or taking any responsibility. This behaviour is a blatant disregard for consumer rights, including obligations under the Consumer Rights Act 2015.

I am now left with no choice but to escalate this matter to legal action to recover the repair costs, compensation for emotional distress, and other financial losses. This situation has been both stressful and financially draining.

I strongly advise avoiding BMW Berry Croydon. Their sales practices, post-purchase support, and overall professionalism are far below the standards one would expect from a premium brand like BMW. If you value honesty and quality service, I recommend seeking another dealership.

Husayn Tejani was our sales professional. Utmost, high professional with a disarming style. No drama, only facts. Easy to negotiate with the Berry Croydon team. Quick, easy purchase made. Thx very much. Rob & Shan Johnson

The condition of the car was highly disappointing, especially given that “important checks” were supposedly completed, causing a delay in its handover. The vehicle did not have the agreed-upon mileage, lacked a properly functioning set of keys, and was not fitted with fresh tires as expected. Despite these checks being the dealer’s/centres responsibility, I had to identify these issues myself upon collection. The customer service experience was equally poor as the communication is bad for the most part and to make matters worse, the parking sensors require further review. Lack of accountability as well.

Open and frank conversations, very helpful. Very good experience , would recommend this dealership to anyone looking for new car. Well done Billy Tubbs

I have bought a car from Romarno and Joel of BMW Berry Croydon. Their service is really professional. Both Romarno and Joel are not only helpful. They are so patient to listen my queries and base upon that who have provided me great products that suit me most. Would like to ride on this platform to express my gratitude. They are really great and client obsessed. I will definitely refer my friends who need a car to seek help from Romarno and Joel. Wish Romarno and Joel all the very best in 2025.

What an easy and fantastic experience buying a car from Berry BMW Croydon. Mr Lewis was extremely helpful and knowledgeable in every aspect. A pleasure to do business with. Thank you.

The warm welcome and interaction with Mr. Swayze made buying experience a memorable one, I just went in for a test drive for comparison with a Mercedes E400, despite the fact that the Car I looked at on Website was not available, Swayze some how managed to arrange a test drive, and during the test drive the proactive approach and the right questions on what I am looking for in the Car nailed it, by the end of the journey I had made my mind to buy this Car, Swayze is a professional with an amazing personality and a great sense of humor, a definite asset for the company, I will be more than happy to recommend this dealership to my friends and associates
and I would also like to mention Jordan from the maintenance who helped me setup my service plan, you have a great team, and thank you for an excellent and fulfilling experience

I had an appointment at Berry Croydon to test drive the BMW 8 Series, and the experience was absolutely appalling. From the moment I arrived, I was treated with a shocking level of rudeness and unprofessionalism by the staff.

I was initially directed to a salesperson named Hussain, who began asking about my preferences and when I was planning to purchase. When I mentioned that I was looking to buy in about a month, his response was unbelievably dismissive. He stood up, stated that he had another appointment with someone ready to buy a car, and rudely told me he couldn’t serve me because I wasn’t an immediate buyer.

If that wasn’t bad enough, another salesperson named Muhammad approached me and displayed the same dismissive attitude. Despite both of them just sitting around, I was made to feel like my time and presence didn’t matter. Muhammad told me my appointment had been with someone named Swazy, who couldn’t attend because of her daughter’s illness. He then contradicted himself, claiming I was never actually booked in. The lack of consistency and accountability was beyond frustrating.

This wasn’t my first time at Berry Croydon—I purchased an X5 from this dealership back in 2012, and I was looking forward to another purchase. However, after this experience, I can confidently say I will never return. It’s shocking that a brand like BMW, which claims to prioritize customer experience, allows such dismissive and unprofessional behavior to take place at one of its dealerships.

I traveled specifically for this appointment, only to have my time completely wasted and be treated as though I didn’t matter. If this is how Berry Croydon treats potential customers, it’s no wonder people take their business elsewhere.

This experience was ridiculous, rude, and completely unacceptable. I hope BMW takes this feedback seriously because this dealership is an embarrassment to the brand.

Cara Jones and Isaac Akowuah at Berry BMW made the whole negotiating and buying experience a pleasure - this is the 6th BMW I have bought but the first from Berry Croydon and by far the easiest and most gratifying so far. Their communications have been prompt and efficient and it's been easy to buy from them!

A perfect experience, Tom Durrant was just brilliant, he made the whole process seamless and I couldnt be happier with my new car. Thank you!

Fantastic service and a great car, thanks to the team for getting it ready and prepared for collecting. Husayn in the used car sales department was excellent. Helpful, highly accurate about the car and was just as excited as I was about it!! Highly recommended, would definitely go back to Berry BMW Croydon and Huysan for a new or used BMW. They obviously take the customer experience seriously in my experience. Thanks everyone and good look Toni in joining the team and your new role.

I am writing to formally express my dissatisfaction with the level of customer service I experienced during my visit to BMW Berry Croydon on 7th December 2024. The purpose of my visit was to arrange and complete a test drive as part of my intention to purchase a new car.

Unfortunately, my experience fell far below the high standards I expect from BMW, and I encountered the following issues:

Lack of Professionalism – The staff were unprepared and seemed uninterested in assisting me, despite prior arrangements for the test drive.
Delays and Poor Communication – I had to wait an unreasonable amount of time without any explanation or updates.
Dismissive Attitude – When I raised my concerns, the responses I received were dismissive and unhelpful, leaving me feeling undervalued as a potential customer.
This experience was disappointing, especially as I chose BMW for its reputation for excellence. I was excited about purchasing a vehicle but left feeling frustrated and reconsidering my decision.

I kindly request that you investigate this matter and provide feedback on how such situations will be prevented in the future. I trust BMW values its customers and would appreciate a prompt response.

For your information I have been a customer for 12 years now and the way of service I got today was so regretful of me booking a test and wanted to buying a new car with having such a customer service specially from Hussain the sale person in berry croydon.

When I asked to talk the manager the sales person said let me call the manager for you and after waiting for 20 minutes he came with the new that oh sorry the manager is not in today and we can not give you any service today because we believe you will not buy the car today and It is expensive.

I don’t expect this kind of customer dealing from such a company specially to the person who has been their customer from 2012.

My last 6 cars have been Jaguars, so walking into Berry BMW Surbiton was a big step.
Lonny helped me understand the range of shapes and hone in a shortlist. Further visits to finalise model and test drive followed and a fourth saw me place the order.
Lonny made the whole process smooth and enjoyable. Now I wait for the car…

I am very disappointed and unsatisfied with the specifications of the car and various other issues I encountered with the salesperson. Their was unprofessional and fit the unfortunate stereotype of a "dodgy car salesman."

After communicating with the manager, he attempted to resolve some of the issues, but I still ended up with the wrong rims on the car. I was supposed to receive a glass finish, but instead, I got a Matt finish, despite being promised otherwise.

Having been a loyal BMW customer for over 20 years, I am truly disappointed with the treatment I have received this time. I ordered the car over six months ago, and it still isn't correct. It feels as if they simply picked up a car from somewhere and tried to modify it to match my order. At this point, I feel it would have been easier to just walk into the showroom and take any car off the lot, as it seems pointless to order a car with specific specifications only to not receive what was promised.

After sending an email to both the manager and the salesperson regarding the situation, I have yet to receive a response. It is frustrating that my concerns have gone unanswered.

This showroom is unacceptable, and I do not think I want use them again!

Extremely knowledgeable team, pleasure to work with. Whilst buying my first BMW I received a professional support from Isaac and Joseph. They have furnished me with all information I needed, answered all my questions. I would highly recommend.

Unfortunately was lied to about the spec of car and many other things by sales person Billy Tubb

Very unprofessional and fits the horrible cliche of “dodgy car salesman”

Then after communicating also was insulted by manager who discriminated against me and my disabilities.

Would like to make formal complaints however manager stated he was not going to respond to me via email or in writing

Disgusting showroom will never use them again!

I would like to thank Berry Croydon for an excellent experience.

Yesterday, I had ordered a brand new car and was advised and assisted with my purchase by Shaquille Green who I have purchased a vehicle from previously. Shaquille had taken his time and had shown his good knowledge when taking me out on two test drives which helped with making my final decision. I was also given the opportunity to meet the business manager Issac Akowuah, who understood my preferences and needs, which then lead to what I believe is the best result.

Finally, I would like to thank the entire staff at Berry Croydon for always giving an accommodating experience.

Order my new m3,from bmw croydon.Exceptional customer service from Isaac Akowuah very friendly and took his time to explain and make for me everything easy.