Buy It Direct Reviews 

14,029
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 738 reviews, reviewers had a great experience with this company. Customers frequently highlight the excellent delivery service, noting that items often arrive quickly, are well-packaged, and that staff are polite and communicative. Consumers also praise the competitive pricing, often finding superb value and brilliant deals that are considerably cheaper than other retailers. However, some customers noted issues with product quality, receiving damaged or faulty items. Some people were dissatisfied with service aspects like unhelpful delivery staff or poor installation, and faced difficulties resolving returns. A few reviewers also reported order problems, such as failed next-day deliveries or items not arriving as expected.

What people talk about most

Delivery service

People report positive experiences with delivery service, often praising promptness and good communication.... See more

Product

Customers had ambiguous experiences with product quality and functionality, with some expressing significant... See more

Service

Reviewers highlight ambiguous aspects of service, with many praising the excellent and efficient service,... See more

Order

Consumers find the ordering process to be ambiguous, with experiences ranging from excellent to highly... See more

Price

Reviewers mention positive feedback about price, with many finding products at considerably cheaper or... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied

Rated 5 out of 5 stars

Although I ordered my laptop quite late in the day, it still arrived as stated the following day. With a bit of apprehension, I decided to opt for a refurbished Mac, but unsure of what to expect! I n... See more

Company replied


Company details

  1. TV store
  2. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

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1-star

Asks customers to review

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4.1

All reviews

(14,029)

715 reviews in the last 12 months

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Rated 1 out of 5 stars

A terrible experience with their claims team

A terrible experience with their claims team. I bought some furniture and damage was caused to the property which I was blamed for. I requested compensation to pay for damages, however my emails have been ignored by Mr Monuar Rahman. Terrible and unprofessional service. Avoid at all costs

May 11, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Fahima,

Thank you for your review.

Please accept our sincere apologies for the experience you have had regarding the reported property damage and the communication surrounding your compensation request. Understandably, this is frustrating.

As property damage claims are handled by the delivery provider, you would need to contact the courier directly regarding any damage caused during delivery.

We review customer feedback internally and share it with the relevant teams to help improve our service.

Kind Regards,
Dyann

Rated 3 out of 5 stars

Online ordering very straightforward

Online ordering very straightforward. I decided to collect item from warehouse in Huddersfield. It stated I would receive an email when it was ready to collect however I did not receive an email. On collection there was no staff available to assist putting heavy item in to vehicle, however a member of staff who happened to be walking through the car park did assist when we requested assistance.

June 8, 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Vedoll,

Thank you for your review.

Please accept our sincere apologies for the lack of communication regarding your collection and for the difficulty you experienced obtaining assistance with loading your item. While we're pleased to hear that you found the ordering process straightforward and that a member of staff was able to help, we appreciate that the collection experience did not meet expectations.

We regularly review customer feedback to help identify improvements and ensure comments are shared with the relevant teams.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Dreadful , avoid pay a little extra for a decent company

I genuinely wish I had read some of the negative reviews before placing my order.

I spent over £600 with Appliances Direct and paid extra for next-day delivery because I urgently needed a microwave. Instead, I was left at home all day waiting for a delivery that was never going to arrive.

What makes this worse is that the company knew there was a problem. Despite receiving calls from them on the day, nobody informed me that the microwave had been damaged and would not be delivered. I only found out after chasing them myself.

I then spent around 30 minutes on the phone being transferred between departments, left on hold and disconnected. The overseas call centre advised that the UK head office does not take customer calls and that the only option was to wait for a manager to call back within a two-hour time slot. That callback never happened.

I repeatedly asked to speak to a manager and was refused. Once I requested a refund, I was later told that because I was no longer a customer, a manager would not be calling me. Apparently, once they had my money back in my account, they no longer felt the need to address the complaint.

Items can get damaged in transit and mistakes happen. What is far harder to accept is a complete lack of communication, broken promises, no accountability and a refusal to let customers speak to anyone empowered to resolve a complaint.

I submitted a formal complaint by email and, despite this being part of the company's complaints process, I am still waiting for a response. Given the way this matter has been handled so far, I am not confident that I will receive one.

For a company happy to take over £600 from a customer, the after-sales service was shockingly poor. Based on my experience, I would strongly advise anyone considering a purchase to think carefully before ordering.

June 2, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Paul,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 1 out of 5 stars

Avoid if you expect your consumer rights to be respected.

I purchased a monitor that has been suffering from the same recurring fault every few months. Each time, I have to spend weeks documenting the issue, arranging shipment, waiting for the repair, and then waiting again for the monitor to be returned. The problem keeps coming back despite the repair attempts.
The manufacturer has made it clear that they will not replace the monitor, even though this particular unit appears to be inherently faulty. The retailer, in turn, states that a replacement can only be approved if the manufacturer determines that further repairs are not economically viable.
However, the manufacturer has also indicated that they do not intend to reach such a conclusion. As a result, the retailer refuses to replace the unit, leaving me trapped in an endless cycle of repairs for the same defect.
This experience has cost me well over 200e.
Do not make the same mistake. Even if you buy from the .ie domain, it may lead you to believe you are dealing with an Irish retailer, but the business operates from the UK. The EU consumer law won't apply.

June 5, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Anna,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

web site easy to use and all staff go…

web site easy to use and all staff go above and beyond in delivery to insurance cover the products good value for money ya cant go wrong

June 4, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for your fantastic feedback! We are thrilled to hear that you found our website easy to use and that our staff provided excellent delivery service. We take pride in offering good value for money and ensuring customer satisfaction. If you ever need anything else, feel free to visit Appliances Direct (appliancesdirect.co.uk) for a wide range of products.

Best regards,
Lee

Rated 2 out of 5 stars

Lies upon lies

We ordered four large appliances, fridge, washing machine, dishwasher and microwave on the 21st May and were told they would arrive 1st June and so we moved into our new house on the 30th May (no appliances).

The appliances didnt arrive on the 1st June so we rang and were told the hisense fridge would take 3 weeks more, we asked which fridges were ready to go, they found one, we agreed and customer service said everything would be delivered on the 4th June. 3rd June and no tracking or emails, no good, we ring and everything is going to take another 2 weeks. We asked to speak to a supervisor repeatedly, nobody would talk to us. We asked to cancel the order and were told they would. We went and order all the appliances again from currys, and now several after that call we get a message from buyitdirect saying "Yay, your order has been dispatched".... Unbelievable, Im actually stunned at how bad the customer service is, its insane, lies upon lies

Upgraded to 2 stars because I actually got my refund

June 3, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Terry,

Thank you for your review.

Please accept our sincere apologies for the delays to your order, the conflicting information provided regarding availability and delivery dates, and the frustration caused when attempting to discuss the matter with a supervisor. We understand how disappointing this must have been, particularly after making arrangements to move into your new home and subsequently being advised that your order had been dispatched after you had requested cancellation.

We did speak to you regarding this and refunded the order on 15/06 as requested. The funds will clear in your account within 3-5 working days of it being processed.

Please be assured that your feedback has been reviewed internally.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Do not order from this company!

Do not order from this company!! Item ordered from Appliances Direct for next day delivery. One week on, the item hasn’t been delivered and refund has been refused whilst they investigate with their courier!

June 3, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Lorna,

Thank you for your review.

Please accept our sincere apologies for the delivery delay and the frustration caused by not receiving your order as expected. We understand how disappointing it must be to still be waiting a week after selecting next day delivery, particularly while awaiting the outcome of a courier investigation.

We did speak to you regarding this and refunded the order on 04/06 as requested.

We review customer feedback internally to ensure concerns are shared with the relevant teams and used to help improve our service.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Absolute shower of a company

Absolute shower of a company. Falsely advertising stock levels to get the sale, then eventually delivering weeks late only to discover that they have sent an air conditioning unit not fit for purpose in the UK. As others have complained on reddit, they have sent out a model with window brackets for internal opening windows only. Support has been an absolute joke - trying to fob me off with silly responses implying I've not put the bracket on properly (even the instruction manual confirms the bracket supplied is internal windows only!) and left waiting a day for a response at least every time. Do not order from here.

June 3, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Anon,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Beco washing machine purchase

I ordered a new Beco washing machine from this company to be delivered & installed there was a problem with the delivery so I decided to cancel the purchase! The process was handled extremely well by this company great communication step by step updates & a full refund what service!! A1XXXXX I would definitely buy from this company again! Well done regards Ken Taylor 🇬🇧

May 20, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hello Ken Taylor,

Thank you for sharing your positive experience with us! We are delighted to hear that despite the initial delivery issue, our team provided you with great communication, step-by-step updates, and a full refund promptly. It's fantastic to know that you found our service top-notch and that you would consider purchasing from us again in the future.

If you ever need anything else, feel free to visit our website Appliances Direct (appliancesdirect.co.uk) for a wide range of home appliances.

Best regards,
Ivy

Rated 5 out of 5 stars

The oven is exactly as advertised

The oven is exactly as advertised, nice quality. The delivery was on time. Thanks

May 28, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

We are thrilled to hear that you are happy with the oven you purchased from us and that it met your expectations in terms of quality. It's great to know that the delivery was on time as well. Thank you for choosing us!

If you're in need of any other appliances, we recommend visiting Appliances Direct for a wide range of options.

Best regards,

Mark

Rated 5 out of 5 stars

Was kept informed when it was posted…

Was kept informed when it was posted and delivered and all the steps to the delivery. Great company to order stuff from, not like some Ive dealt with,

May 24, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you found our communication regarding the posting and delivery of your order helpful. At Buy It Direct, we strive to keep our customers informed every step of the way. If you ever need anything else, feel free to visit Laptops Direct for a great selection of laptops and tech products.
Best regards,
Lee

Rated 1 out of 5 stars

2 out of 4 laptops needed to be…

2 out of 4 laptops needed to be retrrned as one was the wring soec and was also covered with a dangerously fitted skin, the other the bezel was broken and hanging off. Woeful returns - AVOID!!

May 24, 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Wendover,

Thank you for your review.

Please accept our sincere apologies for receiving laptops that were not as expected, including one with the incorrect specification and another with a damaged bezel. We understand how disappointing this must have been, particularly when it resulted in the need for returns and a poor overall experience.

We review customer feedback internally to ensure concerns are shared with the relevant teams and used to improve our products and processes.

Kind Regards,
Dyann

Rated 2 out of 5 stars

The item arrived Damaged and not had a…

The item arrived Damaged and not had a reply from you as to how you plan on rectifying the issue.

May 29, 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Norron,

Thank you for your review.

Please accept our sincere apologies for the damaged item and for the lack of communication regarding your reported issue. We understand how frustrating it is not to receive a response after raising a concern. We could not see that you have contacted us regarding this, but if you wish to discuss a return, please do not hesitate to contact our customer service team.

Your feedback will be reviewed internally so that we can make improvements should a similar situation arise in the future.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Over the last year we have bought…

Over the last year we have bought several items from appliances Direct, and we have no complaints whatsoever, they have always delivered well within the the agreed time frame, and keep you updated with regular emails and texts on the progress of your order the delivery of teams have always been respectful and helpful.

May 28, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you so much for sharing your positive experience with us! We are thrilled to hear that you have been satisfied with the timely delivery and excellent communication throughout your orders with Appliances Direct. It's fantastic to know that our delivery teams have been respectful and helpful during the process.

If you ever need more appliances or gadgets, we recommend checking out Laptops Direct for a great selection of laptops and tech products.

Best regards,

Lee

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