My shopping experience at DFS was absolutely splendid and incredibly smooth from start to finish! 🛋️✨ A huge shoutout to Jimmy, who made the whole experience even better. His knowledge of the... See more
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We were served by Imran, lovely young man, very polite and friendly, gave us loads of options to choose which helped me to make my mind up with ease, he even stayed back because we were feeding our ba... See more
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Let us have a look around without any pressure then offered us a nice hot drink as the salesman could see we had maybe settled with the one we were sitting on and he asked if we needed assistance. Yo... See more
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Great experience excellent staff Staff is very friendly served by staff member named Jimmy & Imran both are Very friendly I will give them 10********** No complaints very happy. Definitely go back... See more
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Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
John Kempe Way, B12 0HU, Birmingham, United Kingdom
- 0333 999 9782
4.9
Excellent
5K reviews
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This company invites their customers to review, whether positive or negative
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Reply from DFS Furniture - Birmingham
Good Morning,
Amazing 5* review, thanks for sharing!
Kind Regards,
Lorraine A
DFS Central Customer Support
Reply from DFS Furniture - Birmingham
Hello Mercy,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Excellent service from Irum at …
Excellent service from Irum at Sofology. She was friendly, professional, and very helpful throughout our visit. She took the time to understand what we were looking for and helped us choose the perfect sofa. Her customer service was outstanding, and she made the whole experience easy and enjoyable. Highly recommended!”
May 29, 2026
Reply from DFS Furniture - Birmingham
Hello Alia,
Thank you so much for taking the time to write us a 5* review, your feedback is always appreciated. We are really happy to hear that you had a great experience in store with Irum.
Kind regards,
Lia
DFS Customer Support
Friendly staff who left us alone till needed
Friendly staff who left us alone to stroll around the store but were there when we had a question.
June 5, 2026
Reply from DFS Furniture - Birmingham
Hello Mrs Jones,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Brought wrong sofa had to wait another 6 days
Brought wrong sofa and had to wait 6 more days
February 28, 2026
Reply from DFS Furniture - Birmingham
Good morning Rose,
Thank you for taking the time to share your feedback and to bring this issue to our attention. It is very disappointing to hear incorrect furniture was supplied, this is not the service we would ever aim to provide. I do sincerely apologise for any intal difficulties however, I am glad this has since been resolved. We hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
I received excellent customer service…
I received excellent customer service from staff member Jimmy who explained everything in great detail.
June 2, 2026
Reply from DFS Furniture - Birmingham
Hello Jeanette,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Very friendly
Very friendly, knowledgeable and helpful staff without being pushy, excellent customer service.
June 1, 2026
Reply from DFS Furniture - Birmingham
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vanessa
DFS Customer Support
One very happy customer once again!
I had a wonderful experience being served by Sarah, who was so well informed about the collections in store and gave fantastic advice when purchasing. Sarah was ever so patient aswell as knowledgeable. The sofa selections at DFS never fail to disappoint, and the quality and craftsmanship has kept me a returning customer for over 20 years! I was a little unsure this time about what to go for or even if I should keep what I have, but Sarah spent time to understand what sort of sofas I like and need and recommended accordingly. I visited the store three times before proceeding and each time she helped with colour selection which I changed twice, along with measurements of the sofas by emailing me what I chose to be able to measure at ease at home without having to trawl through the website, and I then was ready to proceed with the purchase. Thank you Sarah! Wish you all the best! And DFS is excellent sofa selections! From one very happy customer once again!
June 1, 2026
Reply from DFS Furniture - Birmingham
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vanessa
DFS Customer Support
Purchase of rise and recline electric chairs
DFS customer service and support was truly appreciated when we purchased two rise and recline individual chairs for my parents. The attendant was respectful and helpful paying particular attention to the health needs of my parents before advising which products were most suitable. They were both able to try out the products and use the rise and recline features for themselves. We cannot fault the whole experience.
May 25, 2026
Reply from DFS Furniture - Birmingham
Thank you so much for your 5-star review! Your satisfaction is our top priority, and we're delighted that you had a positive experience with us. If you need anything else, just let us know!
Kind Regards,
Vanessa
DFS Customer Support
Friendly staff Good deaing knowledgeable all espect very good let you know when final delivery is done so far very good
Very good let you know more after delivery as when is due
May 25, 2026
Reply from DFS Furniture - Birmingham
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
The gentleman who helped us was very…
The gentleman who helped us was very friendly, knowledgeable & wasn't "too pushy"...I think his name was Balli ?
May 31, 2026
Reply from DFS Furniture - Birmingham
Hello Christopher,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Kev was extremely helpful and polite
Kev was extremely helpful and polite. Gave us many options to choose from and gave us thorough information for every sofa we looked out. Made the whole experience easy and stress free!
May 31, 2026
Reply from DFS Furniture - Birmingham
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Staff We're very polite and helpful…
Staff We're very polite and helpful Very professional and help us through the whole process from start to finish it was brilliant service
May 31, 2026
Reply from DFS Furniture - Birmingham
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Excellent staff and customer service
Staff was very helpful and kind. Explained everything throughly. Ordering process was very quick and easy.
May 30, 2026
Reply from DFS Furniture - Birmingham
Good Morning,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Jordan
DFS Customer Support
Thank you Iram for your assistance…
Thank you Iram for you’re assistance great customer service.
May 29, 2026
Reply from DFS Furniture - Birmingham
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Birmingham
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
The right sofa
Was able to take time to look around .
Left alone to think about things.
Not pressured.
Explained everything.
Bally really good and friendly.
May 29, 2026
Reply from DFS Furniture - Birmingham
Good Morning,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Excellent customer service
May 29, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you for your kind review.
Kind Regards,
Holly M
DFS Customer Support
Everything explained simply and…
Everything explained simply and concisely by Bally, nothing was too much trouble, very friendly and stress free for us which is why we always use this DFS store.
Quality friendly service would highly recomend.
May 28, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
The guy that served us is very polite
The guy that served us is very polite. Very helpful and made the transaction very easy. You should keep stuff like that. This is what kicks you i they wanted feedback about what I thought aboutn profits
May 28, 2026
Reply from DFS Furniture - Birmingham
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
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