Nat was amazing from the start! Extremely welcoming and friendly, very informative We came in a couple of weeks ago and she helped loads we then came back today to order and luckily she was in st... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Apologies to the main guy who helped us today as we have forgotten your name but you were great. There was no hard sell we were allowed to look round with no pressure. The sofa we went in to look at w... See more
Company replied
We had been into the store multiple times over the past 2 weeks and each time we went everyone was always friendly and asked if they could help. Dan met us on 3 occasions and each time he didn’t push... See more
Company replied
Originally spoke with Dan who was just the most welcoming and friendly man who went through everything with us and sent us all the details of our order. Went into order sofa and dealt with Bethany and... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
We had been into the store multiple…
We had been into the store multiple times over the past 2 weeks and each time we went everyone was always friendly and asked if they could help. Dan met us on 3 occasions and each time he didn’t push us to make a decision or do pushy sales. He helped with our final sale and made sure we knew all the information. The store was clean, tidy and all the sofas were well cared for considering the amount of people who sit on them!
August 8, 2026
Reply from DFS Furniture - Norwich
Hello Holly,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your positive feedback.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
The best customer service
Originally spoke with Dan who was just the most welcoming and friendly man who went through everything with us and sent us all the details of our order. Went into order sofa and dealt with Bethany and she was amazing. The loveliest lady and so helpful in regards to arranging delivery for us. Would definitely order from there again for sofa or bed in future.
August 2, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
Excellent customer service
Excellent customer service, had a great experience finding our new sofa.
Friendly staff, relaxed environment (clean, tidy showroom)
Felt very confident about our purchase.
August 5, 2026
Reply from DFS Furniture - Norwich
Hello Anna,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello Ellie,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
What a great experience!
Simon served us, was really knowledgeable and personable, could have a laugh with him. Also when he first introduced himself he didn’t then hover around us which I personally appreciate.
Sofas were lovely, everything was clear and when we made the decision to purchase, the application and ordering was so quick and easy! Lovely store as well, offered a drink and just lovely service.
August 4, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!
Kind regards,
Holly M
DFS Customer Support
Beautifully presented store
Beautifully presented store, huge choice in various colours and styles from leather to fabrics.
Special mention to Sam at the Norwich store, she was fantastic!
August 4, 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Sam.
Kind Regards,
Jordan
DFS Customer Support
Very helpful staff
Very helpful staff, relaxed atmosphere, products explained in an un pressurised manor
August 3, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Really pleased with the customer…
Really pleased with the customer service from the staff inside.
Not pressured into anything and allowed the time to find the right sofa for us and purchased it.
August 2, 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Chris was very helpful patient and has…
Chris was very helpful patient and has given us the best advice for our new furniture.
August 2, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
Great service from David and his team
Great service from David and his team! Very informative and got all my questions answered and left feeling confident with my purchase! Is good to see there is still places and people offering this kind of service! Would recommend this location to anyone in future looking to make a new purchase for their home. (Norwich)
August 1, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with David and the team.
Kind Regards,
Jordan
DFS Customer Support
Natalia extremely helpful and…
We found Natalia extremely helpful and knowledgeable. Her approach and manner was exceptional. She is an asset to your company. Overall we enjoyed the experience.
August 1, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.
Kind Regards,
Holly M
DFS Customer Support
Service was exemplar
Service was exemplar - gave space to browse and then immediately on hand to help and guide. Relaxed professional and went though all options re next steps and care of furniture. Would highly recommend.
August 1, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
10 out of 10 if we could score more we would thanks
Walked in and thought we knew what we wanted but Sam walked to us and asked if we are OK, she was lovely and asked all the right questions for our needs and if we looked online etc... we ended up with something completely different and it was way better and suited what we wanted or needed .. we purchased all warranty and cleaner .. so can not fault her experience and very friendly.. it seemed like we knew her longer than 20 mins... we have been to other stores in the past but we will recommend to others made us feel like we were home..
August 1, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Sam met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
The staff were great not to pushy and…
The staff were great not to pushy and every thing went through as explained, no issue no stress just a great sofa.
July 25, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind feedback with us.
Kind regards,
Holly M
DFS Customer Support
The staff were very helpful
The staff were very helpful, and we didn't feel pressured to purchase anything we disnt want to
July 31, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review with us.
Kind regards
Holly M
DFS Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.