My Grandaughter and l went round the DFS Shop and picked out what we would like then the Salesperson, Richard, came and told me of the extras l could have with my order. We discussed the informatio... See more
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See what reviewers are saying
We went into the Norwich store today, and were given a helping hand by Callie (if that’s how you spell it) she was sweet and attentive to our needs as a growing family with a baby on the way, so we ob... See more
Nat was amazing from the start! Extremely welcoming and friendly, very informative We came in a couple of weeks ago and she helped loads we then came back today to order and luckily she was in st... See more
Company replied
Apologies to the main guy who helped us today as we have forgotten your name but you were great. There was no hard sell we were allowed to look round with no pressure. The sofa we went in to look at w... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
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Reply from DFS Furniture - Norwich
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Really pleased with the customer…
Really pleased with the customer service from the staff inside.
Not pressured into anything and allowed the time to find the right sofa for us and purchased it.
August 2, 2026
Reply from DFS Furniture - Norwich
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us.
Kind regards,
Holly M
DFS Customer Support
Chris was very helpful patient and has…
Chris was very helpful patient and has given us the best advice for our new furniture.
August 2, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
Great service from David and his team
Great service from David and his team! Very informative and got all my questions answered and left feeling confident with my purchase! Is good to see there is still places and people offering this kind of service! Would recommend this location to anyone in future looking to make a new purchase for their home. (Norwich)
August 1, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with David and the team.
Kind Regards,
Jordan
DFS Customer Support
Natalia extremely helpful and…
We found Natalia extremely helpful and knowledgeable. Her approach and manner was exceptional. She is an asset to your company. Overall we enjoyed the experience.
August 1, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.
Kind Regards,
Holly M
DFS Customer Support
Service was exemplar
Service was exemplar - gave space to browse and then immediately on hand to help and guide. Relaxed professional and went though all options re next steps and care of furniture. Would highly recommend.
August 1, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
10 out of 10 if we could score more we would thanks
Walked in and thought we knew what we wanted but Sam walked to us and asked if we are OK, she was lovely and asked all the right questions for our needs and if we looked online etc... we ended up with something completely different and it was way better and suited what we wanted or needed .. we purchased all warranty and cleaner .. so can not fault her experience and very friendly.. it seemed like we knew her longer than 20 mins... we have been to other stores in the past but we will recommend to others made us feel like we were home..
August 1, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Sam met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
The staff were great not to pushy and…
The staff were great not to pushy and every thing went through as explained, no issue no stress just a great sofa.
July 25, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your kind feedback with us.
Kind regards,
Holly M
DFS Customer Support
The staff were very helpful
The staff were very helpful, and we didn't feel pressured to purchase anything we disnt want to
July 31, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for sharing your lovely review with us.
Kind regards
Holly M
DFS Customer Support
From our first visit a couple of weeks…
From our first visit a couple of weeks ago, meeting Katie who was very patient, friendly & professional to our final visit today for our purchase served by Natalia who was very professional, informative & chatty we have found the whole experience very easy & relaxed - not stressful at all. Its nice to be offered a drink, guidance when requested & not badgered the minute you walk in the door. Never purchased from DFS before but we certainly will be back & would easily recommend them in future. Hopefully the delivery & our enjoying our new sofa in a few months will be as equally as good.
July 31, 2026
Reply from DFS Furniture - Norwich
Hello,
We are happy to hear that you enjoyed your visit to the DFS store and you experienced excellent customer service. Thank you for taking the time to write us a review, it is much appreciated!
Kind regards
Holly M
DFS Customer Support
Bethany was very helpful and polite…
Bethany was very helpful and polite great experience thankyou
July 31, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for your kind review.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you for your great review.
Kind Regards,
Holly M
DFS Customer Support
Staff really knew their stuff
July 23, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Very friendly and helpful staff at the…
Very friendly and helpful staff at the DFS Norwich branch, I made it a little easier for them as I knew which sofa I wanted to purchase, I had visited a few weeks prior to ordering as I required dimensions from the property I’m purchasing,
Ordering was so easy, I left a 10% deposit and a rough delivery date, very happy thank you very much
July 30, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine E DFS Customer Support
Great customer service by Megan
July 30, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Lorraine E
DFS Central Customer Support
We were well taken care of by Richard
We were well taken care of by Richard, the sales assistant in Norwich DFS. He was able to advise us where to start and left us space to explore. Overall we are really happy with our DFS experience. Hopefully the sofa and chair, once they are delivered, will prove as good.
July 23, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Moving house has created a need for new…
Moving house has created a need for new sofas and chairs. We had a very good experience at DFS, with knowledgeable and friendly staff to help guide us through the excellent choices available, and bang on budget too! We settled on a great combination of sofas and materials and can't wait to see them in the new setting. Thanks to Chris for his patience and help. The coffee was great too!
July 28, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
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