Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more
Company replied
Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more
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Although I ordered my laptop quite late in the day, it still arrived as stated the following day. With a bit of apprehension, I decided to opt for a refurbished Mac, but unsure of what to expect! I n... See more
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Company details
Information provided by various external sources
Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.
Contact info
Neptune Way, HD2 1UA, Huddersfield, United Kingdom
- www.buyitdirect.co.uk
4.1
Great
14K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Appliances Direct speedy service and delivery
Dealing with Appliances Direct was seamless and delivery was within one working day which was excellent. Product as described.
July 8, 2026
Reply from Buy It Direct
Hello,
Thank you for sharing your positive experience with Appliances Direct! We are delighted to hear that your shopping experience was seamless and that your delivery was speedy, arriving within one working day. It's great to know that the product met your expectations as well.
If you're ever in need of laptops, we recommend visiting Laptops Direct for a wide selection of options.
Best regards,
Mark
Terrible communication for two, no show, delivery dates
I purchased a BBQ on 28th June and received the following email; We like to keep you in the loop with important updates, so here's a note to say we've dispatched your order (57276557). It's due to be delivered on Tuesday 30th June 2026.
This did not arrive. At 5.53pm I received the following; Hello Anita,
I hope you are well.
Upon checking, the delivery has failed for this order.
Can you please confirm your preferred redelivery date so we can book it for you?
We look forward to hearing from you.
Kindest regards,
Madel
I responded that night with; Hello Madel,
I received no text, call or email. I have been home. Could this be delivered tomorrow or Friday? Please use my phone number incase I'm in the garden or bathroom.
On the 3rd July I received the following; Hi Anita,
Thank you for getting back to us.
We apologise for any inconvenience and frustration caused by the failed delivery.
Your delivery has now been rebooked for 06/07/2026, which is the earliest available date.
We also have your phone number on the order, so our courier will be able to contact you regarding the delivery.
If there’s anything further we can assist you with, please don’t hesitate to let us know, we’re here to help.
Kind regards,Ellen
It never arrived, I received an email confirming the item would arrive between 08:00 and 12:04. I waited then began enquiries from 12.30pm which weren't answered until midnight!
When I responded with the details they requested as the couldn't find my order, they went silent again. I have now cancelled the order as the dates keep being pushed and there is little to no communication. There is a number you can call but it is at premium rate and I spent almost £5 on hold. Be very wary of this company.
July 7, 2026
Unprompted review
Reply from Buy It Direct
Hi Anita,
Thank you for your review.
Please accept our sincere apologies for the repeated delivery failures and the lack of communication you experienced. We understand how frustrating it must have been to wait on multiple occasions, receive delayed responses to your enquiries, and ultimately have to cancel your order after the delivery dates continued to be pushed back.
We appreciate you taking the time to share your experience, and your feedback will be reviewed internally and shared with the relevant teams to help improve our delivery process and customer communication.
Kind Regards,
Dyann
Terrible customer service - avoid at all costs
Terrible customer service - avoid if you can.
My experience with this company was extremely disappointing. The customer service call centre is based in the Philippines. The staff I spoke to were polite, but unfortunately the service itself was very poor.
I had to request a callback three separate times, and none of those requests were honoured. It was only on my fourth attempt that I finally received a call from someone in an England-based contact centre. Communication throughout the process was slow, with significant delays in responses and updates.
Due to the ongoing lack of communication and poor customer service, I requested that my order be cancelled. Rather than calling me to discuss or resolve my concerns, a customer service representative named Rahem simply cancelled the order. When I later asked for the order to be reinstated, I was told this was not possible at the original agreed price and that it would now cost an additional £1,000.
Overall, the customer service was unacceptable. Callbacks took far too long, communication was poor, and there was little effort to resolve issues or retain my business. While the prices may initially seem competitive, the level of customer service simply does not justify the frustration. Avoid buyitdirect at all costs. Prices may look good but customer service is farcical.
July 6, 2026
Unprompted review
Reply from Buy It Direct
Hi Charlotte,
Thank you for your review.
We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.
We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.
Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?
Kind regards,
Dyann
LG Split AC unit missing parts
This is the second time I've purchased this same AC unit from this company. Last week I ordered directly from their website, but it arrived missing the outdoor unit side cover and the interconnecting power cable, so I had to return it. I assumed it was a one-off issue, but this unit has exactly the same missing parts. It cannot be installed as supplied. Very disappointed, and I've had no response from customer support so far.
Update : I have now received a partial refund to source the missing parts. Thank you
July 6, 2026
Unprompted review
Good quality goods at great prices
Good quality goods at great prices, delivery was 11 days ahead of booked and communication and customer service was excellent, will definitely purchase from them again if/when required in the future! Thanks!
July 4, 2026
Reply from Buy It Direct
Hello,
Thank you for taking the time to share your positive experience with us! We are delighted to hear that you found our goods to be of great quality and at competitive prices. It's fantastic to know that your delivery arrived well ahead of schedule and that you were pleased with our communication and customer service. We look forward to serving you again in the future!
Best regards,
Lee
Reply from Buy It Direct
Thank you for your positive feedback on our excellent communication throughout your experience with us. We strive to keep our customers informed every step of the way. If you ever need anything else, feel free to visit Appliances Direct for a wide range of home appliances.
Take care!
Lee
I haven't received my product (fridge…
I haven't received my product (fridge and freezer) and haven't been given updates on when they plan to deliver
July 2, 2026
Reply from Buy It Direct
Hi D A Steel,
Thank you for your review.
Please accept our sincere apologies for the delay in delivering your fridge freezer and the lack of updates regarding your order. We understand how frustrating this might have been.
We did speak to you regarding this and arranged for a replacement order to be delivered on 06/07.
We appreciate you taking the time to share your feedback, and it will be reviewed internally to help improve our delivery service and communication.
Kind Regards,
Dyann
DPD Delivery was very bad
DPD Delivery was very bad.
Driver blatantly lied that he attempted delivery
July 2, 2026
Reply from Buy It Direct
Hi,
Thank you for your review.
Please accept our sincere apologies for the poor delivery experience. We understand how frustrating this might have been.
Tracking shows that your order was delivered today.
We appreciate you taking the time to share your feedback, and your comments will be reviewed internally and passed to the relevant team to help improve our delivery service.
Kind Regards,
Dyann
Kind Regards,
DYann
Easy and speedy
Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratch theirs heads and therefore run up call-out fees, we decided to go new. We had had a tumble dryer through the same system last year so we were expecting something similar. It was even better. We ordered the washer and included the full installation, removal of the old washer and taking away of the rubbish. It was available for delivery 3 days later just after the weekend. We had 2 confirmation emails in the meantime and the guys arrived at 8.30am on the day and were gone by 9.00am. Brilliant. Everything working and the washing hadn't even built up.
July 1, 2026
Reply from Buy It Direct
Dear Customer,
Thank you for sharing your experience with us! We are delighted to hear that you had a seamless and efficient service when purchasing your new washer from us. It's great to know that the installation process, including the removal of the old washer and rubbish, was hassle-free and completed promptly by our team.
If you ever need any more household appliances, we recommend visiting Laptops Direct for a wide range of options to suit your needs.
Best regards,
Lee
Very helpful on the phone all queries I…
Very helpful on the phone all queries I had resolved very quickly. No hesitation should I wish to use them again as l know it will go swimmingly.
June 29, 2026
Reply from Buy It Direct
Hello,
We are delighted to hear that you had a positive experience with resolving your queries quickly over the phone. We are thrilled that you are considering using our services again with confidence. If you ever need assistance in the future, we recommend visiting Laptops Direct for a wide range of laptop options.
Best regards,
Ivy
all went well no issues
May 9, 2026
Reply from Buy It Direct
Thank you for sharing your positive experience with us! We're delighted to hear that everything went smoothly for you. If you ever need anything else, feel free to visit Appliances Direct for a wide range of home appliances.
Take care!
Lee
I bought a fridge freezer that cost…
I bought a fridge freezer that cost over £600. It lasted 14 months then they did everything possible to refuse repair under the 2015 consumer rights act. Avoid as most reviews on other sites only rate them less than 2/5.
June 30, 2026
Unprompted review
Reply from Buy It Direct
Hi Jo,
Thank you for your review.
We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.
We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.
Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?
Kind regards,
Dyann
Useless Company
Bought myself a new phone, paid for next day delivery, waited and waited for a dispatched email and an out for delivery email and i got nothing. Rang customer service and asked where it was me they said it was out of stock, i never got a notification or anything to say that it was out of stock and was left completely unaware of this. I am very disappointed, i didn’t get offered my £10 back for next day delivery and didn’t get an apology.
Terrible won’t be using them again.
June 24, 2026
Reply from Buy It Direct
Hi,
Thank you for your review.
Please accept our sincere apologies for the delay with your order and the lack of communication regarding your phone being out of stock. We understand how frustrating this might have been.
Tracking shows that your order was delivered on 26/06. We refunded the delivery fee today as an apology. The funds will clear in your account within 3-5 working days of it being processed.
Please be assured that your feedback has been reviewed internally.
Kind Regards,
Dyann
They sent the wrong instructions
They sent the wrong instructions, then sent an email which would't open, got there in the end by watching a utube video.
June 26, 2026
Reply from Buy It Direct
Dear Customer,
We are sorry to hear about the inconvenience you experienced with the instructions and email. We're glad to hear that you were resourceful and found a solution by watching a YouTube video.
If you ever need assistance in the future, we recommend visiting Laptops Direct (laptopsdirect.co.uk) for a wide range of laptops and tech products.
Best regards,
Lee
Reply from Buy It Direct
Thank you for your positive feedback! We're delighted to hear that you are happy with the item you purchased, the reasonable price, and the fast delivery. If you're looking for more great deals, we recommend checking out Appliances Direct for a wide range of appliances.
Best regards,
Molly
I have to say I was highly impressed
I have to say I was highly impressed, I ordered the BBQ on Friday 1:30pm and it was delivered by 11am on Saturday, exceptional service!
June 29, 2026
Reply from Buy It Direct
Dear Customer,
Thank you for sharing your positive experience with us! We are thrilled to hear that you were highly impressed with the quick delivery of your BBQ. Providing exceptional service is always our priority, and we are delighted that we could meet your expectations.
If you ever need anything else, feel free to visit Laptops Direct for a wide range of electronic products.
Best regards,
Lee
Delivered as arranged
Delivered as arranged, installed quickly - it works and registered
Happy customer
June 26, 2026
Reply from Buy It Direct
Hello,
We are delighted to hear that your order was delivered as arranged and installed quickly. It's great to know that everything is working well and has been registered successfully. Thank you for sharing your positive experience with us!
If you ever need any more products, we recommend visiting Appliances Direct (appliancesdirect.co.uk) for a wide range of appliances to choose from.
Best regards,
Lee
Follow up review to what has been a…
Follow up review to what has been a awful experience with buy it direct from start to finish have attached return label for dpd collection 29/06/2026 I have had the time to look at the packing it is in awful condition with no base to the box it remains as it arrived untouched in the frankly falling apart box we're has it been before me? This is just another element of a very sorry affair from a company who I genuinely believe do not give a dam about product care customer care genuinely any dam care .
June 28, 2026
Unprompted review
Reply from Buy It Direct
Hi Philip,
Thank you for your review.
Please accept our sincere apologies for the disappointment following your experience with your order and return. We appreciate you sharing your further concerns regarding the condition of the packaging and how this has affected your confidence in the product and our service.
We carefully review customer feedback internally and ensure it is shared with the relevant teams to help improve our products, packaging, and overall customer experience.
Kind Regards,
Dyann
Scam / Cowboys avoid
Pay for next day saturday delivery get the below 1 hour after they close stating we wont get it tomorrow, we wont know anything else until Monday (3 days later) and we cant even contact them...
Scam company time to raise a charge bac
This is for an order in excess of £1k aswell.
"We're really sorry about the delay. We are investigating the problem with your order and will update you with a new delivery date by 3pm on 29/06/2026. Unfortunately, your order won't be delivered tomorrow."
June 26, 2026
Unprompted review
Reply from Buy It Direct
Hi Joe,
Thank you for your review.
We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.
We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.
Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?
Kind regards,
Dyann
Reply from Buy It Direct
Thank you for the fantastic feedback! We're thrilled to hear that you had a great experience with our on-time delivery service. Your recommendation means a lot to us! If you ever need anything else, feel free to visit Laptops Direct for a wide range of laptop options.
Take care!
Lee
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