We had a fantastic visit to DFS to go and order our lounge furniture. Nat in the store was so helpful in narrowing down what we wanted based on size, style, and feel. There was no forceful sales pitch... See more
Company replied
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We always come to DFS for our sofas but Katie who served us was fantastic and really went the extra mile - she was really friendly, knowledgeable and patient whilst we spent hours debating over our pe... See more
Company replied
Chris was very helpful and professional in helping us choose our first sofa for a new house and how to care for it properly. His knowledge certainly helped us pick the right one for us and the discoun... See more
Company replied
this was my first time buying a sofa, i went into the store a few times and many others. DFS was the only store where i did not feel any pressure to buy. the sales staff were really helpful and talked... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
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Very helpful staff
Large selection of sofas. Megan and Callie where very helpful and talked us through everything. A good experience
June 25, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Simply great!
June 18, 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Was treated very well
June 25, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Great customer service
Great customer service, felt informed and supported.
Double checking the order and made sure I completely understood what was going on. About as good a customer experience as you can imagine.
June 24, 2026
Reply from DFS Furniture - Norwich
Hello Jamie,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Katie was very welcoming and told us…
Katie was very welcoming and told us what we needed
June 23, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your kind review.
Kind regards,
Holly M
DFS Customer Support
Katy who greeted us was so helpful and…
Katy who greeted us was so helpful and knowledgeable both with style and colour. Nothing seemed too difficult for her, she certainly knows her stuff.
June 20, 2026
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Great service and very friendly
Showed us around a few sofas and found exactly what we needed. The girls were very friendly and professional throughout and had a good laugh. Thanks you
June 21, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Norwich
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Good quality furniture at affordable…
Good quality furniture at affordable prices. Friendly knowledgeable staff without been pushy .Quick delivery.
June 22, 2026
Reply from DFS Furniture - Norwich
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello, thank you so much for your review. We are so happy to hear this!
Kind Regards,
Vanessa
DFS Customer Support
A positive experience
A lovely welcoming shop with lots of choice. The staff were friendly and knowledgeable.
June 21, 2026
Reply from DFS Furniture - Norwich
Hello, thank you so much for your review. We are so happy to hear this!
Kind Regards,
Vanessa
DFS Customer Support
Warm and friendly service
The colleague that I spoke to and dealt with my purchase didn't rush me and helped me take my time to make decisions,not pushy at all just very knowledgeable and respectful of my needs
June 22, 2026
Reply from DFS Furniture - Norwich
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Good Products and good knowledge.
June 15, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
We had a fantastic visit to DFS…
We had a fantastic visit to DFS to go and order our lounge furniture. Nat in the store was so helpful in narrowing down what we wanted based on size, style, and feel. There was no forceful sales pitch, and she was lovely with our kids, too. Overall, a really positive visit and would not hesitate to recommend.
June 21, 2026
Reply from DFS Furniture - Norwich
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
Excellent service very helpful…
Excellent service very helpful knowledgeable
Not pushy
Chris helped a lot
June 12, 2026
Reply from DFS Furniture - Norwich
What a fantastic review, thank you so much for taking the time to write this 😊 We will pass this feedback over for you, have a great day.
Kind Regards,
Vanessa
DFS Customer Support
Very helpful and knowledgeable staff
Chris was very helpful and professional in helping us choose our first sofa for a new house and how to care for it properly. His knowledge certainly helped us pick the right one for us and the discount was very much appreciated.
June 19, 2026
Reply from DFS Furniture - Norwich
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
Dan was so helpful so friendly and…
Dan was so helpful so friendly and helpful on the 3 occasions that we went in store.
June 21, 2026
Reply from DFS Furniture - Norwich
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vanessa
DFS Customer Support
Katie was great
Katie was great. Very attentive, listened to our needs, and recommended the perfect contrasting chair to suit my husbands back. Great service!
June 21, 2026
Reply from DFS Furniture - Norwich
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vanessa
DFS Customer Support
Three seater sofa
Chris was extremely helpful, knowledgeable and explained everything in great detail. His friendly approach made the whole process easy to follow without being pushy.
June 21, 2026
Reply from DFS Furniture - Norwich
Hi there, thanks for your 5-star review, we really appreciate the feedback!
Kind Regards,
Vanessa
DFS Customer Support
Fantastic Customer Service!
this was my first time buying a sofa, i went into the store a few times and many others. DFS was the only store where i did not feel any pressure to buy. the sales staff were really helpful and talked me through everything, took the time to make sure i understood everything and made me feel happy and comfortable with my purchase. would definitely recommend to anyone.
June 20, 2026
Reply from DFS Furniture - Norwich
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
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