Good shopping experience, but the shop ran out of stock of one of the items that I purchased, even though it seemed to be available when I placed the order. Customer service was prompt to address the... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Slower than usual delivery. Package left roadside of the gate in the pouring rain. Luckily cake boards not damaged. This is usually my go to company but this delivery has put me off slightly
Company replied
Ordering from Cake Craft Company was so simple to do. The website is very easy to navigate. There is an extensive choice of products to select from, whichever needs you have, good quality at very affo... See more
Great customer service and great products sold by this company. One of the cake boxes I ordered arrived damaged (by fault of the courier, not Cake Craft Company), but they were very kind and quick to... See more
Company details
- Cake Decorating Equipment Shop
- Bakery Equipment
- Baking Supply Store
- Craft Store
- Hobby Store
- Kitchen Supply Store
Written by the company
Famously Lower Prices Cake Craft Company offers great prices on your cake decorating supplies, sugarcraft essentials & packaging. FREE delivery on orders over £45
Contact info
Unit 13-14 Muirhead Quay, Fresh Wharf Estate, IG11 7BG, London, United Kingdom
- 02036374715
- orders@cakecraftcompany.com
- www.cakecraftcompany.com
4.4
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 73% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
So easy to order from the web site
So easy to order from the web site, and so much stuff, I was really pleased with my purchase, just wish I'd of found the site sooner.
December 24, 2025
Unprompted review
Service, delivery and productq
Service and delivery was very satisfactory , so close to Christmas, but unfortunately the product was not. Lattice pastry cutters was of poor quality. Did not cut through the pastry dough and separate as should. Disappointing.
December 24, 2025
Unprompted review
Great customer service and great…
Great customer service and great products sold by this company. One of the cake boxes I ordered arrived damaged (by fault of the courier, not Cake Craft Company), but they were very kind and quick to re-send the product free of charge. Everything I've ordered here is great quality, arrives quickly and just as described. Highly recommended for bakers like myself.
December 15, 2025
Unprompted review
Absolutely brilliant service goods…
Absolutely brilliant service goods arrived with three day over Xmas.
December 18, 2025
Unprompted review
I m super with my last purchase I will…
I m super with my last purchase I will be ordering always with you from now.
December 14, 2025
Unprompted review
My $12.23 for 1 Item has a delivery…
My $12.23 for 1 Item has a delivery charge of $50.84 that is ridiculious so I had to cancel my order thanks to the shipping charges
December 13, 2025
Unprompted review
Reply from Cake Craft Company
Hi Debbie,
Thank you very much for taking the time to share your experience with us.
I’m truly sorry for the disappointment caused by the shipping cost on your order. We completely understand how frustrating it is to see a delivery charge of $50.84 on a $12.23 item, and why this led you to cancel the order.
Please be assured that we always check for the most competitive rates available with our couriers, and in some cases we can request alternative quotes and email customers with revised shipping costs before proceeding.
I can also confirm that your order has been cancelled and a full refund has been processed. Depending on your bank, this may take a few working days to appear back in your account.
We hope that, in time, you might consider giving us another opportunity to show the level of care and service our customers deserve.
With our heartfelt apologies,
Customer Experience Team
Cake Craft Company
Quick delivery and informative…
Quick delivery and informative information for someone who doesnt know anything about cake making found what i was asked to purchase as a gift as the person just sent me a tiktok video with no other words 😂
December 2, 2025
Unprompted review
First Class Service
A very pleasant experience making my purchase from Cake Craft Company. The delivery was prompt and when there was one item missing it was dealt with very quickly and arrived the following day. Most impressed and will look forward to using this company in future.
December 5, 2025
Unprompted review
Have used this company over the years…30
Have used this company over the years always had excellent service goods always a good standard and prompt delivery I Don't do much celebration baking now but I know we're to get all my stuff even the unusual to make more personal
December 12, 2025
Unprompted review
Had what I wanted
Confirmation of order came through promptly and the site had stock that I wanted which I couldn't locate elsewhere. I received a notification that my goods were due to be despatched; the downside is that it seemed to be a couple of days before it arrived at the courier collection point so despatch should have been quicker - or at least a more honest notification of pending despatch.
December 1, 2025
Unprompted review
They sent me the wrong order
They sent me the wrong order - somebody else's. When I called to tell them, instead of apologising and saying they would re-send my order, I was told that they would have to contact customer services and they would get back to me. Awful. This wasn't my problem but they have tried to make it mine. Not impressed. Now pushed to get the right products from another company before Christmas.
December 12, 2025
Unprompted review
Reply from Cake Craft Company
Hi Pattie,
Thank you for taking the time to share your experience with us. We are truly sorry for what you’ve been through and completely understand how upsetting and stressful this must have been, especially so close to Christmas.
We’re very sorry that you received the wrong order and that your initial contact with us left you feeling unsupported. When you first called, our store team immediately informed our Customer Experience team, as they are not able to resolve order issues directly. As soon as we were made aware, we contacted you by email.
As part of our investigation, we asked for proof of the items received so we could look into this promptly. We advised that once this information was received, we would investigate immediately and arrange for the correct order to be sent out as a priority. This replacement was offered to ensure you received the correct items as quickly as possible.
However, we completely understand your decision to request a full refund, and we can confirm that this has now been returned to your account.
We know this experience has caused unnecessary stress and inconvenience, and we are sincerely sorry that we weren’t able to resolve it in the way you needed at the time. We truly value your trust and are disappointed that we let you down on this occasion.
We hope that, in time, you might consider giving us another opportunity to show the level of care and service our customers deserve.
With our heartfelt apologies,
Customer Experience Team
Cake Craft Company
Good quality products and fast delivery.
Good quality products and fast delivery.
November 22, 2025
Unprompted review
Still waiting over a week later
Ordered and dispatched 8 days ago for 24 hour delivery. Still hasn’t arrived and phone lines aren’t working. Have emailed but still waiting for reply. Not impressed
December 4, 2025
Unprompted review
Reply from Cake Craft Company
Hi Kath,
Thank you for taking the time to share your experience with us. We are truly sorry for what you’ve been through and completely understand how upsetting and stressful this must have been.
We fully appreciate how disappointing it is to place an order for 24-hour delivery, have it dispatched 8 days ago, and still not receive it. We’re also very sorry that our phone lines were unavailable and that you’ve been waiting for a response to your email — this is understandably frustrating and not the experience we want for our customers.
Please be assured that we are currently checking and investigating what has happened with your order as a priority.
We know this experience has caused unnecessary stress and inconvenience, and we are sincerely sorry that we weren’t able to resolve it in the way you needed at the time. We truly value your trust and are disappointed that we let you down on this occasion.
We hope that, in time, you might consider giving us another opportunity to show the level of care and service our customers deserve.
With our heartfelt apologies,
Customer Experience Team
Cake Craft Company
I love the cake craft company
I love the cake craft company. It is my go to for all my cake related products. They have a great range at reasonable prices and the delivery is fast. I particularly like the cake boxes.
December 12, 2025
Unprompted review
Well made product and well packaged xx
December 5, 2025
Unprompted review
Avoid for edible items
Whilst delivery was very fast (next day) I ordered some Swiss meringue icing which was one month past the best before date. Whilst the company were quick to reply when I sent them a photo I was informed my refund would only be processed once they receive the item back - this is yet another inconvenience to me and I feel they should have done this automatically. I would question why they even want the product back given it’s out of date but I noticed despite being told they have no fresher stock the product is still available to buy - so I won’t be buying anything edible from them again and will await my refund now I’ve posted it. Avoid!
November 29, 2025
Unprompted review
Reply from Cake Craft Company
Hi Stephanie,
Thank you for taking the time to share your experience with us — we genuinely appreciate your feedback.
I’m very sorry for the inconvenience you’ve experienced. Our process requires the return of items before a refund can be issued, which I understand can be frustrating, especially when the product is past its best before date. Please be assured that this is part of our standard procedure, but I completely understand how this has added an unnecessary inconvenience for you.
We are reviewing this internally to ensure situations like this do not happen again. Your feedback has highlighted areas where we must improve, and we are taking this very seriously.
We value your trust and are deeply sorry for the trouble caused. We hope that, given the opportunity, we can restore your confidence in our service and provide the level of care our customers deserve.
With sincere apologies,
Customer Experience Team
Cake Craft Company
Excellent products and services
Excellent products and services, would recommend to everyone A***
November 20, 2025
Unprompted review
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.