Buy It Direct Reviews 

14,029
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 728 reviews, reviewers had a great experience with this company. Customers consistently praise the fast and efficient delivery service, often receiving their orders quickly and appreciating clear communication regarding status updates. Many people also highlight the excellent overall service, finding the ordering process straightforward and the staff helpful. Consumers are very satisfied with the competitive pricing, frequently noting great value and good deals on products. However, some customers also noted issues with product quality, reporting that items arrived damaged or were found to be faulty. A few other people also felt that they experienced significant delivery delays or even order cancellations, which caused dissatisfaction.

What people talk about most

Delivery service

Users describe positive interactions with delivery service, frequently praising prompt and efficient... See more

Product

Reviewers mention ambiguous feedback about product, with some customers expressing satisfaction with their... See more

Service

Consumers find service to be positive, with many reviewers highlighting excellent communication, prompt... See more

Order

Customers had ambiguous experiences with order, with some reporting excellent service from placing their... See more

Price

People report positive experiences with price, often finding good quality goods at great prices and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied

Rated 5 out of 5 stars

CDA Extractor Fan Ordered Sunday 19/07/26 and arrived Tuesday 21/07/26 with standard delivery service having not to pay extra. Excellent. To be installed today 24/07/26. Hopefully no problems. Replac... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied


Company details

  1. TV store
  2. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
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Asks customers to review

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4.1

All reviews

(14,029)

716 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Over the last year we have bought…

Over the last year we have bought several items from appliances Direct, and we have no complaints whatsoever, they have always delivered well within the the agreed time frame, and keep you updated with regular emails and texts on the progress of your order the delivery of teams have always been respectful and helpful.

May 28, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you so much for sharing your positive experience with us! We are thrilled to hear that you have been satisfied with the timely delivery and excellent communication throughout your orders with Appliances Direct. It's fantastic to know that our delivery teams have been respectful and helpful during the process.

If you ever need more appliances or gadgets, we recommend checking out Laptops Direct for a great selection of laptops and tech products.

Best regards,

Lee

Rated 1 out of 5 stars

DPD didn’t re deliver and sent back so…

DPD didn’t re deliver and sent back so was never received

May 25, 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Luke,

Thank you for your review.

Please accept our sincere apologies for the delivery issue and the inconvenience caused by your order being returned before it could be successfully redelivered. We understand how frustrating this must have been.

We did speak to you regarding this and refunded the order on 02/06 as requested.

We regularly review customer feedback to ensure concerns are shared with the relevant teams and used to help improve our service.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Damaged Radiator

We ordered out vertical radiator and when it was delivered the box was damaged. The driver said he had checked the packaging beneath and it was undamaged So we accepted delivery. The radiator was damaged underneath. We reported it and was told to upload photos of the but could not as the claim had not been updated we also could not update the return preference. I have since been able to upload the photos but have heard nothing since. Our decorating is being done tomorrow and we don’t know when or if the rad will be replaced.

May 25, 2026
Buy It Direct logo

Reply from Buy It Direct

Hi Chris,

Thank you for your review.

Please accept our sincere apologies for the damaged radiator and the difficulties you experienced when trying to progress your claim. We understand how frustrating it must have been to encounter issues uploading the required information and then not receive any further communication, particularly with decorating work scheduled.

We did speak to you regarding this and sent a replacement unit on 15/06.

We review customer feedback regularly to ensure concerns are shared with the relevant teams and to help improve our processes and service.

Kind Regards,
Dyann

Rated 5 out of 5 stars

, nice choice of laptops and desktops ,

, nice and easy to order , it is my third purchase ,choices or laptops and desktops for novice and professional use . customer service is outstanding they reply within hours ,.delivery is very nice they use DPD , *****

May 20, 2026
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Reply from Buy It Direct

Thank you for your fantastic review! We're thrilled to hear that you found it easy to order and that this is your third purchase with us. It's great to know that you appreciate our wide range of laptops and desktops for both novice and professional use. We take pride in our outstanding customer service and efficient delivery through DPD. If you're looking for more tech options, we recommend visiting Laptops Direct for an even wider selection.
Best regards,
Mark

Rated 2 out of 5 stars

Shambolic customer service

There was no problem with the product (as far as I can tell), looks good and was decent value.

BUT, the service and delivery was a huge let-down and cost me 3 days worth of lost time. On 2nd April 2026 I made a large order (bath, toilet, taps, accessories etc) and chose to have them delivered on Tuesday 7th April.

I got an email and text from Better Bathrooms (owned by BID) saying they could actually deliver one day early on Monday 6th even though it was a bank holiday. I agreed and was given a time slot of 1pm-5pm. Lo and behold Monday comes and it's 6pm and there's no sign of them despite an email (probably automated) saying it was out for delivery.

Never mind, I thought, as it'll probably be here first thing Tuesday now like originally intended. At about 1pm I realise that probably wasn't gonna be happening and the bathroom fitters were getting impatient so I rang them.

The lady on the phone said "oh the delivery van broke down", we can deliver it on Thursday 9th now some time in the afternoon. I asked her why I hadn't been informed of any of this, and why their mistake now meant I would be losing nearly 3 days. She sort of mumbled something and said she would refund the delivery (she didn't) and raise an official complaint (she didn't).

I rang the next day and was fobbed off again by a man who seemed completely uninterested in doing his job and he assured me he would raise a complaint and I'd receive an acknowledgement and a follow up. Well, it's over a month later and none of that has happened. All that did happen is that my bathroom took 3 days longer than necessary and cost me £550 extra in wasted labour costs.

Stock and prices were good, customer service and delivery were not. I wouldn't use them again.

April 6, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Ali,

Thank you for your review.

Please accept our sincere apologies for the delivery delays, the lack of communication regarding the failed delivery, and the poor experience you had when contacting our customer service team. We appreciate how frustrating it must have been to lose several days waiting for your order, particularly when this impacted your installation schedule and resulted in additional costs.

We carefully review customer feedback to ensure concerns are shared with the relevant departments and considered as part of ongoing service improvements.

Kind Regards,
Dyann

Rated 1 out of 5 stars

SCAM

UPDATE: I received a refund, but only after reporting them to trading standards and making numerous calls and spending literally hours on the phone trying to sort it all out.
SCAM. AVOID. THEY DO NOT SEND ANY ITEMS.
Placed an order for a door through b &q. Heard nothing so called b &q. They informed us that the item, a door had not yet been dispatched. They messaged buy it direct who emailed to say there was a delay. Unfortunately we therefore had to cancel the door fitter as the door would not be guaranteed to arrive in time. I tried emailing but the email address is not valid and the phone number is a premium rate number.

Went to b & q a few days later and they again confirmed the item had not shipped. Today, after it was supposed to have been delivered I received an email saying status awaiting shipment and asking g if I had received the door. Why would you ask that if it clearly states it hasnt shipped yet. Why are you not sending the item? You cannot blame b &q or the courier as you yourselves have not even arranged delivery yet.

So it seems to me this company is a scam. They took my money and a week later, I have no door. You cannot get hold of them without spending more money and the. There's still no guarantee I'm not just left on hold. Who even charges you to call them these days? The company are registered as a legit company but I would strongly against ordering from these people. I have spent 170 on the door and lost my fitting appointment now too. Avoid. Scam.

May 26, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Cathy,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 1 out of 5 stars

Awful avoid at all costs !

Awful avoid at all costs !!
Also known as better bathrooms
They basically pre buy items from China and will only ship when they have enough orders .
It was so late weeks and weeks and when it arrived ( radiator for a bathroom ) the pipes didn’t even reach the wall and was a totally different color .
They would not even refund me £35 to get the parts needed and fitted to make it actually look the item listed .
The answer was from the manager your plumber should have known it may need extra parts
This has been going on months now .
I will never buy anything again from this company
Avoid and buy elsewhere !!

May 21, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Kerry,

Thank you for your review.

Please accept our sincere apologies for the delay in receiving your radiator, for the concerns about the product not meeting your expectations, and for your dissatisfaction with the outcome of your case. We understand how frustrating it must have been to experience these issues over an extended period and to feel disappointed by the support provided.

We review customer feedback internally to ensure concerns are shared with the relevant teams and used to help improve our products and services.

Kind Regards,
Dyann

Rated 1 out of 5 stars

Failed repairs on a paid policy. Leaking fridge ignored.


Review:
I purchased a fridge from Appliances Direct and paid extra for a 4-year unlimited extended warranty administered by UK Warranty Ltd. The fridge is 2.5 years old and completely broken—it is leaking water on my floor and freezing my food.
UK Warranty has sent an engineer TWICE and failed to fix it. Under the terms of the policy I paid for, if it cannot be repaired, it must be replaced with a brand-new machine. Instead, customer service has been incredibly rude and refused a replacement.
Because this is a regulated insurance product, 1 am now raising a formal complaint to escalate to the Financial Ombudsman Service (FOS). Leaving a paying customer with a leaking, dangerous appliance for over a month is a disgrace.

April 23, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Found a bargain AMD Ryzen 9 AI laptop…

Found a bargain AMD Ryzen 9 AI laptop at around £800 and the whole experience was great from order to delivery.

November 17, 2025
Buy It Direct logo

Reply from Buy It Direct

Hello,

We are thrilled to hear that you found a bargain on the AMD Ryzen 9 AI laptop and had a great experience from order to delivery with us. It's fantastic to know that you are satisfied with your purchase.

If you're in the market for more great deals, we recommend checking out Laptops Direct for a wide range of laptop options.

Thank you for choosing us!

Warm regards,
Lee

Rated 5 out of 5 stars

Delivered as arranged

Delivered as arranged. Item as described.

May 16, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that your item was delivered as arranged and that it met your expectations. If you're in need of any other products, why not check out Appliances Direct for a wide range of options?
Warm regards,
Ivy

Rated 5 out of 5 stars

Easy to order

Easy to order. Good communication. Great delivery.

May 14, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you found ordering easy, communication good, and delivery great. If you ever need anything else, feel free to visit Laptops Direct for a wide range of laptop options.
Take care!
Lee

Rated 4 out of 5 stars

Ease of ordering and access to the…

Ease of ordering and access to the parking and collection point was good but the staff there could have been much more welcoming, not the best impression for a new customer.

May 14, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your feedback with us. We're glad to hear that you found the ordering process easy and that access to the parking and collection point was convenient. We're sorry to hear that the staff didn't meet your expectations in terms of being welcoming. Your experience is important to us, and we will take your comments on board to improve our service.

If you're looking for a more welcoming experience, we recommend visiting Laptops Direct for a wide range of laptops and tech products. We're sure you'll find what you need there.

Best regards,
Lee

Rated 5 out of 5 stars

I am writing this review to express my gratitude

I am writing this review to express my complete satisfaction regarding the delivery service provided by Mr.G from Appliances Direct today. Friendly and smiling with excellent positive attitude he just made a great start of the day.
Thank you very much, Mr.G!
Mr.G from Bulgaria

May 16, 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your positive experience with the delivery service provided by Mr. G from Appliances Direct. We are thrilled to hear that he made a great start to your day with his friendly and positive attitude.

If you ever need assistance with any other products, we recommend visiting Laptops Direct for a wide range of laptops and accessories.

Best regards,
Lee

Rated 5 out of 5 stars

Fantastic

Although I ordered my laptop quite late in the day, it still arrived as stated the following day.
With a bit of apprehension, I decided to opt for a refurbished Mac, but unsure of what to expect! I need not have worried- it arrived in perfect condition, in its original box, with its charger in the same perfect condition. Extremely happy with my purchase - I can highly recommend this company.

May 9, 2026
Buy It Direct logo

Reply from Buy It Direct

Dear valued customer,

Thank you for sharing your positive experience with us! We're delighted to hear that your refurbished Mac arrived promptly and in perfect condition, exceeding your expectations. It's great to know that you are extremely happy with your purchase.

If you ever need any more tech products, we recommend visiting Laptops Direct for a wide range of options.

Best regards,
Ivy

Rated 5 out of 5 stars

Fast efficient professional.

Fast efficient professional.
Good prices too

May 8, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for the positive feedback! We're thrilled to hear that you found our service fast, efficient, and professional, and that you also appreciated our good prices. If you're ever in need of laptops, we recommend visiting Laptops Direct for a wide range of options at great prices.
Best regards,
Helen

Rated 5 out of 5 stars

Samsung Galaxy Tab S9 FE+ 12.4" Silver…

Samsung Galaxy Tab S9 FE+ 12.4" Silver 256GB Wi-Fi Tablet

I bought for £377! It was brand new. It was so cheap compared to other sellers that I rang up to check it was the real deal. Absolutely brilluant deal . I love this fast large tablet. Very happy with purchase price and product. Thank you

May 8, 2026

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