Blue Nile Reviews 1,500

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 460 reviews, reviewers had a great experience with this company. Customers are really happy with the quality of the products, often describing them as exceptional and exactly as pictured online. People frequently praise the staff for their helpfulness, knowledge, and professionalism, making the shopping experience enjoyable. Many also appreciate the elegant packaging and the overall ease of online shopping. However, some customers were dissatisfied with the customer service, mentioning issues like unhelpful representatives, slow responses, or being disconnected. A few people also experienced problems with delivery, noting delays or incorrect items being sent. There were also occasional concerns about product design, with some items not meeting expectations or having functional issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product. Many reviewers praise the quality, beauty,... See more

Quality

Consumers generally express satisfaction with the quality of products, often describing them as exceptional,... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praised the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for their... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers praise the quick and on-time delivery,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The ring was beautiful with very quick shipment and immediately took my payment. The problem is the return process. Shipped the ring back was received on December 30 not actually credited with it bein... See more

Company replied

Rated 4 out of 5 stars

I got these sterling huggie earrings for everyday wear. They look great but they are hollow on the inside. For almost no additional material costs, they could be better if they were made solid throug... See more

Company replied

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

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Rated 4 out of 5 stars

Needs more sizing options

Blue Nile is great, prices are fair, just tough for sizing. When you order a ring, knowing it will not fit, it is frustrating.
I ordered my wedding band (groom), and had went to multiple box stores to try on rings. I knew I was a 8.25 ring size.
Blue Nile does not carry quarter sizes, so it is difficult to know you are ordering something that needs to be resized.
Additionally, the style I selected was indicated as a ring that could not be resized by Blue Nile.
I did call and ask for a potential solution, but there was no clear solution.
Still a good experience, but I do now need to pay to have my ring resized, which can be frustrating.

March 15, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Levi, thank you for choosing Blue Nile for your wedding band. We would love to assist you with the perfect fit, please contact our customer care team for further assistance. We look forward to hearing from you soon!

Rated 3 out of 5 stars

I didn’t receive any paperwork about…

I didn’t receive any paperwork about the diamond ring I bought.two bracelets after payment took a month to arrived, even m chatting many times complaining and asking to expedite the transaction.

March 26, 2026
Unprompted review
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Reply from Blue Nile

Hi Rosa, thank you for sharing your feedback and we are sorry to hear this has been your experience. Many of our jewelry is made to order and we appreciate your patience while we crafted your bracelets. If you are still needing copies of your paperwork please reach out to our customer care team, we would love to assist you!

Rated 1 out of 5 stars

Not worth it

Not worth it : the item is way too tiny to be the 1/2 carat the online information claims it is

March 24, 2026
Unprompted review
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Reply from Blue Nile

Hi Snesha! We appreciate your feedback and apologize for any confusion with your necklace design. This piece features 1/4 carat total weight of diamonds, spread across 11 stones. We hope you love the overall design and our customer care team is happy to assist you with any further questions.

Rated 4 out of 5 stars

Wonderful quality of the items…

Wonderful quality of the items purchased. Easy order process. Return process could use re-engineering.

March 20, 2026
Unprompted review
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Reply from Blue Nile

Thank you for your feedback Jim! We are making active updates to our return and exchange process to better the experience for our customers. We hope to have the pleasure of assisting you again in the future!

Rated 5 out of 5 stars

Smily emeralds.

I had a great experience with Blue Nile. The shipping was incredibly fast—I received my ring within just 2 days of ordering.

The ring looks exactly like it did in the pictures, which is always a relief when buying jewelry online. The emeralds are absolutely beautiful and truly make me smile every time I look at them.

March 19, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Yulia! we are thrilled to know you absolutely love your ring!

Rated 1 out of 5 stars

They are a scam and their warranty is a…

They are a scam and their warranty is a scam

April 6, 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your contact details Robin. A member of our customer care team will reach out soon to offer further assistance.

Rated 5 out of 5 stars

Great customer service

Great customer service, ease of navigation, quick turnaround.

March 5, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Alex! We are happy to hear you had an overall amazing experience!

Rated 5 out of 5 stars

Excellent consultants

Excellent consultants and the ring is just a beauty.

March 18, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Ronnie! We are happy to hear everything went perfectly!

Rated 5 out of 5 stars

Great experience with Blue Nile

Great experience with Blue Nile. The price vs quality is very good, shipping is super fast and communication is great.

March 11, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Zyulka! We are so happy to hear you are loving your new jewelry!

Rated 1 out of 5 stars

Horrible exchange process

I had an exchange order that took nearly 3 months. I had to follow up many times via email and chat over that period, and was being told that it was awaiting review. BlueNile still had my money and now my product the whole time. I finally had to threaten (multiple times) to file complaints with my credit card company for someone to actually ship my replacement order. I am a very reasonable person - I understood that there may be a slightly longer than expected wait due to holiday return volume. I was told originally that it could be up to 1 month - 3 is completely insane. It is unfortunate because your products are high quality, but I will not make any purchases from BlueNile in the future.

March 13, 2026
Unprompted review
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Reply from Blue Nile

Hi Sarah, thank you for your feedback and we sincerely apologize for any frustration during your exchange experience. We recognize that our processing times after the holiday season were too long and we have made changes to improve the return and exchange process. We hope to have the pleasure of assisting you again in the future.

Rated 2 out of 5 stars

Beauty can have a problem.

Firstly, for a pair of earrings listed online, I am unclear why I had to wait 2.5 weeks for them to be shipped Secondly, I ordered cushion cut earrings, which should have a square-ish shape. I did not study the stones exact dimensions before purchase, and one of them is clearly rectangular, even though they have identical carat weights (it’s cut is shallower). Because my earlobes are slightly different sizes, I thought this would work, but almost 3 weeks later I am not 100% satisfied with the look. In not exactly sure what to do, but thinking of heading to retail location for options.

March 11, 2026
Unprompted review
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Reply from Blue Nile

Hi Wendy! Thank you for choosing Blue Nile for your new earrings. Your earrings were made to order as you selected your own cushion diamonds from our loose inventory. The stones are minutely different in measurements which is why you can see a subtle difference in their shapes. Our customer care team will be reaching out to you very soon to offer further assistance!

Rated 5 out of 5 stars

Super easy process

The quality and price are beyond compared. I have now purchased three rings that I customized, and each one is more beautiful than the next. If there is a result I am not happy with the return/exchange process is simple. Highly recommend Blue Nile

April 2, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Lynda! We love knowing you have several gorgeous pieces from our collections!

Rated 1 out of 5 stars

Blue Nile cannot improve

Blue Nile cannot improve, because they are Giant, they don’t care the regular customers

March 2, 2026
Unprompted review
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Reply from Blue Nile

Hi Sutharsan, thank you for choosing Blue Nile and we are sorry to hear of your recent experience. We value you continuing to choose us for your jewelry and our customer care team would be happy to assist you with any further questions or concerns.

Rated 1 out of 5 stars

Their Payment provider got hacked!! All my data exposed.

Blue Nile made a written promise to me after a data breach compromised all my personal and payment information in 2022. Their SVP Michael Hopkins personally emailed me to apologize and offered a $250 credit, and an explicit written commitment that when I returned to buy wedding bands, I would receive additional discounts on top of that credit.

That moment has now arrived. I am getting married and was ready to spend a significant amount on a 3ct band with them. Instead of honoring their commitment, Blue Nile's customer service told me there was no record of any agreement, kept their promise to offer the $250 but nothing further.

That was weeks ago. No email. No call. Complete silence and now follow up

Let me be clear: this is not a misunderstanding. This is a written commitment from a senior executive that Blue Nile is simply choosing not to honor because the person who made it no longer works there. That is not how accountability works. That is not how trust works.

I was a loyal customer who dealt graciously with a serious data breach. I gave them the benefit of the doubt. I came back ready to spend again. And they ghosted me. Please spend your money somewhere else

March 30, 2026
Unprompted review
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Reply from Blue Nile

Hi Marcus, thank you for your feedback. We sincerely apologize for any disappointment during your recent experiences with our team. We have forwarded your feedback and a member of management will be assisting you further.

Rated 5 out of 5 stars

Service was really amazing

Service was really amazing. I really appreciated Nikko at the Houston Location. She really went the extra mile to help us make sure we were selecting the right diamond. Best part was that we never felt pressured to raise our budget. This honestly made Blue Nile the best jewelry company we have ever shopped at.

February 13, 2026
Unprompted review
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Reply from Blue Nile

Congratulations! We are so happy to hear your experience was amazing! Thank you for your kind feedback for Nikko as well.

Rated 1 out of 5 stars

I would never buy anything from them

I would never buy anything from this company! I bought my wife a tennis bracelet for her birthday. It was too large so we took it back to have it resized. They said we could not have it resized until after 60 days because we purchased a care plan. After the 60 days, it would take a minimum of six weeks to have it shortened. We took it back home to think it over and eventually brought it back to the store for a refund since we were well inside our 30 day refund period. Now they’re telling me it could take five weeks for them to issue a refund as it needs to be sent to New York and verified. They actually sent it off but then sent me an email with a UPS label to send it. I don’t think the left hand knows what the right hand is doing. They even acknowledged with a email that they have received it but told me it would be 4 to 5 additional weeks until they can issue a refund.Their customer service is the worst. Even the lady who helped us in the store said that she does not agree with how they operate. It amazes me that they even have customers. I will never ever ever walk into another blue Nile store. Buyer beware. If you ever need something done to your jewelry, it’s going to take months. No wonder they never have anybody in the store when I’ve ever walked by. It’s because of the poor customer service.

March 23, 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback. We apologize for any disappointment with the policies for resizing under our extended warranty. We see that your order was processed for return swiftly and your funds are on the way. We hope to have the chance to work with you again in the future.

Rated 5 out of 5 stars

Smooth shopping experience

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us understand the timeline for delivery.

February 14, 2026
Unprompted review
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Reply from Blue Nile

Thank you very much for your kind feedback! We are delighted to hear you had a great experience with Megan!

Rated 5 out of 5 stars

Great service

Great service, greater product

March 6, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations David! We are so happy to hear your experience has been wonderful.

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