DFS Furniture - Norwich Reviews 

8,131
TrustScore 5 out of 5

4.9

Salhouse Road, Unit 5, NR7 9AZ Norwich, GB


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Rated 5 out of 5 stars

Apologies to the main guy who helped us today as we have forgotten your name but you were great. There was no hard sell we were allowed to look round with no pressure. The sofa we went in to look at w... See more

Company replied

Rated 5 out of 5 stars

We had been into the store multiple times over the past 2 weeks and each time we went everyone was always friendly and asked if they could help. Dan met us on 3 occasions and each time he didn’t push... See more

Company replied

Rated 5 out of 5 stars

Originally spoke with Dan who was just the most welcoming and friendly man who went through everything with us and sent us all the details of our order. Went into order sofa and dealt with Bethany and... See more

Company replied

Rated 5 out of 5 stars

Simon served us, was really knowledgeable and personable, could have a laugh with him. Also when he first introduced himself he didn’t then hover around us which I personally appreciate. Sofas were... See more

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom

  • 0333 999 9764

4.9

Excellent

TrustScore 5 out of 5

8K reviews

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4.9

All reviews

(8,131)

96,066 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service

Great service, really helpful

July 30, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind regards,

Lorraine E
DFS Customer Support

Rated 5 out of 5 stars

Very friendly and helpful staff at the…

Very friendly and helpful staff at the DFS Norwich branch, I made it a little easier for them as I knew which sofa I wanted to purchase, I had visited a few weeks prior to ordering as I required dimensions from the property I’m purchasing,

Ordering was so easy, I left a 10% deposit and a rough delivery date, very happy thank you very much

July 30, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,
Lorraine E DFS Customer Support

Rated 5 out of 5 stars

We were well taken care of by Richard

We were well taken care of by Richard, the sales assistant in Norwich DFS. He was able to advise us where to start and left us space to explore. Overall we are really happy with our DFS experience. Hopefully the sofa and chair, once they are delivered, will prove as good.

July 23, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Friendly staff

Friendly staff. Helpful. Good customer service.

July 30, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Afternoon,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Moving house has created a need for new…

Moving house has created a need for new sofas and chairs. We had a very good experience at DFS, with knowledgeable and friendly staff to help guide us through the excellent choices available, and bang on budget too! We settled on a great combination of sofas and materials and can't wait to see them in the new setting. Thanks to Chris for his patience and help. The coffee was great too!

July 28, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine E
DFS Customer Support

Rated 5 out of 5 stars

Great experience

We were considering changing our sofa and visited for just a look, but ended up buying a recliner sofa!!
Not that there was any hard sell, there definitely wasn't! We were left alone after Katy introduced herself to us. We must have tried most sofas in the store but never once felt under pressure to buy. Once decided, Katy very efficiently, talked us through the buying process. Highly recommend.

July 27, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

A very positive experience.

A far better selection of sofas/colours etc than other stores on the estate, I was left to browse till assistance was needed, then all details/requirements were discussed fully without prompting to buy something else, I found the customer advisor who took my sale (Cassie)? very helpful & pleasant.

July 28, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Afternoon,

Thank you for leaving us a 5* review. We are really happy that Cassie met your expectations in store and you had a lovely experience when placing your order!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

chris was vey helpful right from the…

chris was vey helpful right from the start of my experience ,he understood my needs,and questions and helped me sort best option for myself,top class customer service

July 28, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Afternoon,

Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Chris.

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

My experience at this store was very…

My experience at this store was very good, efficient, friendly and informative. Our salesperson, Natalie was lovely answering all my queries with a smile.

July 26, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Afternoon,

Thank you for taking the time to leave your review. We are really happy to hear that you had a great experience in store with Natalie.

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

We visited you’re store this afternoon…

We visited you’re store this afternoon and purchased 2 leather recliner chairs .. Chris the salesman who looked after us done a brilliant job of explaining everything in detail for us .. wasn’t an easy job finding 2 chairs the same colour as our existing 2snd 3 seater settees but actually found near on same colour and style .. .. a win win for us as our existing furniture is 20yrs old .. but we cannot rate Chris any higher .. perfect salesman without being pushy ..
looking forward to receiving them in 12 wks or less .

July 27, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello Karen,

Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

My experience was great like always

My experience was great like always, the staff is friendly and helpful…great customer service and easy communication and explanation about promotions and orders.
I’m really pleased.

July 27, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Great customer service

Great customer service from Sam in the Norwich branch. Very helpful.

July 25, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

DFS service

Service was good. Explained everything about the furniture and delivery. Excellent manner

July 21, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

New sofa

After looking for a replacement sofa suite we found what we were looking for, Richard the sales assistant talked us through the all the options available to us including care packages general sofa care and succinctly dealt with our order there and then detailing the delivery process and lead time . A genuinely easy purchase from start to finish.

July 26, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Richard met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

10/10 visit

10/10 visit, Richard and Simon were great.

July 25, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Great review, thanks for sharing!

Kind Regards

Jordan
DFS Customer Support

Rated 5 out of 5 stars

The gentlemen who helped us

The gentlemen who helped us, his name is Simon and he was very helpful, kind and very easy to talk to and knew all of the products in the store. I would recommend Simon to all.

July 26, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you for leaving us a 5* review. We are really happy that Simon met your expectations in store and you had a lovely experience when placing your order!

Kind Regards,
Jordan
DFS Customer Support

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