Blue Nile Reviews 1,500

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 460 reviews, reviewers had a great experience with this company. Customers are really happy with the quality of the products, often describing them as exceptional and exactly as pictured online. People frequently praise the staff for their helpfulness, knowledge, and professionalism, making the shopping experience enjoyable. Many also appreciate the elegant packaging and the overall ease of online shopping. However, some customers were dissatisfied with the customer service, mentioning issues like unhelpful representatives, slow responses, or being disconnected. A few people also experienced problems with delivery, noting delays or incorrect items being sent. There were also occasional concerns about product design, with some items not meeting expectations or having functional issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product. Many reviewers praise the quality, beauty,... See more

Quality

Consumers generally express satisfaction with the quality of products, often describing them as exceptional,... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praised the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for their... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers praise the quick and on-time delivery,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The ring was beautiful with very quick shipment and immediately took my payment. The problem is the return process. Shipped the ring back was received on December 30 not actually credited with it bein... See more

Company replied

Rated 4 out of 5 stars

I got these sterling huggie earrings for everyday wear. They look great but they are hollow on the inside. For almost no additional material costs, they could be better if they were made solid throug... See more

Company replied

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Excellent Customer Experience!

I had such a wonderful experience and would highly recommend Blue Nile to anyone looking to buy a quality piece of jewelry. The customer service was top notch. I was able to chat live with an expert and get immediate assistance for accurate sizing information. I even had to return my first ring and that experience was also excellent. 5+ stars!

April 13, 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Sarah! We are so happy to hear you had an amazing experience with our team!

Rated 1 out of 5 stars

Urgent Concern Regarding Diamond Purchases and Missing GIA Inscriptions


I am writing to report a very concerning experience with my recent diamond purchases through Blue Nile.
My first order was for a 1.06 carat diamond, which I arranged to pick up in-store. During the appointment, the staff attempted to locate the GIA inscription on the diamond but were unable to find it, even after several hours of inspection.
Due to this issue, I agreed to replace the stone with a larger 1.21 carat diamond. However, the same problem occurred again. During the second visit, I agreed to return to the store after the staff made calls to confirm the location of the inscription on the diamond. Despite this additional effort and follow-up, the staff still could not locate any inscription on the stone, even though the accompanying certificate indicates that it should be inscribed.
This repeated issue has significantly impacted my confidence in the accuracy and quality assurance of the products I received. At this point, I am requesting a clear explanation for why the GIA inscriptions could not be found on either diamond, as well as verification of the authenticity of both stones.
I would appreciate a prompt response addressing the following:
Confirmation that both diamonds match their respective GIA certificates
An explanation for the missing inscriptions
Independent verification of the stones’ authenticity
The steps Blue Nile will take to resolve this issue
Given the seriousness of this matter, I am seeking a resolution as soon as possible.

March 21, 2026
Unprompted review
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Reply from Blue Nile

Hi Minh, thank you for sharing your feedback and we apologize for any concern during your recent experiences. The diamond you selected has a laser inscription on the girdle in the same location that your setting design requires a prong. This is likely causing the inscription to be hard to see, though rest assured each diamond is inspected by our gemologist team multiple times while in our care. Our customer care team will be happy to assist you moving forward with your dream ring!

Rated 5 out of 5 stars

The representative that I worked with…

The representative that I worked with was very helpful and took great care of us picking out an engagement ring

March 21, 2026
Unprompted review
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Reply from Blue Nile

Thank you Dillon! We are delighted to know you had a wonderful experience with our team. We cannot wait to 'wow' you again!

Rated 5 out of 5 stars

It was very nice

April 7, 2026
Unprompted review
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Reply from Blue Nile

Congratultions Sean! We appreciate you choosing Blue Nile for such a special purchase!

Rated 3 out of 5 stars

Had to return for Repairs

Received ring and after 3 days a diamond fell out. Had to return for repairs. Really disappointed and makes me wonder of the overall quality of the ring.

Received an update. Inspection of the ring is taking 3-4 weeks and the repair turnaround time is 4-6 weeks. This is an almost $30k ring. Very frustrating.

April 19, 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing additional details about your purchase. We sincerely apologize your ring needed services so soon, and we value that those improvements are made with care. We look forward to having your ring returned to you as quickly as possible!

Rated 1 out of 5 stars

I purchased diamond earrings and the…

I purchased diamond earrings and the backs never worked. My studs kept falling out. I tried endlessly to get them to replace them. When I finally got someone to call me they said it would cost $800 to fix it. I explained they were always insecure and never worked. The answer I got was- we buy in bulk and customer service isn’t our thing. I will never buy anything from them again!

April 8, 2026
Unprompted review
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Reply from Blue Nile

Thank you for reaching out to us Marlene! We apologize for any frustration caused during your recent interactions. We would be happy to assist you with inspection services on your earrings to see what repairs are available. It appears the price quote you were provided includes purchasing a new pair of earring mountings for your diamonds. Our customer care team will be reaching out soon to offer further assistance.

Rated 5 out of 5 stars

Wonderful experience for the Second…

Wonderful experience for the Second time. Amazing work and piece of Jewelry.
Quality exceptional

April 6, 2026
Unprompted review
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Reply from Blue Nile

Welcome back Kevin! We are honored you returned to us for another gorgeous selection!

Rated 5 out of 5 stars

Customer service

Customer service, quick shipping, had to ship it back immediately for a size change, and they made it right, and received the replacement within 2 weeks.

April 10, 2026
Unprompted review
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Reply from Blue Nile

Thank you Caitlin! We are thrilled to hear that your resize experience was a breeze!

Rated 1 out of 5 stars

Stay away

Stay away, there are way better places to purchase jewellry. I bought diamond studs, within a few months the back fell apart, and they offered no help even though they say lifetime warranty, it's a complete lie. they are rude, products is crap and I will never shop there an ensure no one else does either.

April 23, 2026
Unprompted review
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Reply from Blue Nile

Thank you for reaching out about your earrings Rose! We are sorry to hear your earring backing is in need of replacement. Our customer care team has offered to assist you with these services, and it will require that your earrings are shipped back to us so we can ensure the new backing is a proper fit. A member of our team has reached out to offer further assistance and we look forward to hearing from you again soon!

Rated 5 out of 5 stars

It was a family affair

It was a family affair. We are so grateful to Michelle's patience and expertise in helping me find my pieces. Love that we have a showroom close to us! Definitely recommend Blue Nile in Paramus!

March 30, 2026
Unprompted review
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Reply from Blue Nile

Thank you Carmen! We are delighted to hear you and your family have had a wonderful experienc with Michelle!

Rated 1 out of 5 stars

Not a good company to make expensive purchases from

First, it's hard to buy expensive bridal rings online. Customer service assured me I could try it and return it within 30 days. After a couple weeks I returned one ring and was told it showed heavy wear so the return was denied. How does a platinum ring show heavy wear in a couple of weeks? They also said there is prong wear- on a ring thats only a couple weeks old? Makes you wonder if they are shipping out used jewelry and then using that to deny returns. As an aside- the sapphires they use are really poor quality- dark and inky- not at all whats shown online which of course is non returnable due to engraving. But, my biggest issue is that I have zero trust in this company because their agents tell you one thing but they don't actually stand behind it. No one wants to look at their hand and be reminded of the shady company that made an important purchase gross. Well made platinum rings don't simply heavily wear from being on a finger a couple hours a day over a 2.5 week period. That's either terrible quality or terrible business practices. Update: was ultimately refunded but trust in this company is gone which is a bummer cause I would preferred an exact match for the 2nd 1 carat anniversary band.

April 17, 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing details about your purchase. To qualify for a return, items must be shipped back within 30 days in new/unworn condition. We value your feedback and see that a member of management will be assisting you further with your request.

Rated 5 out of 5 stars

Great experience overall

Great experience in the website, very complete and user-friendly. The delivery was earlier than expected and everything went well. The quality of the presentation and the ring (diamond and setting) was top notch. Excellent experience overall.

March 20, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Patricio! We are delighted to know you love your ring and that you had an amazing experience!

Rated 5 out of 5 stars

Excellent options to choose from

Excellent options to choose from. Fast shipping. Highly recommend. Easily found the gift I was looking for. Secure checkout.

March 22, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Shawn! We love knowing you found the perfect gift and it was a breeze!

Rated 3 out of 5 stars

Good, unit it wasn't...

The purchase experience was traditional, fine. Shipping was quick. I was happy with the items I purchased for our anniversary. However, the bracelet I selected had a defect with the clasp. 2 days after giving it to my wife, the bracelet came undone and fell off her wrist during normal use. We backtracked for hours and never found it. Do better than me, make certain you read the reviews on the item you select!

March 30, 2026
Unprompted review
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Reply from Blue Nile

Hi Nick, thank you for choosing Blue Nile for your anniversary. We are truly sorry to hear that your wife's bracelet was lost. While we are unable to replace lost or stolen items, our customer care team welcomes the opportunity to assist you with any questions or concerns regarding a new gift.

Rated 5 out of 5 stars

Excellent Customer Service

Blue Nile consistently delivers excellent customer service. The staff is always helpful, responsive, and genuinely attentive to my needs. Every interaction has been smooth and efficient, and I always feel well taken care of. Highly recommend working with their team!

March 9, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Clayton! We could not be happier to hear how amazing your experiences have been!

Rated 3 out of 5 stars

Cheap quality for big money

Spent $4,500 on an engagement ring that had a socket twist up and out of place after only 3 months of wear. Extremely disappointed in a company that has such (unwarranted) good reviews. Take your money elsewhere!!!!! It's not worth the disappointment of poor quality or the cost they'll charge you to fix their mistake.

January 16, 2026
Unprompted review
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Reply from Blue Nile

Hi Elijah, thank you for choosing Blue Nile for your engagement ring! We are sorry to hear your ring is in need of repairs, and our first step will be performing a full inspection to determine the services your ring needs. Our team would love to help and will be in touch soon to offer further assistance.

Rated 5 out of 5 stars

Incredibly helpful and attentive even…

Incredibly helpful and attentive even though my purchases were not high dollar. Kassandra was exactly what I always hope for when dealing with any company. Personal service at its best.

April 3, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Dana! We are so glad to hear you loved your experience with Kassandra, she is a true 'gem'!

Rated 2 out of 5 stars

I needed to return the item to have the…

I needed to return the item to have the band changed. I was given conflicting information and needed to keep following up. The process was beyond frustrating.

February 9, 2026
Unprompted review
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Reply from Blue Nile

Hi Susan, thank you for your feedback and we sincerely apologize for any frustration during your experience. If you have any additional questions or concerns regarding your exchange please do not hesitate to contact our customer care team.

Rated 5 out of 5 stars

My wife absolutely loves the bracelet

My wife absolutely loves the bracelet. When writing this review I asked her "did we like it?" And her only reply was "10/10 I love it"

March 14, 2026
Unprompted review
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Reply from Blue Nile

We love this! Thank you for sharing Dan, we could not be happier to know your wife loves her bracelet!

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